Bright Signal - Tech News & Interviews from a European perspective

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Tech news and interviews through a European lens. Bright Signal covers the trends, tools, and stories shaping the tech industry, with a perspective you won't get from the usual Silicon Valley echo chamber. Expect honest conversations with founders, builders, and thinkers from across Europe and beyond.

  1. 6d ago

    Interviewing Gilles Praet from Visiblie: getting your brand recommended by AI

    Bart and Raphaël sit down with Gilles Praet, co-founder of Belgian startup Visiblie, to talk about getting brands recommended by ChatGPT, Claude and other AI search tools. Gilles explains why the company moved from selling dashboards to doing the work, and what generative engine optimization (GEO) involves beyond publishing more blog posts. We dig into Reddit’s influence on AI answers, the challenge of proving returns, and why personal relationships still matter in an AI business. We also cover fundraising through convertible loans and the choice between growing in Europe and heading to the US. 🙋 Guest: Gilles Praet, co-founder of Visiblie 📩 Connect on LinkedIn: https://be.linkedin.com/in/gillespraet 🌐 Website: https://www.visiblie.com/ 00:00 Meet Gilles Praet: from audit to entrepreneurship 03:10 Starting Visiblie + the shift to AI search 07:11 From dashboards to delivering results 14:10 How GEO works: audits, content + authority 17:37 Reddit, YouTube + the race for AI visibility 27:47 Fundraising with convertible loans 32:03 Pricing, sales + proving the return 42:31 Europe first, or straight to the US?

    Interviewing Gilles Praet from Visiblie: getting your brand recommended by AI

  2. Aug 18

    Interviewing Lennard Kooy from Lleverage: selling AI to companies that don't care about AI

    Charlotte Verhamme joins the show as a new co-host, bringing an EU policy lens to the founder interviews, and we start with Lennard Kooy, CEO and co-founder of Lleverage. Lleverage is an Amsterdam startup building the autonomous back office for companies that make, move and sell physical products: quotes, order handling, production planning, invoice matching. Lennard has started somewhere around 20 companies (he lost count), sold Storyteq, and now runs an eight-developer team that ships about as much code as the hundred web developers he used to employ. We get into why Lleverage charges per agent instead of per hour, why the most interesting commercial job in AI is selling to a cheese manufacturer that does not care about AI, and which customer objections actually hold up once you are standing in a 700-person factory. Then it turns political, and the discussion moves to Europe's competitive position. Kooy weighs European versus US investors for a Series A, and whether "buy European" actually moves a sales pitch or just sounds good. That question opens onto a bigger one: As China and the US battle for AI dominance, and the right to set the rules everyone else follows, does Europe need a preference clause to hold its ground? He's not against regulation; he sees it as one of Europe's strengths, provided it's applied pragmatically. He ended with a simple principle: protect what makes us human, automate the rest. Lleverage has raised €5 million to date, a €2 million pre-seed in 2024 and a €3 million seed in 2025 led by Peak. 🙋‍♂️ Guest: Lennard Kooy, CEO and co-founder, Lleverage🌐 https://www.lleverage.ai📩 Connect on LinkedIn: https://www.linkedin.com/in/lennardkooy/ Chapters00:00 Welcome + Charlotte joins as co-host02:27 Lennard's 20 companies, Storyteq, and the exit07:19 Eight developers doing the work of a hundred11:57 What the autonomous back office actually automates16:07 Charging per agent instead of per hour18:01 Selling AI to companies that don't care about AI26:57 SME objections: hallucination, security, and jobs34:51 Raising €5M and the case for European capital39:27 Europe as an open air museum48:21 The Bright Signal question: keep humans being humans

    Interviewing Lennard Kooy from Lleverage: selling AI to companies that don't care about AI

  3. Jul 13

    Interviewing Séverine Nolf: building the AI workforce for finance & strategy

    In this episode, Bart and Raphaël sit down with Séverine Nolf, co-founder and CEO of PleaseFix.ai, the Belgian-American startup building the AI workforce for finance and strategy professionals. Séverine and co-founder Maxime Lahy left McKinsey's internal AI team to bring agents into the tools where analysts actually live: Excel, PowerPoint and Word. We dig into her three-layer vision, from last-mile document agents to a collaborative operating system, all the way to firms' agents negotiating NDAs with each other, and why you have to ace the first two layers before anyone lets you build the network. We also cover starting the company in San Francisco while keeping the tech team in Brussels, landing meetings with the biggest banks six months in, the $2.1M pre-seed led by Pitchdrive, why PleaseFix wants to be "the Legora of finance," and how the analyst job shifts from crunching slides at midnight to building conviction. 🙋‍♀️ Guest: Séverine Nolf — co-founder & CEO, PleaseFix.ai📩 Connect on LinkedIn: https://www.linkedin.com/in/severine-nolf/ 🌐 Book a demo: https://pleasefix.ai

    Interviewing Séverine Nolf: building the AI workforce for finance & strategy

  4. Jun 25

    Interviewing Alexandre Pereira: 2501.ai and autonomous agents for enterprise IT

    In this episode, Bart and Murilo sit down with Alexandre Pereira, co-founder & CEO of 2501.ai — the Paris- and NY-based startup building autonomous AI agents that don't just spot infrastructure incidents, they fix them. We dig into why the real blue ocean is the on-prem, legacy enterprise world the cloud never absorbed (JP Morgan, Goldman Sachs and Société Générale are still mostly on-premise), why roughly half of 2501's work is safety and guardrails rather than the AI itself, and why a privacy-first deployment means they almost never reach for Claude. Alexandre breaks down the model landscape — Qwen vs. GPT-OSS for Windows Server, the “skateboard benchmark”, and why a niche French firewall like Stormshield defeats every frontier model — plus €10M raised across a pan-European cap table and what Europe's pre-seed scene gets right and wrong. 🙋 Guest: Alexandre Pereira — Co-founder & CEO, 2501.ai🌐 2501.ai📩 Connect with Alexandre on LinkedIn Chapters (00:00) Intro: autonomous agents that fix enterprise IT(01:00) Meet Alexandre: from Decathlon at 18 to founding 2501(03:50) Genesis: LLM chaining, AutoGPT, and Devin's $100M moment(10:05) What 2501 does: automating IT maintenance for big corporates(13:34) Autonomy vs. safety: why half the work is guardrails(16:57) Earning trust: proving it alongside the customer(25:00) The on-prem blue ocean nobody is serving(29:30) Model wars: Qwen, GPT-OSS, and the skateboard benchmark(35:15) Privacy-first deployments and the future of open weights(41:03) Roadmap: observability and cybersecurity(45:30) Raising €10M and Europe's pre-seed reality

    Interviewing Alexandre Pereira: 2501.ai and autonomous agents for enterprise IT

  5. Jun 9

    Interviewing Stepan from Wyder.io: building Belgium's social coaching app

    Great conversation with Stepan Krivosheev, CEO and co-founder of Wyder, the Leuven-born endurance app betting that training should be social and personal at the same time. 🏃 We dig into the origin story, what makes Wyder the "first social coaching app," and how the three first-time founders went full-time just three months ago. Stepan walks us through the marketplace model for finding training partners at your pace, the new AI coach (€14/month, self-hosted on AWS Bedrock for GDPR reasons), and the brutal reality of integrating with Garmin, Coros, Polar and Suunto. We also get into their city-by-city growth playbook (1,400 users in Leuven, now with the move to Antwerp), why micro-influencers care more about brand alignment than money, the willingness-to-pay puzzle among triathletes, and the structural challenge of raising B2C money from European VCs. Plus a fully bootstrapped status update, fresh VLAIO grant in hand, and what the next twelve months and ~30 target cities look like. 🙋‍♂️ Guest: Stepan Krivosheev, CEO & Co-founder, Wyder (Leuven, Belgium)🔗 Website: https://wyder.io📩 Connect on LinkedIn: https://www.linkedin.com/in/stepan-krivosheev/📸 Instagram: https://www.instagram.com/wyder.app/🎵 TikTok: https://www.tiktok.com/@wyderapp (00:00) - Who Wyder is + meet Stepan (01:46) - Origin story: from Ironman burnout to a founding team (06:50) - What makes Wyder stand out + the ideal athlete (10:00) - How it works: the workout marketplace (14:18) - Cracking the cold start: 1,400 users, Leuven to Antwerp (21:40) - Monetization: the €14 AI coach + the B2B lever (25:27) - Wearables, Garmin's gatekeeping & the data battle (29:05) - Inside the AI coach: structured vs free-form plans (38:04) - GDPR, the AI Act & self-hosting the models (40:08) - Bootstrapped, a VLAIO grant & why EU VCs avoid B2C (47:45) - The next 12 months + where to find Wyder

    Interviewing Stepan from Wyder.io: building Belgium's social coaching app

  6. May 19

    Interviewing Marco Ramilli: IdentifAI's de-generative race against deepfakes

    In this episode, we sit down with Marco Ramilli, co-founder and CEO of IdentifAI, the Milan-based startup applying a cybersecurity mindset to deepfake detection. Marco, a PhD computer security researcher who worked at NIST and previously founded Yoroi (acquired by Tinexta in 2024), explains how IdentifAI builds "de-generative" AI models that reverse-engineer how generators like Midjourney and Nano Banana work, then catch their outputs in the wild. We get into the verticals where the threats are real today: KYC checks at banks, fraudulent insurance claims (Marco says ~35% of uploaded damage images are now AI-generated), state-sponsored disinformation, journalist fact-checking, and HR processes where attackers join job interviews as deepfake candidates to social-engineer their way into companies. Marco walks through IdentifAI's three products, an API, a web app, and a live "noteseeker"-style agent that silently sits in on video calls and flags fakes in real time, and shares the model accuracy numbers (~98% on internal benchmarks, ~90–92% in the real world) plus what happens when a new generator like Nano Banana drops. We also dig into the €5M Series A led by United Ventures, the EMEA-first go-to-market plan, IdentifAI's Deepfake Intelligence Report (the US accounts for almost half of recorded incidents), the European sovereignty angle, and the EU AI Act. We close with Marco showing us a live, real-time deepfake of his own face, built, he says, with "a couple of Python scripts on your laptop." 🙋‍♂️ Guest: Marco Ramilli, co-founder and CEO, IdentifAI 📩 Connect with Marco on LinkedIn: https://www.linkedin.com/in/marcoramilli 🔗 IdentifAI on LinkedIn: https://www.linkedin.com/company/identifai-labs 🌐 IdentifAI: https://identifai.net

    Interviewing Marco Ramilli: IdentifAI's de-generative race against deepfakes

  7. Apr 4

    30,000 fired by email while AI eats the budget

    Bright Signal - Tech News & Interviews from a European perspective

  8. Mar 21

    AI’s Collision With Work, Art, and Hardware

    Thanks for listening! ❤️ (09:52) - Yann LeCun Raises $1 Billion to Build AI That Understands the Physical World (19:44) - Learnings from Paying Artists Royalties for AI-Generated Art (26:38) - Labor market impacts of AI: A new measure and early evidence (37:01) - Nvidia prepares AI 'inference' chip launch to counter rising challengers

    AI’s Collision With Work, Art, and Hardware
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Tech news and interviews through a European lens. Bright Signal covers the trends, tools, and stories shaping the tech industry, with a perspective you won't get from the usual Silicon Valley echo chamber. Expect honest conversations with founders, builders, and thinkers from across Europe and beyond.

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