The WrapOps Podcast

Andrew & Tanor Banks

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

  1. 4d ago

    The Story Behind Sign Team Inc | Mickey Rodriguez

    Sign Team Inc did not start with a huge building, a full team or a fleet of printers. It started in a basement with a small vinyl cutter from eBay. Andrew Banks sits down with Mickey Rodriguez from Sign Team Inc live from Grimco’s open house in Chicago. Mickey shares how he went from starting small, learning wide format printing and building a wholesale print business to running a growing production shop with a team, flatbeds, roll to roll printers and customers across the country. This is a real story about slow growth, smart hiring, wholesale printing and learning that the business does not have to live entirely in your head. In This Episode:• How Sign Team Inc started with a vinyl cutter from eBay• Why Mickey chose wholesale printing instead of retail• How not speaking much English shaped the early business model• Why sign shops became the ideal customer• How Mickey’s wife became his first team member• Where the name Sign Team came from• Why the jump from 3 to 5 people can be one of the hardest stages• How hiring helps when the owner is working late every night• Why your team can eventually become better than you at specific roles• How Sign Team grew into a 10,000 square foot production space• Why Mickey says to get the bigger building before you think you need it• How Sign Team serves sign shops, wrap shops and resellers nationwide About Mickey Rodriguez: Mickey Rodriguez is the founder of Sign Team Inc, a wholesale sign and print company based in Bettendorf, Iowa. Originally from Spain, Mickey started in wide format printing with small equipment and grew Sign Team from a basement operation into a full production shop serving sign companies, wrap shops, print shops and resellers across the country. Today, Sign Team Inc produces yard signs, banners, rigid signs, decals, stickers, window graphics and custom print projects with a focus on fast turnaround, reliable communication and wholesale support for trade customers. Learn more about Sign Team Inc:https://signteam.us/ Follow Sign Team Inc on Instagram:https://www.instagram.com/sign_team_inc/ This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute: https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code WRAPOPS5 for a one time 5% discount on all Grimco Items excluding MRP items. Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  2. Sep 29

    9 Years In: What We Got Wrong Building Our Wrap Shop

    If Andrew and Tanor Banks could go back nine years and start their wrap shop again, what would they do differently? They answer that exact question from a WrapOps listener. From learning how to install properly to setting better customer expectations, keeping overhead low, marketing to the right customers and building a team sooner, this episode is a practical look at the lessons they learned the hard way. If you are starting a wrap shop, adding vehicle wraps to your business or trying to fix the chaos in your current shop, this is the episode Andrew and Tanor wish they had heard at the beginning. In This Episode:• Why Andrew would focus on getting good at the service before chasing attention• How 30 day checks help you find out if your installs are actually holding up• Why a wrap that looks good leaving the shop is not the same as a wrap that lasts• How Monday to Monday scheduling reduced deadline stress• Why clear customer expectations matter before the job starts• How after hours communication can train customers to ignore your boundaries• Why you should keep overhead low when you are just starting out• Why you may not need a printer, a huge shop or every tool right away• How to stop marketing to the wrong customers• Why chasing industry likes does not always create real leads• How Andrew and Tanor changed their approach to hiring, leadership and team retention The Biggest Lesson for Wrap Shop Owners: Most early wrap shop problems come from moving too fast without enough structure. You want the sale, so you rush the quote. You want the install done, so you promise a tight deadline. You want to look professional, so you buy equipment before the work is there. You want attention, so you post the coolest looking project instead of the work that attracts the best customers. Andrew and Tanor’s advice is to slow down enough to build the right foundation. Get good at the work. Create a process. Stick to your boundaries. Keep your costs under control. Market to the customers you actually want. And when you start building a team, treat people like they matter while still holding them accountable. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  3. Sep 22

    What Avery Dennison Is Building Next for Vehicle Wrap Shops | Molly Waters

    The wrap industry is changing fast. New materials, new install methods, dry apply PPF, more price pressure and more people entering the trade all mean wrap shop owners need to know what is coming next. In this episode, Andrew Banks sits down with Molly Waters from Avery Dennison live from Grimco’s open house in Chicago. Molly has been with Avery Dennison for nearly 30 years and has watched the wrap industry grow from screen print and plotter cut graphics into the vehicle wrap world we know today. They talk about where the industry is heading, what Avery Dennison is building next and why wrap shops need to stay connected, keep learning and ask better questions before choosing the wrong material for the job. In This Episode:• How Molly Waters got started with Avery Dennison• How Avery Dennison supports shops when material questions come up• Why it is better to ask before using the wrong film• What MPI 1903 adds as a lower cost cast option• Where MPI 1105 still fits as a premium wrap film• How Prisma Pro dry apply PPF is changing the color change conversation• Why dry apply PPF creates a more paint like finish• How longer durability could affect wrap shops in harsh climates• Why training matters as more new installers enter the industry The Biggest Lesson for Wrap Shop Owners: The wrap industry is not standing still. Materials are changing, customer expectations are changing and shops are being asked to do more than ever. For wrap shop owners, that means the old way of choosing film, quoting jobs and learning installs may not be enough.Molly’s advice is simple: stay open to learning. About Molly Waters: Molly Waters has been with Avery Dennison since 1997 and has spent nearly 30 years watching the graphics and vehicle wrap industry evolve.She started by working with wide format digital print technology before modern wrap printers became common and has since seen the industry grow through new films, new adhesives, new training methods and major changes in how installers work. Learn more about Avery Dennison:https://graphics.averydennison.com/ This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  4. Sep 10

    How Grimco Helps Wrap Shops Solve More Than Material Problems | Tom Breslin

    A good supplier sends you material. A great supplier helps you solve problems before they cost you time, money and customers. In this episode, Andrew Banks sits down with Tom Breslin, Vice President of Sales for Grimco USA, live from Grimco’s open house in Chicago. They talk about what vinyl wrap shop owners should really expect from a supplier relationship, from material support and equipment help to better pricing, faster answers and smarter ways to buy. Because when something goes wrong in a vinyl wrap shop, the right distributor can be the difference between missing a deadline and getting the job done. In This Episode:• Why Grimco wants to be more than a material supplier• How a strong distributor relationship can help shops solve problems faster• Why local reps still matter in a world of online ordering• How Grimco uses its national network to find answers for unique projects• Why wrap shops should ask their reps for product guidance before guessing• How buying patterns can help shops save money on material• Why equipment support matters when printers, plotters or installs go wrong• How Grimco open houses bring trade show access closer to local shops• What BrightLine adds as a lower cost, high quality option• Why the future of Grimco is focused on customer experience The Biggest Lesson for Vehicle Wrap Shop Owners: Your distributor should not just take your order. They should help you make better decisions. That might mean finding the right laminate for a whiteboard wall, helping you compare material options, escalating an equipment issue or looking at your buying habits to find a smarter way to purchase. Andrew shares how working closely with Grimco helped Performance Wraps get material in a pinch, solve printer and equipment problems and make better decisions on products they had not used before. For wrap shop owners, the takeaway is simple. Do not treat your supplier like a vending machine. Build the relationship, ask questions, use their network and let them help you save time, save money and get jobs out the door faster. About Tom Breslin: Tom Breslin is the Vice President of Sales for Grimco USA. He started with Grimco in 2010 as an inside sales rep and has grown with the company through outside sales, branch management, regional leadership, the UK division and now national sales leadership in the United States. In this episode, Tom shares how Grimco thinks about customer partnership, product support, pricing, delivery, online tools, local reps and the future of the wrap shop supplier relationship. Learn more about Grimco:https://www.grimco.com/ This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  5. Aug 27

    The Pivot Behind Vinyl Images Becoming a Million Dollar Wrap Shop | Joe Duever

    Not every customer is worth keeping. Joe Duever from Vinyl Images joins Andrew Banks to talk about the numbers, decisions and hard lessons behind building a serious wrap business over 24 years. Vinyl Images did not become known in the fleet wrap world by doing every $100 job that walked through the door. They got there by looking at the numbers, cutting out the work that caused the most problems and focusing on the customers, services and relationships that actually moved the business forward. In This Episode:• How Vinyl Images started after buying a failing company• Why Joe, John and Destiny had to decide if they were really all in• The early years of doing everything from business cards to lift kits• Why small jobs can create some of the biggest problems• How looking at customer spend changed the direction of the shop• Why fleet work became a major focus for Vinyl Images• The danger of sponsorships that only feed your ego• Why price confidence matters when customers try to negotiate• How to know when a job is not worth the headache• Why working 80 hours a week is usually a time management problem The Biggest Pivot for Wrap Shop Owners: Joe’s advice is simple. Look at your numbers. Find out which customers bring in real money, which jobs create the most stress and which services are pulling your team away from better work. Vinyl Images had to stop being everything to everyone before it could become known for fleet wraps at a higher level. For wrap shop owners, that means being honest about the $100 jobs, the nickel and dime customers, the low margin work and the projects you keep accepting just because you always have. Growth often starts with deciding what you are no longer willing to chase. About Joe Duever: Joe Duever is part of the team behind Vinyl Images, a long running wrap and graphics company known across the industry for fleet work, production, installation and the Duever family name. While his brother John is widely known for install competitions and industry events, Joe works behind the scenes in production, sales, operations and the daily decisions that keep the business moving. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  6. Aug 19

    The Pricing Method Behind a Million Dollar Vehicle Wrap Shop

    Are you actually pricing your wraps with math? Or are you pulling numbers out of the air, copying competitors and hoping there is still profit left at the end? Tanor Banks breaks down the pricing system Performance Wraps uses to quote vehicle wraps, partial wraps, lettering, design, removal and add ons. This is the same approach they used while growing from a shop buried in debt to a million dollar wrap business. In This Episode:• Why your pricing system needs to be teachable• How to stop making the owner the only person who can quote wraps• Why speed matters when sending estimates• How vehicle square footage charts help create consistent pricing• Why different vehicle types need different multipliers• How shop overhead changes your pricing• Why a garage wrapper and a full shop should not charge the same• How to price partial wraps without confusing the customer• Why visuals help customers understand good, better and best options• How to handle design fees, removal, travel and extended prep• Why your pricing guide should be a living document The Biggest Pricing Lesson for Wrap Shop Owners: If your pricing only lives in your head, your shop cannot grow past you. Tanor’s system is built around making pricing simple, repeatable and easy enough for someone else on the team to learn. The goal is not to have every quote come out perfectly. The goal is to stop guessing, protect your margins and send quotes faster without everything waiting on the owner. A strong pricing system gives your team confidence, gives your customers clarity and gives your shop a better chance of making money on every job. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  7. Aug 11

    Our First Million Dollar Year Nearly Broke Our Vehicle Wrap Shop

    More revenue sounds like the answer. But if your wrap shop is already buried in fires, missed expectations, equipment problems and team confusion, more sales might only make the problems bigger. Andrew and Tanor Banks talk through the first year Performance Wraps hit one million dollars in revenue and why it was not the win they expected. They break down the 4 symptoms that show your shop might not be ready for more sales yet, and what needs to be fixed before you open the floodgates. In This Episode:• Why more revenue can expose weak systems instead of fixing them• The question every shop owner should ask before chasing more sales• Why solving today’s fires is not the same as fixing tomorrow’s problems• How customer complaints can reveal gaps in your process• Why your printer breaking should not always become the owner’s problem• How inventory systems prevent last minute material panic• Why routine matters more than another big strategy• The danger of knowing the problem but refusing to become the person who solves it• Why hitting one million dollars felt miserable the first time• How systems, people and expectations helped Performance Wraps grow with less pressure on the owners The Biggest Lesson for Wrap Shop Owners: More sales will not fix a business that is already running on chaos. If every angry customer, printer issue, missing roll of vinyl and team question lands on the owner, doubling sales only doubles the stress. Andrew and Tanor’s first million dollar year proved that revenue is not the real goal. The real goal is building a shop that can handle the work, protect the team and keep the owner from becoming the bottleneck. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

  8. Aug 4

    What Happened When We Let Our Wrap Shop Run Without Us

    Most wrap shop owners want the business to grow. But if every sale, install, training question and production issue still runs through you, growth just creates a bigger bottleneck. Andrew and Tanor Banks share what has changed inside Performance Wraps over the past quarter, including hiring a trainer, cross training the team, building a stronger sales department and watching the crew complete 12 wraps in one day. This is a real update from inside a growing wrap shop that is trying to become less dependent on the owners every week. In This Episode:• Why the team completing 12 wraps in one day was such a big milestone• How Performance Wraps hired a dedicated trainer for the install team• Why hiring for culture and training for skill eventually needs more structure• The value of building SOPs that do not depend on the owners• How cross training helped one team member take vacation without production falling apart• Why a wrap shop needs to fix the foundation before chasing more sales• What went into hiring two business development reps• Why a strong job description matters when you want strong candidates• How employee anniversaries became part of the retention strategy• Why the real measure of success is whether the shop can operate without you The Biggest Lesson for Wrap Shop Owners: A wrap shop that depends on the owner for everything will eventually hit a ceiling. Andrew and Tanor are building around that problem by creating training roles, documenting processes, cross training the team and putting the right people in the right seats. The goal is not to disappear from the business overnight. The goal is to stop being the bottleneck at every level. When the team can sell, print, install, train, cover vacations and knock out major jobs without everything landing back on the owner, the shop finally starts to become a real operation. This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

5
out of 5
5 Ratings

About

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

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