Dirty Chats

Marisa Twentyman I Dirty Copy
  • 4.9 (16)
  • Marketing

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

  1. 2d ago

    53: Kelly Clarkson vs Art of Play: The $15,000 Singing Bird PR Disaster

    Kelly Clarkson walked into Brooklyn toy shop Art of Play for five minutes and what has ensued truly makes my heart sing. And Molly's heart, also.  There was a Pretty Woman comparison, two Instagram statements that made everything worse, and the owner's responses that got increasingly worse.  So this week on Dirty Chats, I’m putting my hard-hitting journalism skills to work with a full timeline of the Kelly Clarkson vs Art of Play feud... plus the PR plan that could have turned this mess into the best marketing campaign of the year. In this episode: Kelly Clarkson’s original post, the elevator eyes and the thumbs down heard round the worldArt of Play’s “Molly isn’t for sale” statement... and the price tag that says otherwiseThe secret twin bird, the $2,000 alternative and the surveillance footage nobody asked forWhy the internet has split into two very loud camps (and which one I’m in, sort of)My PR plan for Art of Play, featuring Pretty Woman, Gen Z actors and a very special delivery(Plan B involves an Australian man who yells at people about their beards.) Then in Dirty Business, we get into the real scandal. Not the bird. The feelings. Why emotions are the number one thing holding women back in business, the space between stimulus and response, and my favorite piece of business advice: get so booked you don’t have time to feel. Plus, I get honest about almost talking myself out of my own challenge. Make Money With Carousels Challenge HERE

  2. Oct 7

    52: Emma Grede vs the Personal Brand Girlies, Pete Davidson's Influencer Rant + 5 Personal Brand Tips for 2026

    Emma Grede is my favourite, but maybe I disagree with her this episode? Also, Brooklyn Beckham is being mean to his mum, Pete Davidson is being mean to influencers. And this week, I'm being  mean to millennial women... On the menu: Brooklyn Beckham and Nicola Peltz's Paris Fashion Week date nightEmma Grede's take on personal brandingPete Davidson's rant about female content creatorsMy five tips to grow your personal brand in 2026In Dirty Dish, Victoria Beckham shows her Spring/Summer 2027 collection at Paris Fashion Week... and Brooklyn and Nicola are just down the road, holding hands for the paps. I have thoughts. None of them are nice. Then in Dirty Business, Emma Grede tells women to stop obsessing over their personal brand and get good at something first. Pete Davidson wants to know why "girls" are making $40 million a year talking to their phones. And Courtney Johnson jumps in with a spicy take of her own. So who's right? I agree with Emma... and I also completely disagree with her. Because the rules for building credibility have changed. (I also explain why millennials find it so hard to show up on social media. Blame your mum's good crystal glasses.) Press play to find out: → Why Emma Grede's "content is not the point" advice is only half right for women building online businesses  → What Pete Davidson's influencer comments get wrong about the attention economy  → Why millennial women struggle to show up on Instagram and TikTok (and why Gen Z doesn't)  → How to position your personal brand around the thing you think holds you back  → How to promote yourself shamelessly, with real creator pitches that went viral  → My five-step personal brand strategy for service-based businesses in 2026 Join the Make Money With Carousels Challenge waitlist HERE

  3. Sep 29

    51: Taylor Swift "The Encore" review + and how to manifest what you want

    It's a big day, people!!! Taylor Swift has released Showgirl: The Encore, and I'm debriefing all four songs.  Here's what's also on the ep: The Laughing Cow's mysterious "Not Laughing Cow" campaignThe Encore song reviewsThe science of manifesting (yes, actual science)First up, The Laughing Cow has lost her smile for the first time in over 100 years. I've gone from not thinking about cheese wedges in decades to being completely obsessed. It's curiosity marketing at its finest, and I break down exactly why it works. Then it's my honest review of Patient Zero, Cleveland, Pink Clouding and Babylon.  (And I have a theory about what's missing from all four songs that every marketer needs to hear.) In Dirty Business, I get into manifesting. I used to think it was woo-woo nonsense sold by course creators... until it started working for me. So what's actually happening in your brain when you visualise a goal? And why can positive thinking on its own make you LESS likely to get there? Press play to find out: → Why The Laughing Cow's curiosity campaign makes people care about a brand they'd forgotten  → What Taylor Swift's Showgirl Encore teaches us about emotion and participation in marketing  → How neuroplasticity and your brain's filter decide what you notice  → Why Gabriele Oettingen's research shows visualising success alone can backfire  → How Peter Gollwitzer's if-then planning keeps you moving when self-doubt kicks in  → The four-step manifesting process I use for launches and speaking gigs

  4. Sep 22

    50: Patrick Clancy's interview, Shailene Woodley's Emmy disaster (& my PR plan for the stylist), and why Easter eggs work on your brain

    It's our 50th EPISODE!! Can you believe it?!? First up in Dirty Dish: Shailene Woodley's 2026 Emmys look in Balenciaga couture was a disaster, and her stylist Karla Welch got eviscerated on the internet, got butthurt, and did the exact wrong thing.  Naturally, I break down the exact PR play she should have run instead... seven days of it, actually. Then Patrick Clancy sat down for his 60 Minutes interview alongside his new wife, and I get into why the whole thing felt so rehearsed, what that overwhelming human urge to "set the record straight" does to us, and how it once landed me my first celebrity interview. Then Dirty Business, and this one's for anyone building a brand: the psychology of Easter eggs. Alix Earle packed her latest Reale Actives campaign with hidden references (the ad I wrote a carousel about that hit 440,000 views), Taylor Swift has the whole internet decoding her Emmys promo, and there are five separate psychological mechanisms firing every time you spot one. I break down all five, and exactly how to use them for a brand your size. → Why "I found it" beats "they told me" every time (the earned insight effect, and how to build it into a launch)  → How Easter eggs create insiders and outsiders, and why belonging is one of the strongest triggers you can pull  → Why Alix Earle's Reale Actives puzzle campaign trained her audience to never scroll past her again  → How decoding lowers a buyer's guard in a way that selling to them directly never can  → The world-building move that turns one-off content into a community with its own lore  → How to use all of it as a small brand, with the real businesses pulling it off right now Get Viral Carousel Course HERE Check out the Hot Cakes Instagram HERE Check out my viral carousel on Alix Earle's campaign HERE

  5. Sep 14

    49: Secret Lives of Mormon Wives Season 5, Celine Dion is BACK & why experiential marketing is SO hot right now.

    Season 5 of The Secret Lives of Mormon Wives is back and I'm giving you my quickfire thoughts.  ... Taylor Frankie Paul, the engagement nobody believes, the co-parenting ick, and the one cast member I've completely changed my mind about. Then we get to Celine Dion, who has just returned to the stage for her Celine Dion Paris 2026 residency, and I have a take that's...surprisingly.  Because the internet has been suspiciously kind to her. And there's a reason nobody will say the obvious thing out loud. I break down exactly what's going on, and it's one of the most powerful storytelling principles you can steal for your own brand. Then in Dirty Business, the marketing trend I reckon will make or break product and service brands through 2027: experiential marketing. I get into why the brands winning right now are the ones dragging people off their phones and into an actual room, using Glossier, Cartier, Hailey Bieber's Rhode, the Erewhon smoothie, and the Lululemon Dupe Swap to show how they stack effort, scarcity and belonging until a product stops being a product and becomes a badge. Plus how to steal all of it if you run a service business and don't have a store. → The narrative transportation principle behind why fans defend a brand instead of judging it, and how to build it into your copy  → Why an unfinished story keeps people hooked (the Zeigarnik effect) and how to use open loops on purpose  → How Celine Dion's comeback explains effort justification, aka why people value what they've watched you fight for  → Why experiential marketing is the 2026 trend that turns customers into your unpaid marketing team  → How the Lululemon Dupe Swap converted 50% brand-new customers without ever telling them the product was better  → The service-business version of all of it when you've got nothing physical to hand over Follow me on IG HERE Find my website HERE

  6. Sep 7

    48: Lindsay Clancy Mistrial, Isobel Lorna's £300 Planner & My $50K Launch Strategy

    The Lindsay Clancy trial is officially a mistrial, Isobel Lorna launches a £300 planner that's made the internet whinge, and I break down the behind-the-scenes of my $50,000 USD launch.  First up in Dirty Dish: the Lindsay Clancy case has been ruled a mistrial, and I get into what one holdout juror changed, whether a retrial can ever find an untainted jury, and the thing about the public reaction to this case that I genuinely can't stop thinking about. Then we get to Isobel Lorna and Agende, the luxury planner that had TikTok in a full tantrum over its price tag. I break down exactly why it's not too expensive... and why the people whinging about the price are the entire reason it worked. Then in Dirty Business, I pull back the curtain on my own $50K launch. The real numbers, what I actually spent and the one decision I fought my launch strategist on that turned out to be genius.  Find Ashley on Instagram HERE Follow me on Instagram HERE

  7. Sep 1

    47: Meghan & Harry's SHOCK return to UK + Dolly Parton's Marketing Genius + The Death of a Pastor's Wife thoughts

    Dirty Chats is back after a four week break, and Meghan and Harry are BACK IN THE UK.  But first, how was my time away overseas? True thoughts about Powerhouse Women? And my take on the horrific true crime doco The Death of a Pastor's Wife.  First up in Dirty Dish, Meghan Markle and Prince Harry have made a shock return to the UK. This from the man who swore he couldn't see a world where he'd bring his family back within a year. So what changed? I've got six theories.  We get into the Cotswolds move, the convenient six-month "trial," the ongoing security battle with King Charles and the RAVEC committee (including the Al-Qaeda plots Harry says were kept from him), and whether this was really a financial flight dressed up as a freedom flight. Plus the Guy Ritchie casting rumour around The Gentlemen that might have been the smartest piece of newsjacking all year. And of course I help Meghan out with a new UK marketing plan to claw back her reputation.  She won't use it, but she definitely should.  Then in Dirty Business, I'm unpacking why Dolly Parton is a universally loved, and a marketing genius.  → How Meghan and Harry's UK return doubles as a reputation-marketing case study (and the image-rehab plan I'd actually run for her)  → What newsjacking really is, and how a Meghan Markle rumour may have sold Season 2 of The Gentlemen  → Why Dolly Parton refusing to change her look was the smartest brand decision of her career  → How "leaning into your Dolly-ness," aka doubling down on what makes you YOU, is the Seth Godin principle most business owners are too scared to use  → Why saying no to the biggest star in the world eventually made Dolly millions Follow me on IG HERE Find my website HERE

  8. Jul 24

    46: Kim Kardashian's Update Energy Drink Ad Is a Marketing Masterclass + the Kendall Jenner nose debate

    Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it. 7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian. But first, Dirty Dish. This week I'm covering: Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic.Amanda Batula shutting down pregnancy rumours in the most Amanda way possible.Kris Jenner going on plastic surgeon Simon Ourian's podcast to defend Kendall Jenner's nose.Then in Dirty Business, I'm breaking down Kim Kardashian's debut campaign for Update, her new energy drink brand. This isn't a "celebrity posts ad, ad goes viral" story. There are six specific psychological tactics baked into this reel, and every single one of them is stealable for your business... even if your audience is 700 followers and not 75 million. I also have a very exciting announcement about something I've been building behind the scenes. You'll want to hear this one. → Why Kim Kardashian's Update energy drink ad entertains first and sells second (and the brain chemistry that makes it work)  → How self-deprecation works as a security signal that builds audience trust  → What world-building and parasocial relationships have to do with why customers become loyal to brands  → Why pain point marketing beats listing features every single time  → How to use personality-driven marketing to convert your website visitors, even as a small business Sign up for my free 5-day workshop, How to Get Found, Liked, and Booked on AI, HERE Stalk my website HERE

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4.9
out of 5
16 Ratings

About

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

Information

  • Creator
    Marisa Twentyman I Dirty Copy
  • Years Active
    2025 - 2026
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © 2026 Dirty Chats
  • Show Website
    Dirty Chats

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