Open Residency

Open Residency

The show for ambitious operators scaling their businesses. Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator. Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c

  1. Sep 28

    Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

    Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.org Ronnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbook Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels. We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand. 🔗 RONNIE FIEG Website: kith.com Instagram: @ronniefieg Instagram (Kith): @kith Download the Kith App: kith.com/pages/kith-app 🎙️ OPEN RESIDENCY Instagram: @openresidency Instagram: @markbrazil LinkedIn: Mark Mastrandrea Website: openresidency.com Email: info@openresidency.com ⏱️ CHAPTERS 00:00:00 Trailer 00:01:08 What 15 Years on the Sales Floor Taught Him 00:10:17 The Difference Between Taste and Style 00:17:57 The Golf Collab He Almost Said No To 00:21:45 The 2007 ASICS Shoe Nobody Recognized 00:29:00 Why He Walked Away From 800 Visitors a Day 00:39:10 Six Samples to Get One Hoodie Right 00:43:46 Give People More Than What They Pay For 00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week 00:57:18 The New Luxury Is Emotion, Not Price 01:02:39 Why Kith Spends on Stores, Not Ads 01:10:11 Why Kith Drops Something New Every Monday 01:13:59 The BMW Poster That Became a Collab 01:19:54 The Ideas BMW and Coca-Cola Said No To 01:27:33 The Trips Where Nobody Is Asked to Post 01:32:03 Why Giorgio Armani Is His Proudest Collab 01:36:14 From Lifelong Fan to Knicks Creative Director 01:46:53 What Building Kith Has Cost Him 01:52:44 How Kith Mentors High School Students 01:54:12 Every Kith Shoe in One Book 01:56:44 Where Kith Goes in the Next 15 Years 01:59:14 Quickstrike Questions

    Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

  2. Sep 14

    Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist

    Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbook Paddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention. You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale. 🔗 PADDY GALLOWAY Website: paddygalloway.com Course: Paddy Galloway Accelerator Newsletter: Join Paddy’s newsletter Instagram: @paddygalloway X: @PaddyG96 YouTube: Paddy Galloway LinkedIn: Paddy Galloway 🎙️ OPEN RESIDENCY Instagram: @openresidency Mark’s Instagram: @markbrazil Mark’s LinkedIn: Mark Mastrandrea Website: openresidency.com Email: info@openresidency.com ⚡ POWERED BY Ketone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidency Wispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr Flow Momentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.com beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv 1 of 10: 1of10.com/affiliate/openresidency ⏱️ CHAPTERS 00:00:00 Trailer 00:01:00 How Red Bull Went From 400K to 9M Views 00:04:09 Why Every Other Business Moat Is Dying 00:09:03 Your Idea Caps Your Views Before You Film 00:16:36 What He Learns From 100-Subscriber Channels 00:21:02 The Three Viewers Every Video Has to Hit 00:29:17 Why Your Audience Won't Follow You Anywhere 00:33:24 What Every 100M-View Video Has in Common 00:40:11 The Three Places Ideas Actually Come From 00:49:04 The Thumbnail Everyone in Business Copied 00:52:31 100 Ideas to Make 1 Video 01:02:42 20% Better Thumbnail, 40x the Views 01:13:18 Ten Titles, Three Thumbnails, Every Video 01:20:20 When to Panic After You Hit Publish 01:27:42 How to Write a Title People Click 01:37:28 The Only Two Metrics He Trusts 01:43:08 The 45-Second Intro Formula 01:52:14 The Algorithm Is Always Behind the Audience 01:57:26 Storytelling Is Useless Without Stakes 02:01:36 Don't Start a Channel You Can't Commit To 02:10:12 The Pendulum Between Quality and Packaging 02:16:09 The One Thing AI Still Can't Do 02:19:00 Why YouTube Is Beating Netflix and Disney 02:25:22 Quickstrike Questions

    Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist

  3. Sep 1

    Roman Khan - He Went From -$3M In Debt To $13M In Cash Using This Playbook

    We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbookRoman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study.⏱️ CHAPTERS00:00:00 Trailer00:01:01 -$3M In Debt To $13M In Cash00:02:19 The Four Levers of Supply Chain00:03:16 What a Bill of Materials Actually Is00:05:37 Why 99 of 100 Founders Have No Bill of Materials00:17:35 How to Negotiate Price Breaks00:27:02 Tariffs and Who Eats the Cost00:29:45 Payment Terms and the Float That Funds You00:34:12 Consignment: The Holy Grail of Payment Terms00:36:12 Turning Your Supplier Into Your Bank00:43:07 Closing the Books by the 15th Every Month00:45:32 Pulling 75% of Profits Out Every Month00:48:18 Why You Work for Zuck, Not Yourself00:53:19 How a Dividend Recap Works01:00:33 Where He Puts the Cash01:08:02 Spotting AppLovin Before Wall Street01:13:17 Picks and Shovels Over Consumer Brands01:16:58 Splitting an $85M Ad Budget by Channel01:21:53 Day Rates, Fixed Fees and Paying Creators01:24:07 What's Broken in Your Meta Account01:33:12 The One Metric He Watches in Meta01:38:04 $70M Spent on YouTube Sponsorships01:44:04 4X-ing Influencer Outreach With AI01:53:02 Why Localization Is the Last Big Unlock01:56:57 Becoming the Supplier He Buys From02:02:54 How 16,000 Twitter Followers Built His Deal Flow02:07:02 Why Micromanagement Is Actually a Gift02:19:05 The Hiring Book That Took Him to $200M02:26:34 Building the Scorecard for a Head of Finance02:36:55 Top Grading Every Job They've Had02:41:14 $100K in New York vs $20K in Shenzhen02:45:53 The Biggest Hiring Mistake He's Made02:48:03 What He Cuts First When He Buys a Business02:52:45 Quickstrike Questions🔗 ROMAN KHANWebsite: https://roman-khan.com/Newsletter: https://roman-khan.com/X: https://x.com/RomanEcomLinkedIn: https://www.linkedin.com/in/raisuddinkhan🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com⚡ POWERED BYRokt → https://www.aftersell.com/demo?utm=open_residencyMomentous: Use code OPENRESIDENCY for up to 35% off your first order. → https://livemomentous.comChargeflow → https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=ep01Ketone IQ: Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.

  4. Aug 17

    Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand

    Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbook Nima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M. 🔗 NIMA JALALIWebsite: https://www.saltandstone.comInstagram: https://www.instagram.com/nimajalaliLinkedIn: https://www.linkedin.com/in/nima-jalali-07367568 🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com ⚡ POWERED BYWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/ CHAPTERS00:00:00 Trailer00:00:51 The Snowboarder Who Went Pro00:03:36 From ACL to Starting a Brand00:10:49 Why Deodorant Over Everything00:18:48 The Formula That Took Years00:21:55 Outselling P&G and Unilever00:25:38 Number One at Sephora and Amazon00:31:32 Why Collabs Aren't About the Money00:35:21 Building 9 Figure Brand Fully Remote00:47:43 Two Bites of the Apple00:54:43 Why He Left Money on the Table01:01:25 Quickstrike Questions

    Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand

  5. Aug 3

    Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026

    Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbook Tyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition. You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics. ⏱ CHAPTERS 00:00:00 Trailer 00:00:42 What Big Desk Energy Actually Is 00:02:50 Building in Public Before the Product 00:07:31 Pre-Launch Waitlist Strategy 00:09:13 Email Gates and the Content Flywheel 00:11:58 Referral Programs and Beyond 00:17:13 The Boost Network and Cross-Promotion 00:21:27 Lead Magnets That Actually Convert 00:24:26 Five Ways to Monetize a Newsletter 00:28:39 Direct Sponsorships and the Media Kit 00:41:44 Digital Products and Paid Subscriptions 00:47:54 The Costa Rica Founder Mastermind 00:52:39 Building in Public: Wins and Backfires 01:06:24 The beehiiv MCP and Agentic Workflows 01:26:38 Creator Economy in the AI Era 01:31:27 Running 130 People Fully Remote 01:35:32 Weekly Success List and All-Hands Rhythm 01:42:51 The $12.5M Series A in Six Days 01:50:29 Quickstrike Questions 🔗 TYLER DENK Website: https://bigdeskenergy.com Instagram: https://www.instagram.com/tylerdenk_/ X: https://x.com/denk_tweets LinkedIn: https://www.linkedin.com/in/tyler-denk/ 🎙 OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com ⚡ POWERED BY beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthris Wispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26 Poppy: A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR") Momentous: NSF Certified for Sport®. Use code OPENRESIDENCY at livemomentous.com for up to 35% off your first order. → https://livemomentous.com

    Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026

  6. Jul 22

    Remy Gaskell - The Only AI Masterclass You’ll Ever Need

    Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbook Remy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents. Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself. 🧠 AI ONBOARDYou re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience → https://openresidency.com/onboard?utm_source=spotify&utm_medium=description&utm_campaign=ai-onboard ⏱️ CHAPTERS00:00:00 Trailer00:01:21 The shift from chat to agents00:04:04 What "agent" actually means00:11:08 The observe-think-act loop00:18:01 Live demo: analyzing an Instagram Reel00:20:24 Tuning an agent vs building one00:22:45 Context files and the CLAUDE.md00:44:03 A memory system that improves itself00:52:06 MCP connectors, the universal translator00:59:21 Security and permissions01:02:19 Starter tool stack, Apify to Composio01:18:21 Skills as SOPs for your AI01:47:34 The Agent OS folder structure02:06:46 The future of teams and intrapreneurship02:16:20 Quickfire questions 🔗 AI WITH REMYCourse: https://go.theaicourse.ai/open-residency-spotifyNewsletter: https://go.aiwithremy.com/open-residency-spotifyInstagram: https://www.instagram.com/aiwithremy/LinkedIn: https://www.linkedin.com/in/remygaskell/ Apify: 25% OFF all Apify plans for your first 3 months with code 25REMY → https://www.apify.com?fpr=remy 🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com ⚡ POWERED BY beehiiv: the best platform to run a newsletter on → https://beehiiv.link/dthrisWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → https://wisprflow.ai/?promo_code=OPENRESIDENCY&creator_name=Open+Residency&dub_id=5XTlXALwJFqVa2J1Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://livemomentous.comKetone-IQ: 30% OFF your subscription plus a free gift with your second shipment → https://ketone.com/openresidency

    Remy Gaskell - The Only AI Masterclass You’ll Ever Need

  7. Jul 8

    John Terzian - How He Built One of America's Most Exclusive Hospitality Empires

    In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing. We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy! 📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com 🎯 Powered byWispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow ProMomentous - Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st OrderKetone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more. 00:00:00 Trailer00:01:15 Scarcity as the Core Strategy00:05:00 The No Photos Policy Origin00:07:07 Convincing the Wynn to Go No Photos00:11:48 First 90 Days Opening a Venue00:13:03 Chiaroscuro Lighting Philosophy00:18:40 H. Wood Club Shutdown at 2700:21:54 Word of Mouth vs. Paid Marketing00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs00:45:34 The X Team and VIP Rolodex CRM00:52:28 Bird Streets Club and the Members Model01:03:55 Sports Hospitality, SoFi and the Cavs01:12:39 H. Wood Media and the Magic Johnson Doc01:16:32 888 Midas and Investing with Caleb Williams01:20:05 Hakkasan Deal and the Diafa Partnership01:28:54 New Venues Announced01:29:25 Quickstrike Questions

    John Terzian - How He Built One of America's Most Exclusive Hospitality Empires

  8. Jun 30

    Greg LaVecchia - How Bloom Built the Playbook Every Founder Will Copy in 2026

    Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school. Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks. We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy! 📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com 🎯 Powered by Wispr FlowVisit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro ChargeflowGet 60 days of free chargeback management with code OPENRESIDENCY:https://chargeflow.io Ketone-IQVisit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment ⏱ Chapters 00:00:00 Trailer00:01:08 The Boiler Room Influencer Origin00:02:48 Inside the 15 Billion View Machine00:03:39 VPN Scouting and Algorithm Hacking00:05:28 CPM Framework and No Attribution00:06:25 Creative Freedom Over Brand Briefs00:15:48 Every Problem Is a Product Problem00:21:49 Events Reverse Engineered for Content00:24:25 The Vegan Protein Loud Minority Lesson00:29:57 TikTok vs. TikTok Shop as Two Separate Games00:34:00 The $1.36M Restock Day00:37:09 Validity Marketing and Building in Public00:48:20 Winning Retail Buyers Without Calling Them00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks01:08:14 Saturated Markets and the White Space Within01:21:50 Bootstrap to $180M and the Nine-Figure Offer01:31:54 Personal Brand: You Are the Product01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes01:53:23 The Christmas Cartel Story02:08:23 Quickstrike Questions

    Greg LaVecchia - How Bloom Built the Playbook Every Founder Will Copy in 2026
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4.8
out of 5
35 Ratings

About

The show for ambitious operators scaling their businesses. Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator. Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c

Information

  • Creator
    Open Residency
  • Years Active
    2025 - 2026
  • Episodes
    42
  • Rating
    Explicit
  • Copyright
    © Open Residency
  • Show Website
    Open Residency

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