Before the Launch with Brenna McGowan

Brenna McGowan
  • 5.0 (32)
  • Marketing
  • Updated Weekly

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. 2d ago

    Why Your Pre-Launch Content Isn’t Working

    You’re sending emails. You’re nurturing your audience. You’ve got a waitlist. Maybe you’re inviting people to a webinar or talking about your upcoming offer. So… you’re pre-launching, right? Maybe. But maybe not. In this episode, I’m breaking down one of the biggest misconceptions I see around pre-launch marketing — and why simply “doing the things” before your launch doesn’t mean those things are actually preparing people to buy. In this episode, you’ll hear: Why “nurturing your audience” and pre-launching aren’t necessarily the same thingThe question I want you to ask about every piece of content you publish in the 4–6 weeks before your launchThe invisible gap between an ideal client knowing you and actually being ready to buyHow belief shifts and micro-commitments can make the actual sales period feel a whole lot easierWhy good messaging is imperative this year for your launch How to think about creating a repeatable pre-launch system instead of reinventing your content every timeIf your pre-launch currently looks like “post more, nurture more, mention the waitlist, and hope people are ready when the doors open,” this episode will give you a different way to think about what happens BEFORE you sell. Listen now and ask yourself: Is my content actually moving people toward a buying decision? Also, if you’d like to see if you’re a good fit for the Pre-Launch Plan Program, head over to https://bot.brennamcgowan.co.  Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  2. Aug 26

    3 Pre-Launch Misconceptions I Need to Clear Up

    I actually had a completely different podcast episode recorded for today…and then I scrapped it. Why? Because I keep hearing a few misconceptions about pre-launch that are driving me a little crazy!  In this episode, you'll hear: Why thinking “they were going to buy anyway” about a pre-launch misses a huge part of buyer psychologyThe 3 beliefs your audience needs before they're ready to buyWhy having a problem isn't the same as making that problem a priorityHow pre-launch content can do the heavy lifting before your sales period beginsThe hidden opportunity cost of saying, “I'll do it next time”What I mean when I say, “You're not selling your offer—you're selling your process”The client result that showed a 214% increase in sales after implementing a pre-launch processWhy trying to figure everything out yourself might cost more than getting supportAnd I’m saving misconception #4—the one that really gets me going—for next week. Listen now and rethink what your pre-launch content is actually supposed to do. Also, if you’d like to see if you’re a good fit for the Pre-Launch Plan Program, head over to https://bot.brennamcgowan.co.  Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  3. Aug 18

    When Your Launch Strategy Stops Working

    Ever feel like you’re putting more work into your launches only to get the same—or worse—results? I see this with both newer businesses and million-dollar businesses. When the strategies that used to work stop producing the same results, the instinct is often to do more. But what if you don’t need to work harder? What if you need to check whether you’re still heading in the right direction? In this episode, you’ll hear: Why working harder on your launch doesn’t automatically produce better resultsThe question to ask when strategies that used to work suddenly aren’t working anymoreHow shifting market conditions can quietly affect your messagingWhy experienced business owners can fall into the “I should know this already” trapThe difference between creating more pre-launch content and creating the right contentIf your launch feels like you’re paddling against the wind, this episode will help you look at what might actually need to change for your next launch. Listen now. Follow me on Instagram @BrennaMcGowanCo Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  4. Aug 11

    The Missing Piece of Your Pre-Launch Strategy

    What does the mafia have to do with your marketing? More than you might think. In this episode, you’ll hear: Why patience might be one of the most underrated parts of your launchWhat an FBI agent can teach you about buyer readinessThe difference between pushing someone toward a sale and creating an environment where they want to move closerThe question to ask yourself if you want your marketing to pull people toward you instead of pushing them awayIf selling sometimes makes you feel a little itchy, this one’s for you. Catch up first: Listen to last week’s episode here And come follow me on Instagram at @BrennaMcGowanCo for behind-the-scenes updates as I head into my own pre-launch for the Pre-Launch Plan program. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  5. Aug 4

    The Pre-Launch Mistake Most People Make

    In this episode, I'm taking you behind the scenes of my own upcoming launch and sharing exactly what I'm doing over the next six weeks to prepare. From affiliate outreach and voice of customer research to planning content and refreshing messaging, I'm walking you through the pre-launch activities that create momentum before you ever make an offer.  I'm also introducing a simple framework that every successful pre-launch needs. In this episode, you'll discover: Why your September launch actually begins in AugustThe biggest reason pre-launch gets pushed asideWhat I'm doing behind the scenes before my own launchOne quick action that will dramatically improve your messagingHow to decide whether to batch your content or create it in real time.The 3 elements every successful pre-launch should include.Listen now and start building momentum before your next launch begins.Connect on Instagram: https://instagram.com/BrennaMcGowanCo Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  6. Jul 28

    Summits - The Good, the Bad, and the Ugly (re-run)

    It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations! I get asked all the time about summits. “Should I host one?” “Should it be video or audio” “Are they still even worth it?” In this episode, I’m pulling back the curtain on Behind the Launch, my audio-first Voxer summit, and giving you the real talk on why I created it, what I did differently, and what I learned the hard way. This is part one of a two-part deep dive where I break down what works, what I’d never do again, and the strategic (and accidental) decisions that made all the difference. Here's what you'll hear: The wild idea that launched Behind the Launch — and why it workedWhy I ditched video and embraced a “lazy” audio solutionHow to structure your summit around your business goalsThree things you must decide before planning a summitThe sneaky-smart move I made without realizing it🎧 Listen now to start shaping your own summit or online event idea! Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  7. Jul 21

    The Difference Between Pre-Launch & Launch Content (re-run)

    It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations!What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content.  In this episode, I break down the three phases of marketing — regular marketing, consideration (pre-launch), and launch — and why skipping the middle stage is the reason so many launches underperform and don’t reach goals.  Inside this episode, I share: The 3 distinct marketing phases and how they work togetherWhy educational content doesn’t belong in pre-launchWhat “silent seller posts” are — and how to use themThe biggest mistake course creators make during launchHow to build anticipation without fake hypeIf selling and launching feels heavier than it should, this episode will show you why. Grab the 2026 Launch Report here: https://brennamcgowan.co/launch-report/ Listen now. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

  8. Jul 14

    The Pre-Launch Strategy That Generated $300K in Two Months (re-run)

    It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast. Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around. Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations!In this episode, I chat with Paddy Johnson the founder of Network—a membership for mid-career visual artists—to talk about what happened when she added a pre-launch strategy to her marketing. At the time, Paddy’s business was facing a serious slowdown. Revenue had dropped by nearly 50%, launches weren’t performing the same way they once had, and buyer hesitancy was showing up everywhere. But after implementing a structured pre-launch strategy, something surprising happened: people started replying to her emails, engagement skyrocketed, and her Black Friday launch produced record-breaking results. Here’s what we unpack in this conversation. In this episode, you’ll hear: Why strong copy isn’t the same thing as strong pre-launch strategyThe difference between nurture content and true pre-launch contentHow audience research revealed Paddy’s most important customer problemsWhy pre-launch emails generated far more engagement than her normal emailsHow a two-month launch period generated $300K in revenue Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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About

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

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