Billion Dollar Sellers

Kevin King
  • 1.0 (1)
  • Entrepreneurship
  • Updated Biweekly

Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.

  1. 2d ago

    Do this today before your competition does

    Date: October 8th, 2026 Summary: Kevin King explains how to claim a short category URL on Amazon, like amazon.com/candles, before a competitor takes it, and walks through Dan Ashburn's seven-step playbook for getting ChatGPT and other AI engines to recommend your brand. He also breaks down how Stickerbox went from $3,000 a month on TikTok Shop to $50,000 in a single day, alongside new data on Alexa-driven shopping traffic and a tool that splits a consumable brand's TACoS between new and repeat customers.   Key Points Discussed:   Claiming the aisle: Amazon lets Brand Store owners request a short custom URL, and each category word can point to only one store Amazon's Brand Store data: new-to-brand visitors are 62.7% more likely to buy and spend 72.3% more per order How to request a short URL through the Amazon Ads console (not Seller Central) in four steps, with approval in 24 to 48 hours Tracking each placement with channel tags in Stores Insights, and where to keep using Amazon Attribution links for the Brand Referral Bonus A compliant route for non-US sellers onto TikTok Shop US through their own US company Marketing Misfits with Jono Alderson, former head of SEO at Yoast, on whether SEO is dead in the age of AI search Alexa traffic to Amazon product pages up almost 490% in 11 months, with a holiday spike that has largely held ChatGPT names only two or three brands per category: Google organic converts around 1.8% against roughly 16% for ChatGPT traffic Dan Ashburn's seven-step answer engine optimisation (AEO) playbook, from Bing Webmaster Tools to rewriting 30% of key pages every 90 days Why a consumable brand is really two businesses, and how blended TACoS can hide losses on new customers Stickerbox case study: $367,480 in TikTok Shop revenue in under three months, 99.6% of it from affiliate creators Spin Master's reported $35M to $50M acquisition of Stickerbox maker Hapiko, about nine months from launch   Links Mentioned:   Ecom Coffee Break: twice-weekly ecommerce news and marketing tips Online Seller Solutions (Vanessa Hung) Selling on TikTok Shop US from outside the USA: Dan Ashburn's live session replay Marketing Misfits: Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026 AI SEO in 44 Minutes: How to Get ChatGPT to Recommend Your Business My Real Profit: audit your new-customer vs repeat-order split House of Marketers: the Stickerbox launch campaign Bullseye Sellers: the Stickerbox TikTok Shop turnaround   Hot Picks:   TikTok adds an AI shopping assistant and brand direct buying Alexa for Shopping 100,000 prompt study ChatGPT ads just got serious for e-commerce brands   Stump Bezos Answer: According to a16z, as of April 2026 only 2.2% of US households pay for an AI tool subscription like ChatGPT or Claude.   Parting Shot: "You don't learn to walk by following the rules. You learn by doing, and by falling over." - Richard Branson   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  2. 5d ago

    Amazon to let you buy up to 1,000 reviews

    Date: October 5th, 2026 Summary: Kevin King breaks down Review Requests, a new Amazon ad type that pays to put one-tap review prompts in front of verified buyers, and explains why it can speed up bad news as easily as good. He also covers Amazon opening Ads Data Manager so sellers can target their own customer lists, five ranking mistakes that burn inventory, and Amazon retiring the Ads Console as Amazon Ads Agent starts setting bids and budgets for you.   Key Points Discussed:   Review Requests: a new Amazon Ads type that shows review prompts to verified buyers on high-traffic pages like the homepage, with early tests showing 3x more ratings and reviews per week The fine print: US-only open beta from late October 2026, for products under 1,000 ratings and reviews and accounts with no active policy violations The catch: a lukewarm buyer now gets a one-tap prompt, so a weak product collects bad reviews faster, and Amazon hasn't said how the ad is billed Six steps to take before the beta opens, from pulling your ASIN list to tracking cost per new review against the free Request a Review button Interesting stats: the overlap between top TikTok Shop and Amazon sellers runs mostly from TikTok to Amazon, not the other way around Amazon opens Ads Data Manager to all advertisers in 30+ countries, turning email lists, Shopify buyers and loyalty members into ad audiences with no DSP budget required Four plays to run with your customer data, a five-step setup, and a 30-day three-segment test Software tool of the day: My Real Profit splits a consumable brand's TACoS between new customers and repeat orders Five ranking mistakes that burn your inventory, from Alina at The Ranking Pill Stack Influence for micro-influencer product seeding at scale Amazon retires the Ads Console as sponsored ads and DSP merge into Amazon Ads Agent, with auto-optimized bids and budgets arriving in the US in January Amazon DSP becomes DVA, plus Full-Funnel Campaigns, Branded Conversations in Alexa for Shopping, and plain-English reporting The FTC and state AG lawsuit over allegedly hidden auction surcharges, with trial set for next year   Links Mentioned:   My Real Profit: check your new vs. repeat customer TACoS split Alina at The Ranking Pill Stack Influence (10% off this month) Blueland micro-influencer case study with Stack Influence   Hot Picks:   Advertisers can directly influence Amazon's Alexa responses US Post Office partners with Amazon on same day delivery pilot As A.I. agents begin shopping, brands change their sales pitch Amazon lets you manage Walmart, Shopify & TikTok sales on Amazon   Stump Bezos Answer: $1 per taco. $25 minus the $3.75 referral fee, $5.25 FBA fee and $4 landed cost leaves $12, spread across 12 tacos (4 holders x 3 tacos).   Parting Shot: "I'm only rich because I know when I'm wrong … I basically have survived by recognizing my mistakes." — George Soros   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  3. Sep 28

    Alibaba intros secret agentic weapon for sellers

    Summary: Kevin King covers Alibaba's new expert-trained AI agents for ecommerce sellers, the biggest announcements from Amazon Accelerate 2026, a rule-based bidding setting that is lowering ACoS, and a 99% duty drawback refund hiding in sellers' shipping records.   Key Points Discussed: Accio Work: Alibaba's agentic AI tool built specifically for ecommerce sellers Why the "wrapper" around an AI model matters, and how expert SOPs became one-click agents How underdog products win in Amazon's AI shopping by naming specific use cases Five key announcements from Amazon Accelerate 2026, from the official Claude plugin to listing protection Rule-based bidding: setting a target ROAS to lower ACoS without tanking your campaigns Duty drawback: reclaiming 99% of duty and Section 301 tariffs on inventory that left the US Stack Influence platform for micro-influencer collaborations   Links Mentioned: Accio Work (grab your 500 free tokens) Billion Dollar Sellers Club: full session with Tim Jordan (try it for $9) Full breakdown of the Amazon Accelerate 2026 changes Stack Influence Platform (10% off when you sign up this month) Blueland Micro Influencer Campaign Case Study Have Chris Rawlings take over your PPC   Hot Picks: Shopify to use Meta's Muse for agentic checkout Amazon massively expanding same-day delivery Amazon is now showing search results tailored just to you Amazon rolls out passkeys to prevent shared Seller Central logins   Stump Bezos Answer: You need about 500 words of context in AI for every written word   Parting Shot: "I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying." (Jeff Bezos) Billion Dollar Sellers Media Library The Ecom Oracle   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

  4. Sep 24

    Is Amazon hiding your best keywords from search?

    Date: September 24th, 2026 Summary: Kevin King explains how Amazon's brand-name stripping and new AI title rewrites can make your best keyword vanish from search, walks through Walmart's listing scorecard and launch playbook, covers Google's new AI performance report for merchants, and introduces a free tool that shows your Shopify listing the way an AI agent sees it.   Key Points Discussed: How Amazon removes less recognisable brand names from titles in search, and why it costs you when your brand name is also your main keyword Amazon's 75-character title limit, AI title rewrites and the new Item Highlights field A five-minute check to compare your live search title with your backend title Walmart's listing scorecard, category opportunities and the Pro Seller badge A Walmart launch sequence: title structure, right-to-win checks, advertising, outside traffic and review syndication Dragon.fish on email list warm-up and capturing marketplace buyer emails ChatGPT stats showing commercial conversations rising from 13.9% to 19.2% Google Merchant Center's new AI performance tab and how to rewrite your feed for conversational search Shop Cat Explorer and how Shopify's Catalog API feeds product data to AI shopping agents   Links Mentioned: Billion Dollar Sellers Club (try it for $9) Dragon.fish Targeted by the FTC: The $56M Comeback Story (Marketing Misfits on YouTube) Marketing Misfits Newsletter Shop Cat Explorer   Hot Picks: The threat AI Agent Instinct and Meta's Muse have to Amazon Amazon blocks Meta's Muse agentic AI from shopping its site Shopify filters out bots to show human-only traffic to stores $750 billion from AI search by 2028: listings need to change   Stump Bezos Answer: 33% of shoppers research their holiday gifts before October 21   Parting Shot: "Concentration produces wealth. Diversification protects wealth." (James Clear)   Billion Dollar Sellers Media Library The Ecom Oracle   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

  5. Sep 21

    80% chance this improves your sales immediately

    Date: September 21st, 2026 Summary: Kevin King breaks down why there's an 80% chance a split test beats your current main image, how to test angles before variations, four image fixes to make before Q4, why packaging photos keep winning the main slot, and ocean freight rates climbing toward $10,500 a container. Key Points Discussed   The BDSC main image panel with Matt Kostan of ProductPinion, Kamal Singh of AMZ One Step, and John Aspinall Why the challenger beats your existing main image about 80% of the time, and the 2 to 5x click-through gap at stake Testing angles before variations, and Kamal's 5-2 rule sanity check Why image guidelines are not terms of service, and the dummy listing suppression dodge Matt's testing sequence: baseline against real competitors, 75% statistical significance, and watching behaviour over votes The cheapest conversion lift: a concrete visual size reference instead of a number US TikTok visitors by age, and why it's now a millennial platform Four image fixes to make before Q4 from Kamal Singh Why packaging photos win the main image slot: pixel utilization Ocean freight spot rates near $10,500 a container ahead of Golden Week Stack Influence for micro-influencer product seeding at scale   Links Mentioned   ListingOptimization.ai (generates image variants and pushes them into ProductPinion for one-click testing) Billion Dollar Sellers Club (full main image panel, the Big Book of Main Image Ideas, and the free image-recognition tool, try it for $9) Dragon.fish (BDSN Feature of the Day: email list warm-up and marketplace buyer capture) Stack Influence (10% off if you sign up this month) Blueland Micro Influencer case study (13X ROI scaling influencers on Amazon) Drewry's World Container Index   Hot Picks   Amazon raises minimum wage to $20/hr with average of $24 Whatnot cuts seller fees today to as low as 3% for top sellers Alexa for Shopping prompts showing up under Sponsored Discovery Prime Big Deal Days is back October 6 & 7   Stump Bezos Answer: Subscribe & Save products with a 10 to 15% discount drive a 1.8X sales conversion increase. Parting Shot: "Spend your money on the things money can buy. Spend your time on the things money can't buy." — Haruki Murakami Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  6. Sep 17

    5 numbers to tell you if a creator can sell

    Date: September 17th, 2026   Summary: Kevin King walks through the five numbers that show whether a TikTok creator will actually sell your product, and how to recruit, brief, and keep the creators who deliver. He also covers a hidden AI video ad builder inside Amazon's ad console, Similarweb and Statista's State of Ecommerce 2026 report on how shoppers are stacking AI on top of search, and the three send windows that decide which Black Friday emails get read.   Key Points Discussed:   The five numbers that show whether a TikTok creator will sell: post-fulfillment rate, engagement ratio, shares and saves, consistency, and comment quality Why follower count and standalone GMV mislead, and JoinBrands' practical filter of $10K+ GMV, an 89%+ post rate, and a matching niche Fixing the cold start with a seeding round of roughly 100 creators for about $2,500 plus product cost Writing a complete first outreach message, following up after the sample ships, and briefing creators with bullet points instead of scripts Paying to keep the winners: high starting commissions, GMV bonuses, retainers, and community building Amazon's advanced AI video builder for streaming TV, and porting its videos into Sponsored Brands video ads (with an 8% ACoS example) Jake Thomas on Marketing Misfits: the psychology of YouTube titles and the three click-worthy emotions of curiosity, fear, and desire Interesting stats: LLC formation costs by state, from $35 in Montana to $1,000 in Massachusetts, plus California's $800 annual LLC tax Similarweb and Statista's State of Ecommerce 2026 report: AI appeared in 11.4% of US shopping journeys, and 89% of those also used search AI referrals growing 203% year over year from a 0.4% share, and Alexa for Shopping (formerly Rufus) product page traffic up 537% Amazon's category winners and laggards, and why catalogs are growing faster than shopper attention Agentic checkout, shopper trust in AI purchasing, and getting product data ready for a machine to reason over Omnisend's three Black Friday send windows (6 to 9 AM, 12 to 2 PM, 8 to 10 PM) and a specific job for each send Resending to non-clickers, local-time sending, phone-first email design, and Amazon Attribution links for the Brand Referral Bonus   Links Mentioned:   EUKA.ai, the creator-sourcing platform where panelist Jordyn runs partnerships Try the Billion Dollar Sellers Club for $9 Chris Rawlings on Amazon's hidden AI video ad builder (video) Marketing Misfits: The Psychology of YouTube Titles with Jake Thomas (video) Subscribe to the Marketing Misfits newsletter   Hot Picks:   Micro and nano influencers claim 50% of marketing budgets Amazon Prime Big Deal Days deadline extended to Sept 22 Amazon parts ways with 21 Air after Miami Prime Air crash   Stump Bezos Answer: Amazon has slightly over 10,000 return drop-off locations, enough to put one within 5 miles of 80% of the US population.   Parting Shot: "I am wealthy in my friends." From William Shakespeare's Timon of Athens. Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  7. Sep 14

    Why Vine reviewers tank your rating

    Date: September 14th, 2026   Summary: Kevin King walks through the ugly photo trick a Titan Network seller uses to open launches at 4.7 or 4.8 after every Vine unit is redeemed, and Anthony Cofrancesco's 15-minute method for letting Amazon tell you which image belongs in slot two. He also covers fresh Amazon PPC benchmarks, Marketplace Pulse data showing that traffic between TikTok Shop and Amazon runs almost entirely one way, and the rebuilt FBA New Selection Program (2026) with its October 31st opt-in deadline.   Key Points Discussed:   The ugly photo trick for Vine: one plain unedited photo, marketing stripped out of the title, bullets and description, a low price, and premium packaging in the first carton or two into FBA Why it works: Vine reviewers grade the gap between what they expected and what arrived, so lowering the expectation and then beating it redirects their attention to the box instead of the listing Two exceptions to the one-photo rule: anything ingested or applied to the body still gets an ingredients photo, and products that already ship in nice packaging keep the box out of the images until the Vine window closes Three things to know first: Amazon sets the FBA fee from the Vine packaging and only remeasures every 90 days, reviewers occasionally post photos of the nice box, and none of this rescues a product that cannot compete on its own Anthony Cofrancesco's image audit: pull Key Success Attributes from Product Opportunity Explorer, then reorder your existing images to match that order and watch unit session percentage for 14 days Breaking up the kitchen sink graphic into a single-feature image, with one callout and plenty of white space The 18 image types, tagging the secondary images of your top five to ten competitors, and filling any type that appears in 40% or more of the niche, with testimonial graphics the cheapest gap to close Testing rules: one change at a time, check every two or three days, revert on a 10% conversion drop that holds for a week, keep anything that improves even 2% Ad Badger PPC benchmarks: $1.22 average cost per click and roughly 30% ACoS across categories, with books cheapest and clothing highest at around 42% ACoS Marketplace Pulse overlap study: only 498 sellers appear in both top-10,000 lists, and winning on TikTok makes you five times more likely to also win on Amazon than the reverse Measuring TikTok in Amazon branded searches rather than in-app GMV, and skipping the channel entirely if the product cannot be demonstrated on camera The cash flow timing gap for fast-growing sellers, and inventory-backed revolving credit as a way to fund larger POs FBA New Selection Program (2026): reduced referral fees on the first $25,000 for 365 days, 120 days of storage, return processing and liquidation waivers on the first 200 units, 90 days of free storage, and bigger inbound placement credits The October 31st deadline after which the programme becomes opt-in, and the one click in Seller Central needed to keep the benefits   Links Mentioned:   Register for tomorrow's free live training on Amazon images and video with AI Billion Dollar Sellers Club: try it for $9 Amazon PPC benchmarks: average cost per click hits $1.22 See how Liquid Inventory from eCapital works Stack Influence (10% off this month) Blueland micro-influencer case study with Stack Influence   Hot Picks:   2026 holiday spending expected to top $1 trillion in the USA Amazon pilots ads in ChatGPT Google AI mode prefers more expensive products   Stump Bezos Answer: Anker sold roughly $1.2 billion on Amazon in 2025, which was about 46% of the company's total sales.   Parting Shot: "The value of a company is the sum of all problems solved." — Martin Lorentzon, cofounder of Spotify   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  8. Sep 10

    Amazon account suspension wipes out $35M, leaves $6M in debt

    Date: September 10th, 2026 Summary: Kevin King shares how Fernando Campos survived an Amazon account suspension that wiped out a $35M business and left him $6M in debt, then rebuilt to $50M a year, and why the strategies that win on Amazon fail on TikTok Shop. He also runs through the best side events at Amazon Accelerate, a free tool that makes the Category Listing Report usable, and Meta's new Muse shopping agent, which launched with millions of Shopify products already inside it.   Key Points Discussed:   Amazon Accelerate (September 22 to 24, Seattle) and why Athena Severi's pre-vetted 7–9 Figure Ecom Founder Evening at Rider is the side event to prioritise The full Accelerate week party rundown from Danan Coleman's eCom Triage master list, from the Topgolf seller social to the SmartScout and Pattern boat party China Magic training replay: the purchase order terms (10% deposit, balance 120 days after shipping) that kept $400K in Lyden's account Fernando Campos of Hive HQ on negotiating $6M of debt down to 11 cents on the dollar and rebuilding a $50M a year business after suspension Demand capture versus demand creation, and why social commerce needs at least $15K a month to test properly Where Amazon DSP demand converts off Amazon: Walmart takes around 23% and Target around 19%, while Costco (around $420) and Best Buy (around $370) lead on average sale price What the Category Listing Report (CLR) shows, how to request it in Seller Central, and the instant single-ASIN shortcut Vanessa Hung's free tool for decoding the item type keywords (ITKs) in your CLR Meta's Muse AI agent launching with Stripe's Link checkout and millions of Shopify Catalog products already shoppable Why AI shopping agents read structured catalog data rather than listing copy   Links Mentioned:   Athena Severi's 7–9 Figure Ecom Founder Evening at Rider (request your invitation) Danan Coleman's master list of eCom meetups and parties China Magic training replay Why 99% of Amazon Sellers Fail on TikTok Shop, Marketing Misfits with Fernando Campos (video) Seller Central single-ASIN backend data URL (swap XXXXXXXX for your ASIN) Vanessa Hung's free Category Listing Report tool (flatfiletransfer.com) Billion Dollar Sellers Club (try it for $9)   Hot Picks:   Amazon says it will soon deliver 90% of its US packages itself Are you really ready for Q4 traffic? Do this on Amazon now Temu spent $962 million on ads using fake creators on Meta   Stump Bezos Answer: Shoppers who click on a Sponsored prompt convert 48% more often than those who don't.   Parting Shot: "Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown." - H. Ross Perot   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

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About

Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.

Information

  • Creator
    Kevin King
  • Years Active
    2025 - 2026
  • Episodes
    223
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Billion Dollar Sellers

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