Fight-or-Fl1ght

Myles Levin

Fight or Flight Voices from the edge. Lessons from the fire. We don't chase guests. We find people doing the work—quietly reshaping the worlds of design, sport, warfare, movement, code, commerce, and spirit. Olympians, generals, philosophers, founders, poets—names known and names waiting. Each arrives with something earned. A story formed under pressure. A decision made when nothing was guaranteed. These are not performances. These are transmissions. Our mission is simple: To amplify what’s real. To mentor what’s emerging. To hold space for those building BTR™ in their own way.

  1. Jul 7

    S2E30 | The Denimhead Saving Handcraft One Pair at a Time — Satchel B. Moore

    Satchel B. Moore does not sell jeans. He sells time. In a small shop in St. Paul called Science and Kindness, he repairs denim on machines that are eighty, maybe a hundred years old. They do not work great. They work the way they used to work, and that is the entire point. This conversation is about denimology, the nearly lost American practice of reading raw selvedge denim like a diary. A crease behind the knee. A fade on the thigh. A tear from a rusted tool. All of it a record. All of it earned. We trace it back to where it started for him: a Waldorf education with no textbooks and no computers, ten years of learning to wonder at beauty, stand guard over truth, look up to the noble, decide for the good. That upbringing built a listener before it built a craftsman. You can hear it in how he talks about a hem. We get into the difference between perfect and excellent. Why a wrinkled hem is the highest compliment his shop can pay a pair of jeans. Why new is rarely better. And why building something meant to outlast you is its own quiet form of resistance in a market built on things falling apart. This one is for anyone who still believes craft is an argument, and restraint is a philosophy. In this episode: the origin of the name Satchel B. Moore, what Waldorf education actually shaped in him, why Science and Kindness has never made a single new pair of jeans, the old machines that keep the shop alive, the difference between perfect and excellent, the uncredited role of Black culture in building modern denim, and a rapid fire close on soccer, Arsenal, and St. Paul pho. Connect with Satchel B. Moore / Science and Kindness: scienceandkindness@gmail.com | Instagram @scienceandkindness | St. Paul, Minnesota Fight or Fl1ght is an independent podcast built around one question. What does it take to become BTR™? Better. Walk Worthy.

  2. Jun 22

    S2E28 | Louis Joseph: When the Soul Speaks to the Spreadsheet

    Twenty years inside the machine. New Balance. PUMA. K-Swiss. Kering. Pre-IPO diligence on Canada Goose and Moncler before those names meant what they mean today. A seat at every table that mattered. Then a creative yearning. A soulful need to inform, to build, to author something entirely his own. Call it misalignment. Call it vision. A restlessness that operational success could not quiet. Starting a brand when you know what you know is not a romantic act. Louis knew the failure rates. The runway math. The brutal seasonality of outerwear. He had run diligence on the very category he was entering. And he stepped off anyway. Founded Alps and Meters in 2017. Luxury alpine sportswear. Tailored, technical, timeless. Built on the traditions of European mountain sport. Sold at Harrods, Matches Fashion, premier alpine boutiques worldwide. And the people writing personal checks into this bet? Jim Davis, owner of New Balance. Scott Dahnke, Global Co-CEO of L Catterton, the world's largest consumer-focused private equity firm. Zach Duane, former CEO of Victoria Beckham. Are they buying the brand? Or are they buying the person? What if we stopped measuring brand building purely in quarterly returns and asked what resonance actually costs and what it is actually worth? What if creative vision, held long enough, with operational precision behind it, is the hard answer and not the soft one? What if Louis Joseph is the proof of concept for how luxury brands actually get built? Or is cash still king, the clock still running, and the beautiful idea still subject to the unforgiving arithmetic of retail? You decide. --- EPISODE HIGHLIGHTS What luxury really means from the insideEntrepreneurial vs. intrapreneurial thinkingHow to build a premium brand without brute-force marketingThe tradeoff between top-line growth and gross marginWhat founders should know before taking outside capitalHow brands manufacture soul through consistency and disciplineCOVID, supply chain disruption, and rebuilding the operating modelWhy gross margin is the truest signal of long-term brand health --- CONNECT WITH LOUIS JOSEPHhttps://www.alpsandmeters.comhttps://www.instagram.com/alpsandmetersEmail: Louis@AlpsAndMeters.com --- CONNECT WITH MYLEShttps://linktr.ee/fightorfl1ghthttps://www.linkedin.com/in/mylesjeffreylevinhttps://www.stellaiam.comWalk Worthy.

5
out of 5
13 Ratings

About

Fight or Flight Voices from the edge. Lessons from the fire. We don't chase guests. We find people doing the work—quietly reshaping the worlds of design, sport, warfare, movement, code, commerce, and spirit. Olympians, generals, philosophers, founders, poets—names known and names waiting. Each arrives with something earned. A story formed under pressure. A decision made when nothing was guaranteed. These are not performances. These are transmissions. Our mission is simple: To amplify what’s real. To mentor what’s emerging. To hold space for those building BTR™ in their own way.