Motivation Starts It. Identity Sustains Transformation. Motivation feels good… But it doesn't last. It's a spark. A rush. A moment. And then life happens. If motivation alone were enough, we'd all already be living our best lives. In this powerful re-air of a GRASP Confidence podcast on the MPWR Podcast, Eric Pfeiffer is joined by Tara LaFon Gooch and Dr. Grant Van Ulbrich for a deep, honest, and practical discussion about what actually creates lasting transformation and why so many leaders, teams, and high performers stay stuck despite consuming endless inspiration. Together, three thought leaders unpack the real mechanics of change, identity, leadership, and personal responsibility; revealing why most people default back to old patterns even after retreats, books, podcasts, or keynotes. You'll hear: Why change is reversible, but transformation is forward-only The hidden reason New Year's resolutions fail year after year How identity—not willpower—determines long-term success Why transactional leadership is breaking down in today's world What it actually takes to lead (and live) well in an era of constant uncertainty, AI, and accelerated change This conversation blends leadership psychology, personal change science, and lived experience, making it relevant whether you're a CEO, entrepreneur, coach, parent, or someone navigating a major life transition. If you've ever thought: "I know what I should do… but I'm not doing it." "I'm exhausted from starting over." "I feel called to more, but I don't know how to get there." This episode will meet you right where you are and challenge you to move forward. You'll discover why inspiration without integration leads to frustration, and how disciplined action, identity shifts, and inner work create transformation that doesn't fade when pressure shows up. As one moment in the conversation puts it: "To change means you can always go back. To transform means you can only go forward." This is not about hype. It's about becoming. Listen to this episode if you're ready to stop chasing motivation—and start building real, lasting transformation. Whether you're navigating career change, leadership pressure, personal reinvention, or uncertainty about what's next, this conversation offers clarity, language, and practical frameworks you can apply immediately. As the episode reminds us: "You can't be what you can't see—but once identity shifts, there's no going back." And perhaps the most grounding truth of all: "You are not alone. Feeling this tension means change—and breakthrough—are already near." Press play. Lean in. And take the next step forward on purpose. Are you ready to unlock your full potential and lead with purpose, clarity, and conviction? The MPWR Podcast, hosted by Eric Pfeiffer, CEO of MPWR Coaching, is your go-to space for transformational conversations, powerful insights, and practical strategies to help you step into the next level of your leadership journey. Whether you're scaling your business, seeking greater alignment in life, or stepping into your calling—this podcast will challenge, inspire, and empower you. Want more tools to accelerate your growth? Head over to mpwrcoaching.com where you'll find free resources, game-changing books, and programs designed to elevate your mindset, build resilience, and transform the way you lead—from the inside out. 🔥 Subscribe to the MPWR Podcast on your favorite platform. 📲 Follow Eric Pfeiffer across social media (links available on the website). 🌐 Access our free mini course here! 🔗 Check out our Leadership Framework System Want more? 🎧 Enjoyed today's episode? If this conversation challenged or inspired you, we'd love for you to help us spread the impact. Share it with a fellow leader, subscribe so you never miss an episode, and—if you got value—leave us a quick review on Apple! Your reviews help more leaders discover the MPWR Podcast and step into the influence they were made for. And remember— Be the leader YOU want to follow. See you next time. Connect With the Guests Dr. Grant Van Ulbrich Viral TEDx Speaker (2M+ Views) | Author | Change Leadership Expert (London, UK) 🔗 Website: https://drgrant.com 🎙️ Podcast: Scared So What Podcast 🧠 Coaching Platform: https://scaredsowhat.com Tara LaFon Gooch International TEDx Speaker | 2X Bestselling Author | Founder of the GRASP Method Host of the GRASP Confidence Podcast 🌐 Website: https://taralafongooch.com/ 🎙️ Podcast: GRASP Confidence 💼 LinkedIn: https://www.linkedin.com/in/taralafongooch