ChiroX: Business Growth for Chiropractors

Corey Hiben
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Your dedicated resource for actionable strategies and expert insights to scale your chiropractic practice for greater impact and profitability. If you're a chiropractic business owner serious about growth, increasing revenue, and building a thriving practice, you've found your show.

  1. Oct 20

    Your Least Trained Employee Is Answering Your Phone

    What does it take to turn an 800-square-foot chiropractic office in a gym basement into a 5,000-square-foot practice with four associates and 600 Google reviews? For Dr. Jason Ingham, the answer wasn't just getting more patients. It was building a team, creating a five-star patient experience, and developing a business that someone else would eventually want to buy. After 26 years in chiropractic, he's preparing to sell his practice to an associate who's been with him for a decade—and sharing the systems that made it possible. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/services/marketing-audit?utm_source=spotify&utm_medium=podcast&utm_campaign=ep61 Dr. Jason Ingham started his practice in Lincoln Park, Chicago, with roughly $10,000, an 800-square-foot space inside Bally Total Fitness, and a creative marketing strategy: teaching spin classes while wearing a chiropractic T-shirt. He became profitable in his first month and eventually built a practice that surpassed seven figures. In this episode, Jason explains why he chose to build a culture around mentoring associates rather than treating them as replaceable employees, how his longest-serving associate became the future buyer of his practice, and why some doctors are willing to accept less money to work in his environment. He also breaks down his concierge-style patient experience, including eliminating the traditional front desk, moving phone responsibilities away from the entrance, creating scripts for common patient questions, and conducting mystery calls to evaluate the team's performance. Jason shares how his staff walks through the entire new-patient journey twice a year, why hiring for work ethic and cultural fit matters, and how he built a practice that can operate without requiring him to manage every interaction. If you're a chiropractor looking to scale beyond yourself, attract and retain great associates, improve your patient experience, or eventually sell your practice instead of simply closing its doors, this episode offers practical lessons on building a business that's valuable to patients, employees, and future owners. TIMESTAMPS: 00:00 Intro 00:48 Why He Chose Chiropractic 03:44 From Gym Basement to Growth 10:56 Building Associates Culture 15:14 Hiring and Fit Interviews 18:24 Mentoring and Intern Pipeline 27:25 Systems to Run Without You 30:26 New Patient Experience Training 32:32 No Front Desk Phones 33:40 Wowing Every Patient 34:36 Mystery Shopping Your Practice 36:34 Call Center Booking System 40:19 Marketing That Still Works 41:59 Review Engine and Standards 44:59 Shock and Awe Details 48:51 Retention Through Community 51:32 Social Media and Local Events 55:25 Coaching and Management Groups 57:45 Final Wrap and Contact CONNECT WITH DR. JASON INGHAM: Website: https://chiropracticsportscare.com/dr-ingham/ LinkedIn: https://www.linkedin.com/in/jason-ingham-64735b2 PRO TIP: Audit your practice from the perspective of a first-time patient. Jason brings his team through the entire arrival, check-in, and care experience twice a year, documenting everything that could be improved. Start by examining your front desk: is your team focused on welcoming patients, or are they distracted by phone calls and administrative tasks? Small improvements in hospitality and communication can create a noticeably better experience. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

  2. Oct 13

    Why Your Best Growth Year Is Your Biggest Audit Risk

    What happens when you build one of the biggest chiropractic practices in your region, only to lose it after a six-year insurance audit battle? Dr. Matt DiDuro went from aggressive marketing and rapid growth to facing escalating insurance repayment demands, including a $150,000 claim. After more than 30 years in chiropractic, he's sharing the costly lessons that changed how he approaches documentation, marketing, patient retention, and building a sustainable practice. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures ChiroxmarketingFree Chiropractic Marketing Audit | ChiroX60 Dr. Matt DiDuro built one of the largest chiropractic practices between two major cities in Central New York, but his success came with an unexpected challenge. In this episode, Matt shares how a former associate allegedly triggered an insurance audit in an attempt to purchase the practice at a discount, how the audit expanded from just a handful of patient charts to thousands of records, and why inadequate documentation became one of the most expensive lessons of his career. He also explains how he grew his early practice through community events, educational talks, and consistent patient acquisition, even after earning only $15,000 during his first full year. Matt discusses his transition into shockwave therapy, why he believes SoftWave has become an important part of his patient-retention strategy, and how real patient demonstrations and before-and-after videos have influenced his marketing approach. He also shares how he now spends much of his time training and educating other providers while remaining involved with his clinical team. If you're a chiropractor focused on growing patient volume, protecting your practice from costly operational mistakes, improving retention, or exploring additional services that can differentiate your clinic, this episode offers lessons from someone who experienced both major growth and a devastating business setback. TIMESTAMPS: 00:00 Intro 01:09 Neck Injury Changed Everything 05:06 Early Chiropractic Wake Up Call 06:48 Insurance Boom And Bad Notes 08:19 Audit Triggered By Associate 11:49 Why They Kept Escalating 14:14 Fighting Back With Compliance 17:30 Bulletproof Notes With EHR 19:15 Suing The Whistleblower 22:22 Marketing Cycles And Neuropathy 24:48 SoftWave Pivot During COVID 28:30 Scaling With Facebook Ads 28:52 Pricing the 10 Pack 29:30 SoftWave vs Shockwave 30:06 Avoiding Device Scams 31:32 SoftWave as Practice Engine 33:39 Proof and Pro Sports Adoption 34:33 Inflammation and Drug Cautionary Tale 36:29 Regeneration Science Explained 38:45 Ads That Actually Work 43:45 Documenting Results and HIPAA 47:03 Why SoftWave Refers Better 52:09 Reverse Engineering Patient Growth 55:58 Pivoting to Bigger Markets 56:31 Where to Find Him and Mission CONNECT WITH DR. MATT DIDURO: Website: Dr. Matt DiDuro | Relief from Chemo-Induced Peripheral Neuropathy LinkedIn: linkedin.com/in/matthew-diduro-11b66ab PRO TIP: Reverse-engineer your patient acquisition goals instead of marketing without a clear target. Matt started by calculating the expected revenue from each new patient, working backward to determine how many new patients he needed every month, and then identifying which outreach activities could generate those appointments. Just as importantly, maintain accurate clinical documentation as your practice grows—high patient volume means little if your business isn't properly protected. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit ChiroxmarketingChiropractic Marketing Agency for $1M+ Practices | ChiroX

  3. Oct 6

    600 Visits a Week. No Money in the Bank!

    What happens when you're seeing hundreds of patients every week but still don't have money left in the bank? Dr. Chris Quigley built a high-volume chiropractic practice to roughly 600 visits per week, but low fees and rising overhead eventually exposed a major problem: volume doesn't automatically equal profit. After 36 years in practice, Chris has rebuilt the model around stronger margins, better systems, a great team, and numbers that tell him where the practice is headed before the results hit the P&L. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures ChiroxmarketingFree Chiropractic Marketing Audit | ChiroX59 Dr. Chris Quigley opened his Boston practice in 1990 and spent his early years following a low-fee, high-volume model. He reached roughly 300 weekly visits on his own and later grew the practice to around 500–600 visits per week, at one point handling 500 visits from just 600 square feet. But when associates were added, the margins stopped making sense, forcing Chris to rethink the economics and evolve toward a medium-to-high-fee model. He also breaks down his five key weekly metrics, including appointments scheduled over the next 7 and 30 days, which he uses as forward-looking indicators instead of waiting for last week's numbers to tell him something went wrong. Chris also shares how his decompression program jumped from roughly 80 to 160 visits in four months, why the practice averages around 50 new patients per month with roughly 75% case acceptance, how associates participate in community outreach, and the hiring red flag he ignored before making what he calls the worst hire of his career.If you're a chiropractor generating plenty of activity but questioning your margins, struggling to build a reliable team, or looking for better ways to predict growth instead of simply reviewing what already happened, this episode offers lessons from more than three decades of running and evolving a practice. TIMESTAMPS: 00:00 Intro 01:06 Beacon Hill Then And Now 01:39 Low Fee High Volume Trap 03:40 Overhead And Pricing Reality 04:21 Care Plans And Package Pricing 05:45 Charging For Better Outcomes 06:37 Case Study Avoiding Surgery 08:08 Building A Great Team 09:21 Running On EOS Traction 12:26 Office Book Club Culture 13:33 Membership And Maintenance Plans 15:19 Recruiting And Retention Tactics 18:20 Systems For Clinical Excellence 21:30 Close For Chiro Day One 22:39 Finding The Life Effect 24:57 New Patient Growth Numbers 25:34 Close Rate Pricing Check 25:51 New Patient Sources Breakdown 26:25 Digital Marketing Unknowns 27:22 April Surge Then Slump 28:31 Boston Market Underserved 30:43 Time Constraints On Marketing 31:29 Associates Outreach Events 32:21 Recruiting And Retaining Associates 35:56 Hiring Funnel And Preceptorships 37:04 Worst Hire Red Flags 39:20 Rapid Fire KPIs Forecasting 42:23 Boston Favorites Commute Story 45:02 Rules To Live By Wrap Up 46:04 Book Plug And Where To Find Him CONNECT WITH DR. CHRIS QUIGLEY: Website: SpinemedbostonDr. Chris Quigley at Boston Spine and Disc Center in Boston, Massachusetts. LinkedIn: Linkedinlinkedin.com/in/dr-chris-quigley-ba0697 PRO TIP: Don't only track backward-looking numbers like last week's collections. Chris tracks appointments already scheduled for the next 7 days and next 30 days because they give him an early indication of where the practice is heading. If those numbers start dropping, he can investigate new-patient flow, case acceptance, or scheduling problems and take action before they show up in revenue. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit Chiroxmarketing Chiropractic Marketing Agency for $1M+ Practices | ChiroX

  4. Sep 29

    Hiring Another Associate Won't Fix Your Practice

    Most chiropractors think hiring an associate will automatically help grow the practice. Dr. Mark Mouw says that’s one of the biggest hiring mistakes owners make: most associates aren’t there to build your practice, you are. After 25 years in chiropractic, hiring 16 associates of his own, and helping place more than 250 chiropractors per year, Mark has learned exactly what separates a great long-term associate from an expensive hiring mistake. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/services/marketing-audit?utm_source=spotify&utm_medium=podcast&utm_campaign=ep58 Dr. Mark Mouw started his practice with his wife as a traditional mom-and-pop operation and hired their first associate just 18 months after opening. Today, he has five doctors across two locations in the Omaha metro and co-founded Chiro Matchmakers with Dr. Allen Miner in 2016. Over the last decade, Chiro Matchmakers has built a database of more than 9,000 associates and places 250+ chiropractors every year. In this episode, Mark breaks down the two types of associates, business builders and caregivers, and why roughly 75% of today’s associates fit the caregiver profile. He explains why hiring a “mini-me” can backfire when that entrepreneurial doctor eventually leaves to open their own clinic, why the owner should remain responsible for building demand while associates focus on delivering exceptional care, and when hiring a business-builder associate actually makes sense for leadership, ownership, or succession. Mark also dives into the current recruiting challenge, including the roughly 5-to-1 gap between available chiropractic jobs and associates, why A-players usually aren’t actively searching job boards, and how behavioral assessments can help owners put the right doctor in the right role.If you're struggling to hire or retain associates, planning to scale beyond yourself, or thinking about succession and eventually exiting your practice, this episode will help you understand who you should actually be hiring and what role they should play once they join your team. TIMESTAMPS: 00:00 Intro 00:59 Why Hire an Associate 03:06 Time Freedom Growth Exit 04:38 Builders vs Caregivers 07:40 Don’t Hire Mini Me 08:54 When You Need a Builder 11:02 Hiring Assessments PDP 12:58 Timing and Profit Margins 16:46 Associate Shortage Explained 18:45 Finding A Players 26:50 Chiro Matchmaker System 30:47 What Associates Want Most 32:44 Pay to Keep Doctors 33:39 Technique and Location Factors 34:38 Rural Hiring Reality Check 36:37 Pay and Retain Great CAs 38:24 KPI Based Bonus Systems 39:18 Assessments Over Gut Hiring 43:41 Hurdles and Background Checks 45:17 Virtual Interview Hiring Funnel 49:51 Virtual CAs From Overseas 54:02 What VCAs Handle Daily 57:11 Build Teams for Impact CONNECT WITH DR. MARK MOUW: Website: MouwchiropracticAbout Us - Mouw Family Chiropractic LinkedIn: Linkedinlinkedin.com/in/mark-mouw-276182207 Chiro Matchmakers: ChiromatchmakersCorey Hiben - Virtual Assistant PRO TIP: Stop automatically looking for an associate who looks and thinks exactly like you. If you’re an entrepreneurial practice owner, another “mini-me” may eventually want to build a business of their own. Mark recommends getting clear on the role first: if you need someone to care for an existing patient base for the next 10–20 years, look for a strong caregiver, not another business builder. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit ChiroxmarketingChiropractic Marketing Agency for $1M+ Practices | ChiroX

  5. Sep 22

    He Got Injured. Then He Built a 3-Associate Practice

    What happens when 75% of your chiropractic practice depends on your own two hands—and suddenly you can’t even get out of bed? After 25 years of treating patients, a serious spinal issue forced Dr. Shawn Finn out of patient care. Today, he has three associates, sees roughly 400 patient visits per week, and hasn’t personally treated a patient in over two years. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures ChiroxmarketingFree Chiropractic Marketing Audit | ChiroX Dr. Shawn Finn has been practicing outside Pittsburgh for nearly three decades, but an unexpected back injury forced him to completely rethink the business he had built. In this episode, Shawn explains how he transitioned from being responsible for roughly 75% of the clinic to fully committing to running the business, why Noel Lloyd’s Win-Win Associateship model changed how he develops associates, and why he believes a team should normally operate at around 80% capacity instead of constantly running at its limit. He also shares the Thursday morning financial meeting he refuses to give up, why he targets roughly 40% profit margins as a non-treating owner, and why making hiring decisions without knowing your numbers can be dangerous. Shawn also challenges the obsession with extremely high close rates, explains why 70–80% can actually be healthier, and reveals how combining shockwave therapy with decompression helped increase patient value by roughly 40%. If you're a chiropractor whose practice still depends heavily on your personal production, or you're trying to build associates, improve profitability, price your services correctly, and create a business capable of operating without you in the treatment room, this episode is packed with lessons from someone who was forced to make that transition. TIMESTAMPS: 00:00 Intro 01:06 The Injury Turning Point 02:28 Hiring Associates Fast 03:53 Win Win Associate Model 05:51 Commitment To Step Back 07:04 Owner Operator Coaching 07:57 Clinic Director Role 10:59 When To Hire Next 12:39 Thursday Numbers Meeting 14:40 Healthy Profit Margins 16:46 Pricing And Program Growth 19:25 Blending Shockwave Decomp 25:59 Close Rates And Fit 30:16 Marketing Sets Expectations 30:30 Closing Confidence Matters 31:33 Three Pillars Marketing 32:38 External Outreach Referrals 33:55 Digital Storytelling Engine 34:57 Referral Conversations Script 38:27 What Works Now Meta Ads 40:46 Finding Ideal Patient Story 42:44 Lunch And Learns Hurdles 43:54 Collecting Time Of Service 46:11 Buy Now Pay Later Debate 49:02 Rapid Fire Business Hiring 51:28 Fitness Journey And Mindset 52:49 Where To Find Finn 54:16 Ideal Associate Fit Values 56:10 Final Thanks And Wrap CONNECT WITH DR. SHAWN FINN: Instagram: instagram.com/drshawnfinn Website: https://www.finnchiro.com/ PRO TIP: Schedule a recurring financial meeting with yourself and protect it like you would any important patient or team meeting. Shawn reviews his P&L, budget, margins, wins, and losses every Thursday so decisions about hiring and growth come from the numbers instead of emotion. Know your margins before you add overhead. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit ChiroxmarketingChiropractic Marketing Agency for $1M+ Practices | ChiroX

  6. Sep 15

    Why Most $1M Chiropractors Never Stop Working IN Their Practice

    How does one chiropractor handle 1,000 patient visits per week without feeling burned out? Dr. Erik Kowalke did it for three years—and says it was actually a blast. Today, Higher Health Chiropractic has two locations, six doctors, and around 100 new patients per month, while Erik has successfully handed off virtually every part of the business except the vision. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures Dr. Erik Kowalke runs Higher Health Chiropractic in West Michigan, where his journey started with just 13 patients booked when he opened on August 1, 2011. Within three weeks, the practice had grown to roughly 300 visits per week, eventually reaching 1,000 weekly visits with Erik as the sole chiropractor. In this episode, Erik explains why focusing on lifetime family wellness care became one of his biggest growth levers, how extreme attention to efficiency made high-volume care possible, and why a shingles infection in 2016 unexpectedly showed him that he had become the bottleneck in his own business. He also breaks down how he gradually delegated everything except vision, why Higher Health completely changes its office theme every 4–6 weeks to create an experience families and kids actually want to return to, and what 10 years of appointment data revealed about allowing patients to reschedule their own appointments. Their data showed no correlation between appointment changes and patients dropping out of care—in fact, greater scheduling flexibility tracked with higher visit volume. If you're a chiropractor trying to increase capacity, build a family-focused practice, develop leaders, improve retention, or create a business that no longer depends entirely on you, this episode offers a completely different perspective on what’s possible. TIMESTAMPS: 00:00 Intro 01:07 Solo 1000 Visits Week 02:35 Efficiency and Office Energy 05:25 Family Wellness Niche 08:55 Designing for Busy Families 12:13 Burnout Myth and Capacity 14:50 Spouse Alignment and Vision 20:55 From Bottleneck to Scale 22:43 Coaches and Wise Counsel 26:20 Hiring and Paying Associates 29:38 Team Practice Culture 31:06 Negotiation Win Wins 32:54 Owner Leverage Shift 34:07 Delegation Wake Up Call 37:27 Hiring Right Leaders 40:15 Culture And Accountability 41:44 Theme Driven Experience 47:01 Scheduling Control Data 51:02 Active To Wellness 55:33 Referral Engine Playbook 57:45 Google Reviews System 59:35 Community Marketing Mix 01:01:23 Clarity And Closing CONNECT WITH DR. ERIK KOWALKE: Website: https://gethigherhealth.com/ LinkedIn: https://www.linkedin.com/in/drerikkowalke/ SKED Website: https://sked.life/ PRO TIP: Before assuming you've reached your practice's capacity, look closely at your systems. Erik’s experience shows that the ceiling is often not the building, the market, or even patient demand—it can be the owner's assumptions about what is possible. Simplify every unnecessary step, empower the right people, and stop holding onto responsibilities your team can successfully own. ABOUT CHIROX: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

  7. Sep 8

    $1M in Lost Patients. Zero Layoffs. Here's What He Did!

    What happens when one bad website decision cuts your Google new patients in half overnight? Dr. Kevin Farrar watched $40K–$50K in monthly new-patient opportunity disappear, and it took nearly a year to recover. In this episode, he breaks down that costly mistake, how he eventually made Facebook work after 15 years of frustration, and why he believes associates should be hired to be great doctors—not marketers. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/services/marketing-audit Dr. Kevin Farrar runs Farrar Family Chiropractic in Plano and McKinney, Texas, and today has seven associates across his practice. But 15 years ago, he started with roughly $65,000 borrowed from family, maxed-out credit cards, furniture from his apartment, and even a second mortgage on his mom’s house to purchase an X-ray machine. In this conversation, Kevin shares how community outreach helped him survive the early years, why he now builds multiple patient-acquisition channels instead of depending on one source, and how bringing marketing management closer to the business finally turned Facebook from a break-even channel into a leading source of new patients. He also gets into the $1 million in opportunity he believes he left on the table, capacity versus fixed costs, patient retention, and why his job as an owner is to provide associates with the staff, training, equipment, and patients they need to succeed instead of sending inexperienced doctors out to generate their own leads. If you're a chiropractor trying to scale with associates, diversify your marketing, improve patient retention, or maximize the capacity you're already paying for, this episode is packed with lessons from both Kevin’s biggest wins and some very expensive mistakes. TIMESTAMPS: 00:00 Intro 01:23 Opening With No Plan 02:49 Grassroots Growth Playbook 05:54 Associates Not Marketers 07:48 Multiple Patient Pipelines 10:43 Making Facebook Finally Work 13:24 Speed To Lead Systems 14:49 Capacity And Fixed Costs 17:29 Scheduling And Equipment Limits 20:34 Team Mindset And KPIs 23:04 The Million Dollar Mistake 25:42 Scaling Without Profit 26:16 Adding Services Overload 27:01 Three Part Service Test 29:16 Best Services To Add 31:45 Top Funnel Offers 34:28 Service Margins Breakdown 35:23 Keeping Associates Long Term 38:44 Hiring Red Flags 40:48 Avoiding Bad Hires 44:05 KPIs That Matter 47:06 Retention To Wellness 50:13 Intentional Practice Wrap Up CONNECT WITH DR. KEVIN FARRAR: LinkedIn: https://www.linkedin.com/in/kevin-farrar-175a303b/ Website: https://farrarchiro.com/dr-kevin-farrar-chiropractor-plano PRO TIP: Don't let one marketing channel become a single point of failure for your practice. Kevin's approach is to keep as many “roads” into the practice open as possible—Facebook, Google, referrals, community outreach, professional referrals, and other channels—so when one slows down, the entire new-patient engine doesn't collapse. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

  8. Sep 1

    Stop Being the Bottleneck. Here's How to Build a Practice Without You

    What happens when a family emergency pulls you out of your practice for almost four straight weeks — and the business actually grows without you? Dr. Andrew Oteo experienced exactly that, and it completely changed how he thought about systems, leadership, and scaling. After spending his first six years making mistakes in practice, he built Stonebridge Health into a multidisciplinary operation combining chiropractic, physical therapy, and medical care under one roof. 🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures https://www.chiroxmarketing.com/services/marketing-audit Dr. Andrew Oteo runs Stonebridge Health in The Colony, Texas, holds both a DC and an MBA, and serves as President of the Texas Chiropractic Association. In this episode, Andrew explains why his first practice inside a medical doctor's office failed within a year, how years of getting systems wrong eventually shaped the operation he runs today, and why being forced away from the practice for nearly a month proved his team could succeed without him. He breaks down the EOS principles he uses from Traction, weekly multidisciplinary grand rounds, quarterly alignment meetings, and the custom Power BI dashboard he built after realizing traditional EHR dashboards couldn't give him the numbers he actually needed. Andrew also explains how he tracks gross vs. net conversion and retention, uses Claude as an operating system for his team, approaches marketing through an “air, land, and sea” strategy, and why identifying bottlenecks is one of the most valuable things an owner can do. If you're a chiropractor who feels like everything still depends on you, struggles to understand the numbers behind the practice, or wants to build systems that create predictable growth without constant owner involvement, this episode gives you a practical look at how to transition from being the bottleneck to becoming the leader of the business. TIMESTAMPS: 00:00 Intro 01:11 Stop Being The Bottleneck 02:21 Hospital Wake-Up Call 03:26 Bottlenecks Inside And Outside 06:18 Ego And People Problems 11:33 Six Years Of Hard Lessons 18:16 Systems That Built Stonebridge 23:48 EOS Scorecards And Dashboards 27:01 Conversion Retention Metrics 31:11 What The Numbers Revealed 33:58 AI Enters The Practice 34:20 Deep Dive Your Tools 35:13 AI For Team Goals 36:21 HIPAA And The AI Race 39:40 AI Agents In Everything 44:11 Claude As Business OS 47:44 Master Your Tech Stack 52:02 Referral Engine Basics 55:37 Modern Marketing Mix 59:04 Why Associations Matter 01:01:00 Protecting Chiro In Texas 01:05:07 Member Value And Advocacy 01:08:34 Where To Find Dr Teo CONNECT WITH DR. ANDREW OTEO: Website: https://www.stonebridgept.com/ LinkedIn: https://www.linkedin.com/in/andrew-oteo-10b81717/ PRO TIP: Don't just track the numbers your EHR happens to give you. Decide which metrics actually tell you whether your practice is improving, then build a scorecard around them. Andrew separates gross conversion from net conversion — specifically tracking whether patients who actually have to reach into their own wallet still say yes — to get a clearer picture of how well the practice is communicating value. ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

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Your dedicated resource for actionable strategies and expert insights to scale your chiropractic practice for greater impact and profitability. If you're a chiropractic business owner serious about growth, increasing revenue, and building a thriving practice, you've found your show.

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