Simply CX

Microsoft

Be part of the conversation as we unpack why business differentiation is going to come down to Simply CX. Listen in as industry experts, business leaders, and visionaries share their insights, CX in real life, and the latest technology innovations driving customer satisfaction and loyalty. From building customer trust and creating easy omnichannel engagement to data-driven decision-making and scalable growth, we cover everything you need to create connection with customers in a rapidly evolving marketplace. Whether you’re a seasoned executive, an aspiring entrepreneur, or simply fascinated by the power of CX, you’ll gain valuable knowledge and inspiration to elevate your business. Join us as we explore the stories, lessons, and breakthroughs defining the next era of customer-centric success. Produced by: Larj Media

  1. Driving Brand Growth: A Modern CX Playbook

    APR 28

    Driving Brand Growth: A Modern CX Playbook

    In this episode, Nicole sits down with Mark Chamberlain, Global Managing Director of Customer Experience at Kantar, to challenge conventional thinking about CX metrics. Together, they explore why long‑term memory—not momentary satisfaction—is the real driver of customer choice, brand growth, and competitive advantage.    You'll walk away with:  • A new way to think about CX as the business of shaping long-term memory  • Why frictionless experiences matter—but rarely differentiate  • How the MDX (Meaningfully Different Experience) framework connects CX to real business growth    Whether you're a CX pro, team leader, or brand builder, this episode will inspire you to see customer experience through a more human—and more powerful—lens.  Mentioned in this Episode    • Net Promoter Score (NPS)  • Meaningfully Different Experience (MDX) framework  • Octopus Energy as a CX‑led growth example  https://link.cohostpodcasting.com/01806067-d268-480c-8efa-7cea4ea73848?d=enJor4dtb&v=8526  • Virgin Atlantic’s signature experience moments  • Apple’s unboxing experience    🎧 Produced by Larj Media  📩 For more CX insights, follow Nicole on LinkedIn    If you have questions or comments about CX email us: SimplyCX@microsoft.com    Additional Resources  Mark Chamberlain is the Global Managing Director of Customer Experience at Kantar, where he helps organizations connect customer experience, brand strength, and commercial growth through evidence based measurement frameworks.

    29 min
  2. Agentic AI in Action: Rethinking Sales, Scale and Customer Experience

    APR 14

    Agentic AI in Action: Rethinking Sales, Scale and Customer Experience

    In this episode of Simply CX, Nicole McKinley sits down with Allison West Hughes, Corporate Vice President of Global Small and Medium Business at Microsoft, to unpack how Microsoft became its own “customer zero” by deploying an autonomous AI sales agent—Agent Riley. Together, they explore what it takes to balance scale, trust, privacy, and human-centered design while transforming the Small and Medium Business customer experience with agentic AI.    You'll walk away with:  • How Microsoft used AI to solve a real CX and scale challenge in its SMB business  • Practical lessons on testing, iterating, and governing agentic AI responsibly  • Why SMB customers are embracing AI-led experiences faster than larger enterprises    Whether you're a CX pro, team leader, or brand builder, this episode will inspire you to see customer experience through a more human—and more powerful—lens.  Mentioned in this Episode    • The concept of “Customer Zero” at Microsoft  • Agent Riley (Autonomous Sales Agent)  Agentic AI and the Frontier Firm mindset • Data integrity, privacy, and legal considerations in AI deployment • SMB adoption trends of AI and Copilot agents   🎧 Produced by Larj Media  📩 For more CX insights, follow Nicole on Linkedin  If you have questions or comments about CX email us: SimplyCX@microsoft.com    Additional Resources  Guest: Allison West Hughes  Corporate Vice President, Global SMB, Microsoft  Leader of one of Microsoft’s fastest-growing and most complex global organizations serving millions of small and medium businesses

    34 min
  3. Scaling Change: How Hillsborough County Schools Reimagined Classroom Experience

    12/02/2025

    Scaling Change: How Hillsborough County Schools Reimagined Classroom Experience

    In this episode of Simply CX, host Nicole McKinley sits down with Chris Holt, Supervisor of Technology Training at Hillsborough County Public Schools (HCPS), to explore how one of the largest school districts in the U.S. transformed its classroom experience. From interactive flat panels to AI-powered learning accelerators, Chris shares how HCPS built a human-centric, scalable change management strategy that empowered teachers and elevated student engagement.    You'll walk away with:  • How HCPS reimagined classroom instruction and experience  • The design and impact of the Hillsborough Influencer Academy to drive adoption and value  • Strategies for implementing AI-powered experiences in education while keeping human connection at the center    Whether you're a CX pro, team leader, or brand builder, this episode will inspire you to see customer experience through a more human—and more powerful—lens.    Mentioned in this Episode  • Reading Progress & Learning Accelerators  • Hillsborough Influencer Academy  • AI Governance Council  • University of South Florida Credentialing Partnership   🎧 Produced by Larj Media  📩 For more CX insights, follow Nicole on Linkedin  If you have questions or comments about CX email us: SimplyCX@microsoft.com      Additional Resources  Guest: Chris Holt, Supervisor of Technology Training, Hillsborough County Public Schools  Partners: Microsoft K-12 Team, PowerUp EDU, Connection, University of South Florida

    36 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Be part of the conversation as we unpack why business differentiation is going to come down to Simply CX. Listen in as industry experts, business leaders, and visionaries share their insights, CX in real life, and the latest technology innovations driving customer satisfaction and loyalty. From building customer trust and creating easy omnichannel engagement to data-driven decision-making and scalable growth, we cover everything you need to create connection with customers in a rapidly evolving marketplace. Whether you’re a seasoned executive, an aspiring entrepreneur, or simply fascinated by the power of CX, you’ll gain valuable knowledge and inspiration to elevate your business. Join us as we explore the stories, lessons, and breakthroughs defining the next era of customer-centric success. Produced by: Larj Media

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