Dirty Chats

Marisa Twentyman I Dirty Copy
  • 4.9 (16)
  • Marketing

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

  1. 5d ago

    41: Blocked, Threatened, Deplatformed: The Huffer AI Scandal With Elijah Timmins-Scanlon

    This week I sit down with Elijah Timmins-Scanlon, the Auckland model (signed to Red Eleven) who called out New Zealand streetwear brand Huffer of using AI to generate campaign images that looked suspiciously like him. Or like him and his brother, also a model, blended into one person. He tells me how he found it, what he did next, and how aggressively the brand moved once he said something out loud. (Getting blocked by a brand's own Instagram is not the move that makes you look innocent.) We get into Huffer's official line that "computer-assisted design has been used in the industry for 30 years," the other model who clocked AI figures wearing his exact garments from a past shoot, and the quietly terrifying fact that New Zealand has almost no rights... the legal right to control how your own face and identity get used to sell things. Then Elijah shares where he thinks all of this is heading, for models, photographers, and every creative whose work just became very easy to fake. → Why blocking Elijah Timmins-Scanlon did more damage to Huffer than the original AI ad ever could  → The scary reason NZ law can't protect a face that's been AI-cloned  → How the same garments turning up on "new" models turns a hunch into receipts  → Why "computer-assisted design" became the corporate non-answer of the year  → What AI really means for working creatives right now, from someone living through it  Follow Elijah on IG HERE, Tiktok HERE I'm Marisa Twentyman, podcast host of Dirty Chats, and founder of Dirty Copy. Find me on Instagram HERE

    49 min

  2. Jun 3

    40: How to go Viral in 2026 (my experience) + Taylor Swift Gets Sued

    I unpack the 4 ways accounts are blowing up in 2026, and the common thread between my viral posts (that translates to reels, YAP videos and carousels). Also, Taylor Swift gets sued and the title of her new song is suspicious.  On Dirty Dish this week I get into: Taylor's Toy Story 5 song, "I Knew It, I Knew You"... and the Gracie Abrams of it allThe Maren Wade lawsuit over The Life of a ShowgirlThen we get into Dirty Business. This week I'm answering the thing everyone wants answered and almost no one can pull off... how do you actually go viral in 2026? I break down the four ways I'm watching people blow up right now, and the fourth one is the exact technique behind two of my recent carousels that did 370,000 and 113,000 views. → Why hyper-specific relatable pain points still print views (and why "pain points are dead" is a lie people keep telling me)  → How one creator added 70,000 followers from a single post about... styling a bed  → Why controversial, quirky, non-neutral content is the only thing that stops the scroll  → My most repeatable viral strategy: mining real emotion as engagement bait across carousels, Reels, emails and Substack  → How the Belle Burden "Strangers" carousel tapped a deep emotional reservoir and pulled 13,000 likes and 700+ comments Get the Viral Carousel Course HERE Visit my website HERE Follow me on IG HERE Follow me on TikTok HERE

    25 min

  3. May 27

    39: Meghan Trainor gets trolled online (PR plan inside) + Anne Hathaway lies about her facelift

    There's a new most-trolled Meghan in town... and I have a full PR plan to save her. In Dirty Dish I cover: The Anne Hathaway "I swear it's just two tight braids" facelift sagaMarciano and Jessi from Love Is Blind and how they pulled off the redemption arc of the centuryThen in Dirty Business... I break down why Meghan Trainor's latest album Toy With Me debuted at #198 on the Billboard 200, why she cancelled her Get In Girl tour, and why the TikTok comments under her single tease have become a competitive sport for trolls.  Spoiler: this is not actually a music problem. It's a brand identity problem. And naturally, I break it down.  I also pitch Meghan a full PR plan, including a bonus track concept... Still waiting for my cheque 😏 → Why Meghan Trainor's brand identity broke when her body changed, and what that means for any business going through a rebrand → The Taylor Swift principle of brand evolution vs. brand 180, and why one works and the other gets you cancelled → How to rebuild emotional connection with an audience that feels betrayed by your pivot → Why "marketing is mining for feelings" is the only sentence you need to memorise this week → The exact PR move that turns trolls into your highest-performing content Follow me on Insta HERE Check out my website HERE

    23 min

  4. May 19

    38: Will Spencer Pratt Be LA's Next Mayor? Alex Cooper is pregnant + the weird Ozempic economy

    Spencer Pratt is running for Mayor of LA and I have become genuinely, unironically invested. This week on Dirty Chats, I'm covering the marketing masterclass nobody saw coming, plus the unhinged economic ripple effects of one in eight Americans being on Ozempic. In Dirty Dish I'm covering: Alex Cooper's pregnancy announcement and why my PR prediction from three weeks ago has officially COME TRUE. Amanda Frances, her Abundance Timeline challenge, and the viral post that made me $4.5K USD in three days (please check out my friend Dr Sienna Olson if you want GLP-1 support https://www.instagram.com/dr.siennaolson/)The financial winners and losers of the Ozempic and GLP-1 boom...Shocking news about AquaThen in Dirty Business I'm breaking down Spencer Pratt's mayoral campaign and why it's a positioning and messaging masterclass for 2026. From the Palisades fires to Karen Bass's Ghana trip, to Heidi Montag's Superficial finally hitting number one, to the AI billboards, the dog interviews with Amanda Bekant, the Hollywood endorsements...this campaign is doing what every great marketer does. I also explain why Karen Bass's attack ad on Spencer accidentally became his best marketing asset. → How Spencer Pratt positioned himself as the "anti-politician" and why that frame is the entire campaign  → The two specific pain points he zeroed in on (and why specificity always beats broad messaging)  → Why authenticity plus a sad story is the most powerful combo in marketing right now  → How Karen Bass's attack ad accidentally became Spencer's best marketing asset → The exact 2026 marketing playbook: AI, influencers, raw content, and refusing to be polished  → Why listening to your audience changes your messaging (and why the opposition isn't doing it) Check out my website HERE

    39 min

  5. May 11

    37: Blake Lively Settles With Wayfarer Studios + Whitney Leavitt Quits Mom Tok + Why I Postponed My Launch

    In a move no one saw coming, Blake Lively has settled with Wayfarer Studios... and I am in mourning. That courtroom trial was the only way I was emotionally getting through May 2026. (We're devastated. We're inconsolable. We're rewatching the Met Gala interview for forensic evidence.) This week on Dirty Dish, I'm breaking down the settlement no one wanted: what Blake Lively actually agreed to, what Justin Baldoni's lawyer Bryan Freedman is saying about it, and why I think the real war isn't over...it's just moved to the box office. I also unpack Whitney Leavitt leaving The Secret Lives of Mormon Wives and why this is a full Geri Halliwell-leaving-the-Spice-Girls moment for Mom Tok. Plus...I have a brand new PR plan for Blake. It involves a baking blog, and that's all I'm giving you.  Then yes, I talk about marketing as well. In Dirty Business, I'm getting honest about why I postponed a launch by a month. We're talking about the self-imposed deadlines that quietly wreck your business, the moment I caught myself comparing my business to other women's, and the very specific thing my husband had to bully me into admitting. It's not a tidy lesson. It's the actual conversation. → Why Blake Lively's Met Gala 2026 appearance hours after settling with Wayfarer Studios was a calculated PR move, not a coincidence  → What Justin Baldoni's strategic silence tells you about owning the narrative when the internet wants a statement  → The Whitney Leavitt and Secret Lives of Mormon Wives lesson on when to detach your brand from a group identity  → The exact moment a self-imposed deadline stops serving your business and starts costing you  → Why I started getting jealous of other woman Dirty Chats is hosted by Marisa Twentyman, website copywriter and founder of Dirty Copy. New episodes drop weekly. Check out my website HERE

    38 min

  6. May 2

    36: Nike's Identity Crisis, Taylor Frankie Paul's Court Order, and Emma Grede's controversial book tour

    I'm ranting today. Women in the entrepreneurial space need to stop being put on a pedestal...because I'm starting to feel like a lot of them are being dishonest.  Also we've got Taylor Frankie Paul and Dakota Mortensen back in court...the judge absolutely clocked what's going on there... Plus Nike's embarrassing response to their Boston Marathon campaign backlash, and why their non-apology is a masterclass in what NOT to do when your brand gets backlash from the Karens.  Next, how Emma Grede turned every controversy on her book tour into free press for Start With Yourself... and the reframe strategy behind it And then I go into a rant about women in the entrepreneurial space, the wide-open-calendar performance, paying for proximity, and why the real opportunity right now belongs to the women who've actually been putting in the work. I have opinions.  (You've been warned.) I'm Marisa Twentyman, website copywriter and founder of Dirty Copy, copywriting for brands that don't do boring. I'm the host of Dirty Chats podcast... And you can find me HERE on Instagram and HERE on my website

    40 min

  7. Apr 24

    35: Alex Cooper vs Alix Earle: The Feud Explained (Call Her Daddy Podcast Drama).

    ON THE POD TODAY>>> What happened in Belle Burden's  smash hit memoir Strangers? (and why did my carousel about it go viral?) I chat about the devastating prenup, what my husband said about the husband leaving, and what my carousel angle taught me about Instagram metrics.  The Alex Cooper Vs Alix Earle drama explained: what actually kicked the feud off, and why Matt Kaplan is all of a sudden in hot water (and why he shouldn't called 'Matt')...and I pitch an unofficial PR plan for Alex Cooper that I will absolutely NOT be posting. How can you make sure you actually achieve your goals? I learnt a LOT this week about the psychology between why some people achieve their goals, and others just dream about them. This part you genuinely don't want to miss.  Get Viral Carousel Course HERE What you'll learn: → Why Instagram's shift to interest media is changing who sees your content - and why your followers aren't the audience anymore → The one thing AI genuinely cannot do for your content (and why creatives are the ones who win in this new era) → Why Gabrielle Oettingen's weight loss study proves pure visualisation makes you less likely to hit your goal → How Peter Gollwitzer's "if-then" implementation intentions doubled follow-through across 94 studies and 8,000+ participants → The difference between confidence and self-efficacy — and why one predicts success better than IQ → Why elite athletes focus on process goals over outcome goals, and how to apply it to your business If you want the exact strategy I used to land a carousel at 200K views (and the psychology underneath why it worked) — Viral Carousel is the course. I'm Marisa Twentyman, website copywriter and founder of Dirty Copy.  Find my website HERE

    36 min

  8. Apr 17

    34: Justin Bieber's $10 million Coachella set BREAKS the internet...and the marketing genius behind the Masters ⛳

    Justin Bieber's $10M Coachella Set, The Masters' No-Phone Policy, and the Marketing Power of Doing Less Everyone has an opinion on Justin Bieber at Coachella.  Here's mine. This week I'm breaking down two very different events ...The Masters golf tournament and Justin Bieber's stripped-back Coachella set ....and what they both accidentally taught us about the most powerful marketing move of 2026. (Yes, I'm talking about sport.) Dirty Dish: The Masters has a no-phone policy, a lottery ticket system, and merch you can only buy on-site. The result? A Black Friday shopping frenzy and a crowd of euphoric, genuinely present people. M Dirty Business:  eanwhile, Justin Bieber walked on stage with a laptop and a stool, got paid $10 million, and pulled 94.2 million views — compared to Sabrina Carpenter's 2.1 million, with all the bells, whistles, and celebrity cameos money can buy. I also give my actual take on what made the Bieber set so powerful — and it's not what most people are saying. → Why banning phones was the smartest marketing decision The Masters ever made — and what FOMO actually does to buyer behaviour  → How scarcity + urgency created a Black Friday mentality for golf merch  → The real reason Justin Bieber's laptop segment hit harder than a $5M production budget  → What counter-cultural positioning actually means for a small business (and what it costs you to do it)  → Why community is the most valuable thing a brand can manufacture right now If you want carousels that actually stop the scroll, grab my Viral Carousel mini course HERE.

    20 min
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4.9
out of 5
16 Ratings

About

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

Information

  • Creator
    Marisa Twentyman I Dirty Copy
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Explicit
  • Copyright
    © 2026 Dirty Chats
  • Show Website
    Dirty Chats

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