VREF | The Truth About the Aviation Market

Jason Zilberbrand
  • 4.5 (12)
  • Aviation

Up-to-date information on the state of the aviation marketplace and it's effect on aircraft valuation by the leader in aircraft valuation: VREF Aircraft Value Reference, Appraisal & Litigation Services

  1. 2d ago

    The $2 Million Loss Your Insurance May Never Mention | EP 52

    An $8 million Citation CJ4 is sitting on a ramp. The owner isn’t flying it. He isn’t even in the country. A line guy hooks up a tug, gets distracted, and tows it into a hangar improperly. Forty seconds later, the damage is done. The aircraft is repaired correctly, returned to service, and made completely airworthy. But when it comes out the other side, it’s worth nearly $2 million less than it was that morning. That loss isn’t the repair bill. It sits on top of it. It’s called diminution of value—and it may be one of the most expensive risks in aircraft ownership that almost nobody explains until it’s too late. In this episode:• Why a legally minor event can create a six- or seven-figure market loss • Why the FAA’s definition of “substantial damage” and the market’s definition are very different • How tugs, cars, buses, hail, hangar doors, prop strikes, and ground equipment can destroy aircraft value without ever becoming headline accidents • Why paying cash for a repair doesn’t make damage invisible—it makes it undocumented • How insurers actually decide between repair and total loss • Why “repairable” means the repair makes economic sense for the carrier—not necessarily that it makes the owner whole • The critical difference between first-party and third-party claims • Why diminished value may not be covered by your own hull policy but may be recoverable when somebody else caused the damage • Why you should get an independent valuation before responding to the other side’s number • Why a clean damage-history report is useful—but not proof that an aircraft has never been damaged • How buyers should scope a pre-buy specifically to look for prior repairs and unexplained gaps in the aircraft’s history • How diminution of value is quantified using actual comparable closings rather than asking prices • Why repair quality, documentation, structural severity, financing availability, and buyer-pool size all affect the discount • Why newer, low-time aircraft can suffer a larger percentage hit than older airplanes with longer operating histories • When an aircraft owner should consider calling an aviation-specific attorney For independent aircraft valuations, diminution-of-value assessments, and defensible market data based on real transactions, visit VREF.com. Know what you own. Fly safe. Stay smart.

  2. Aug 8

    The "Red Hot" Jet That No One Is Selling | EP 51

    In this episode, we cover:• Why the Challenger 3500 has become the industry’s favorite proof that the super-midsize market is running hot • What Jason found after reviewing every recorded Challenger 3500 transfer • How many Challenger 3500s have been built • How many are currently in operation • How many are still awaiting delivery • Why none of the aircraft currently carry a public asking price • What zero aircraft for sale actually tells you—and what it does not • Why zero availability is evidence of limited supply, not automatically evidence of a specific market value • The difference between a successful new-aircraft program and an established pre-owned market • Why the Challenger 3500 earned its backlog • How the Challenger 3500 evolved from the highly successful Challenger 300 and Challenger 350 • Why the aircraft’s cabin updates, autothrottle, lower cabin altitude, proven wing, and established engine platform make it a low-risk product for buyers • Why product success and resale-market maturity are two different accomplishments • Jason’s experience buying and selling 27 new Challenger 300 delivery positions • What the birth of the Challenger 300 resale market looked like in real time • Why Jason describes current Challenger 3500 used-value estimates as “prenatal” • How a real resale market begins with listings, negotiations, price discovery, and repeat transactions • Why the Challenger 350 has a functioning market while the Challenger 3500 still has a waiting room • Why every current estimate of Challenger 3500 resale value depends heavily on analogy to the older Challenger 350 • How much of the Challenger 3500 fleet is locked inside fractional programs • Why aircraft in fractional fleets cannot simply be listed for sale like conventionally owned aircraft • How Flexjet, Airshare, and NetJets reduce the theoretical sellable fleet • Why the replacement problem discourages current owners from selling • How owners who waited years for a delivery slot may be unwilling to surrender their position and return to the back of the line • Why owners may hold an aircraft because replacing it is difficult—not because they believe it is appreciating indefinitely • How psychology contributes to the complete absence of public inventory • Why 325 recorded transactions initially looks like a highly liquid market • How 325 recorded transfers occurred across only 173 distinct aircraft • Why one aircraft delivery can produce two or three separate title records • How title can move through a manufacturer entity, lender, leasing company, operator, or customer • Why each step in a title chain may be recorded as a separate sale • How factory paperwork can inflate transaction counts without creating additional market events • Why the recorded transaction count reflects genuine deliveries but not necessarily owner-to-owner liquidity • How serial-number analysis exposes duplicate title movements • Why the seller on nearly every Challenger 3500 transaction was Bombardier or a related factory entity • Why nearly all historical activity was OEM-direct • Why most brokers discussing the Challenger 3500 market have never actually sold a pre-owned Challenger 3500 • The difference between observing Bombardier’s order book and participating in an actual resale market • Why factory delivery volume says little about what happens when an owner needs liquidity For current aircraft values, historical market trends, operating-cost data, and defensible aviation intelligence supported by observable evidence, visit VREF.com.

  3. Jul 31

    Aviation's Alphabet Mafia | EP 50

    In this episode, we cover:• What public IRS Form 990 filings reveal about executive compensation • The reported compensation of the National Business Aviation Association’s president and CEO • How additional compensation can appear separately from base compensation • Why a reported multimillion-dollar salary matters in a year when the organization recorded a multimillion-dollar deficit • How executive compensation grew over roughly a decade • Why a single year may be an anomaly, but a decade represents policy • What percentage of total organizational expenses went to named executives and officers • Why nearly one dollar out of every five in expenses going toward executive compensation deserves member scrutiny • How nonprofit executive compensation compares with airline CEOs, senior FAA officials, pilots, mechanics, and technicians • Why a trade association is not the same thing as a charity • What the 501(c)(6) designation means for organizations such as NBAA • Why membership dues are only one part of the association revenue model • How conventions, exhibit space, sponsorships, advertising, seminars, certifications, and vendor programs generate revenue • Why some aviation associations may structurally resemble event and product businesses that also perform advocacy • How a major convention booth can cost more than a used aircraft • Why members are often sold additional products after already paying annual dues • What public filings disclose about first-class or charter travel for key employees • What Schedule L disclosures can reveal about transactions involving insiders, relatives, or related businesses • Why Jason believes members should review those disclosures before automatically renewing • How compensation committees and volunteer boards approve executive pay • Why compensation consultants and selected peer groups can cause salaries to rise automatically • How benchmarking can replace judgment • Why the most important question may be who selected the organizations used for comparison • Why a board member willing to challenge the peer group can change the outcome • How executive compensation is presented across AOPA and its related entities • Why reviewing only one filing may provide an incomplete picture • How compensation can be distributed across an association, foundation, and affiliated organizations • Why transparency that requires forensic accounting is not meaningful transparency for the average member • How many individual pilot memberships may be required to cover one executive’s annual compensation • Why compensation questions become even more important when charitable donations are involved • What pilots and aircraft owners actually receive from organizations such as AOPA • Why the Air Safety Institute, medical services, legal programs, and airport advocacy provide genuine member value • How association advocacy has helped defend general aviation against user fees • Why lobbying for bonus depreciation and favorable aircraft tax treatment can produce real economic benefits • Why FAA reauthorization, state aircraft taxes, airport closures, and regulatory challenges require organized representation • Why effective lobbying is expensive—and why the alternative may cost members even more • Why this episode is not arguing that aviation associations should disappear For current aircraft values, historical market trends, operating-cost data, and defensible aviation intelligence, visit VREF.com. Fly safe. Stay smart.

  4. Jul 28

    The Jet That’s Worth More Dead Than Alive | EP 49

    In this mailbag episode of The Truth About the Market, Jason answers a question from Paul Bordeaux, Chief Pilot at Hargrove Engineers and Constructors: How should a buyer evaluate future demand for an out-of-production business jet? In this episode, we cover:• The most important question buyers almost never ask before purchasing a used business jet • Why today’s aircraft value tells you very little about your eventual exit • How to evaluate future demand for an out-of-production aircraft • What buyers should consider when comparing older Citations, Hawkers, Learjets, and other legacy jets • Why some discontinued aircraft remain desirable while others become effectively orphaned • What must remain true for buyers to still want your aircraft five years from now • Why the engines become the central story as a business jet ages • How two engines can eventually become worth more than the airframe, avionics, paint, and interior combined • Why the value equation often begins changing once a business jet reaches approximately 15 years of age • Why engine condition and program enrollment become the first questions asked by brokers, appraisers, lenders, and informed buyers • How engine maintenance programs such as MSP, ESP, CorporateCare, TAP, and JSSI work • Why an engine program is not necessarily about saving money • Why the house still prices the maintenance risk correctly • What engine programs actually provide: budget stability and protection from catastrophic surprises • What it feels like to receive a hot-section or overhaul bill on an aircraft that is not enrolled • How engine programs allow aging engines to be treated financially as though they have zero time remaining • Why the airframe depreciates while fully enrolled engines can remain financially frozen in time • Why engine program status can determine whether an older jet is desirable, difficult to sell, or destined for part-out • Why a low acquisition price does not necessarily mean a low-cost airplane • Why the cheapest aircraft in a model fleet may carry the greatest long-term financial risk • Why future engine events must be included in the purchase decision—not treated as someone else’s problem • Why parts availability, maintenance expertise, and manufacturer support can matter more than performance specifications • How lawsuits, service disputes, manufacturer decisions, and support interruptions can affect an entire aircraft type • Why lenders become more cautious as maintenance uncertainty increases • How insurance availability and operating restrictions can change an aircraft’s buyer pool • Why a technically airworthy aircraft may still become commercially undesirable • How the number of active buyers affects liquidity and eventual resale value • Why a strong aircraft today can become difficult to exit when the next generation of buyers wants something different • Why installing an expensive upgrade does not guarantee that the market will repay you • How to distinguish a genuine value opportunity from a depreciating maintenance liability • Why buyers should study fleet trends, transaction volume, days on market, and support infrastructure before signing a purchase agreement • Why your exit strategy should be part of the acquisition strategy from day one For accurate, defensible aircraft valuations, residual-value forecasts, operating-cost data, and market intelligence trusted by lenders, insurers, attorneys, operators, and aviation professionals worldwide, visit VREF.com. Make decisions based on facts, not feelings. Fly safe. Stay smart.

  5. Jul 21

    Oshkosh: Where Dreams, Deals, and Bad Numbers Collide | EP 48

    In this episode, we cover:• Why Oshkosh is the largest aircraft transaction event nobody calls a transaction event • How more than 700,000 people and 10,000 aircraft turn AirVenture into a live market signal • Why deals at Oshkosh often begin in campgrounds, vendor booths, flight lines, and casual conversations • Why EAA is not just an air show, but one of the engines that keeps general aviation alive • How Oshkosh inspires pilots, builders, mechanics, engineers, children, and future aircraft owners • Why Young Eagles, homebuilt aircraft, warbirds, military demos, experimental designs, and owner-flown aircraft all matter to the future of aviation • Why Jason’s personal history with EAA shapes how he sees the event today • Why the surprise Blue Angels and Thunderbirds flyover remains one of Jason’s most memorable AirVenture moments • Why bringing the next generation to Oshkosh matters for the future of general aviation • Why aircraft values are not just spreadsheet numbers, but someone’s dream with a serial number on it • Why Oshkosh is one of the best real-time sentiment indicators in aviation • Why panel shops, paint shops, interior vendors, and upgrade booths can tell you whether owners are investing or deferring • Why every new OEM announcement can instantly reprice the previous generation • Why a new model can cost current owners money while they are standing there applauding • Why buyers should find aircraft at Oshkosh, but not close them there • Why heat, excitement, crowds, and airplane culture can emotionally marinate buyers into bad decisions • Why refundable deposits, logbook reviews, title searches, pre-buys, and independent valuations still matter after the handshake • How seven days of concentrated buyer traffic can either create a sale or expose a fantasy asking price • Why organized, digitized logbooks can change how buyers perceive an aircraft • Why experimental and homebuilt aircraft are the soul of Oshkosh • Why homebuilt aircraft are among the hardest aircraft in general aviation to value • Why no two homebuilts are ever truly the same, even from the same kit • Why builder quality is the number one driver of experimental aircraft value • How workmanship, adherence to plans, documented deviations, photos, and builder logs affect future resale • Why kit-maker strength, fleet size, type community, and parts support matter • Why engine provenance can separate a desirable experimental from an insurance or financing problem • Why a certified engine, clone engine, auto conversion, or alternative powerplant all price differently in the market • Why hours flown, Phase One documentation, incident history, and condition-inspection records matter • Why the second-owner discount matters in experimental aircraft • Why the repairman certificate affects annual inspection costs and buyer economics • Why experimental aircraft suffer from some of the worst price transparency in aviation • How scattered listings, thin comps, Facebook groups, forums, FBO corkboards, and fantasy asking prices create bad deals or no deals • Why sellers cannot expect the market to reimburse them for every hour of labor in a 15-year build • Why buyers often overpay for shiny and underpay for quality when they cannot see the data • Why bad data does not just cause bad transactions, but can stop transactions from happening at all For accurate, defensible aircraft valuations trusted by lenders, insurers, attorneys, operators, and aviation professionals worldwide, visit VREF.com. Fly safe. Stay smart.

  6. Jul 16

    Why Some Airplanes Sell In Days While Others Just Sit | EP 47

    In this episode, we cover:• Why “the aircraft market” is never just one market • Why the better question is not whether the market is up or down, but which market you are talking about • Why some aircraft still sell in days, even during broader slowdowns • Why aviation markets move on their own cycles, driven by their own buyers and missions • Why the PA-46 family remains one of the most resilient owner-operator segments • How the Malibu, Mirage, Matrix, Meridian, JetPROP conversions, M500, and M600 sit at a rare intersection of capability and operating economics • Why operating costs keep PA-46 demand deeper than many larger aircraft segments • Why pressurization, speed, range, family utility, and single-pilot capability continue to matter • Why many owners step up into the PA-46 world and never leave • Why the best PA-46 aircraft often trade before they ever reach the open market • Why low inventory does not automatically mean runaway prices • Why clean examples are rare, and why buyers in this segment know exactly what they want • Why the challenge is not finding a Malibu or Meridian, but finding one you actually want to own • Why hidden issues matter so much in complex, pressurized, systems-heavy aircraft • How corrosion, deferred maintenance, engine history, pressurization systems, avionics, and damage history affect value • Why a cheap PA-46 can become the most expensive PA-46 you can buy • Why exceptional examples may sell in days while neglected examples sit for years • Why sold data matters more than listing inventory in aircraft with wide condition spreads • Why current PA-46 data shows major differences between exceptional, average, and stale inventory • Why buyers should be slow on research and fast on the trigger when the right aircraft appears The bottom line:Markets do not move together. They never have. Some segments are cooling. Some are sitting. Some are still moving because they solve real problems. The PA-46 buyer is not chasing headlines. They are trying to get their family home above the weather without dealing with the airlines. The flight school is not speculating. It has students waiting and aircraft flying revenue hours every day. If you understand where demand still exists and why, you make better buying, selling, financing, and lending decisions. And you avoid one of the most expensive mistakes in aviation: chasing headlines instead of data. For accurate, defensible aircraft valuations trusted by buyers, sellers, lenders, insurers, attorneys, operators, and aviation professionals worldwide, visit VREF.com. Fly safe. Stay smart.

  7. Jul 9

    The $110,000 Upgrade That Could Tank Your Aircraft’s Value | EP 46

    In this episode:• Why the DeltaHawk engine is one of the most significant piston-engine developments in decades • Why a clean-sheet aircraft engine matters in an industry built around very old designs • What makes the DeltaHawk different from traditional piston engines • Why Jet A capability matters in a world moving away from leaded aviation fuel • How the engine’s diesel design, single power lever, turbocharging, supercharging, and liquid cooling change the ownership conversation • Why the DeltaHawk’s high-altitude performance may appeal to owners flying in hot, high, and mountain environments • Why the engine’s simplicity may reduce pilot workload • Why a new engine with better engineering does not automatically create a higher aircraft value • Why weight, useful load, and center-of-gravity considerations matter in real aircraft ownership • How a six-figure engine package compares to traditional engine replacement costs • Why fuel savings may take hundreds of hours to recover • Why the economics look very different for a high-utilization operator versus an owner flying 50 hours a year • Why certification is a major milestone, but not the same thing as long-term market trust • Why lack of deep field history matters to buyers, lenders, insurers, mechanics, and appraisers • Why the difference between TBO and TBR matters • How parts availability, service network depth, mechanic training, and support infrastructure affect resale value • Why aviation buyers have long memories when it comes to diesel-engine programs • How prior diesel-engine failures and disruptions still influence buyer psychology • Why the market remembers what happened to earlier aviation diesel owners • Why “new and better” can still create friction at the closing table • Why buyers do not just ask whether an engine works • Why they ask whether their shop can service it, their insurer understands it, and the next buyer will want it • Why a fresh engine often removes objections more than it adds premium value • Why runout engines create major downside pressure • Why a fresh overhaul may bring an aircraft back to “no-excuses” condition without always creating a dollar-for-dollar bonus • Why resale recovery on major upgrades is one of the most common disappointments in aircraft ownership • Why early adopters may pay the premium and take the discount • How the value equation could change if DeltaHawk proves reliability, support, parts, training, and long-term field performance • Why the engine’s future value depends less on horsepower and more on the ecosystem around it • Why resale follows the bigger parts shelf, not just the better machine • Why owners should separate two questions before any major aircraft upgrade • Will this make the aircraft better for my mission? • Will the next buyer pay me back for it? The bottom line:Better is an engineering word. Worth is a market word. They do not mean the same thing. A new engine may be impressive. It may be efficient. It may solve real problems. It may even be the right decision for the right aircraft and the right mission. But the market does not pay for what the hardware can do in theory. It pays for what the next buyer trusts, can maintain, can insure, can finance, and can resell. For accurate, defensible aircraft valuations trusted by buyers, sellers, lenders, insurers, attorneys, operators, and aviation professionals worldwide, visit VREF.com. Fly safe. Stay smart.

  8. Jul 5

    The Confidence Recession Is Here: Why Aircraft Deals Are Freezing Before Prices Break | EP 45

    In this episode, we cover:• Why Bitcoin’s selloff is a useful comparison for what is happening in aviation • Why “meltdown” always depends on the time frame you are using • How market damage often happens long before the public starts panicking • Why aviation is showing the same behavioral pattern as other asset cycles • Why participation dries up before prices visibly break • How sentiment cracks before sellers admit the market has changed • Why leverage gets flushed out late in the cycle, not early • Why headlines usually show up at the loudest and least useful stage • Why the real question is not whether the sky is falling today • Why the better question is what behavior was telling you three months ago • Why Jason sees the current aircraft market as a confidence recession, not a simple crash • Why volume tells the story first • Why price is a lagging indicator • How sticky asking prices can hide a frozen market underneath • Why sellers stay anchored to yesterday’s comps • Why transactions, inquiries, days on market, and failed deals matter more than asking prices • How soft volume and sticky pricing create stalemate • Why a stalemate eventually has to break • The four things that can break a frozen market: lower prices, seller capitulation, looser financing, or returning confidence • Why aircraft market participants often read the data in the wrong order • Why volume goes first, then time on market stretches, then retrades appear, and only later do asking prices move • Why closed sale prices are often the most lagging data point in the chain • Why some experienced brokers going from 10 to 15 annual closings to zero is a major warning sign • Why individual broker pipelines may reveal market truth before industry statistics catch up • Why averages can lie during transition periods • Why the aircraft transaction market is facing a participation problem • Why the number of aircraft transactions does not swing as much as the number of people chasing them • How the post-COVID boom attracted a flood of new brokers • Why low barriers to entry made aircraft brokerage look easier than it really is • Why a lower-volume market exposes weak relationships, weak knowledge, and weak business models • Why the slowdown will likely purge the easy-money crowd • Why the survivors may emerge with stronger client relationships and greater market share • Why the top of the aircraft market can still function while the middle freezes • Why brand-new flagship jet buyers behave differently than piston, turboprop, light jet, and midsize buyers • Why middle-market aircraft purchases are often more sensitive to confidence, cash flow, borrowing costs, and business conditions • Why many upgrade decisions are emotional purchases dressed up in business logic • Why the same buyer can behave completely differently when confidence falls • Why brokers, dealers, and owners should stop staring only at price • Why behavior, volume, inquiry levels, days on market, and fall-through rates matter more right now • Why this market is not dead, but harder, slower, and more selective The bottom line:This is not simply a price crash. It is a confidence recession. For buyers, sellers, brokers, lenders, and advisors, this is the moment to stop relying on mood, headlines, or stale comps. This is when the real number matters. For aircraft valuations trusted by lenders, insurers, operators, attorneys, and aviation professionals worldwide, visit VREF.com. Fly safe. Stay smart.

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Up-to-date information on the state of the aviation marketplace and it's effect on aircraft valuation by the leader in aircraft valuation: VREF Aircraft Value Reference, Appraisal & Litigation Services

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