The Aesthetics Growth Podcast

Bref McHugh & Brad Ferris
  • 5.0 (2)
  • Medicine

Welcome to The Aesthetics Growth Podcast—where we dive into the latest growth strategies, innovations, and exclusive insights from the top movers and shakers in medical aesthetics - medspa owners, trainers, plastic and cosmetic surgeons, influencers, and aesthetic entrepreneurs.   Hosted by Bref McHugh, founder of ClinicGrower, this podcast delivers real, unfiltered conversations with the industry’s top med spa owners, injectors, surgeons, and business experts. Each week, we uncover storylines that are shaping the world of aesthetics—from marketing and patient acquisition to team building, leadership, mindset, and money. You’ll get actionable insights, inspiring stories, and hard-earned lessons from the front lines of aesthetic entrepreneurship. Whether you’re scaling your first practice or building an empire, this show will help you grow smarter, lead stronger, command confidence and thrive in the business of beauty.

  1. 16h ago

    How One Beauty Brand Grew to $5 Million Without Paid Ads - With Kristen Herzog

    Most med spas try to scale with ads. Kristen Herzog built The Perfect Dose with grit, organic hustle, and a blueprint that now has her franchising nationwide. If you’re a founder, injector, med spa operator, or beauty entrepreneur wondering how to grow without losing brand control, this episode is packed with hard-won lessons. Bref McHugh sits down with Kristen Herzog to unpack her rise from ER trauma nurse to multi-location CEO. Kristen shares how she started in aesthetics, launched during the chaos of 2020, and built a growing brand by focusing on patient outcomes and showing up every day. You’ll hear how she: - Went from delivering skincare kits to clients’ homes during COVID to building a thriving business - Built her first team without manuals, KPIs, or a business background - Made the shift from “top injector” to “CEO who scales other people” - Used systems and accountability to unlock growth - Created a patient experience that feels like “walking into your best friend’s house” and leaving with “a Louis Vuitton bag” - Chose franchising to protect luxury, consistency, and founder-led brand standards 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

  2. Jun 19

    Why Traditional Aesthetics Training Is Out and What You Need Instead (Ai!) - With Ashlan Greenfield & Jenna Bichler

    Most aesthetic providers are flying blind when it comes to compliance, patient retention, and profit optimization — Novi Society is rewriting the rules. Discover how this all-in-one ecosystem empowers providers of all backgrounds to launch, grow, and scale with confidence, backed by cutting-edge AI, personalized mentorship, and industry-specific protocols. In this episode, two powerhouse founders reveal the industry gaps they identified — from the daunting costs of medical director coverage to the missed opportunities in patient engagement — and how they built a revolutionary platform to solve them. You'll learn how Novi’s innovative AI patient matching and real-time analytics are transforming profitability and patient loyalty, while making compliance effortless for providers across all stages of their journey. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

  3. Feb 20

    How to Build Unshakeable Confidence Through Authenticity - With Olivia Kirkpatrick

    Discover how Olivia Kirkpatrick, a seasoned nurse practitioner, transforms aesthetic practices through authenticity and honest communication. She reveals how embracing genuine connections and transparent messaging can effortlessly build trust and patient loyalty. Learn to craft holistic aesthetic plans that prioritize long-term relationships over quick fixes. Olivia's insights on leveraging social media with purpose and vulnerability will inspire you to grow your practice authentically.  👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

  4. 12/19/2025

    How to Boost Engagement, Personalize Marketing and Optimize SEO with AI in Aesthetics for 2026

    In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the medical aesthetics industry. He shares insights from his extensive experience, discusses the impact of AI on marketing this coming 2026, and emphasizes the importance of setting clear goals and understanding key metrics. The episode also highlights the significance of reviews, SEO, and the use of video content in marketing. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

  5. 12/12/2025

    Ethical Practices - The Secret to Long-Term Success In Aesthetics with Laura Glaser

    In this episode of the Aesthetics Growth Podcast Laura shares her journey, emphasizing resilience, experience, and learning. She discusses the importance of creating a unique business model that focuses on patient care and ethical practices, differentiating her med spa from others in the industry. Laura also highlights the significance of branding, understanding the target audience, and building a strong foundation for business growth. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

  6. 12/05/2025

    Unlocking the Secrets of Aesthetic Entrepreneurship with Ashley James

    In this insightful episode, Ashley James, a seasoned expert in the aesthetics industry, shares her journey from nursing to becoming a successful entrepreneur and consultant. She discusses the importance of strategic planning, understanding financials, and the role of marketing in building a thriving med spa business. Ashley emphasizes the significance of hiring experienced staff, maintaining a strong marketing presence, and the value of customer relationships. She also highlights the latest trends in the industry, including AI technology and wellness integration. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

  7. 10/03/2025

    Navigating the Path from Engineering to Aesthetics: Elizabeth Bagan's Journey

    Join us as we dive into the inspiring journey of Elizabeth Bagan, who transitioned from engineering to healthcare and built a thriving practice rooted in authenticity and core values. Discover how Elizabeth navigated the challenges of entrepreneurship, the importance of building genuine relationships, and her vision for a patient-centric approach in aesthetics and wellness. Whether you're an aspiring entrepreneur or a seasoned professional, Elizabeth's story offers valuable insights and motivation to pursue your own path with integrity and passion. Don't miss this episode filled with wisdom and actionable takeaways! 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

  8. 09/26/2025

    Mentorship and Growth in the Aesthetics Industry with Brittany Perez DNP, FNP-C

    In this engaging episode, Brittany Perez DNP, FNP-C, shares her journey from makeup artistry to becoming a powerhouse in medical aesthetics and wellness. She discusses the importance of patient experience, team culture, and continuous education in the aesthetics industry. Brittany also highlights the significance of mentorship and the evolving trends in aesthetics, focusing on natural and regenerative treatments. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast

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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Aesthetics Growth Podcast—where we dive into the latest growth strategies, innovations, and exclusive insights from the top movers and shakers in medical aesthetics - medspa owners, trainers, plastic and cosmetic surgeons, influencers, and aesthetic entrepreneurs.   Hosted by Bref McHugh, founder of ClinicGrower, this podcast delivers real, unfiltered conversations with the industry’s top med spa owners, injectors, surgeons, and business experts. Each week, we uncover storylines that are shaping the world of aesthetics—from marketing and patient acquisition to team building, leadership, mindset, and money. You’ll get actionable insights, inspiring stories, and hard-earned lessons from the front lines of aesthetic entrepreneurship. Whether you’re scaling your first practice or building an empire, this show will help you grow smarter, lead stronger, command confidence and thrive in the business of beauty.

Information

  • Creator
    Bref McHugh & Brad Ferris
  • Years Active
    2025 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2026 The Aesthetics Growth Podcast
  • Show Website
    The Aesthetics Growth Podcast

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