The Pin and Plan Podcast - Pinning with Purpose

Lisa Pinterest Pioneer

Welcome to Pin & Plan — the podcast for small business owners who want to stand out online and use Pinterest + simple business tools that actually move the needle. I’m Lisa — a longtime & active Pinterest Pioneer in the PBC and the founder of Body. Mind. Mood.™️ & The Simple Site Lab. & Posture Magazine I created this podcast for entrepreneurs who are done with social media burnout and ready to build a business that lasts. Hit follow and tune in each week to Pin & Plan.

  1. 1d ago

    Has Pinterest Become Too Personalized? When Discovery Starts Feeling Smaller

    I'm back! After a little time away, it feels so good to be behind the microphone again, and we're jumping straight into a conversation that really got me thinking. Has Pinterest become so personalized that we're starting to miss out on discovering something new? A recent comment in the Pinterest Business Community caught my attention. A longtime member shared how their home feed had become increasingly repetitive, showing them mostly content related to things they'd already searched for. It raised an interesting question. If Pinterest is focused on showing us what it thinks we're interested in, what happens to all those unexpected ideas that made the platform so inspiring in the first place? In this episode of the Pin & Plan Podcast, we're looking at how Pinterest personalizes recommendations, what that means for discovery, and whether there's any confirmed connection to the declining impressions some creators are experiencing. As always, we're keeping things practical, relatable, and grounded in what Pinterest actually tells us. Why some Pinterest users feel their home feeds are becoming repetitive. How Pinterest uses activity and interests to personalize recommendations. The difference between personalization and genuine discovery. Whether changes in recommendations could be affecting creator impressions. Why we shouldn't automatically blame declining analytics on the algorithm. What small business owners can learn from the Pinterest user experience. How to create content that's relevant, useful, and worth discovering. My biggest takeaway? Pinterest isn't just about showing people more of what they've already searched for. The opportunity to discover something unexpected is part of what makes the platform interesting, and it's something worth thinking about when we're creating content. Has your Pinterest home feed changed? Are you still discovering fresh ideas, or are you seeing more of the same? Come join the conversation in the Pinterest Business Community aka the PBC and share your experience. Find me on the PBC: @bodymindmood About your host: I'm Lisa, a Pinterest Pioneer, serial entrepreneur, and the creator and founder behind Body. Mind. Mood., Lift + Build, The Simple Site Lab, and my newest venture, Posture Magazine. The Pin & Plan Podcast is here to help small business owners understand Pinterest, create with purpose, and build a strategy that makes sense for their business. New Episodes Weekly on Spotify Pinterest Resources ↴ Pinterest Help: Refine your recommendationshttps://help.pinterest.com/en/article/tune-your-home-feed Pinterest Help: Pinterest Analyticshttps://help.pinterest.com/en/business/article/pinterest-analytics

About

Welcome to Pin & Plan — the podcast for small business owners who want to stand out online and use Pinterest + simple business tools that actually move the needle. I’m Lisa — a longtime & active Pinterest Pioneer in the PBC and the founder of Body. Mind. Mood.™️ & The Simple Site Lab. & Posture Magazine I created this podcast for entrepreneurs who are done with social media burnout and ready to build a business that lasts. Hit follow and tune in each week to Pin & Plan.

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