The Hidden Hustle Podcast

TheHiddenHustlePodcast

The Hidden Hustle Podcast - a business podcast focused on learning from some of the best business owners across a wide range of industries. Hosted by two brother Alan & Sean Holmes with a shared dream to own our own business one day. But before that day comes, we’re on a mission — to learn, to grow, to build a network and to shine a light on the kinds of business owners we admire most: the ones you don’t always hear about. We hope you enjoy these weekly episodes and learn something new about these incredible businesses and the people behind them. Happy learning, Alan & Sean Holmes

  1. Jun 9

    The Defining Moment: Is M&A the only way to scale at speed and reach Unicorn Status?

    From £500,000 Spent to Zero Customers… to International Expansion In this episode of The Hidden Hustle Podcast, Jonathan Larbey, Founder & CEO of T-Pro, shares the hard lessons learned while scaling a healthcare technology business internationally. After achieving early success in Ireland, T-Pro attempted to replicate the same strategy in the UK. The result?  Nearly £500,000 spent over two years Not a single customer acquired Jonathan explains the pivotal changes that transformed their fortunes and set the company on a path to international growth.  Why T-Pro partnered with private equity firm Livingbridge and the role they played in accelerating growth  The reality of entering new markets organically – and why it can be slow, expensive, and incredibly challenging  Why T-Pro chose Australia and New Zealand as key expansion markets  The strategy behind acquiring two businesses in Australia and one in New Zealand  The challenges of integrating teams across multiple countries, time zones, and cultures  The integration framework T-Pro follows to maximise the success of every acquisition  Why they didn’t target the US market first  How they funded an acquisition when traditional bank financing couldn’t move fast enough  Why Jonathan has no interest in minority investments  How M&A will play a crucial role in T-Pro’s ambition to achieve Unicorn status This conversation is packed with practical lessons for founders, operators, and anyone interested in scaling businesses through acquisition and international expansion.

    21 min

  2. May 25

    EE27: Joe Hogan - Building and Selling a large telecom software business from Ireland

    The $180 million Irish tech company you may never have heardof but one that helped revolutionise mobile phone billing worldwide from Park West in Dublin 12. In this episode, we sit down with Joe Hogan, founder of Openet, to hear the incredible 22-year rollercoaster journey of building one of Ireland’s biggest tech success stories before Openet sold the company to NASDAQ-listed Amdocs for $180 million in 2021. Joe explains how Openet solved the complex challenge of mobile data billing, winning major global contracts with companies like AT&T and Vodafone. At its peak, Openet grew to $110 million in revenue with 86 customers worldwide, competing against some of the biggest telecom giants through elite engineering talent and relentless innovation. We discuss: Building Openet from startup to global telecom leader.Winning massive contracts with AT&T and Vodafone.Why Joe never became CEO and stayed focused on product.Scaling a company relied on by hundreds of millions daily.A 7-year gruelling legal battle with NASDAQ listed Amdocs, before eventually selling to them a few years after the legal battle was settled. Nearly floating on NASDAQ before Facebook disrupted the market.Nearly selling Openet for $360 million in 2014… twice the valuation it eventual sold for!The difficult decision to lay off 110 staff.Joe’s investments in Irish startups across space tech, food, and automotive sectors.His role as an EY Entrepreneur of the Year judge and what he’s learned from Ireland’s top founders. Links & resources: Openet: https://www.linkedin.com/company/openet/?originalSubdomain=ie Follow Joe on Linkedln: ⁠https://www.linkedin.com/in/joehogansocial/ Our Sponsors: Tap Design Consultancy: https://wearetap.ie/linkedin.com/company/tapdesignconsultancy

    1h 32m

  3. May 13

    EE 26: Scaling the Family Business from £4 million to £50 million - Energystore MD Connor McCandless

    Description We had a brilliant conversation on the podcast with Connor McCandless from Energystore a company transforming construction through innovative insulation products that help homes stay warmer, more energy efficient and quicker to build. Connor shared the incredible journey of scaling the familybusiness from £4M turnover to £50M, expanding into the US market, completing 5 acquisitions, and navigating the challenges that come with rapid growth while still protecting the culture that made the business successful in the first place.   What stood out most was the balance between ambition andhumility. From supplying products used in major projects like Battersea Power Station, Fulham FC Stadium and Everton Stadium, to helping tackle the housing crisis with innovative R&D-led products that allow homes to be built moreefficiently. The growth story is remarkable.   We also discussed: Running a business through a global pandemic and two global warsHis first big sale that he made but never got paid for! Why becoming a parent made Connor more efficient as a leaderThe challenge of professionalising a family businesswithout becoming a “big corporate”How luck both good and bad has played a huge role inEnergystore’s journeyA fascinating conversation about leadership, resilience,innovation and building a business that still feels personal, even at scale.   Show Notes Energystore designs and manufactures insulation systems for floors, walls and roofs to improve energy efficiency in buildings  Connor helped scale the business from £4M turnover to £50MThe company expanded operations into the United States and his plans for the US.Energystore products have been used in projects including Battersea Power Station, Fulham FC Stadium and Everton Stadium.Their R&D team is developing products that helphousebuilders deliver homes faster and more efficiently.The business has completed 5 acquisitions under Connor’s leadership. Connor discussed the reality of integrating acquisitionswhile maintaining company culture. Energystore successfully navigated the challenges ofCOVID, supply chain disruption and geopolitical instability. Becoming a father helped Connor become more focused and efficient with his time.Despite major growth, Connor is determined toprofessionalise the business without losing the family-business feel that made it successful in the first place.Links & resources: Energystore: https://www.energystoreltd.com/ Follow Connorr on Linkedln: https://www.linkedin.com/in/connor-mccandless-03918322/ Our Sponsors: Tap Design Consultancy: https://wearetap.ie/linkedin.com/company/tapdesignconsultancy

    1h 13m

  4. Apr 20

    EE 25: The Social Media Analysis Company - Olytico founder Stephen O'Leary

    Imagine not listening to your customers. That’s exactly whatmost companies are doing online. This week, we sat down with Stephen O’Leary, Founder and CEO of Olytico—a company that has spent the past 17 years helping brands truly understand what’s being said about them online. Stephen is also an ex-President of the Dublin Chamber ofCommerce and sits on Advisory Boards and Committees for Munster Rugby and the GAA. After this conversation, you won’t look at your social mediastrategy the same way again. For nearly two decades, Olytico has helped companiesworldwide refine their strategies by listening to, monitoring, analysing, and reporting on online conversations—insights that most brands completely overlook. Here’s the reality: if you’re only paying attention to whatcustomers say in response to your posts, you’re missing up to 90% of the conversation. In today’s digital landscape, understanding your audiencemeans going far beyond likes and comments. In this episode, Stephen breaks down how social media listening unlocks real business value—sharing practical insights and real-world examples from companies like Monzo, WHOOP, and Dovethat are using it to gain a competitive edge. The good news? With the help of Olytico companies of all sizes can take advantage of these insights. Social media listening isn’t just about tracking mentions—it’s about understanding conversations, identifying opportunities, and ensuring your customers feel heard. Done right, it allows brands to connect with people who are actively looking for what they offer—even if they do not know they exist yet. If social media is part of your company’s strategy, this is not an episode you can afford to miss. Show Notes • Overcoming early challenges. • The importance of Dublin Chamber of Commerce in the early years. • How hiring a coach changed the trajectory of both the company and Stephen personally. • The value of the Irish Entrepreneurs community. • Effective social media strategies. • Listening to customer needs online to drive innovation. • How Monzo, WHOOP, and Dove use social listening to stay ahead. • The positive side of social media. • A year as President of Dublin Chamber of Commerce. • The evolution of social media beyond the “old guard” . • The untapped opportunity in platforms like Reddit. • Stephen’s vision for Olytico over the next five years. Links & resources: Olytico: https://olytico.com/ Follow Stephen on Linkedln: ⁠ https://www.linkedin.com/in/stephenoleary/    Our Sponsors: Tap Design Consultancy: https://wearetap.ie/linkedin.com/company/tapdesignconsultancy

    1h 15m

  5. Apr 13

    EE 24: Thérapie Clinic - Building a multi billion dollar company - Philip McGlade

    What does it really take to build a billion-dollar business from the ground up?Description We recently sat down with Phillip McGlade, whose journey from one clinic to building Thérapie Clinics into Europe’s largest aesthetic provider is packed with lessons for anyone looking to grow a business, lead a team, or think bigger. Phillip shares his ambition to create a billion-dollar global business, with plans to open 200 more locations in the coming years while proudly flying the Irish flag internationally. But this conversation is about far more than growth numbers. It’s about spotting opportunities when others hesitate, scaling during difficult times, learning from mistakes, building loyal teams, and knowing when the right time is to expand. Some of Thérapie’s biggest moves came during recessions, with 25 clinics opened during COVID and 24 more the year after. If you’re an entrepreneur, business owner, leader, or someone with big ambitions, this episode will give you real insight into what it takes to grow successfully in uncertain times. One reminder from Phillip that everyone needs to hear: every business starts small. Tune in for a conversation full of practical lessons, honest advice, and big-picture thinking. Show notes How Thérapie became the largest aestheticprovider in EuropeCurrent footprint: 85 clinics worldwide acrossIreland, the UK, and the USWhy some of the biggest growth happened duringthe recession and after COVIDOpening 25 clinics during COVID and 24 moreimmediately afterThe importance of spotting opportunities whenmarkets are uncertainLessons and mistakes from expanding at speedWhy businesses should dominate their home marketbefore going internationalRising demand for treatments like Botox and theshift in consumer trendsThérapie’s impact beyond aesthetics as Ireland’slargest fertility provider, helping create thousands of familiesGrowth of Optilase in laser eye and cataractsurgeryLeadership stories of team members who joined in2008 and now lead major operationsWhy every entrepreneur should remember: everybusiness starts small. Links & resources: Thérapie Clinic: ⁠https://careers.therapieclinic.com/⁠ Follow Philip on Linkedln: https://www.linkedin.com/in/phillip-mcglade-03699840/ Our Sponsors: Tap Design Consultancy: https://wearetap.ie/ linkedin.com/company/tapdesignconsultancy

    58 min

  6. Apr 7

    EE 23- Ask Paul – Practical Financial Advice

    We’re back with Part 2 of our conversation with PaulMerriman and this one is packed with practical advice every Irish ear needs to hear.   Why is over €180 billion sitting idle in deposit accounts? Are you making the most of the Small Gifts Exemption? What’s actually the smartest way to invest €10k right now? And… are Irish banks quietly costing you more than youthink?   In this episode, we get into the real conversations peopleoften avoid: – The hidden risks of borrowing money – The biggest financial mistake Irish people keep making – Pension vs investment what actually makes sense for you – And why that “go-to” property purchase might not be thesafe bet you think it is – Simple Financial Planning wins This is honest advice you can actually use.   If you’re trying to make smarter financial decisions (andavoid costly ones), this is an episode you won’t want to miss.   Links & resources: Fairstone: https://www.fairstone.ie/ Follow Paul on Linkedln: ⁠https://www.linkedin.com/in/paul-merriman-... Follow on all the socials – AskPaul.ie  Our Sponsors: Tap Design Consultancy: https://wearetap.ie/linkedin.com/company/tapdesignconsultancy

    33 min

  7. Mar 31

    EE: 22 – AskPaul.ie (Part 1) - The Personal Brand that changed the Financial Planning Industry

    Description We recently had an incredible sit-down with Paul Merriman, CEO of Fairstone Ireland and founder of AskPaul.ie. We’ve split the conversation into two episodes, and this week’s release focuses on Paul’s incredible journey building his business. From not making it past Rag Week in college to now running a business managing €3 billion in assets, employing 250 people, and operating across 60 offices. Paul shares how the AskPaul brand was central to that growth, and why personal branding played such a pivotal role in his success. He also speaks honestly about the criticism he faced early on for doing things differently and why he stuck with it anyway. We dive into how he went on to dominate the financial planning space in Ireland (almost without realising it), which ultimately led to Fairstone acquiring the business a deal that, as Paul tells it, handshakes were made after a few drinks in Asador. Next week’s episode shifts gears into practical advice about everyone about investing, mortgages, pensions, rent vs buying, why €180 billion is sitting in deposits in Ireland, and how to approach investing your first €10k. Show notes Paul’s journey from not making it past Rag Week in college to managing €3 billion in assets, leading a team of 250 people across 60 officesWhy personal branding was a game-changer and how AskPaul became the foundation of his successThe reality of the grind working from 6am to 1am every day during Covid to meet demand and scale the businessFacing criticism and industry “stick” early on for doing things differently and why he ignored the noiseHow passion for what you do, combined with consistently doing the right thing, compounds over timeThe story behind the sale of the business Why Fairstone was the right fit and how alignment in values/vision played a key role in the decision to sellAdvice for aspiring entrepreneurs Dealing with rejection and setbacks, and using them as fuel rather than barriers Links & resources: Fairstone: https://www.fairstone.ie/ Follow Paul on Linkedln: https://www.linkedin.com/in/paul-merriman-cfp%C2%AE-48152b17/ Follow on all the socials – AskPaul.ie   Our Sponsors: Tap Design Consultancy: https://wearetap.ie/ linkedin.com/company/tapdesignconsultancy

    38 min

  8. Mar 23

    EE: 21 Alex Fox - Disrupting Irelands Legal Industry with Eudia and previously Johnson Hana.

    Alex Fox and Johnson Hana have fundamentally changed the legal industry in Ireland. We had an incredible conversation with Alex Fox, Co-Founder of Johnson Hana and now General Manager of Eudia, which acquired Johnson Hana for $50 million in July 2025. Alex shares how he left his sales job after recognising alongside his brother that the legal industry was broken. What followed was a challenging early journey, including the struggle to land their very first customer. He explains how the company went from strength to strength, achieving 50–100% year-on-year growth from inception through to acquisition. Alex also discusses his strong belief in raising as much funding as possible, and how that process forces founders to develop a wide range of critical skills. This is a real Irish success story and a must-listen for anyone looking to build, scale, and disrupt an industry. Show Notes • How he quit his sales job to pursue the idea behind Johnson Hana • How they leveraged UK business models to disrupt the Irish legal industry • The role of funding in their journey featuring both major setbacks and big wins • How to scale a company at speed • The importance of key mentors throughout the Johnson Hana journey • The acquisition, and why Eudia was the perfect fit • Some extremely interesting and unconventional answers in our “Question for the Road” segment Links & resources: • Eudia: https://www.eudia.com/ • Follow Alex on Linkedln: https://www.linkedin.com/in/alexander-fox-473b4bb4/ Our Sponsors: • Tap Design Consultancy: https://wearetap.ie/ linkedin.com/company/tapdesignconsultancy

    1h 2m
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About

The Hidden Hustle Podcast - a business podcast focused on learning from some of the best business owners across a wide range of industries. Hosted by two brother Alan & Sean Holmes with a shared dream to own our own business one day. But before that day comes, we’re on a mission — to learn, to grow, to build a network and to shine a light on the kinds of business owners we admire most: the ones you don’t always hear about. We hope you enjoy these weekly episodes and learn something new about these incredible businesses and the people behind them. Happy learning, Alan & Sean Holmes

Information

  • Creator
    TheHiddenHustlePodcast
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © TheHiddenHustlePodcast
  • Show Website
    The Hidden Hustle Podcast

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