The Unfiltered Lens

Gina Fernandes
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  • Entrepreneurship
  • Updated Weekly

A podcast for creative business owners in the wedding industry. Hosted by Gina Fernandes, wedding photographer, filmmaker, and straight-talker, The Unfiltered Lens is where real conversations happen - about the highs, lows, and everything in between when you’re building something that matters. Expect episodes on marketing that doesn’t make you cringe, showing up online without selling your soul, navigating burnout, finding your voice, and saying the things most people are too scared to say out loud. No false hype. No five-step formulas. Just honest stories, strategy, and the occasional rant!

  1. May 28

    SEO for Wedding Suppliers in 2026, AI, Google and How to Get More Enquiries

    Most wedding suppliers are either overcomplicating SEO or avoiding it completely, and both are costing them bookings. In this episode, I sit down with an SEO expert: Katherine to strip it back to what actually matters in 2026. No jargon, no recycled advice, just the real shifts happening in how couples search,  what Google is prioritising now, and how AI is working alongside this. We get into what wedding suppliers are getting wrong, whether blogging is still worth your time, how to structure your website so it actually converts, and what you should focus on if you’ve only got a few hours a week to work on it. If you’ve been relying on Instagram and hoping your website will somehow “do its thing”, this will challenge that. You can find Katherine over at: https://www.sunshineseostudio.com/ & https://www.instagram.com/sunshine.seo.studio/ 💬 DM me your thoughts on Instagram & join The Unfiltered Lens Broadcast channel over @ginanfernandesphotography Tiktok: the_unfiltered_lens_ ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE

    1h 22m

  2. May 14

    What If You Didn't Go: Do Wedding Photographers Actually Need Industry Community?

    Can you build a profitable, sustainable wedding photography business without attending industry events, conferences, or networking meet-ups? In this episode, I explore what happens when you stop chasing industry validation and start running your creative business more like an independent shop on the high street. With honest responses from photographers, this episode unpacks the difference between community that genuinely supports you and community that quietly exhausts you, and asks whether the pressure to be known by your peers is actually doing anything for your bottom line. If you're a wedding photographer or creative business owner questioning whether industry culture is working for you, or costing you, this one is worth your time. 💬 DM me your thoughts on Instagram & join The Unfiltered Lens Broadcast channel over @ginanfernandesphotography Tiktok: the_unfiltered_lens_ ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE

    16 min

  3. Apr 30

    A Photographer’s Honest Approach to Social Media

    If you’ve ever felt like you’re showing up online, posting consistently, doing what everyone says you should be doing, and still questioning whether it’s actually working, this conversation will land. I’m joined by Lake District wedding photographer Tiree Dawson, who runs a consistently busy photography business and is known for being open about how she approaches marketing and social media. We talk about how her business actually grew, the moments where things shifted, and there’s a proper conversation in here about social media, what photographers tend to misunderstand about it, and why her approach is deliberately flexible rather than structured or scheduled. This is not about hacks or quick wins. It’s about understanding what actually works over time, and finding a way of showing up that feels sustainable. If you’ve been questioning your approach to social media or feeling overwhelmed by it, this episode will give you something more grounded to think about. 💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast. ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE

    1h 28m

  4. Apr 16

    Social Climbing vs Networking in the Wedding Industry, What No One Talks About

    In this episode, I’m talking about social climbing in the wedding industry and how it shows up in relationships, networking, and community dynamics. We explore the difference between genuine networking and strategic social positioning, and why the line between the two can feel so blurred in an industry built on visibility, referrals, and reputation. This isn’t about judging people or calling behaviours out. It’s about understanding why social climbing happens, why it works, and what it reveals about how success is actually shaped in the wedding world. If you’re a wedding photographer, creative business owner, or working in the wider wedding industry, this conversation looks at the reality behind connections, status, and opportunity, and what it means for how you choose to build your own relationships moving forward. 💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast. ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE

    16 min

  5. Apr 3

    From Taking Photos to Having a Point of View, With Tom Wright.

    If you’ve ever felt stuck in your photography business, even when you’re fully booked, this episode will land. I’m joined by photographer and coach Tom Wright, and we unpack what’s really going on beneath that plateau, because it’s rarely about bookings or marketing. We talk about how to develop a point of view in your photography, why so many wedding photographers get lost chasing trends on Instagram, and what actually separates photographers who build a distinctive brand from those who blend in. There’s an honest conversation about confidence, visual language, and why your wedding photography work might not be evolving, even when you’re busy shooting. We also get into positioning, attracting the right clients, and building a sustainable photography business that goes beyond social media performance. If you’re a wedding photographer feeling stuck, this will help you make clearer, more intentional decisions in your work and business. You can find Tom over on instagram here: @ByTomW 💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast. ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE

    1h 10m

  6. Mar 19

    The Truth Behind That Honest Post

    Wedding Photography Burnout, Social Media Pressure, and Finding Your Voice Again A few days ago I shared a post about the parts of wedding photography we don’t usually talk about. The pressure to keep up.The exhaustion from social media.The quiet fear of becoming irrelevant. It sat in my head for months before I posted it, because it felt a bit too honest. But the response made one thing very clear, a lot of wedding photographers are feeling the same thing. In this episode, I unpack what’s really going on behind that. Not just the post, but the bigger shift in the wedding photography industry, the pace, the expectation of next day previews, the pressure to stay visible online, and how all of this is starting to affect creativity, confidence, and identity. If you’re a wedding photographer feeling stuck, burnt out, or questioning your place in the industry, this episode will help you make sense of it. What I Talk About • Wedding photography burnout and the pressure to keep up with social media• How next day previews and fast delivery are changing the way photographers shoot• Why the wedding photography industry feels more competitive and younger than before• Chasing trends on Instagram, and how it impacts your brand and bookings• The link between social media performance and creative confidence• Why showing up online feels harder than it looks• Shooting for speed vs shooting with intention, and how it affects your work• How to find your voice as a wedding photographer without copying trends• Rethinking your workflow, pace, and boundaries for a more sustainable business 💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast. ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE

    22 min

  7. Mar 5

    Styled Shoots in a Noisy Wedding Industry

    Please follow this show on Spotify?Apple. It really helps! Apologies in advance for the sound quality on this one. Styled shoots are everywhere. Beautiful, ambitious, creative. But who are they really for? In this episode, I’m joined by event designer and stylist Tara Knott to have an honest supplier to supplier conversation about styled shoots, how our relationship with them has changed over the years, and whether they always attract the kind of work we actually want. We talk about content overload, and the fine line between creative freedom and commercial misalignment. We also get practical, how to plan styled shoots with more intention. This is not about stopping styled shoots. It’s about doing them better. If you’re a wedding supplier navigating visibility, creativity, and staying aligned in a noisy industry, this one’s for you. 💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast. ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE Please follow this show on Spotify. It really helps!

    1h 42m

  8. Feb 19

    Chasing the High: Why the Buzz Fades (and How to Get It Back)

    Success can look great on paper and still feel a bit stale. In this episode, I’m talking about the wedding industry plateau, that point a few years in where you’re booked, busy, respected, and somehow… flat. Not failing, not burnt out, just disconnected from the buzz you used to have when everything was new. I share what was going on for me when I hit that stage, why it can turn people restless and reactive online, and what actually helps you get your spark back without tearing down a business that’s working. If you’ve been thinking, what’s wrong with me, why do I feel like this, this episode is for you. 💬 DM me your thoughts on Instagram @ginanfernandesphotography - I also have a broadcast channel set up just for this podcast. ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Looking for the goal setting workbook? My practical goal setting workbook for self employed wedding suppliers who want to review their year properly and plan the next one without burning out. No fluff. No manifesting. No vague intentions. Just clear reflection, honest numbers, and grounded planning: https://ginafernandesphotography.co.uk/shop/p/goalsettingworkbook Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE

    19 min
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About

A podcast for creative business owners in the wedding industry. Hosted by Gina Fernandes, wedding photographer, filmmaker, and straight-talker, The Unfiltered Lens is where real conversations happen - about the highs, lows, and everything in between when you’re building something that matters. Expect episodes on marketing that doesn’t make you cringe, showing up online without selling your soul, navigating burnout, finding your voice, and saying the things most people are too scared to say out loud. No false hype. No five-step formulas. Just honest stories, strategy, and the occasional rant!

Information

  • Creator
    Gina Fernandes
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © Gina Fernandes
  • Show Website
    The Unfiltered Lens

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