Appointment Only

Kenny and Danny King
  • 5.0 (20)
  • Entrepreneurship
  • Updated Weekly

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

  1. 9h ago

    Turning a Ghosted Client Into a $30,000+ Sale

    There comes a point in business where working harder stops being the answer. The real breakthrough happens when your systems, communication, and expertise become strong enough to do the heavy lifting for you. In this episode, we discuss a recent client experience that reinforced why trusting your expertise, refining your process, and leading client conversations with conviction creates better outcomes for everyone involved. Are you ready to get out of your own way? Highlights:  02:20 - What happened when we outreached out to a client we hadn't heard from in years. 04:28 - Why you need to stop asking and start advising. 07:05 - Why “I’m all set” is often the beginning of the conversation, not the end. 10:00 - How getting out of your own way turns dead ends into major opportunities.  13:30  - Why refining your process is the key to replacing constant hustle with sustainable growth. 16:13 - How confidence in your expertise is what separates average salespeople from top earners. 20:45 - The powerful combination of time-sensitive needs and a well-built process. 22:30 - Why you should never wait to be asked to give your recommendations. 24:19 - The rewarding moment when great systems make exceptional service feel effortless. 27:00 - If you’re not getting consistent compliments on your process, it’s time to reevaluate.  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    30 min

  2. Jun 8

    Why Your Clients Care Less About Pricing Than You Think

    Today, we tackle a situation that every established business owner eventually faces: what happens when a client comes back after years away and your business is completely different from the one they remember? We share real examples of our own experience, including a recent inquiry that forced us to revisit old pricing, old processes, and old assumptions. Along the way, we break down how we qualify leads, communicate value, navigate pricing conversations, and ensure we're working with clients who are the right fit for where our business is today. Highlights: 00:00 - What happens when a client returns years later and your business has completely evolved. 04:45 - A shocking look at a suit we sold nine years ago reveals how much business owners can underestimate their value in the early stages. 07:00 - Why your goal should be better leads, not more leads.  10:50 - What ChatGPT should never replace in your business. 13:00 - Why we never lead conversations with price and how to communicate effectively with luxury buyers.  15:15 - The exact pre-qualification strategy we use when a prospect's expectations may be years out of date. 19:00 - How planting the right expectations early creates flexibility, trust, and stronger sales conversations later.  25:15 - The approach we take when past clients return. 28:10 - Why you need to stop overcomplicating your pricing conversations. 30:30 - A final mindset shift on pricing that helps business owners stop apologizing for growth and start charging with confidence. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    36 min

  3. Jun 1

    How We Stopped Underselling Our Shirts and Boosted Revenue

    Are you still hesitating about raising your prices? Today, we’re talking about the changes we’ve made after moving into a new shop, why we finally decided to raise our shirt prices, and how small tweaks in scheduling and client management have made a huge difference in revenue and sanity. Through these changes, we’ve uncovered a sharper vision of our mission and discovered how to scale sustainably. If you’re wondering about the shifts you’ll need to take in order to become more profitable, stick around to hear how we finally got out of our own ways and learned to make confident moves that our clients love.  Highlights 00:00  - Big changes call for big conversations: what's different this season on the podcast and in our business. 05:15 - Our new shop and the impact its had on client experience, workflow, and our mindset. 09:56 - Creating a buying environment that supports clients and sales. 15:24 - Why luxury requires elevated experiences.  17:39 - The realization that we were underselling our shirts. 20:05 - Simplifying the sales process: more revenue, fewer clients. 22:31 - Six figure up-sells in action and how to implement premium prices confidently. 26:29 - The market we've opted out of in order to target repeat, high-value buyers. 29:53 - The power of small changes and taking action right now.  36:58 - Have you raised your prices yet?  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    41 min

  4. Jan 14

    How and WHY You Need to Turn People Away

    Not every lead deserves your time, and not every dollar is worth what it costs you. In this episode, we talk honestly about why turning people away is one of the most important skills you can build as a business owner. We break down how to qualify prospects, set non-negotiable minimums, and stop bending over backward for people who aren't aligned with your goals, values, or process. We share a real email exchange that proves exactly why boundaries matter, how misaligned clients reveal themselves early, and how clear communication actually protects both sides. Tune in to learn how protecting your time, energy, and standards is the fastest path to building a premium, profitable business.    Highlights 00:00 Why not every client is worth it (and why that's okay). 04:15 Why most business owners struggle to turn leads away. 07:45 How to know instantly when it's a no. 12:00 Why offended prospects prove your system is working. 15:15 Why are order minimums important? 20:00 When prospects get defensive about your process. 24:00 Why valuing your time filters out the wrong clients. 27:15 Easy scenarios that should always be a NO. 30:00 What's your order minimum for a rush order? 32:00 Why "money isn't the issue" is a red flag. 34:15 What to do when clients try to control your process. 37:15 Why sending prospects to competitors is smart. 42:00 How to turn people away without conflict. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    46 min

  5. Jan 7

    What Flipping Burgers Teaches You About Building a Business

    Before we ever ran a high-end business, we picked rocks in farm fields, flipped burgers at the county fair, mowed lawns, landscaped, and parked luxury cars as valets. None of those jobs were glamorous, and most of them weren't fulfilling, but every single one taught us something we still rely on today. In this episode, we break down the business lessons hidden inside menial work, from understanding value over cost, to pricing projects instead of hours, to learning why not every job is meant to feel inspiring. We also talk about unrealistic expectations around fulfillment, why work ethic matters more than passion early on, and how these early experiences shaped how we price, communicate, and lead now. Tune in and start 2026 with a clearer perspective on work, value, and growth.   Highlights 00:00 Why the new year is the easiest time to change prices and policies. 07:15 What flipping burgers taught us about business fundamentals. 15:00 The difference between fulfillment and enjoyment at work. 19:15 Why unrealistic expectations ruin careers and businesses. 21:00 Lessons from working at the county fair and off-menu pricing. 26:45 Learning how value is not the same as cost. 29:00 Should you charge for convenience or just labor? 33:00 Why working smarter mattered even in high school. 37:45 Why landscaping was our favorite job and best teacher. 44:00 What valet work taught us about confidence and authority. 49:00 The lesson every "bad" job quietly teaches you. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    51 min

  6. 12/31/2025

    Signs You're Undervaluing Your Business

    Has anyone ever told you to raise your prices and your immediate response was to explain why that won't work? That reaction alone might be the clearest sign you're undervaluing your business. In this episode, we break down the most common signs your business is quietly operating from a place of undervaluation. We talk about how these habits train clients to treat your work as less valuable than it actually is, the difference between cost and value, why premium clients don't want bargains, and how discount-driven businesses train customers to only show up when there's a deal. Get ready to rethink how you price, position, and talk about your business.   Highlights 00:00 What does it really mean when clients tell you to raise your prices? 07:45 The reason most business owners undervalue their work without realizing it. 10:45 Tips to separate personal undervaluation from business undervaluation. 17:00 Why constant discounts quietly train the wrong kind of customer. 22:00 Why your current clients won't pay more, but better clients absolutely will. 27:00 What premium buyers think about cost and value. 30:30 Why value buyers don't want cheap. 37:15 How over-apologizing undermines your authority as a business owner. 43:30 The worst advice for growing your business. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    49 min

  7. 12/17/2025

    The Dream Client Blueprint: Boundaries That Create Respect, Higher Profit, and Referrals

    Scope creep. No-shows. "Quick questions." If any of that just triggered you, press play. In this episode, we're talking about how to "train" your clients so they actually respect your time and follow your process. We share the real boundaries we've built, why we're obsessed with clarity (and paper trails), and the small, subtle tweaks that make people take you seriously without you having to be a jerk about it. Expect some laughs, a few strong opinions, and a whole lot of "we learned this the hard way" moments, because nothing inspires a better system like getting burned once and deciding, yeah… never again.   Highlights 00:00 Have you watched the Jonas Brothers Christmas movie? 03:15 Our yearly trip to NYC, holiday traditions, and  06:45 How have you trained your clients to treat you? 11:00 Lessons learned the hard way that have led to the boundaries we've set. 15:00 How we fixed the problem in our business of having no shows. 18:00 Are you qualifying your clients to make sure they're the right fit for you? 21:15 Why it's important to set expectations for your clients. 26:45 The first training we implemented early on in business. 31:30 Post-purchase expectation emails: how to cut down follow-ups and constant check-ins. 35:15 Speaking in ranges: how to communicate timelines and pricing to prevent conflict. 39:00 Why repeating the same language (in-person + email) protects you and builds trust. 42:00 Bad business advice: "If you're busy, you're successful" (and what to aim for instead.) 46:30 How training clients creates a better experience for them and for you. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    49 min

  8. 12/10/2025

    How to Turn Google & Local Media Into a Marketing Machine & Get Found WITHOUT Paid Ads

    Feel like you "should" be running ads, but you're not even sure what's working… or if you can afford it? In this episode, we share the mistake most small business owners make paying for marketing way too early, and the free (or almost free) marketing moves that actually move the needle for a high-end, service-based business. We'll walk you through how to set up your Google Business Profile the right way, what your website really needs to convert local clients, how to think about social media without chasing every trend, and how to use earned media (local TV, magazines, radio, podcasts) to build credibility and get found on Google. If you want practical marketing ideas you can implement this week without blowing your budget, this one's for you.   Highlights 00:00 Why "staying ready" matters more than you think. 04:00 Why marketing is last in our Million Dollar Manual (and what comes first.) 08:00 The real problem with paying for marketing too early (and the "flush it down the toilet" test.) 12:00 Free marketing that works and how to get found on Google.    16:00 Google Business Profile basics that boost local SEO and visibility. 20:00 MUSTS to include on your website as a small business. 24:00 Pricing, location, and calls to action (making it easy for people to book, call, or buy.) 27:00 How to leverage social media as free marketing. 30:00 Why your haircut, in-person presence, and customer experience are all part of your marketing. 33:00 Earned media 101: using local TV, radio, newspapers, and magazines as FREE advertising. 36:00 How we've used press, features, and strategic partnerships to grow our custom clothier business. 38:00 How free + low-cost marketing compounds over time (and what to do if you need money right now).      Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

    45 min
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5
out of 5
20 Ratings

About

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

Information

  • Creator
    Kenny and Danny King
  • Years Active
    2025 - 2026
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © 2026 Appointment Only
  • Show Website
    Appointment Only