Have You Seen My Film? A Kinema Podcast

Kinema, Christie Marchese, Ron Passaro

Hi there, and welcome to Have You Seen My Film?: A Kinema Podcast on Independent Distribution. I’m Christie Marchese, the founder and CEO of Kinema and your host for this series. In each episode,  we interview an industry expert or filmmaker (or both), and we focus on one specific aspect of a good film distribution strategy. And with a good strategy, your film can find its audience.  If you’re a filmmaker or work with filmmakers, this is for you! Hosted and Co-Produced by Christie Marchese | kinema.com Edited and Produced by Ron Passaro | ronpassaro.com

  1. Distributing Your Film with Video Store.age (feat Ash Cook)

    MAR 23

    Distributing Your Film with Video Store.age (feat Ash Cook)

    In this episode of the Kinema podcast, we chat with Ash Cook, founder and CEO of Video Storage, about his innovative approach to film distribution through physical media, community events, and flexible rights management. He shares insights on curating unique film collections, the security of encrypted drives, and the future of owning and sharing films in the digital age.  What you'll hear about: 🎬 Unconventional film distribution model 🎬 Physical media and print rights focus 🎬 Community events and film curation 🎬 Security and encryption of digital films 🎬 Flexible rights management and partnerships 00:00 Introduction to Ash Cook and Video Storage 00:44 What Makes Video Storage Unconventional 01:49 How the USB Drive Model Works 02:40 Community Launch Events and Social Viewing 03:48 Sharing Drives and Supporting Filmmakers 05:04 Pre-sales and Rights Management at Festivals 07:09 Physical Media Rights and Film Ownership 08:45 Security and Encryption of Video Files 10:18 The Role of Video Storage in Film Curation 12:26 Curating Films for Different Audiences 14:22 Balancing Artistic Freedom and Distribution 16:41 Video Storage’s Place in Release Strategies 19:53 Quarterly Collections and Library Growth 21:12 Partnerships, Curated Collections, and Flexibility 23:18 Ownership, Streaming, and Digital Rights 26:45 Final Thoughts and Upcoming Events Resources Video Storage Website -www.videostoreage.com   More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube 🎙️ Hosted and co-produced by Christie Marchese 🎬 Produced and edited by Ron Passaro 💻 https://kinema.com/

    26 min
  2. How to Build a PR Strategy with Lisa Trifone (Bright Iris Film Co.)

    MAR 3

    How to Build a PR Strategy with Lisa Trifone (Bright Iris Film Co.)

    We chatted with Lisa Trifone, founder and CEO of Bright Iris Film Co., about the intricacies of film marketing and publicity for independent filmmakers.  We discuss the importance of early engagement, budgeting for marketing, and the resources available for filmmakers. Lisa shares insights on the Unmissable Film Release Initiative, the significance of specificity in audience targeting, and common myths surrounding publicity. The conversation emphasizes the need for filmmakers to set clear goals and understand the essential assets required for effective promotion. Takeaways: 🎬 Bright Iris Film Co. offers full-service publicity and strategy for independent films. 🎬 Filmmakers should engage with marketing agencies well in advance of their release. 🎬 A good rule of thumb is to budget 20% of the production budget for marketing. 🎬 The Unmissable Film Release Initiative is a 12-week cohort program for filmmakers. 🎬 Specificity in audience targeting is crucial for successful marketing. 🎬 Filmmakers often underestimate the time needed for effective publicity. 🎬 Common myths include the belief that publicity is unaffordable or only for big films. 🎬 Every film has unique needs and goals that should be addressed individually. 🎬 Essential assets for promotion include press kits and promotional materials. 🎬 Setting clear goals is vital for a successful film release. More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube 🎙️ Hosted and co-produced by Christie Marchese 🎬 Produced and edited by Ron Passaro 💻 https://kinema.com/

    1h 29m

Ratings & Reviews

5
out of 5
2 Ratings

About

Hi there, and welcome to Have You Seen My Film?: A Kinema Podcast on Independent Distribution. I’m Christie Marchese, the founder and CEO of Kinema and your host for this series. In each episode,  we interview an industry expert or filmmaker (or both), and we focus on one specific aspect of a good film distribution strategy. And with a good strategy, your film can find its audience.  If you’re a filmmaker or work with filmmakers, this is for you! Hosted and Co-Produced by Christie Marchese | kinema.com Edited and Produced by Ron Passaro | ronpassaro.com

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