CAREERYAP

Ellie de Wit
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careeryap is the #1 podcast for women building big careers. if you want to grow your career, confidence, and income, you’re in the right place. join the founder of MOXIE, Ellie de Wit, as she learns from leaders, experts and founders how to level up your career *and* life. each episode you’ll walk away with actionable career advice and inspiring success stories to get you to that next level. let's get down to business! p.s. if you're an ambitious woman, come join us at MOXIE - the member-only club for women building big careers. [getmoxie.io]

  1. 1d ago

    Ep. 38 - She's Making Period Products Free - And Having Brands Pay For It. Forbes 30u30's Remy Tucker On Fixing Women's Health.

    Remy Tucker spotted a billion-dollar opportunity hiding in plain sight - and it's changing women's health for good. She's the founder of On The House, fresh off the Forbes 30 Under 30 list, and she's figured out how to make period products free for women everywhere - and have brands compete to pay for it. We're getting into how she found this blind spot in women's health, how she raised VC funding with zero finance background, and the business model that makes it all possible. WE COVER How she went from student midwife to VC-backed founderThe ad-funded business model that makes period products free for womenHow to raise VC funding with zero finance backgroundThe founder mindset: rejection therapy, delusion, and why failure isn't an option CHAPTERS 1:06 – Intro + welcome 2:35 – What she knows now that she wishes she'd known earlier 4:14 – The idea behind On The House 8:28 – The moment she decided to go all in 22:38 – Building your network from scratch 27:40 – Building in public and creating your own luck 30:22 – The founder mindset: rejection therapy and delusion 35:06 – How to raise VC funding with zero background 44:56 – The one thing to do if you want to be a founder 51:11 – Best advice ever MY LINKS Ellie's LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie's IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Remy's IG — @remytucker: https://www.instagram.com/remytucker/On The House IG — @onthehousegroup: https://www.instagram.com/onthehousegroup/Remy's LinkedIn: https://www.linkedin.com/in/remytucker/On The House website: https://www.onthehousegroup.com/

  2. Jul 21

    Ep. 37 - How To Get Started Growing Your Personal Brand On LinkedIn

    If you've been wanting to post on LinkedIn for months now, but something keeps stopping you - this episode is for you. This one's just me, sharing everything I learned growing my own following to 15k in about a year. I'm breaking down why LinkedIn is THE platform to bet on right now, the limiting beliefs that kept me small for way too long, how to actually get started from zero (even while you're still in your 9-5), and the exact system I built to post consistently without it taking over my life. If you've ever told yourself you'll start posting once you're more of an expert, or once you've got it all figured out - this episode is going to change that belief. WE COVER: Why LinkedIn is the single best platform to start on right nowThe two limiting beliefs keeping you from postingHow to get over "cringe mountain" and be seen tryingThe zero-to-one playbook: comments, topics, structure, cadenceWhy you should build your brand before you have a businessThe exact AI system I use to never run out of content CHAPTERS: 1:06 – Intro + welcome2:15 – Why LinkedIn is the platform to win on (the 1% stat)6:30 – The two limiting beliefs that held me back12:40 – Cringe mountain: the fear of being seen trying20:15 – Zero to one: how to actually get started30:50 – Cadence + finding your "expanders"37:20 – Build your brand while you're still employed42:00 – My exact AI content system49:30 – Start posting: your one takeaway MY LINKS: LinkedIn: https://www.linkedin.com/in/elliedewit/MOXIE: https://www.getmoxie.aiMOXIE IG: https://www.instagram.com/getmoxie.ai/Ellie IG: https://www.instagram.com/elliedewit_/ EPISODE LINKS: Whisperflow (voice-to-text): https://wisprflow.ai

  3. Jul 14

    Ep 36 - She Had Her Idea Stolen at 19 - And Came Back to Raise VC With Zero Network. Here's How Lamees Butt Did It.

    Lamees Butt had her first business idea stolen by a VC at 19. She spent the next decade learning everything (corporate, startups, AI) waiting for her moment. Now she’s the founder of Riser, the app rethinking how people find jobs - and she raised most of her pre-seed with no network, no warm intros, and no family money behind her. We get into the real talk on female founders and VC funding, why your product is no longer your moat, and what it actually takes to build when the odds are stacked against you. WE COVER How she built her first company at 19 — and had the idea stolen by a VCWhy your product is no longer your moat — and what isHow she raised 80% of her pre-seed through personal brand aloneThe truth about VC funding for women — is it actually changing?How to find your founding team when you're starting from zeroWhy hustle culture is killing your best ideas CHAPTERS 1:06 – Intro + welcome 2:30 – What she knows now that she wishes she'd known earlier 9:00 – Growing up in East London and building her first company at 19 16:10 – Getting her idea stolen — and what happened next 22:00 – From receptionist to Mercedes-Benz head office 27:30 – Joining an AI startup as employee two 31:30 – Why hustle culture kills creativity 33:00 – Where her confidence really came from 37:30 – How to raise VC funding with no network 41:00 – Is the 2% funding stat actually changing? 46:00 – The hardest moments building Riser 49:00 – How she found her founding team 53:00 – One thing to take away MY LINKS Ellie's LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie's IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Lamees's LinkedIn: https://www.linkedin.com/in/lameesbutt/Lamees's TikTok: @lameesbuttRiser website: https://www.riser.com/

  4. Jul 7

    Ep 35 - The real 0 → 1 - with yogurt disruptor Kiki (Sourmilk founder)

    Yoghurt disruptor Kiki Couchman joins us to share how she build Sourmilk, a gut-healthy Greek yogurt start-up she left a 5-years private equity career to build. If there's a thing you keep daydreaming about building but you're in a 9-5 and you don’t know where to start… this episode is for you. Kiki shares the real 0 to 1: building an audience before you have a product, quitting your job without burning bridges, living off savings, and why you build for your first 10 customers instead of your first 1,000. If you've ever told yourself you'll start once you've got the perfect plan - this episode is going to change your mind. WE COVER How to stop overengineering your career and follow what's right, right nowHow to build an audience before your product even existsHow to quit a job you love without burning the bridgeHow to build for your first 10 customers, not your first 1,000How to let your product define your marketing CHAPTERS 1:06 – Intro + welcome 3:36 – From Stanford to private equity to yogurt 8:59 – Building an audience before a product 11:39 – Quitting the job she loved 16:34 – Living off savings for two years 18:14 – Build for your first 10 customers 32:34 – The cease-and-desist name change 39:00 – Her best advice ever MY LINKS Ellie’s LinkedIn: https://www.linkedin.com/in/elliedewit/Ellie’s IG: https://www.instagram.com/elliedewit_/MOXIE: https://www.getmoxie.ioMOXIE IG: https://www.instagram.com/getmoxie.io/MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Kiki's IG — @CouchWoman: https://www.instagram.com/couchwoman/Sourmilk IG — @GetSourmilk: https://www.instagram.com/getsourmilk/Kiki's LinkedIn: https://www.linkedin.com/in/kirsten-kiki-c-242929112/Sourmilk website: https://www.sourmilk.com/

  5. Jun 30

    Ep. 34 - She's helping 400,000 people use AI as their executive assistant - here's how with Megan Lieu

    If you're using AI but feel like you're barely scratching the surface - and everyone else seems to have it figured out - this episode is for you. Megan Lieu is a former data scientist turned content creator, top 1% LinkedIn creator in the US, and one of the most followed voices on AI and careers with 400,000+ tech professionals in her community. She's here to break down how to move from using AI as a chatbot to using it as a executive assistant, why your personal brand is the one thing AI will never replace, and the exact workflow she uses that acts as her chief of staff. If you've ever felt like AI is making everything easier for everyone except you - this episode is going to change that. WE COVER Why feeling behind on AI is completely normal right nowHow to move from “knowing” to “doing” with AI (the real unlock)The AI workflow that acts as Megan’s chief of staffHow to use AI in your job search — and exactly where not toWhy personal brand is the competitive advantage AI can never touchThe weekly wins archive and how AI helps you track itThe best advice: follow the rules first so you know which ones to break CHAPTERS 1:06 – Intro + welcome 3:17 – You don’t have to do it alone 6:23 – You’re not as behind on AI as you think 9:22 – From knowing to doing: the real power of AI 13:16 – How LLMs actually work (explained simply) 16:47 – The AI features you’re not using (but should be) 21:06 – Connecting your apps: AI as your chief of staff 28:40 – How Megan built an app using vibe coding 34:33 – AI in your job search — what helps and what doesn’t 37:50 – Why personal brand is the one thing AI can never replace 40:20 – The weekly wins archive 43:00 – Mentor moments (not mentors) 47:32 – The best advice Megan’s ever received MY LINKS Ellie’s LinkedIn: https://www.linkedin.com/in/elliedewit/ Ellie’s IG: https://www.instagram.com/elliedewit_/ MOXIE: https://www.getmoxie.io MOXIE IG: https://www.instagram.com/getmoxie.io/ MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS Megan on Instagram: https://www.instagram.com/meglovesdata/ Megan on LinkedIn: https://www.linkedin.com/in/meganlieu Megan on YouTube: https://www.youtube.com/@meglovesdata Megan’s website: https://portfolio.meganlieu.com/ WE COVERCHAPTERSMY LINKSEPISODE LINKS

  6. Jun 16

    Ep. 33 - How To Quit Your 9-5 (Without Blowing Up Your Life)

    If you know your job isn't it anymore - but every time someone asks "so what do you actually want to do?" your mind goes completely blank, this episode is for you. Maggie Blackburn is a portfolio career strategist who helps multi-passionate women redesign their careers from the inside out - and left her own decade-long tech career to prove it's possible. She walks you through the exact exercises to figure out what you actually want, how to rewire the money mindset keeping you stuck, and how to start experimenting on the side before you ever have to quit. If you've been ignoring that voice for a while now - this episode will help you finally do something about it. WE COVER: How to figure out what you actually want (when you have no idea)How to know if it's your job — or something much biggerHow to rewire a money mindset that's keeping you stuckHow to start building on the side without quitting firstHow to deal with the fear of what people will think of you CHAPTERS: 1:06 – Intro + welcome 4:53 – Maggie's story: from corporate burnout to portfolio career 6:44 – "I know this isn't it" — what to do next 10:22 – Rewiring your money mindset 20:51 – What's really holding you back (it's deeper than you think) 25:02 – How to experiment without quitting your job 34:24 – Maggie's best advice MY LINKS: Eline's LinkedIn: https://www.linkedin.com/in/eline-de-wit/ MOXIE: https://www.getmoxie.io MOXIE IG: https://www.instagram.com/getmoxie.io/ MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS: Maggie's website: https://www.maggie-blackburn.com Maggie's newsletter (Feeling Free): https://maggieblackburn.beehiiv.com Maggie on LinkedIn: https://www.linkedin.com/in/maggieblackburn/ Maggie on Instagram: https://www.instagram.com/maggieblackburn/ To Be Magnetic (program + podcast): https://tobemagnetic.com 📚 Designing Your Life — Bill Burnett & Dave Evans: https://www.amazon.com/Designing-Your-Life-Well-Lived-Joyful/dp/1101875321 Kristin Neff — self-compassion research: https://self-compassion.org Anna Mackenzie's Substack (portfolio careers): https://annamackstack.substack.com

  7. Jun 9

    Ep. 32 - From Cold Emails to $1 Billion: Building Big and Knowing When to Leave

    This week I got to sit down with the co-founder of Chief - a venture-backed, $1.1 billion valued community for women executives - and we're going deep. Lindsay shares what it was like to build this from scratch: from cold emailing strangers and hitting $1M in revenue before the company even launched, to the moment she realised it was time to step back and hand over the reins to someone with fresh energy. We talk honestly about achieving big things, burnout, and the career lessons she wishes someone had told her earlier. WE COVER: How to stop doing a good job and start having real business impactWhat community actually means (and why it's your biggest career tool)The unglamorous reality of building a venture-backed startupHow to take feedback without losing yourself in the processWhat to unlearn on your way to the top CHAPTERS: 1:06 – Intro + welcome 5:37 – What Chief is and why it needed to exist 12:44 – The founder story: from cold emails to $1M pre-launch 19:29 – Feedback is not a gift — it's a vitamin 23:13 – The real paths to being a founder (no glamour) 30:36 – Burnout and knowing when to step back 38:27 – Lindsay's best advice MY LINKS: Ellie's LinkedIn: https://www.linkedin.com/in/elliedewit/ Ellie's IG: https://www.instagram.com/elliedewit_/ MOXIE: https://www.getmoxie.io MOXIE IG: https://www.instagram.com/getmoxie.io/ MOXIE TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS: Chief: https://chief.com Bullish (consumer VC + agency): https://www.bullish.co Lindsay on LinkedIn: https://www.linkedin.com/in/lindsaykaplan/ 📚 The Likeability Trap - Alicia Menendez: https://www.amazon.com/Likeability-Trap-Break-Free-Worth/dp/0062838768

  8. Jun 2

    Ep. 31 - She Taught 30,000 Women How To Use AI - Here's How To Get Start

    If TikTok makes you feel like AI is the easiest thing in the world - but every time you sit down to try it, the results are just not there - this episode is for you. Maggie Love is the founder of SheFi, the global community that has taught over 30,000 women how to take financial agency through crypto and, now, AI. She's here to break down exactly how to start using AI in a way that actually lands - from building context and connecting your tools, to automating your inbox, to vibe coding your first app with zero coding experience. If you've ever felt like everyone else has figured out AI and you're still stuck at the starting line - this episode is going to change that. WE COVER How to give AI the context it needs to stop sounding like slopWhat connectors are and why they turn AI from a chatbot into a real assistantHow Maggie automated her email inbox — 3 levels, no coding requiredWhat vibe coding is and how to build your first app without writing a single line of codeWhy talking to AI instead of typing is the unlock most people are sleeping on CHAPTERS 1:06 – Intro + welcome 1:44 – Ask for what you want — from your boss, your AI, everyone 3:53 – How SheFi started 13:36 – Why Maggie moved into AI 18:45 – Give AI context + connect your tools 29:10 – Email automation + vibe coding 55:11 – Best piece of advice: build your brand now MY LINKS LinkedIn: https://www.linkedin.com/in/eline-de-wit/MOXIE: https://www.getmoxie.ioInstagram: https://www.instagram.com/getmoxie.io/TikTok: https://www.tiktok.com/@getmoxie.io EPISODE LINKS SheFi: https://shefi.orgMaggie on LinkedIn: https://www.linkedin.com/in/maggielove07/SheFi on Instagram: https://www.instagram.com/shefiorg/Maggie on Twitter/X: @MaggieLove_SheFi Newsletter: https://newsletter.shefi.org/Whisper Flow: https://whisperflow.app

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About

careeryap is the #1 podcast for women building big careers. if you want to grow your career, confidence, and income, you’re in the right place. join the founder of MOXIE, Ellie de Wit, as she learns from leaders, experts and founders how to level up your career *and* life. each episode you’ll walk away with actionable career advice and inspiring success stories to get you to that next level. let's get down to business! p.s. if you're an ambitious woman, come join us at MOXIE - the member-only club for women building big careers. [getmoxie.io]

Information

  • Creator
    Ellie de Wit
  • Years Active
    2025 - 2026
  • Episodes
    38
  • Rating
    Explicit
  • Copyright
    © Ellie de Wit
  • Show Website
    CAREERYAP