Engage Your Brand®

Emily Foster
  • 5.0 (13)
  • Marketing

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

  1. 4d ago

    85: Wedding Business Systems, SOPs & Inclusive Operations with Becca Mai

    If your business only works because it all lives in your head, it's not a system... it's a risk. In this episode, I'm joined by Becca Mai, founder of Wed 2 You and co-founder of Ile for All, a nonprofit focused on inclusivity and accessibility in the wedding industry. Becca breaks down why wedding business systems and SOPs are the foundation of a sustainable, scalable business, how to get started without feeling overwhelmed, and why creating inclusive operations isn't just the right thing to do, it's what sets the best wedding pros apart. This one is for anyone who knows they need more structure but doesn't know where to start. Key takeaways: Why so many wedding pros avoid building systems, and the mindset shift that makes it feel less overwhelmingHow to break your business into two simple funnels: sales and operations, and where to start firstThe truth about boundaries in client communication and why responding immediately can actually work against youHow to audit your existing systems and know when you've outgrown themWhy inclusive language and operations belong in your SOPs, not just your marketingListen in for practical, no-fluff advice you can start applying to your business today. Ready to build a brand that matches the level of experience you deliver? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that reflects your values. Resources: Wed 2 You: wed2you.coInstagram: @wed2youFacebook: Wed 2 YouEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  2. Oct 1

    84: How to Choose a Branding Agency That Also Offers Web Design Services

    A logo is not a brand, and the wrong designer can cost you years of lost time, money, and momentum.  In this solo episode, I'm breaking down everything you need to know before hiring a branding agency for your wedding or event business. From red flags and green flags to questions you should always ask before signing a contract, this one is packed with practical advice to help you make the right investment the first time. Because when you choose the right agency, the results speak for themselves. Key takeaways: What a brand designer actually does and why it's so much more than a logoHow to know when you're truly ready for a rebrand versus when it's too soonThe red flags that signal a designer isn't the right fit, and the green flags that say goWhich concerns wedding pros are too focused on when evaluating a designer (hint: it's not what you think)The exact questions to ask a branding agency before you hire them to avoid costly mistakesListen in and grab the free Standout Brand Launch Checklist linked below.CTA + Resources: Ready to work with a branding agency that actually gets your business? Emily Foster Creative offers brand strategy, logo design, and website design built specifically for wedding and event pros. Book a discovery call here. Free resource: Standout Brand Launch ChecklistEmily Foster Creative: emilyfostercreative.comInstagram: @emilyfostercreativeBlog: emilyfostercreative.com/blogEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  3. Sep 24

    83: Wedding Vendor Partnerships, Planners & Joint Ventures with Matt Radicelli

    What if the most powerful referral sources in your business aren't your past clients, they're the vendors you work alongside every weekend?  In this episode, I'm joined again by Matt Radicelli of Mentor Pods to cover the more advanced side of referral programs, wedding vendor partnerships, planners, DMCs, and joint ventures. Matt breaks down what actually makes a vendor referral relationship work, how to approach planners without coming across as desperate, and how to build strategic partnerships that fill your calendar without giving away your profit margin. If you want to build a business where two-thirds of your leads come from people who already trust you, this episode shows you how. Key takeaways: The four pillars of a strong wedding vendor partnership, and what happens when even one of them is missingHow to approach planners and DMCs at networking events without making them feel like fresh meatThe 95-5 rule for networking conversations and why talking less about your business wins every timeWhat incentives actually motivate vendor partners to refer you and why thank yous go further than you thinkHow to structure joint ventures and strategic partnerships without accidentally giving away your entire profit marginListen in and grab Matt's free Perfect Referral Program resource linked below. Ready to build a brand that makes the right vendors want to refer you? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that does the selling for you. Resources: Mentor Pods: mentorpods.com🎁 Free resource: The Perfect Referral Program: mentorpods.com/lm/engageyourbrandEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  4. Sep 22

    Ep 82: How to Build a Wedding Referral Program for Past & Current Clients with Matt Radicelli

    What if two-thirds of your wedding business could come from people who already know and trust you?  In this episode, I'm joined by Matt Radicelli of Mentor Pods to get tactical about one of the most underutilized growth strategies in the wedding industry, referral programs. We dig into two of Matt's five referral program types: past clients and current and future clients. From reactivating old relationships without being creepy, to planting referral seeds during the sales process, to gamifying your wedding referral program for current clients, this conversation is packed with practical systems you can start building today. Key takeaways: How to reactivate past client relationships the right way, and what to never do when reaching out after a long gapWhy planting seeds early in the sales process is the difference between a 20% and a 40% referral conversion rateThe difference between cash rewards, gift cards, upgrades and experiences and which works best for which client typeHow to use lead scoring in your CRM to identify your warmest referral opportunitiesWhy planting seeds beats placing bets every time when it comes to building a sustainable referral programListen in and grab Matt's free Perfect Referral Program resource linked below.  Ready to build a brand that makes referrals feel effortless? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that works as hard as you do. Resources: Mentor Pods: mentorpods.com🎁 Free resource: The Perfect Referral Program: mentorpods.com/lm/engageyourbrandEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  5. Sep 17

    81: Wedding Industry Networking Tips & Building a 35-Year Brand with Kevin Dennis

    What does it actually take to stay in the wedding industry for 35 years — and still be growing? In this episode, I'm joined by Kevin Dennis, editor of WeddingIQ, owner of Fantasy Sound Event Services, and founder of the Tri-Valley Wedding Professionals. Kevin shares wedding industry networking tips he's learned over three and a half decades, how he built a full-service event company from a teenage DJ side hustle, and why relationships have been the single biggest driver of his longevity. This one is packed with honest, practical wisdom for anyone who wants to build a business that lasts. Key takeaways: Why wedding industry networking tips only work if you're willing to show up consistently for two to three years before expecting a returnHow Kevin founded the Tri-Valley Wedding Professionals and why hyper-local community building changed everything for his brandWhat it really means to be "only as good as your last event" and how that mindset drives his teamWhy staying open to learning, even after 35 years, is the most important habit for longevity in this industryHow to build a team that feels connected to your brand and genuinely cares about the workListen in for the full conversation and some of the most grounded, no-fluff business advice you'll hear all year. Ready to build a brand that stands the test of time? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that reflects the business you've worked hard to build. Resources: Fantasy Sound Event Services: fantasysound.comWeddingIQ: weddingiq.comPodcast: Now That I'm Engaged, How Do I Get Married — on Apple, Spotify & YouTubePodcast: Mind Your Wedding Business — YouTubeInstagram: @fsesevents | @wedding_iqFacebook: Fantasy Sound | WeddingIQTikTok: @fseseventsYouTube: Fantasy Sound EventsPinterest: fantasysoundLinkedIn: Kevin DennisEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  6. Sep 10

    80: 30 Life Lessons for Business Owners That Became Marketing Lessons

    Ten years, one business, and 30 lessons worth sharing, happy birthday to me. In this special solo birthday episode, I'm turning 30 and reflecting on the life lessons for business owners that have shaped the way I market, lead, and show up in this industry. These aren't your typical tips about posting schedules or Instagram hashtags. They're the deeper, messier, more meaningful lessons from a decade of building a business, traveling, investing in community, and learning what actually moves the needle in your marketing and your life. Key takeaways: Why age should never be your main marketing pillar, and what to lead with insteadThe difference between "done is better than perfect" for visibility versus branding, and why both matterWhy spending money to make money is one of the hardest but most important mindset shifts for business ownersHow relationships, community, and saying yes have been the biggest drivers of business growthWhy your health, your gut instinct, and your rest are just as important as your marketing strategyListen in for all 30 lessons and let me know which one resonates most with you.  If this episode inspired you to invest in your brand or website, I would love to chat. We are booking brand and marketing projects through the rest of the year, reach out at emilyfostercreative.com or send me a DM at @emilyfostercreative. Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  7. Sep 3

    79: Destination Wedding Planning Tips & Building a Travel Business with Tami

    What if you could make $20K from a single wedding day, and earn free luxury travel on top of it? In this episode, I'm joined by Tami, founder of Paradise Getaways and creator of the 20K System and Toolkit. Tami shares her destination wedding planning tips, how she accidentally built an award-winning travel agency with zero international experience, and what it really takes to break into the destination wedding space as a vendor or travel advisor. If you've ever been curious about adding destination weddings to your business, this one will open your eyes to just how profitable and exciting it can be. Key takeaways: Why destination weddings are one of the fastest ways to grow a travel or wedding business, and how one couple can bring you 50 or more paying clientsThe biggest mistake vendors make when trying to break into the destination wedding space, and what to do insteadWhat couples are prioritizing most in destination weddings right now and why guest experience is everythingHow travel commissions, wedding kickbacks, and free travel perks actually work in this industryDestination wedding planning tips for making even the most complex multi-day events feel seamlessListen in and grab Tami's free checklist linked below to start multiplying your destination wedding leads. Ready to build a brand that attracts the clients you actually want to work with? Emily Foster Creative helps wedding and travel pros show up with strategy, clarity, and a website that does the work for you. Tami Santini's website: tamisantini.com🎁 Free resource: The Ultimate Checklist to Multiply Your Destination Wedding Leads: tk.tamisantini.com/theultimatechecklistCoaching business: @tamisantini | FacebookTravel business (Paradise Getaways): Facebook | TikTokEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  8. Aug 27

    78: Wedding Planner Tips & Building a Business on Your Own Terms with Beth Kramer

    What if the most radical thing you could do for your wedding business was to just... stop doing what everyone else is doing? In this episode, I'm joined by Beth Kramer, wedding planner, author of Modern Etiquette Wedding Planner, and co-founder of Altared. Beth shares some of the most refreshing wedding planner tips you'll hear, from walking away from Instagram to building a Google-driven business through blogging, and why her best marketing tool has always been her words. Key takeaways: How Beth built a Google-driven wedding business through consistent writing and blogging, and why that's still working years laterWhy she walked away from Instagram in 2023 and has never looked back, and what she does insteadThe "Rent My Brain" consulting offer she started during COVID that turned into one of the best parts of her businessWhat fighting the wedding industrial complex actually means in practice for vendors and couples alikeHow Altared became a nationwide free community for like-minded wedding vendors and how you can get involvedListen in for the full conversation, including the funniest wedding story you'll hear all year. Ready to build a brand and website that works as hard as your words do? Emily Foster Creative helps wedding pros show up with strategy and clarity, even without a massive social media following. Resources: Elisabeth Kramer's website: elisabethkramer.comElisabeth Kramer Newsletter: elisabethkramer.com/newsletterAltared: altaredpdx.comModern Etiquette Wedding Planner by Elisabeth KramerEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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5
out of 5
13 Ratings

About

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

Information

  • Creator
    Emily Foster
  • Years Active
    2025 - 2026
  • Episodes
    88
  • Rating
    Explicit
  • Copyright
    © 2026 Engage Your Brand®
  • Show Website
    Engage Your Brand®

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