The Jon and Marc Podcast

Jon and Marc

Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.

  1. 4d ago

    Psychics or Idiots? Revisiting Our 2026 Legal Marketing Predictions at the Start of Q4

    Jon and Marc are heading into Q4 2026 and it's time to answer for themselves: what happened to the eight predictions they made at the start of the year? In this episode, they go prediction by prediction, what they got right, what they got wrong, and what's still playing out. Key Takeaways: Private Equity Law Firm Buyouts Are Accelerating: MSO structures and private equity investment give firm founders true exit strategies beyond traditional internal partner buyouts. State Advertising Regulations Are Creating Friction Across State Lines: Strict laws like California SB 37 restrict out-of-state firms from advertising without a physical office, forcing mass tort practices to adapt. Legal Tech Consolidation Lagged Due to Custom AI Development: Software platforms avoid expensive acquisitions because developers can replicate complex feature sets using AI coding tools for a fraction of the cost. Direct Response Attribution Is Failing Without Full-Funnel Strategy: Search traffic across major engines continues to drop due to AI overviews, making holistic multi-channel media operations essential for firm stability. Creative Volume Remains the Primary Obstacle in OTT and Social Ad Transition: Running successful streaming and social ad campaigns requires high volumes of fresh video creative rather than relying on a single static TV spot. Authentic Content Beats High-Production Legal Videos: Social media algorithms favor retention, watch time, and user sharing over follower counts, giving individual attorneys a clear path to build personal brands. Law Firms Are Demanding Real ROI From Tech and Conference Vendors: Firm owners are actively pushing back against overpriced software and marketing services that fail to yield solid business outcomes.

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About

Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.

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