The Jon & Marc Podcast

Jon & Marc
  • 5.0 (2)
  • Marketing
  • Updated Weekly

Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.

  1. 3h ago

    Mass Tort Power Rankings: The "Rocket Docket" Surges & A Game-Changing $27M Precedent

    Key Takeaways The #1 Ranked Mass Tort remains the undisputed heavyweight champion of the board after securing a staggering $27 million settlement on a school district bellwether case that was originally selected entirely by the defense. Depo Provera has officially broken into the top three as a historic "rocket docket" under Judge Rogers, on track to advance from MDL inception to a December trial date in under two years. Hair Relaxer securely holds the #2 spot on the rankings with a steady influx of filings pushing the docket toward 12,000 cases as Daubert decisions loom this fall. Tech litigation bottlenecks are prompting defense firms to pivot, with corporate targets in the Roblox litigation aggressively trying to force 160 MDL cases into individual state-by-state minor arbitration. Weight Loss Drug dockets require a dual-screening approach from intake teams, as litigation expands concurrently across separate gastrointestinal injury and vision loss MDLs.

    20 min

  2. 2d ago

    The Private Equity Shift: Turning Your Law Firm From a Founder-Led Practice to a Scalable Asset

    Key Takeaways Personal injury firms attract private capital because their high-volume, mass-advertising models offer predictable cash flow, unlike mass torts dockets that have undefined timelines and cash flow volatility. Management Services Organizations (MSOs) allow outside investors to buy into the legal space by owning the service-providing business rather than the regulated law firm equity itself. Alternative Business Structures (ABS) in jurisdictions like Arizona and Puerto Rico permit non-lawyers to own direct equity in law firms, providing a different pathway for institutional funding. A law firm's valuation depends heavily on separating the business operations from the founder. Firms built entirely around a single attorney's face and reputation carry high transition risk and receive lower valuations. Institutional capital and artificial intelligence are driving a massive spending war in case acquisition. Independent trial attorneys may eventually need to join large capitalized firms to access major cases. Post-acquisition failures often stem from regulatory overreach or a breakdown in trust between the investing partners and the practicing attorneys.

    44 min

  3. May 26

    Inside the $70B Opioid Litigation and the New Battle Against Pharmacy Benefit Managers

    Key Takeaways Paul Farrell Jr. led the legal strategy that recovered approximately $70 billion in national opioid settlements by filing lawsuits against every level of the pharmaceutical supply chain. The settlement funds are legally structured within all 50 states to guarantee they are spent strictly on addiction treatment and abatement rather than disappearing into general government budgets. The litigation began by utilizing an overlooked West Virginia code section that grants county commissioners explicit legal standing to sue corporations for creating a public nuisance. While the cases against manufacturers, distributors, and pharmacies are nearly finished, the legal focus has shifted to holding Pharmacy Benefit Managers accountable for controlling drug formularies and using vertical integration to drive the epidemic. The legal team proved corporate misconduct by demonstrating "diversion," where massive quantities of pills were sent to small towns with no objective medical justification. Farrell extended his antitrust litigation strategy to take on Google, representing independent newspaper publishers whose advertising revenue was destroyed by digital advertising monopolies and walled garden ecosystems. Artificial intelligence poses a new challenge for content creators by scraping publisher text and displaying answers directly, which threatens to eliminate the financial incentive to create original news.

    52 min

  4. May 21

    The Battle for Accountability: Zuckerberg’s Testimonial Pressure, Rocket Dockets, and Emerging Mass Torts

    Key Takeaways Social Media Litigation Shifts to School Districts: The first bellwether school district trial is set for next month against Meta in a rural Kentucky district, following massive pre-trial settlements by YouTube, Snapchat, and TikTok. Depo-Provera Moving at Record Speed: With expert depositions complete and Daubert motions fully underway, the litigation is on a strict "rocket docket" pacing toward a crucial June 24, 2026 hearing and a December trial. GLP-1 Vision Loss Risk Intensifies: A new study published in JAMA Network Open demonstrates that GLP-1 weight loss drug users face a nearly three times higher risk of developing NAION (vision loss). Projected Growth for Weight Loss Dockets: While the vision loss litigation currently holds only a few hundred cases, experts project it could scale 10x up to 3,000 to 5,000 total cases as scientific data continues to mount. May JPML Brings High-Stakes New Torts: The May 28, 2026 JPML hearing will evaluate consolidating Dupixent (deemed an 80-90% slam dunk) and Spinal Cord Stimulators against Abbott and Boston Scientific (facing complex multi-defendant hurdles).

    12 min

  5. May 19

    Why Founder-Led Marketing Beats Private Equity for Law Firms

    The script is flipped in this episode of The Jon & Marc Podcast, as RR Digital's VP of Client Services, Jen Cox, hosts this episode and interviews Jon Robinson and Marc Rioux. In this episode, you learn: True business partnerships require complete alignment on long-term vision and an unwavering commitment to look out for each other. Jon Robinson's early restaurant ventures collapsed after his partners refused to scale beyond three locations, proving that misaligned growth goals can destroy business operations. Growing a marketing services company successfully can happen without a traditional sales team, quotas, or a massive acquisition budget. RR Digital relies entirely on delivering exceptional client results and generating organic word-of-mouth referrals to expand its client portfolio. Rejecting private equity investment prevents the erosion of service quality and helps protect long-term client trust. Private equity models focus primarily on extracting short-term financial value, which frequently results in cutting domestic creative teams in favor of cheap foreign labor. Strong agency relationships require a willingness to over-allocate resources to client accounts when performance drops, even if it reduces immediate profit margins. True alignment means operating as an integrated extension of a law firm's internal team rather than acting as a standard vendor. The legal marketing sector is moving away from narrow point solutions like basic search engine optimization toward comprehensive digital execution, which incorporates public relations, billboard design, and television strategy. Artificial intelligence should be viewed as an internal tool to improve human efficiency rather than a mechanism to eliminate headcount. While individual daily tasks will alter every few months as software improves, top-tier organizations adapt by shifting great people into new high-impact responsibilities.

    33 min

  6. May 14

    The $495 Million NEC Victory & The Bard PowerPort Setback

    This week on Tort Talk, Jon Robinson and Marc Rioux are joined by Joseph Fantini of Rosen Injury Lawyers to break down a whirlwind of activity in the mass tort space. From massive appellate wins in Missouri to strategic pivots in the Bard PowerPort litigation, we cover the updates you need to manage your docket effectively. In this episode we talk about: NEC Litigation Milestone: We discuss the Missouri State Supreme Court’s decision to uphold a $495 million verdict. The court found the defendants’ conduct "willful or reckless," justifying significant punitive damages for failing to warn about product risks. Bard PowerPort Defense Verdict: The first bellwether trial resulted in a disappointing defense win. We analyze how the defense successfully argued "improper use" regarding infections and why the next trials will pivot to a defective design theory. Talc Momentum in Los Angeles: A major trial involving the families of three women is underway in LA Superior Court. We examine how recent plaintiff wins, including a $40 million Philadelphia verdict, are shaping current trial strategies. Weight Loss (GLP-1) Daubert Hearing: The MDL is entering its most critical phase yet. We look at which gastrointestinal injuries, like gastroparesis and bowel obstructions, are likely to survive judicial scrutiny. Depo-Provera & Social Media Updates: Insights into looming preemption rulings and the upcoming social media addiction trials. Special Event: Grow or Die Conference Join us at the Grow or Die Conference in Las Vegas, June 9th–10th, featuring John Morgan’s final appearance on that stage. Use code JM20 for 20% off your tickets!

    13 min

  7. May 12

    The Personal Brand Trap: Why Lawyers Chase Viral Videos and Lose Everything

    Sara Williams has built one of the most engaged audiences of any attorney on social media, bringing her high-quality case referrals, partnerships, and the ability to market herself on her own terms. Some key takeaways include: Authenticity is the foundation of a successful legal brand because clients and juries can sense when a lawyer is putting on an act.Building a personal brand within a larger firm structure is possible and allows individual attorneys to stand out while contributing to the firm's growth.AI cannot replicate the unique human connection required for trial advocacy and high-level legal marketing.Lawyers should prioritize showing up as their true selves on social media rather than using computer-generated content for the sake of efficiency.Scaling a personal brand requires a dedicated team, including specialists like stylists and social media managers, to maintain consistency.Trial success depends on the ability to connect with people on a human level, a skill that is undermined by over-automation.

    37 min

  8. May 7

    Daubert Deadlines: The Make-or-Break Month for Weight Loss and Hair Relaxer

    This week on Tort Talk, Jon and Marc are live from the Vanderbilt Hotel in Puerto Rico, joined by Joseph Fantini of Rosen Injury Lawyers to break down a high-stakes month in mass tort litigation. While the industry gathers for Mass Torts Puerto Rico, the legal calendar is moving faster than ever with billion-dollar claims and critical "make-or-break" deadlines. In this episode, we dive into: The Meta $3.7 Billion Showdown: New Mexico is entering Phase 2 of its trial against Meta, seeking $3.7 billion under a "public nuisance" theory. We discuss Meta's defense strategy, comparing social media to the alcohol industry, and their threat to pull out of the state entirely. The "Dirty" Roundup Settlement: We analyze the MDL judge’s recent comments regarding the Missouri class action settlement, which he described as "dirty" and "bizarre". With the June 4th opt-out deadline fast approaching, we explain why "wet signatures" are a non-negotiable requirement for your clients. Suboxone’s June 1st Crunch: Firms are scrambling to meet the bundled complaint deadline. We cover the necessary proof of usage and medical records required to keep your cases from being dismissed, and provide an updated outlook for Bellwether trials in 2028. Weight Loss & Hair Relaxer Daubert Hearings: With hearings scheduled for May 12th and 15th, the science is about to be put to the test. We break down which injuries, like gastroparesis or specific cancers, are likely to survive and how these rulings will shift the next Mass Tort Power Rankings. Whether you are managing a massive docket or just starting to scale your firm, this episode provides the tactical updates you need to protect your inventory and refine your strategy. Connect with us at rrdigitalmedia.com to learn how we build acquisition systems for the country’s leading law firms.

    12 min
See All (79)

Ratings & Reviews

5
out of 5
2 Ratings

About

Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.

Information

  • Creator
    Jon & Marc
  • Years Active
    2025 - 2026
  • Episodes
    79
  • Rating
    Explicit
  • Copyright
    © Jon & Marc
  • Show Website
    The Jon & Marc Podcast

You Might Also Like