Long Run Labs: The Business of Endurance

Jonathan Levitt
  • 4.8 (37)
  • Marketing
  • Updated Weekly

Long Run Labs is a show about the business of endurance sport. Host Jon Levitt talks with the founders, operators, and investors building the running and outdoor industry: how brands actually get made, how sponsorships actually work, and what the people inside this industry know but never write down. Recent guests include Precision Fuel & Hydration's founder Andy Blow, Zuckerberg Media founder Randi Zuckerberg, and Ketone-IQ founder Michael Brandt. Jon also hosts For The Long Run (440+ episodes), all about exploring the Why. He lives in Boulder, Colorado. New episodes every Tuesday.

  1. 1d ago

    Why Doing the Right Thing Is Also the Right Business Move

    Vivek Gowri has spent his career at the intersection of technology and community. Six months ago he added running store owner to that list, buying San Francisco Running Company and stepping into the shoes of a brand that has been a pillar of Bay Area t...

  2. Jul 7

    We Asked AI 2,200 Questions About Running. Here's What the Machines Actually Think.

    What does AI actually think about the running industry? Not what brands want it to think. Not what their SEO teams have optimized for. What does it actually say when nobody is watching? Michael Rueckert of Centium AI ran the biggest AI visibility study...

  3. Jun 30

    From Olympic Rower to Employee #3 at Momentous to Building the Water Brand Doing What Nobody Else Will

    Sara Hendershot has spent her career at the intersection of elite sport and early stage brand building. She rowed at the 2012 Olympics, was employee number three at Momentous before it became one of the most trusted names in performance supplementation...

  4. Jun 23

    Why the Creator Economy Is Just Getting Started and What Investors Are Betting On

    Megan Lightcap runs the creator fund at Slow Ventures, one of the first venture funds built specifically around creator entrepreneurs. Her thesis is simple: creators are just a new type of founder. And the ones who own a niche, build a world around the...

  5. Jun 16

    How LSKD Went from $3M to $200M by Going Back to Basics

    Jason Daniel didn't set out to build a global brand. He set out to race motocross, and when that didn't pan out, he spent years working as an electrician, a bricklayer's yard manager, and a carpenter while quietly building a clothing brand out of a nic...

  6. Jun 9

    Building the Event Trail Running Has Been Missing

    Trail running is growing faster than anyone predicted. New brands are entering the space, race fields are selling out, course records are falling, and the sport is attracting capital, media attention, and mainstream audiences it has never seen before. ...

  7. Jun 7

    The Accidental Business Owner Who Built the Science of Endurance Fueling

    Andy Blow didn't set out to build a company. He set out to stop ending up in the medical tent. As a triathlete who kept collapsing in the heat, Andy discovered that electrolyte loss is deeply individual, got a sweat test, changed his nutrition, and rea...

  8. May 26

    Des Linden: Build the Audience. The Deals Follow.

    Des Linden has spent two decades figuring out how to build a career that outlasts the finish line. The 2018 Boston Marathon champion joins Long Run Labs to talk about the business of being an endurance athlete, what loyalty actually looks like in a lon...

    Des Linden: Build the Audience. The Deals Follow.
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4.8
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37 Ratings

About

Long Run Labs is a show about the business of endurance sport. Host Jon Levitt talks with the founders, operators, and investors building the running and outdoor industry: how brands actually get made, how sponsorships actually work, and what the people inside this industry know but never write down. Recent guests include Precision Fuel & Hydration's founder Andy Blow, Zuckerberg Media founder Randi Zuckerberg, and Ketone-IQ founder Michael Brandt. Jon also hosts For The Long Run (440+ episodes), all about exploring the Why. He lives in Boulder, Colorado. New episodes every Tuesday.

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