The Unofficial TikTok Shop Podcast with Jordan West

Jordan West
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  • MARKETING
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The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue. I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand

  1. MAY 1

    I Found a $5M TikTok Shop Problem in Vuori Strategy

    🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Want to know how a $4 Billion clothing brand like Vuori can make an extra $2 to $5 Million every single month on TikTok Shop?In this video, I break down the exact step-by-step TikTok Shop strategy I would use if I was running Vuori’s social commerce.Most brands are making a huge mistake by only working with fitness influencers. The real money on TikTok Shop comes from lifestyle creators who show authentic everyday moments – morning routines, coffee runs, weekend hikes, and real life while wearingthe product.Here’s exactly what works in 2026:The perfect creator profile to target (and who to avoid)Why high AOV brands like Vuori have a massive unfair advantageThe ideal commission structure that actually motivates creatorsThe powerful 4-phase launch sequence (including the famous “Creator Blitz”)How one similar brand went from $1,000 to $100,000 per day in just 7 daysThis proven creator strategy can help high-ticket lifestyle brands explode their TikTokShop revenue without relying on traditional ads.If you run a brand, work at Vuori, or want to learn how to scale on TikTok Shop using reallifestyle creators, this video is for you.Drop a comment if you want me to break down this strategy for your own brand!=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

    8 min

  2. APR 29

    How Brands Hit $1M on TikTok Shop

    TikTok Shop is changing eCommerce faster than most brands realize. In this video, we break down thebiggest insights from the TikTok Shop Annual Summit in LA, including explosive growth numbers, creator-driven sales trends, enterprise brand success, campaign strategies, and how top brands are scaling to$1M+ per month.We also reveal how brands like Disney, Crocs, Hey Dude, Bloom Nutrition, and others are using socialcommerce to dominate online sales. Learn about TikTok Shop’s new seller tier system (Bronze, Silver,Gold, Platinum), Strategic Key Merchants (SKM), Fulfilled by TikTok (FBT), creator programs, campaigncalendars, and the exact systems top agencies use to grow stores fast.If you're a brand owner, eCommerce seller, Amazon seller, marketer, or agency owner, this video willshow you why TikTok Shop is no longer optional.🔥 Topics Covered:✔ TikTok Shop Growth Strategy✔ How Brands Reach $1M/Month Faster✔ TikTok Shop SEO & Search Intent Growth✔ Social Commerce Trends 2026✔ TikTok Shop Agency Secrets✔ TikTok Creator Affiliate Scaling✔ Fulfilled by TikTok Explained✔ TikTok Shop For Brands--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact

    28 min

  3. APR 24

    We Did $1.1M In 11 Days And Nobody Believed It Would Work!

    What if everything you’ve heard about TikTok Shop is wrong?In this episode, we break down the real playbook behind scaling a brand on TikTok Shop, featuring a case study that generated $1M+ in under two weeks. From creator-driven growth to content flywheels, this conversation reveals how brands are turning TikTok into a powerful revenue engine and not just a marketing channel.You’ll learn why high-ticket products can still win, how creator communities outperform traditional ads, and the exact strategies used to drive consistent sales beyond the Q4 spike. We also dive into the “halo effect” on Shopify and Amazon, where TikTok traffic indirectly boosts revenue across other channels.If you’re a DTC brand, agency, or entrepreneur wondering whether TikTok Shop is worth it in 2026—this is the clarity you’ve been looking for.Expect actionable insights on:TikTok Shop launch strategies Creator marketing & UGC scaling Content systems that convert Cross-platform growth (Meta, Shopify, Amazon) The future of social commerce This isn’t theory—it’s what’s working right now.--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/...

    52 min

  4. APR 21

    REFUNNEL Fixed What We Couldn't in 7 Days

    🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inbox Join my newsletter here: https://jordanwestnewsletter.beehiiv....--------------------------------------Most brands think their TikTok Shop isn’t growing because of bad content… but the real problem is something happening behind the scenes.In this video, Jordan West reveals the hidden bottleneck that’s slowing down TikTok Shop growth for most businesses and creator operations. From poor tracking and slow communication to missed payments and inconsistent UGC, these issues silently kill momentum.You’ll learn how top agencies structure their creator systems, automate workflows, and use performance-based rewards to drive consistent, scalable results. Plus, how tools like Refunnel are helping brands turn TikTok Shop into a predictable revenue engine.If you’re serious about scaling with creators and want to fix what’s actually holding you back, this breakdown will open your eyes.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

    7 min

  5. APR 14

    We Found the Fix for the Biggest Problem in Affiliate Marketing

    Want to stay informed for your brand? 👇👇https://jordanwestnewsletter.beehiiv.com/ ---🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken… but nobody’s talking about the real problem.In this episode, Yash Chavan (Founder of Sorel) reveals why most brands are blindly trusting data that’s fundamentally flawed—and how billions in revenue are being misattributed without them even realizing it.From “last-click lies” to leaked discount codes, hidden fraud, and influencer impact that never gets tracked… this conversation uncovers what’s actually happening behind the scenes of TikTok Shop, DTC brands, and the entire creator economy.But that’s not even the biggest shift.With Instagram officially stepping into social commerce and creators now able to monetize like never before, the game is changing fast and most brands are not ready.Yash also introduces a new AI-powered tool designed to fix attribution, detect fraud automatically, and finally show who’s truly driving sales (and who’s just taking credit).If you think ads are what grow brands… this episode might completely change your perspective.Because the future isn’t paid media.It’s influence.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - X https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

    27 min

  6. APR 1

    My Recommendation on How To Do Product Seeding

    🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...Estimate your TikTok Shop revenue before you scale — try the Forecaster Tool:https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...--------------------------------------------Try Saral (Product Seeding Platform):https://www.getsaral.com/----------------------Most brands think product seeding is simple… just send free products and hope creators post.That’s exactly why it fails.If you’ve ever ended up with messy spreadsheets, unanswered emails, and zero real results from influencer outreach, this video will show you what’s actually going wrong—and how to fix it.I break down the exact system behind product seeding that top brands use to find winning creators, generate real UGC, and turn seeding into a scalable channel.Inside this video, you’ll learn:Why product seeding fails for most brandsThe 5-step seeding funnel (from discovery to scaling)How to manage creator outreach without chaosHow to track performance and find winning creatorsHow to turn seeding into a real growth channelIf you’re serious about influencer marketing and scaling your brand, this is the system you need.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

    7 min
  7. How to 10x TikTok Shop Revenue with These 3 Tools (Secret Tools)

    MAR 19

    How to 10x TikTok Shop Revenue with These 3 Tools (Secret Tools)

    🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeThis video breaks down the 3 essential TikTok Shop tools that top brands and agencies are quietly using to scale faster in 2025.But here’s the catch… most creators are either overcomplicating their tech stack or completely missing the tools that actually drive results.Inside this video, you’ll discover:The tool that gives you access to millions of TikTok creatorsHow top agencies turn viral TikTok content into multi-platform growthA powerful way to find influencers your competitors don’t even know existIf you’re serious about growing with TikTok Shop, this might completely change how you approach content, creators, and scaling.Watch till the end for a bonus tool that could redefine how brands track growth across platforms.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

    10 min

  8. MAR 16

    TikTok Shop is Changing E-commerce, but how?

    🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...E-commerce marketing is changing faster than most brands realize.While everyone is still obsessing over Facebook Ads and Google attribution… a completely different growth engine is emerging.In this episode, Jordan West and Brett Curry break down what’s actually working right now for scaling brands — from TikTok Shop “Blitz” launches to the hidden power of YouTube Ads.We dive into:• The TikTok Shop strategy brands are using to go viral overnight• Why YouTube ads are one of the most underpriced channels in marketing• The “Blitz” launch method that can generate thousands of creator videos in 24 hours• Why most attribution models are completely wrong• The real reason TikTok Shop is becoming the most powerful commerce platformIf you're running an e-commerce brand in 2026… this conversation might completely change how you think about growth.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

    41 min
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The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue. I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand

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