Fame-Ready

Knockout Marketing Directive

Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.

  1. 2d ago

    Get Known, Get Found: SEO for Your Personal Brand with Tianna Mamalick

    Welcome to Fame-Ready! This week, Katrina Owens is joined by Tianna Mamalick, founder of SMB Marketing, to talk about what happens when SEO, PR and personal branding work together. With 12 years of experience in search marketing, Tianna helps small business owners create predictable lead generation systems through SEO and paid ads. She shares why getting specific about what you want to be known for can make it easier for people, search engines and AI to find, trust and recommend you. From niching down and evolving your personal brand to writing a book, pitching bigger opportunities and becoming known in your local community, Tianna shares how her own visibility journey has changed the way she thinks about being Fame Ready. Katrina and Tianna also unpack why backlinks, media mentions and consistent messaging are becoming even more valuable as AI changes the way people search for experts online. You’ll learn:• Make yourself easy to recommend. Get clear on what you do and what you want to be known for.• Let your brand evolve. Niche down now, build visibility and bring your audience along as you grow.• Build authority beyond social media. Use PR, podcasts, speaking and backlinks to strengthen trust and visibility. Tune in to this episode of Fame-Ready for an empowering conversation about becoming easier to find, building authority through SEO and PR, embracing the no’s that come with bigger opportunities and creating the kind of visibility that makes people say, “I know you.” Learn more about the Fame-Ready Entrepreneur Program:https://katrinaowens.com/group-coaching Guest Links:Website: https://smbmarketingschool.com/IG: @smbmarketingschool LinkedIn: https://www.linkedin.com/in/tmamalick/

  2. Sep 23

    How to Show Up When You’re Not Feeling It

    Welcome to Fame-Ready! This week, Katrina Owens gets real about what it looks like to run a personal brand-based business when you simply do not feel like showing up. After weeks of being sick, feeling disconnected from content creation and questioning the noise of the online business world, Katrina shares what she is doing to slowly find her spark again. Personal branding is not about creating a bigger, bolder or more polished version of yourself online. It is about getting people on board with who you actually are, how you treat people, what you believe and the perspective you bring to your work. And sometimes, building that brand means learning how to keep moving forward even when the person behind it is having a hard season. You’ll learn: • Separate yourself from the business when you need to. Sometimes the CEO has to show up even when the person behind the brand does not feel like it. • Focus on the next small step. You do not need to do everything at once. Decide what showing up can realistically look like today. • Reconnect with why your work matters. Remembering the results and opportunities your business creates can help bring back your spark. Building a personal brand is not always butterflies, rainbows and perfectly polished content. Sometimes the most powerful thing you can do is show up honestly, take the next step and trust that your spark will come back. Tune in to this episode of Fame-Ready for an honest conversation about navigating a rut, staying visible through challenging seasons and finding your way back to the work that lights you up. Grab your copy of The Six-Figure Personal Brand here:https://www.amazon.ca/dp/B0HC4LQ25ZFollow Katrina:Instagram: https://www.instagram.com/katrinaowenspr/Instagram (FameReady): https://www.instagram.com/getfameready/TikTok: https://www.tiktok.com/@katrinaowensprLinkedIn: https://ca.linkedin.com/in/owenskatrina

  3. Sep 16

    What Spain Taught Me About Slowing Down

    Welcome to Fame-Ready! This week, Katrina Owens shares the Spain recap she did not expect to give. What was meant to be a dreamy trip through Ibiza, Mallorca and Barcelona became an unexpected lesson in slowing down, releasing expectations and rethinking what it really means to make the most of an experience. After getting sick midway through the trip, Katrina realized she was putting pressure on herself to maximize every moment and capture content simply because she had invested the time, money and energy. Instead, she learned that not everything needs to be productive, shared or turned into content. You’ll learn:• Release the pressure to maximize every moment. An experience does not have to go according to plan to still be valuable.• Not everything needs to become content. Your personal brand can feel personal without sharing every part of your life.• Let unexpected experiences clarify your priorities. Sometimes a change of plans reveals what you value most about your time, relationships and lifestyle. Not every experience needs to be optimized to be worthwhile. Tune in to this episode of Fame-Ready for Katrina’s honest Spain recap and the unexpected lessons she is bringing home with her. Grab your copy of The Six-Figure Personal Brand here: https://www.amazon.ca/dp/B0HC4LQ25ZReady to organize your content and ideas? Explore Adobe Acrobat here: 🔗https://creatorlink.shop/3N4YwX0Follow Katrina:Instagram: https://www.instagram.com/katrinaowenspr/Instagram (FameReady): https://www.instagram.com/getfameready/TikTok: https://www.tiktok.com/@katrinaowensprLinkedIn: https://ca.linkedin.com/in/owenskatrina

  4. Sep 9

    The Secret Behind Coca-Cola’s Success and What It Can Teach You About Personal Branding

    Welcome to Fame-Ready! This week, Katrina Owens shares the business and branding lessons she took away from an unexpected visit to the World of Coca-Cola in Atlanta. As one of the world’s most iconic brands, Coca-Cola offers powerful lessons for entrepreneurs who want to build a personal brand with lasting recognition and impact. From small beginnings to investing boldly and leveraging PR, Katrina explores why building a recognizable brand takes time, belief, and a willingness to treat your ideas like valuable assets. She also challenges entrepreneurs to stop letting small numbers define their potential and start building with big brand energy. You’ll Learn: • Starting small doesn’t mean thinking small. Even iconic global brands like Coca-Cola had a starting line. • Your ideas and intellectual property are valuable business assets. Meaningful business growth often requires investing capital before the outcome feels guaranteed. • PR and partnerships build trust with new audiences. Long before influencer marketing existed, Coca-Cola used celebrity endorsements to create recognition, credibility, and alignment.  Building an iconic brand doesn’t happen overnight. By embracing the starting line, investing in growth, and intentionally getting in front of new audiences, you can build the recognition and authority required to create something much bigger. Grab your copy of The Six-Figure Personal Brand here:https://www.amazon.ca/dp/B0HC4LQ25Z Ready to organize your content and ideas? Explore Adobe Acrobat here: 🔗 https://creatorlink.shop/3N4YwX0  Follow Katrina:Instagram: https://www.instagram.com/katrinaowenspr/Instagram (FameReady): https://www.instagram.com/getfameready/TikTok: https://www.tiktok.com/@katrinaowensprLinkedIn: https://ca.linkedin.com/in/owenskatrina

  5. Sep 2

    Why I’m Vlogging My Personal Brand, and the Strategy Behind It

    Welcome to Fame-Ready! This week, Katrina Owens takes you behind the scenes of her newest personal branding experiment: vlogging. From getting comfortable filming in public to finding the right storylines and finally letting go of perfection, Katrina shares why she is adding a more unfiltered, lifestyle-driven layer to her brand and what it is teaching her about visibility along the way. Vlogging is not about documenting every moment of your life or investing in the perfect equipment. It is about creating content with intention. Katrina breaks down how she is connecting travel, business and lifestyle content back to what she wants to be known for, while building systems that allow her team to help turn everyday experiences into strategic stories. You’ll learn:• Start with the story. Know what you want to be known for and let that guide what you capture and share.• Build systems that support visibility. Use strategy, tools and your team to make content creation more efficient and intentional.• Release perfection and experiment. Start before it feels polished and let practice help you find what works. Your personal brand does not have to show every part of your life to feel personal. Tune in to this episode of Fame-Ready now for a behind-the-scenes look at Katrina’s vlogging strategy and how to create more intentional, strategic content without overcomplicating the process. WorkPlay gives you access to an on-demand global media team, complete with quarterly brand shoots, content planning, and creative support, so you can focus on growing your business while consistently showing up online. Learn more here:🔗 theworkplaymethod.com/schedule Ready to turn your personal brand into more visibility, opportunities and revenue? Grab your copy of The Six-Figure Personal Brand here: https://www.amazon.ca/dp/B0HC4LQ25Z Check out the Adobe Acrobat PDF Space I talk about in this episode here: https://bit.ly/3U7EJcoFollow Katrina:Instagram: https://www.instagram.com/katrinaowenspr/Instagram (FameReady): https://www.instagram.com/getfameready/TikTok: https://www.tiktok.com/@katrinaowensprLinkedIn: https://ca.linkedin.com/in/owenskatrina

  6. Aug 26

    The 7 Deadly Sins of Visibility: What’s Really Holding You Back

    Welcome to Fame-Ready! This week, Katrina Owens shares her keynote from Big Brand Energy Live 2026, The Seven Deadly Sins of Visibility, and gets to the heart of what really keeps ambitious women from becoming more visible. It is not your content strategy, your website or your talent. Often, it is the fear, shame, comparison and self-doubt that show up when you finally admit how big you want your life and brand to become. From owning the dreams you have been afraid to say out loud to using envy as information, letting people witness your transformation and choosing action over endless inspiration, Katrina breaks down the internal barriers that can quietly keep you playing small. This episode is your permission slip to stop hiding behind what feels realistic, embrace the version of yourself you are becoming and take the next brave step towards the opportunities you really want. You’ll learn:• Own what you want. Say the dream out loud and give yourself permission to pursue it without shame.• Stop hiding in busy work. Move beyond planning and preparation and take action on the opportunities you truly want.• Let yourself be seen becoming. Share your growth and transformation instead of waiting until everything feels polished or complete. Your next level is not waiting for you somewhere outside of yourself. She is already there, underneath the fear, shame and self-doubt, waiting for you to become visible enough to meet her. Tune in to this episode of Fame-Ready now and discover how to move past the seven deadly sins of visibility, own your biggest ambitions and take action on the life and brand you are ready to create. WorkPlay gives you access to an on-demand global media team, complete with quarterly brand shoots, content planning, and creative support, so you can focus on growing your business while consistently showing up online. Learn more here:🔗 theworkplaymethod.com/schedule Big Brand Energy Live returns in 2027 for two powerful days to help ambitious women think bigger and take bold action. Summer presale tickets are 50% off regular price:https://katrinaowens.com/big-brand-energy-live-2027

  7. Aug 19

    How to Make the Most of a Slow Season in Business

    Welcome to Fame-Ready! This week, Katrina Owens gets real about something entrepreneurs do not talk about enough: slow seasons. Instead of treating a quieter period as a sign that something is wrong, Katrina shares why seasonality is a normal part of business and how she is using the extra white space to rest, reset and prepare for what is coming next. From prioritizing her health and taking guilt-free time away to planning Big Brand Energy Live 2027 and creating space for future PR opportunities, Katrina breaks down how a slow season can become one of your most valuable seasons. You do not always need to add another offer, project or commitment. Sometimes the smartest move is to strengthen yourself, your business and your vision so you are ready when momentum picks up again. You’ll learn:• Strengthen yourself first. Use slower seasons to focus on your health, rest and routines before business picks up again.• Make space to dream bigger. Use the extra white space to plan the projects and opportunities you want to create next.• Build momentum early. Pitch PR, speaking and partnership opportunities now to set your future self up for growth. If business feels quieter than usual, do not rush to fill the space. Use it to take care of yourself, reconnect with the vision and build the foundation for your next big season. Tune in to this episode of Fame-Ready now and discover how to turn a slow season into your opportunity to rest, reset and create what comes next. Buy The Six-Figure Personal Brand on Amazon:https://www.amazon.ca/dp/B0HC4LQ25Z WorkPlay gives you access to an on-demand global media team, complete with quarterly brand shoots, content planning, and creative support, so you can focus on growing your business while consistently showing up online. Learn more here:🔗 theworkplaymethod.com/schedule Dubsado helps service based business owners streamline proposals, contracts, invoices, scheduling, and client communication so you can spend less time on admin and more time growing your business. Start your free 21 day trial with no credit card required and use code katrinaowens for 35% off your first year: http://dubsado.com/?c=katrinaowens Big Brand Energy Live returns in 2027 for two powerful days to help ambitious women think bigger and take bold action. Summer presale tickets are 50% off regular price:https://katrinaowens.com/big-brand-energy-live-2027 Follow Katrina:Instagram: https://www.instagram.com/katrinaowenspr/Instagram (FameReady): https://www.instagram.com/getfameready/TikTok: https://www.tiktok.com/@katrinaowensprLinkedIn: https://ca.linkedin.com/in/owenskatrina

  8. Aug 12

    Book Launch Day: The Six-Figure Personal Brand Is Here

    Welcome to Fame-Ready! This week, Katrina Owens celebrates the launch of her first book, The Six-Figure Personal Brand, and takes you behind the scenes of what it really took to bring it to life. From rewriting the entire outline and navigating developmental edits to designing the cover and preparing for launch, Katrina shares the lessons, investments and persistence that turned an idea into a published book in less than a year. But this episode is about more than becoming an author. Katrina reflects on what happens when you finally create the visibility you have been working toward and asks an important question: are you actually prepared for it to scale? She shares how she is strengthening her business, planning a book tour and stepping into bigger opportunities while reminding you that the dreams on your vision board can become real much faster than you think when you decide to start. You’ll learn: • Start before you feel ready. Big dreams become real when you stop overthinking and take the first step.• Support strengthens the vision. Coaches, editors and honest feedback can help you create stronger, more impactful work.• Visibility needs infrastructure. Bigger opportunities require systems, offers and support that can grow with your brand. Ready to celebrate Book Launch Day with Katrina? Grab your copy of The Six-Figure Personal Brand on Amazon and leave an honest five-star review. Then email or DM Katrina a screenshot of your review to be entered to win a Six-Figure Strategy Session with her. The contest closes August 31st. Tune in to this episode of Fame-Ready now and get inspired to bet on yourself, build bigger and start creating the next chapter of your personal brand. WorkPlay gives you access to an on-demand global media team, complete with quarterly brand shoots, content planning, and creative support, so you can focus on growing your business while consistently showing up online. Learn more here:🔗 theworkplaymethod.com/schedule Buy The Six-Figure Personal Brand on Amazon:https://www.amazon.ca/dp/B0HC4LQ25Z Learn more about the Fame-Ready Entrepreneur Program:https://katrinaowens.com/bookhttps://katrinaowens.com/group-coaching Follow Katrina:Instagram: https://www.instagram.com/katrinaowenspr/Instagram (FameReady): https://www.instagram.com/getfameready/TikTok: https://www.tiktok.com/@katrinaowensprLinkedIn: https://ca.linkedin.com/in/owenskatrina

5
out of 5
2 Ratings

About

Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.

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