Noqadem Lakom

Noqadem Lakom

5.0 (1)
Business
Updated Biweekly

Arabic Podcast presenting the heart, art and passion found within the Creative Industry: from Food & Hospitality to Lifestyle & Architecture. Hosted by Wesam Masoud

May 20

Episode 5 - Season 2 - Ramez Youssef with Wesam Masoud - Challenges & Opportunities in Content Creation

In this episode of Noqadem Lakom, Wesam Masoud talks with Ramez Youssef, Co-founder of Tayarah, Society of Play, and Al-Zomra, about his journey between engineering, entrepreneurship, and content creation, and how those experiences shaped his mindset and opened unconventional paths in both business and life. They explore how content can balance value and entertainment without losing its depth or impact, and discuss the mindset needed to launch projects successfully and stay motivated even after failure. Drawing from Ramez’s experience, the conversation also dives into how content evolves across different platforms, the impact of AI on idea development and creative processes, and the philosophy behind delegating responsibilities within companies.

1h 25m
Apr 15

Episode 4 - Season 2 - Mohamed Fares with Wesam Masoud - Creativity & Innovation in Building Projects

In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Fares, Co-founder of Alchemy Group - MF & Associates, Alchemy Architecture, Alchemy experience, and Tamara Haus, about the mindset behind creativity and building impactful ventures. They discuss how to break beyond traditional thinking, what makes a project stand out in a competitive market, and how to spot opportunities even in the middle of challenges. He also shares his approach to handling pressure, turning ideas into real-world projects, and continuously evolving while staying true to his vision.

54 min
Mar 11

Episode 3 - Season 2 - Farouk Kadous with Wesam Masoud - Investment & Entrepreneurship

In this episode of Noqadem Lakom, Wesam Masoud talks with Farouk Kadous, Founder & CEO of Kadico (Chickin Worx / Burg & Shaw) and Elsewedy Agrico, about the relationship between investors and founders. They explore how investors think before backing a venture, how they evaluate ideas and teams, and the key criteria that determine whether a project is truly scalable. The conversation also highlights common mistakes entrepreneurs make while seeking funding or building their operational foundations. Farouk shares practical lessons and advice for both investors and founders on choosing the right partners, building strong teams, and managing businesses with a professional mindset that ensures long-term sustainability.

49 min
Jan 31

Episode 2 - Season 2 - Mamdouh Khaled with Wesam Masoud - Starting & Scaling Restaurants

In this episode of Noqadem Lakom, Wesam Masoud talks with Mamdouh Khaled, Founder of Labash, Pasta 2 Go, and Bouza Roll, about turning ideas and trends into successful food business concepts. They discuss when a restaurant should be built around the product versus the customer experience, and how that choice shapes brand identity, concept design, and long-term growth. The conversation also covers the right timing for expansion, how to navigate early-stage challenges and market feedback, and the core values that define successful restaurant management.

1h 9m
12/31/2025

Episode 1 - Season 2 - Omar Maher with Wesam Masoud - The Future of AI

In this episode of Noqadem Lakom, Wesam Masoud talks with Omar Maher, CEO & Co-founder of Monta AI, about how artificial intelligence is shaping our daily lives and the way we work. They explore how companies are adopting AI, the right steps to prepare teams and systems, and the growing role of AI agents and how they could eventually be trusted to manage entire organizations. Omar also explains how AI agents are designed and developed, the importance of teaching children how to use AI responsibly, and the growing need for data awareness and protection. The conversation highlights key projects that shaped Omar’s professional journey, his personal advice for using AI responsibly, and the biggest concerns surrounding the future relationship between humans and advanced technology.

1h 10m
09/30/2025

Episode 6 - Tamer El-Leithy with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud talks with Tamer El-Leithy, Founder of Hara Hachi Bu, about what it really takes to launch and grow a restaurant. From building the right team and handling customer feedback, to shaping a brand and choosing the best marketing channels, Tamer shares hard-earned lessons from his journey. He also dives into his passion for sushi, his take on fine dining in the local market, and which restaurant concepts he believes are set to thrive in the coming years.

56 min
09/09/2025

Episode 5 - Abbas Fahmy & Mahmoud El Adany with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud is joined by Abbas Fahmy, Food Critic, TV Presenter & Actor, and Mahmoud El Adany, Founding Partner of Caizo & Food Blogger, for an open conversation about the evolving role of food content on social media. They discuss how food bloggers can deliver value without losing credibility, the balance between entertainment & education in food-related content, and take us behind the scenes of restaurant operations—from R&D and kitchen design to pricing, marketing, and decision-making that drives success. This conversation sheds light on the close relationship between marketing & restaurants, and the decisions that can make or break a restaurant’s success in the market.

1h 22m
08/05/2025

Episode 4 - Moustafa Elrefaey with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud welcomes Moustafa Elrefaey, Executive Chef & Co-Founder of Zooba Restaurants, for a deep dive into effective strategies for leading and developing restaurant teams. They discuss how to maintain consistent quality across multiple branches, build real employee loyalty, and reflect on Zooba’s recent local and international growth. Moustafa also shares personal insights into his journey, including the influence of his family and how those experiences shaped his leadership and mindset.

44 min
07/21/2025

Episode 3 - Mohamed Salah with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Salah, Chef Consultant and Founder of Chef’s ArtLab, about the untold truths behind meat cuts and common misconceptions around cooking and flavor. They also dive into what it really takes to build a restaurant business, from brand identity and menu design to pricing strategies. Mohamed Salah shares his insights on dealing with difficult customers, his take on the phrase “The customer is always right” and how he manages his restaurant team.

57 min
07/07/2025

Episode 2 - Rania Ayman with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud talks with Rania Ayman, Founder & CEO of Entreprenelle, about how to turn a business idea into an actionable plan. They break down the right mindset needed for each step, and clarify the differences between the roles of founder, manager, leader, and investor—exploring how each one shapes the direction of the business and team dynamics. The conversation also dives into the nature of partnerships in business, the factors that make them succeed or fail, and the most common mistakes entrepreneurs make early on. This episode is all about building a startup on solid ground—not just passion or ideas—so it can grow without falling into the same traps over and over.

1h 10m
06/22/2025

Episode 1 - Medhat Yassin & Hossam Fahmy with Wesam Masoud

In the first episode of Noqadem Lakom, Wesam Masoud hosts an inspiring conversation with Hossam Fahmy, Founder & Executive Chairman of Mori International, and Medhat Yassin, Executive Vice Chairman. Together, they share the story of a long-standing partnership that turned challenges into opportunities and built a standout business in the restaurant world. They reflect on the highs and lows of building restaurant brands, unexpected wins, tough setbacks, and what truly drives success or failure in the hospitality industry.

1h 23m

11 Episodes

Arabic Podcast presenting the heart, art and passion found within the Creative Industry: from Food & Hospitality to Lifestyle & Architecture. Hosted by Wesam Masoud

Creator

Noqadem Lakom
Years Active

2025 - 2026
Episodes

11
Rating

Clean
Copyright

© 2026 Noqadem Lakom
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