The Other Westcoast

TOWC

Sharing stories that inspire us.

  1. Sep 15

    Work in Podcast Marketing & Distribution | Kristen Hayford | Superfeed

    Creating great content is only half the job.How do people actually find it?How does an audience become a community?And what really happens behind the scenes of podcasts, social media, and digital marketing?Kristen Hayford works in digital media, marketing, audience development, and podcasting — helping creators get their ideas in front of the people who will care about them. She is Director of Marketing and Partnerships at The Other Westcoast Productions and the founder of Superfeed, a new distribution service designed to help people discover and share podcasts.In this episode of Careers IRL, Kristen takes us behind the curtain of a career most of us interact with every single day without realizing how much work happens behind the scenes.We talk about what a digital marketer actually does, why posting content is only the beginning, how creators build trust and community, and why understanding the person on the other side of the screen matters. Kristen explains that exceptional marketing requires creativity, curiosity, and especially empathy — because one-size-fits-all communication rarely works.Kristen also shares her own unconventional career path, what she learned from working in different industries and places, and why teenagers don't have to have their entire future figured out. Her advice? Get curious. Talk to people doing work you find interesting. Explore something before deciding whether it belongs in your future. Then we dig into Superfeed, the project Kristen began after realizing traditional podcast-marketing tactics weren't working the way they once had. Her solution grew from a simple question: could podcasts help one another get discovered instead of every creator fighting for attention alone?GUEST INFORMATIONName: Kristen HayfordTitle: Director, Marketing and PartnershipsCompany: The Other Westcoast ProductionsCareer / Industry: Digital Media, Marketing, Audience Development & PodcastingWHAT SHE REALLY DOESKristen helps creators and organizations figure out how to reach the people who will care about their work. That can include audience development, publicity, sponsorships, paid media, podcast marketing, and experimenting with new ways for people to discover content.She also founded Superfeed, a project that allows podcast content to be curated and shared across feeds while listeners still connect back to the original source.📖 BUY THE BOOKS BooksThatBuildSkills.org/Shop❤️ SUPPORT LITERACY PROGRAMS BooksThatBuildSkills.org/Donate🔎 TAKE A LOOK AT OUR GUESTWebsite: https://www.superfeed.fmLinkedIn: https://www.linkedin.com/in/kristen-hayford-8056112b/Company LinkedIn: https://www.linkedin.com/company/the-other-west-coast-productions/Instagram: https://www.instagram.com/other__westcoast/📚 THE CHARMS BOOK SERIESThe Charms Book Series is the story side of Books That Build Skills. The podcast shows kids real people using real skills. The books let them practice those same skills through story — problem-solving, leadership, STEM thinking, and smart decision-making.💻 WHAT IS CAREERS IRL PODCAST?Short Episodes. Real People. Real Careers. Real Skills. Zero Boring Adult Talk.🗳 JOIN US… SUBSCRIBE!If this channel consistently shows up with conversations you'd actually want in your feed — subscribe. If not? A like on the episode you enjoyed is perfect.

    Work in Podcast Marketing & Distribution | Kristen Hayford | Superfeed
  2. Sep 11

    9/11 at 25: Guantánamo Never Closed. Now It Holds Immigrants

    Twenty-five years after September 11th, Guantánamo Bay is still open. Fifteen men are still held there. Six have never been charged with anything at all. And on August 26, 2026, a military judge finally set a trial date for Khalid Sheikh Mohammed and three co-defendants: June 5, 2028, nearly 27 years after the attacks. In the first episode of Immigrantly's three-part 9/11 at 25 series, Saadia Khan sits down with Shayana Kadidal, Senior Managing Attorney at the Center for Constitutional Rights, who has litigated Guantánamo cases since 2002. He filed the first habeas petition on behalf of detainees when no one in Washington would carry the papers to the courthouse. He was one of the first lawyers allowed onto the base. This conversation covers what actually built Guantánamo and what has kept it standing through four presidencies: • Why the first people held at Guantánamo were not Muslims, but Black Haitian refugees intercepted at sea in 1991• How the U.S. filled the prison using leaflets and $5,000 bounties, not battlefield capture• The domestic sweeps of South Asian and Arab Muslim men, held in secret immigration hearings with their names erased from the public docket• Mohammed al-Qahtani, a schizophrenic man held roughly two decades, much of it in solitary confinement, and Abu Zubaydah, the first man waterboarded, still never charged• Guled Duran, cleared for release by six agencies, whose habeas petition has sat with a judge for a decade• Why the torture evidence argument is not the reason these cases never went to trial• And what it means that the Trump administration flew roughly 500 immigrants to Guantánamo between February and June 2025, at a reported cost of about $100,000 per person per day The machinery built in 2001 was never dismantled. Machinery that isn't dismantled gets used again on somebody else. Saadia's take: she is not here to acknowledge the anniversary. She is here to audit it. Learn more about the Center for Constitutional Rights at ccrjustice.org, or follow @ccrjustice. Next Tuesday: a woman whose father, a firefighter, went into the towers and did not come out. She was six. She has spent the years since objecting to what this country did to Muslims in her family's name. You can connect with Saadia on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@itssaadiak⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email:saadia@immigrantlypod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ Host & Producer: Saadia Khan I Content Writer: Saadia Khan I Editorial review: Shei Yu I Sound Designer & Editor: Lou Raskin I Immigrantly Theme Music: Simon Hutchinson | Other Music: Epidemic Sound Immigrantly Podcast is an Immigrantly Media Production. For advertising inquiries, contact us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@immigrantlypod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BOYOT (Belong On Your Own Terms) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠is the next step. It’s our new app, designed to help you think through identity, culture, ambition, relationships, and the stories we carry with guided reflections, prompts, and frameworks developed over years of conversations on this show. It’s thoughtful. It’s challenging. And honestly, it’s the kind of space many of us wish existed earlier in our lives. If you’re ready to go deeper than the podcast, subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BOYOT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and start the journey. Don't forget to subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Immigrantly Uninterrupted⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠for insightful podcasts. Follow us on social media for updates and behind-the-scenes content. Learn more about your ad choices. Visit megaphone.fm/adchoices

About

Sharing stories that inspire us.

You Might Also Like