Anatomy of a Brand Podcast With Chris Cruz

Anatomy of a Brand Podcast with Chris Cruz

We make founders & leaders smarter about building brands that win. This podcast is for founders, creators, and teams who aren’t here to play it safe. Anatomy of a Brand explores the mindset, strategy, and creative decisions behind brands that make history. Produce by Kidagain. Here you’ll find: • Candid conversations with founders, CMO's and execs • Deep dives into brand launches, rebrands, and reinventions • Behind-the-scenes strategy and storytelling

  1. 3d ago

    How to Build a Content Team That Actually Works | AOAB Episode 34 w/ Oren John

    Most brands aren't losing to better competitors.They're losing to themselves because nobody will say the content strategy is broken.In this episode, I sit down with Oren John — internet creative director, co-founder of Cut30 (2,500+ creators trained), and founder of HYPER — to break down the exact structure behind a content flywheel that actually drives revenue.Oren had a YouTube video hit 1 million views in two weeks about how to build a marketing team in 2026. We pull it apart — the pod system, the analytics loop that gets executives off your back, and why your top of funnel content doesn't need to mention your product at all.This isn't a conversation about hacks or growth tactics.It's about structure, autonomy, and what it actually takes to build a content team that executives trust enough to leave alone.You'll hear:- Why hiring one person to 'fix' your social is the first mistake every brand makes- The pod system: the most effective content flywheel with the least amount of spend- How 90 days of pillar analytics gives your team full creative autonomy- The second order effect — how executives who 'don't watch YouTube' are finding your content anyway- Why top of funnel content doesn't need to mention your product to generate pipeline- The only two ways to win in a saturated category (and most brands have neither)- How confidence in content comes from volume, not talentIf you're building a brand, running a marketing team, or wondering why your social isn't converting - this one's for you.Timestamps00:00 — The morning Riverside didn't record (and what happened next)01:26 — Why organic is the highest ROI marketing lever (and why brands attack it wrong)02:00 — The pod system: creative strategist + in-house creator + extended universe03:39 — What the 'creator' role actually means (it's not a videographer)05:32 — What you need to give a strategist for them to function06:12 — The CEO's cousin has opinions. Here's how you shut them down with data.07:48 — 90 days of analytics = executives leave you alone. Here's the system.08:03 — ManyChat + a product tease = 1,000 email signups in a day they hadn't seen in years09:18 — What should you actually pay a creative strategist in 2026?13:08 — The 3 qualities that make a great creative strategist (most hires are missing one)15:46 — Where communication skills actually come from (it's not what you think)18:09 — How 1,000 videos changed the way Oren speaks, pitches, and leads19:17 — Chris on Cut30: getting feedback when the content you made just isn't good enough22:45 — 'My customer isn't on social media' — Oren's response to every executive who says this23:59 — The second order effect: 3 workshop bookings from executives via a Slack link25:24 — Outer Signal: the tool that proves your customer is on social (with data)26:21 — What makes a good creative director vs. a bad one28:36 — Brand vs. Product: why this series changed how Oren thinks about consumer behavior33:24 — How David Protein Bars locked up the category (and what it means for everyone else)35:07 — AG1 is a terrible product experience. Here's why it doesn't matter.36:03 — Field Trip, ROI, and why your best content doesn't need to mention your product38:53 — How Oren decides to kill a content pillar (same system he teaches)41:01 — Workshopping bits like a comedian: the process behind viral content ideasGuestOren John is the internet's creative director. Co-founder of Cut30 (2,500+ creators trained across 20+ cohorts), founder of HYPER (content strategy newsletter), and former SVP of Marketing with a career spanning Red Bull, Ciroc, Grey Goose, TrackingPoint, and agency work across Sundance, Miami Art Week, and NYFW. His YouTube video on building a marketing team in 2026 hit 1 million views in two weeks. Follow him @orenmeetsworld.Get in TouchInstagram: www.instagram.com/anatomyofabrandWebsite: www.anatomyofabrand.coEmail: micaela@harborandunion.com

    43 min

  2. May 19

    Dave Ramsey’s 5 Stages of Growth (And Why Most Businesses Stall) | AOAB Ep. 33 with John Felkins

    Subscribe and join our community for operators, marketers, and builders shaping the future. Most business owners don't fail because they're bad at their craft. They fail because they built a job and called it a business. In this episode, we sit down with John Felkins, Executive Director of EntreLeadership Elite at Ramsey Solutions and the head coach who's spent 14 years building Dave Ramsey's leadership coaching program from the ground up. We unpack the five stages every founder gets stuck in, why "information-only" coaches are about to get replaced by AI, and the brutal identity shift that happens when your team starts doing the work you builtyour name on. This isn't a conversation about productivity hacks or hiring tactics.It's about identity, vigilance, and the courage to stop being the hero of your own business. You'll hear: • Why the gap between knowing and doing is widening every year • The five stages every founder gets trapped in — and how to break through each one • Why most "coaches" won't survive the next 24 months • The identity crisis that hits when your team gets better than you • How Dave Ramsey built a culture that survives without him • Why balance is an illusion — and what to chase instead • The one question that exposes whether you own a business or own a jobIf you're a founder, operator, or coach navigating growth pressure — this conversation will change how you see your own role. Timestamps 00:00:00 — Trailer 00:01:30 — Why consistency is the unsexy reason Ramsey scaled for 25 years 00:04:40 — The hidden cost of having a "founder draw" in your brand 00:07:20 — The leadership trap most CEOs never escape 00:11:00 — Why information is now the cheapest thing on the internet 00:14:30 — The question that decides whether you own a business or a job 00:17:00 — The five stages every founder cycles through 00:21:45 — Why building a cross-functional team is harder than building a craft 00:25:10 — The Monday meeting that costs Ramsey millions (and why it's worth it) 00:28:20 — When the system you built starts running you 00:30:00 — "Victory has defeated you" — the threat at the top 00:34:50 — Reframing money, profit, and purpose without losing either 00:38:30 — The 30,000-application hiring engine and what they're really screening for 00:42:00 — The challenge keeping John up at night right now 00:46:00 — Why most coaches won't survive the AI era 00:48:30 — Emotional acuity: the only skill AI can't replicate 00:51:30 — Final reflections: presence, mirrors, and the hardest sell of all Guest John Felkins, Executive Director of EntreLeadership Elite at Ramsey Solutions and the architect of Ramsey's coaching program. 14 years inside the company. Coach to thousands of operators navigating the gapbetween knowing and doing. Found out more here: https://ter.li/entreleadership Get in Touch Instagram: www.instagram.com/anatomyofabrand Website: www.anatomyofabrand.co Email: hello@kidagain.com

    54 min

  3. May 5

    What Therapists Know About Founders That Founders Won't Admit | w/ Three Percent Co. Ep. 32

    Subscribe and join our community for operators, marketers, and builders shaping the future.Most founders don't break because the business broke.They break because nobody told them the 3% they were hiding was already running the company.In this episode, we sit down with Blake and Jamie — two licensed therapists, best friends for nine years, and the co-hosts of The 3% Podcast — a show built out of a 12-step room and a single sentence: "I need to share my 3%."We unpack why the most operationally healthy founders are the ones doing the inner work, why "I'm fine" is a leading indicator of a business unraveling, and why the same pattern that ruins relationships is the one quietly killing your team.This isn't a conversation about therapy.It's about the silent tax founders pay when they refuse to be honest with themselves.You'll hear:• Why a 3% lie binds you to 100% of the shame• The Resentment Metric — how to know your business is breaking before the numbers say so• Why baby steps" are wobbly, courageous jumps - not tentative ones• Why 97% of expert-led brands sound like every other expert-led brand• The unsexy word-of-mouth strategy that built two full therapy practices• Why founders are trying to be influencers - and influencers are trying to be therapists • How to tell the difference between exporting an idea and exporting an experience If you're a founder, operator, creative, or builder, and you've been quietly carrying something you haven't named — this conversation is for you.Timestamps00:00:00 Trailer00:01:00 Why a therapist asked Chris to do somatic work — live, on his own podcast00:05:25 "Mental health is slow. Until it's sudden."00:07:30 Why founders crumble underneath the metrics nobody sees 00:10:30 The Resentment Metric - when your business is broken before the dashboardsays so00:13:30 Owning the chaos: "It's my fault" as a leadership skill00:18:00 The 3% origin story - born in a 12-step room00:21:00 Why being 97% honest is still 3% bound to shame00:22:30 The pivot - why a creative agency for therapists became a movement for men 00:25:00 Baby steps are wobbly courageous jumps — how 3% was built in 2.5 hours aweek00:29:30 The bigger vision — multiplication, not metrics00:34:30 Word of mouth as a 30-month strategy — coffee every week for eight months00:37:30 "You are the gift" — why most expert-led brands market themselves wrong00:42:00 The intensity tax — why being yourself can feel like a hangover00:46:00 Why 97% of expert websites lose their audience in the first sentence00:49:30 Brand therapy - the moment a founder cries in a brand audit00:53:00 Why Blake avoided social media for two years — and what cracked open lastweek00:58:30 "Why are therapists trying to be influencers?"01:02:00 The end of the niche-down era — why multidisciplinary is back01:04:30 Closing reflections — the weird medium of being seenGuestBlake and Jamie, co-hosts of The 3% Podcast and licensed clinical therapists in Tennessee. Both run full private practices, both came up through 12-step recovery, and both have spent the last decade building a framework for how vulnerable men can lead more honest businesses, families, and relationships.Get in TouchInstagram: www.instagram.com/anatomyofabrandWebsite: www.anatomyofabrand.coEmail: micaela@harborandunion.com

    1 hr

  4. Apr 21

    What the Man Behind 3 Billion Organic Impressions Actually Thinks About Virality w/ Caleb Ralston Ep. 31

    Subscribe and join our community for operators, marketers, and builders shaping the future. You can post every single day for a year.And still build an audience that will never buy from you. In episode 31 of Anatomy of a Brand, we sit down with Caleb Ralston, the filmmaker behind Gary Vaynerchuk's TikTok explosion from 300K to 3.5 million followers in three months, and the Director of Brand who architected Alex Hormozi's rise from 1.2M to 11.5M and built his media team from the ground up. Caleb has operated inside the rooms where the biggest content bets in the game were made, and now runs his own brand strategy operation. We unpack what actually drives trust at scale, why the wrong audience can kill your business faster than no audience, and what most creators miss about the real cost of chasing reach. This isn't a conversation about posting schedules or platform hacks. It's about patience, craft, and the discipline to say no to the things that look like growth but aren't. If you're a founder, brand strategist, or creator building something that lasts; this conversation is for you. Timestamps• 00:00:00 — The bamboo tree: why the best growth is always invisible first• 00:01:33 — Where Caleb's obsessive self-reflection actually comes from• 00:03:35 — Operate, reflect, iterate: the framework beneath everything he's built• 00:05:10 — Looking back at the 6-hour course: what he'd change• 00:08:29 — Why V11 is ego, not quality• 00:12:02 — Having a real point of view without being contrarian for clicks• 00:13:22 — The trap of optimizing for the widest audience possible• 00:14:02 — He pivoted to entertainment content. Subscribers exploded. Revenue died.• 00:16:09 — Chris shares his three-topic tension — Caleb gives real feedback• 00:17:24 — How to know which niche you can actually compete in right now• 00:19:14 — The reactive leader: what changed when Caleb had no buffer• 00:20:46 — Gary Vaynerchuk's real leadership approach — not what you see online• 00:22:59 — The check-in Gary does with his team every six months that most leaders skip• 00:24:39 — From Pure Wow to Team Gary: the decision that changed everything• 00:28:40 — Why turning down an opportunity was the most valuable move he made• 00:31:21 — Gary says 30 posts a day. Caleb disagreed. Here's why both are right.• 00:33:43 — "A truly powerful piece of content will market itself"• 00:37:08 — Can you afford to play the long game? The honest answer.• 00:39:14 — If you need cash right now, do not make content• 00:41:46 — Phil Jackson didn't optimize for championships. Here's what he actually built for.• 00:43:41 — Why zero case studies made his course go viral• 00:45:07 — The 36-month expectation: set it right or you will quit• 00:47:41 — What it actually means to be a great leader• 00:48:35 — The rage transference painting — and what work does to people• 00:52:34 — Inside Caleb's content system: scripting, shooting, and teaching simultaneously• 00:55:24 — The 6-hour course took 120 combined hours to write. It wasn't a prompt.• 00:57:02 — The three-question test every piece of content has to pass• 00:58:38 — "Talking head is dead" — who actually says that and why• 01:01:50 — The only thing that actually makes talking head work Guest Caleb Ralston is a brand strategist and content producer who served as Gary Vaynerchuk's videographer and TikTok lead growing his audience from 300K to 3.5 million followers in three months and as Director of Brand for Alex Hormozi, scaling his reach from 1.2M to 11.5M and building his media team from scratch into a team of 18. He runs his own brand strategy operation and recently launched Ralston Select, a four-part content curriculum covering pre-production through platform strategy. Get in Touch Instagram: www.instagram.com/anatomyofabrandWebsite: www.anatomyofabrand.coEmail: micaela@harborandunion.com

    1h 4m

  5. Apr 7

    The Brands Winning Right Now Are Weird, Human, and a Little Embarrassing | w/ Mike Payne Ep. 30

    Subscribe and join our community for operators, marketers, and builders shaping the future. Get in Touch Instagram: www.instagram.com/anatomyofabrand Website: www.anatomyofabrand.co Email: micaela@harborandunion.com Most brands don’t fail because they lack content. They fail because they’re creating for algorithms instead of actual human beings. In this episode, we sit down with Mike Payne, co-founder of Arcade, the marketing agency behind Matty Matheson’s food brand, John Krasinski’s Some Good News, SmartLess Mobile, and some of Canada’s most culturally connected brands. We unpack what digital audiences actually want in 2026, why the brands chasing virality are just telling you they’re impatient, and how a futurist practice called signal scanning is helping Arcade spot cultural shifts before they become trends and turn them into content strategies that move the needle. This isn’t a conversation about social media tactics or content calendars. It’s about understanding people, celebrating effort over efficiency, and building brands that audiences actually want to follow back. You’ll hear: -Why brands that only chase virality are just impatient brands - The 5 cultural trends shaping what audiences crave in 2026, from improvisation to analog to camp -How Apple TV’s logo went viral not from the reveal, but from the behind-the-scenes -Why Gen Z women are booking up convents for summer and what it signals about digital fatigue -The Matty Matheson story: how Arcade got rejected twice, then used Cameo to close the deal -How John Krasinski’s Some Good News grew more after the show ended than during it -Why a content piece about features and benefits with a CTA does absolutely nothing -The case for “to be cringe is to be free” — and why camp is the trend brands keep underestimatingIf you’re a founder, marketer, or operator trying to figure out why your content isn’t connecting, this conversation will reframe how you think about every post, every campaign, and every audience you’re trying to reach. Timestamps 00:00:00 Trailer 00:01:10 Dad life, Mexico trips, and why Calgary is a brand city worth studying 00:05:20 From Arcade agency to Scan Club: how a futurist practice became a newsletter 00:09:40 Signals, trends, and drivers — how to spot what’s actually moving culture 00:13:45 Why brands that chase virality are just impatient brands 00:17:10 Substack as the anti-algorithm: Tumblr meets MailChimp meets old Twitter 00:20:15 The 2026 trend report: why this year feels like the new 2016 00:23:00 Effort as content: why Apple TV’s BTS outperformed the actual logo reveal 00:25:30 Pizza 73 x Calgary Flames x Sora: when AI is the punchline, not the shortcut 00:28:00 Trend 1 — Improvisation: Bob’s Smoke Break, Duolingo’s Bad Bunny crash course, and unscripted moments 00:32:00 Trend 2 — Analog: cassette cafes, bed nesting, J. Cole’s trunk sale tour, and convents 00:36:00 Trend 4 — Camp: Lego clogs, maximalism, and to be cringe is to be free 00:40:00 The Matty Matheson saga: two rejections, a Cameo video, and finally getting the work 00:45:00 Content without the celebrity: how to inherit a founder’s tone without relying on them 00:48:00 John Krasinski’s Some Good News: how a pandemic side project became a global movement 00:52:00 SGN global correspondents: the creator strategy that grew the audience after the show ended 00:55:00 Retainers, lo-fi content, and how Arcade prices its workGuestMike Payne, Co-founder of Arcade, a marketing agency based in Calgary, Canada. Arcade’s clients include Matty Matheson’s Matheson Food Company, John Krasinski’s Some Good News, SmartLess Mobile, Monogram Coffee, UCLA Health, Pizza 73, and more.

    45 min

  6. Mar 24

    The More You Talk About the Pain, the Better Your Product Sells | W/ Donald Miller Ep. 29

    Subscribe and join our community for operators, marketers, and builders shaping the future. Most businesses don’t fail because their product isn’t good enough. They fail because they’re talking about themselves instead of their customer.In this episode, we sit down with Donald Miller, CEO of StoryBrand and Business Made Simple, New York Times bestselling author, and the mind behind a messaging framework that has helped over a million business leaders clarify their message and grow their revenue. We unpack why most brand messaging is invisibly broken, how one rewrite of product descriptions drove a 400% increase in total sales, and why the human brain is hardwired to ignore you — unless you know how to speak in story. This isn’t a conversation about marketing tactics or design trends.It’s about the psychology of attention, the cost of confusion, and why the brands that position their customer as the hero are the ones that win. If you’re a founder, CMO, or operator who suspects your messaging might be costing you customers, this conversation will show you exactly where the leak is. Timestamps: 00:00:00 Trailer 00:01:10 Meeting Donald Miller — the book that made Chris rethink the story he was living 00:05:20 The StoryBrand framework: 2,500 years of storytelling turned into a marketing system 00:07:46 Why your customer can only want one thing — and it can’t be vague 00:09:01 The dog trainer pitch that doubled a business overnight 00:10:49 Zero cognitive load: why “build a wall” beats a book on immigration 00:14:00 The most important sound bite in your brand is the problem — not the solution 00:17:10 What a first date teaches you about why most brands fail 00:21:55 Why Chick-fil-A’s “other-focus” is worth $11 billion 00:24:20 The hardest decisions Donald made scaling StoryBrand and Business Made Simple 00:27:04 The apology tour: what happens when the CEO stops listening to the customer 00:29:54 Why success is correlated with the number of at-bats, not the quality of any single swing 00:33:02 Delivering the same keynote 500+ times and never getting bored 00:36:53 Why Donald reads his obituary every morning — and what it’s cost him 00:41:00 The entrepreneurs who are healing father wounds through success — and creating new ones 00:44:00 Eulogy virtues vs. resume virtues: the tension every brand builder carries 00:46:19 How StoryBrand is adapting to AI — and why the human advantage isn’t going away 00:51:11 The StoryBrand AI pricing move that fractured trust — and rebuilt it 00:54:26 Live brand teardown: Donald rewrites the Anatomy of a Brand agency pitch in real time00:57:22 Why 80% of all interesting writing is conflict — and what that means for your brand 01:01:04 The playbook close: how to package services so clients stop hesitating Guest Donald Miller, CEO of StoryBrand and Business Made Simple. New York Times bestselling author of Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. His frameworks have been used by over one million business leaders and brands including TOMS Shoes, TREK Bicycles, and Tempur Sealy. Get in Touch Instagram: www.instagram.com/anatomyofabrandWebsite: www.anatomyofabrand.coEmail: micaela@harborandunion.com

    1h 7m

  7. Mar 10

    A Family's Unexpected Path to Brand Success | AOAB w/ Ben Eggebrecht Episode 28

    Subscribe and join our community for operators, marketers, and builders shaping the future.In this episode of Anatomy of a Brand, we sit down with Ben from Consider the Wildflowers to explore the unlikely journey of building a fine jewelry brand rooted in story, legacy, and human connection. What began as watercolor greeting cards and flea-market jewelry experiments grew into one of Nashville’s most beloved independent jewelry brands, known for crafting heirloom pieces that mark life’s most meaningful moments.Ben shares the origin story behind the company he runs alongside his wife Emily, from Belmont University dreamers pursuing music to founders building a family-run brand through craft fairs, maker markets, and a tiny warehouse studio in Nashville. We talk about the slow and intentional growth of the business, the importance of hospitality in luxury experiences, and why building trust with clients ultimately shaped the company’s reputation.The conversation moves deeper into leadership, marriage, and entrepreneurship as Ben reflects on stepping into the CEO role, letting go of perfectionism, and learning how to scale a brand without losing the heart behind it. From crafting a last-minute necklace for Kelsea Ballerini’s album shoot to helping customers celebrate engagements, births, and family legacies, this episode explores how meaningful brands are built through story, patience, and care.This is a conversation about legacy; why some objects carry stories across generations, and why the brands that endure are the ones that remember the human moment behind every purchase.Timestamps00:00 – A chance meeting in Florida that started the conversation02:00 – What Consider the Wildflowers actually does04:00 – Belmont University, music dreams, and Nashville in the early days07:00 – From greeting cards and flea market jewelry to a real brand10:00 – Craft fairs, maker markets, and the early growth of the company12:00 – The first retail spaces and building a local following14:00 – The moment the brand reached celebrity clients17:00 – The Kelsea Ballerini necklace story19:00 – Running a business with your spouse22:00 – How Ben became CEO of the company24:00 – Growing the brand through COVID and major challenges27:00 – Letting go of perfectionism as a founder30:00 – Where perfection actually matters in building a brand32:00 – Family life while running a growing company34:00 – Jewelry, watches, and the idea of legacy pieces37:00 – Why great brands aren’t built on trends39:00 – The psychology behind luxury purchases41:00 – What Ben is focused on next for the brand42:30 – Final thoughts on storytelling and legacyGuest: Ben — Consider the WildflowersInstagram: https://www.instagram.com/considerthewildflowers/Website: https://considerthewildflowers.com/Get in TouchInstagram: https://www.instagram.com/anatomyofabrand/Website: https://www.anatomyofabrand.co/Email: micaela@harborandunion.com#BrandBuilding #FounderStories #LuxuryBrands #EntrepreneurJourney #CreativeEntrepreneur #ModernBrand #StoryDrivenBrands #BrandLeadership #CreativeBusiness #FamilyBusiness #LegacyBrands #BrandStrategy #CreativePodcast #EntrepreneurPodcast #BuildingInPublic

    44 min

  8. Feb 17

    How To Get Really Good At Branding: A Branding Masterclass With José Pablo | AOAB Ep. 27

    What if branding isn’t your logo…but every single touchpoint?In this episode of Anatomy of a Brand, we sit down with José, a Mexico City based brand strategist, founder, and creative director behind multiple global brand platforms and media properties (including We Love Branding and We Love Daily, reaching hundreds of thousands of designers and founders worldwide).José has built brands, curated half-million-follower design ecosystems, and helped companies rethink how they show up in the real world. His take? Branding is not aesthetics. It’s not storytelling fluff. It’s not “pretty.”It’s trust. It’s consistency. This episode gives you a deep-dive into the non-negotiables of what it takes to build a great brand.Timestamps00:00 – What is branding? (José’s definition)01:10 – Why every brand is a hospitality brand02:40 – The plumber example: small details build trust03:33 – Product vs. experience: what really matters04:12 – Mapping the full customer journey05:13 – How to make every touchpoint memorable06:17 – Consistency over creativity07:37 – Brand pillars & constant discovery08:20 – Why José starts with a manifesto10:24 – What every CEO needs to know about branding11:43 – How to prove visuals actually drive results13:05 – Why visuals signal trust (even historically)14:52 – How to know if your brand is working16:20 – First impressions & trust happen fast19:37 – “Storytelling died when it became strategy”21:25 – The truth about content strategy23:23 – Finding tension that resonates in content24:45 – Building media brands (We Love Branding strategy)27:15 – Every brand is a media company30:46 – Why going viral won’t save your business34:00 – Local brand example: serving your real audience35:32 – Positioning: who you want vs. who buys37:52 – Are brand guidelines dead?40:12 – When to break your own brand rules42:03 – Why social shows are a game changer44:30 – The future of websites in 202648:12 – “Pretty doesn’t sell. Trusted does.”51:06 – Customer service as a brand multiplier52:33 – Founders shouldn’t design their own brand55:18 – Canva, templates & becoming noise58:01 – AI won’t replace tasteThis will be one of the richest episodes you've watched on branding all year.JOSÉ RESOURCES • Follow José on Instagram https://www.instagram.com/jdomito_/• Work with José: https://www.atla.design/Get in Touch with UsInstagram: https://www.instagram.com/anatomyofabrand/Website: www.anatomyofabrand.coReady to scale your brand? Let's talk: hello@harborandunion.com

    1 hr
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3 Ratings

About

We make founders & leaders smarter about building brands that win. This podcast is for founders, creators, and teams who aren’t here to play it safe. Anatomy of a Brand explores the mindset, strategy, and creative decisions behind brands that make history. Produce by Kidagain. Here you’ll find: • Candid conversations with founders, CMO's and execs • Deep dives into brand launches, rebrands, and reinventions • Behind-the-scenes strategy and storytelling

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