Before the Launch with Brenna McGowan

Brenna McGowan
  • 5.0 (32)
  • MARKETING
  • UPDATED WEEKLY

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. 1D AGO

    How to Make Collaborations a No-Brainer

    I’m doing something that I’ve never really done before in my business: saying NO.  Why am I telling you about it? Because I think this conversation will help you understand why your dream collaborators may not be saying yes, even when your event or opportunity is genuinely good. If you’ve ever wanted more podcast interviews, bigger partnerships, or stronger visibility opportunities, this episode will help you rethink how you approach collaboration requests so they actually feel easy and exciting for the other person. In This Episode, We Talk About:Why timing can make or break a collaboration pitchThe biggest mistake people make when asking for promotionHow to make your summit, podcast, or bundle feel easy to say yes toWhat makes collaborations feel like a “heavy lift”Why relationships matter more than a great pitchThe surprising thing that increases promotional support from guestsListen now if you want more strategic collaborations, stronger networking opportunities, and better visibility growth without feeling pushy! Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    12 min

  2. MAY 19

    Why This Fast-Action Bonus Worked So Well

    I recently wrapped a launch that brought in a 94% increase in sales compared to my previous one, and I made one simple change that I think made a massive difference. In this episode, I’m breaking down the fast-action bonus strategy I tested for the first time, why it worked so well, and how it created urgency without making people feel pressured into buying.   If you’ve been wondering how to increase conversions without feeling pushy or salesy, this episode will give you a few ideas you can test in your next launch. In this episode I talk about:The exact bonus strategy that helped increase sales by 94%Why done-for-you support can boost conversions fastHow to create urgency without using pressure tacticsThe surprising benefit of giving buyers more decision-making spaceWhy pay-in-full bonuses worked especially well in this launchHow early sales calls improved the rest of the launch messagingIdeas for creating irresistible bonuses in your own launchGrab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    9 min

  3. MAY 12

    How Pre-Launch Fits Into Evergreen Offers

    How should you approach a pre-launch if you’re selling something on evergreen? That’s what I’m breaking down in this episode!  Listen in to find out:Why most people are not ready to buy the first time they see your offerWhat to do with the people who say “not yet” in your funnelHow pre-launch principles work inside evergreen marketingWhy you should still do a “launch” even if you’re selling something on evergreenHow to stop your marketing from feeling static or repetitiveWhy warming people up in cycles creates stronger conversionsListen now. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ And if you’re ready to build a pre-launch strategy that actually works, check out: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min

  4. MAY 5

    How Playing “Hard to Get” Can Boost Your Launch Sales

    I’ve spent a lot of time thinking about why pre-launch works so well—and honestly, it’s not just about strategy or content.  It comes down to something much simpler (and more human): autonomy. In this episode, I’m breaking down why giving your audience space to make their own decisions actually leads to more sales, better clients, and way less stress in your launches. Inside this episode: Why autonomy is the real driver behind buying decisionsThe fastest way to kill demand (and what to do instead)How pre-launch creates more motivated, ready-to-buy clientsWhy “playing hard to get” might actually be a smart strategyHow better decisions lead to better testimonials, referrals, and resultsIf your launches have ever felt pushy, exhausting, or inconsistent, this might shift how you think about everything. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min

  5. APR 28

    Your Buyers Might Not Be Who You Think

    If you’ve ever been in the middle of a pre-launch and thought, “Is anyone even paying attention?” — this episode is for you.  I’m sharing why quiet doesn’t mean your launch isn’t working, and what’s actually happening behind the scenes when your audience isn’t engaging. Hint: Your best buyers might be the ones saying nothing at all. In this episode, I cover: Why 70–90% of buyers are “silent lurkers”What’s actually happening during those quiet pre-launch periodsWhy engagement metrics can be misleadingHow buyer autonomy impacts your content and salesThe mindset shift you need to stay consistent (even when it feels quiet)Listen now to rethink how you measure success in your launches — and why quiet might actually be a really good sign. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    12 min

  6. APR 21

    Why Your Audience Isn’t Converting

    If you’ve ever launched something and thought, “Why aren’t more people buying?”— this episode is going to hit home. I’m breaking down the real reason your audience might be engaging with everything you post, but still not converting.  Spoiler: it’s probably not your sales page. We’re talking about the 3 beliefs every buyer needs before they say yes — and why most people are trying to build them way too late in the sales process. In this episode, I cover: The 3 beliefs every buyer needs before purchasingWhy your content might be building trust — but not salesThe difference between selling your offer vs. your methodThe hidden reason people say “I don’t have time or money”How to build belief BEFORE your launch (so selling feels easier)Listen now and start creating content that actually converts. 📩 Email me at brenna@brennamcgowan.co with “podcast” in the subject line and tell me what you want me to cover in an upcoming episode. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    10 min

  7. APR 14

    Stop Skipping This Pre-Launch Step

    I want to talk about one of the most overlooked (but powerful) parts of your pre-launch strategy: your why. In this episode, I’m breaking down why your story matters so much before you sell — and how to use it in a way that builds trust, creates connection, and makes people want to buy without feeling like you’re convincing them. In this episode, I cover: Why your “why” is essential in your pre-launch contentThe biggest mistake people make with their storyHow to turn one story into multiple pieces of contentWhat makes “why” content actually connect (not just sound nice)A real example of story-driven content that works👉 Check out the Amber Shaw post I mentioned in this week's episode: https://www.instagram.com/p/DWm240njaTD/ 📊 Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ 👉 Ready to go deeper? Check out how we can work together: https://brennamcgowan.co/services/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    11 min

  8. APR 7

    When Should You Run a Launch Event?

    I got a listener question that hits on something so many people overthink: when should you actually run your launch event? In this episode, I’m walking through how to decide between list-building events, pre-launch content, and your actual launch timing (without defaulting to a one-size-fits-all strategy). Because the truth is, your audience (and how ready they are to buy) should be driving your decisions, not someone else’s launch formula. If you’ve ever wondered whether you’re doing “too much” or “not enough” before your launch, this is the episode for you! In this episode, I cover: When to use a list-building event vs. a launch eventWhy audience awareness matters more than your timelineWhat to consider if you’re bringing in cold vs. warm trafficHow much “warming up” your audience actually needsWhy skipping a pre-launch can make selling harderListen now to map out a launch sequence that actually fits your audience. If you have a question you’d like me to answer on the podcast, email me at brenne@brennamcgowan.co! Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min
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5
out of 5
32 Ratings

About

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

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