The Nonprofit Boost: Leveraging Corporate Support for Fundraising Success

Double the Donation
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Unlock the strategies your nonprofit needs to grow revenue and fuel your mission. Join us for real conversations with expert guests as we decode the data and tactics behind successful fundraising. Whether you're navigating capital campaigns, securing major gifts, growing corporate giving, or building out donor profiles, this podcast delivers the fundraising intelligence you need. We explore actionable insights on challenge matches, matching gifts, workplace giving, corporate sponsorships, and employer data. Stop guessing and start growing. Subscribe to master modern fundraising.

  1. The Great Wealth Transfer: How to Future-Proof Your Fundraising with Planned Giving and Workplace Automation

    2D AGO

    The Great Wealth Transfer: How to Future-Proof Your Fundraising with Planned Giving and Workplace Automation

    Is your nonprofit prepared for the largest tectonic shift in economic history? With an estimated $125 trillion set to change hands, the "Great Transfer of Wealth" isn't just a future concept—it’s a present-day mandate for every fundraising professional. Many organizations risk losing out on this massive revenue because their systems are built for a fading donor model. In this episode, Laura MacDonald, Founder & Principal at Benefactor Group, Author of The Endowment Handbook, and former board chair of the Giving USA Foundation, joins us to discuss how to "prepare your pipes" for these incoming assets. Laura explains why we must view fundraising through a gender lens and how to move from a scarcity mindset to an abundance mindset. We dive deep into the importance of donor stewardship for younger generations and how to leverage fundraising tools that make giving frictionless for Millennials and Gen Z. What You Will Learn: 1. The Great Transfer of Wealth: Why $18 trillion of this shift could specifically exceed all current giving by 2024 and how to position your capital campaigns to capture it. 2. The Perpetual Hero Story: How to move beyond data points and use fundraising intelligence to make the donor the agent of change. 3. Strategic Policy Making: Why your board needs a realized bequest policy to ensure long-term sustainability through donor retention and endowment growth. 4. Generational Giving Shifts: Why you should never ask a Millennial for a check and how to pivot to a "cause-based" rather than "institution-based" identity. 5. Engagement Before Treasure: Practical ways to use volunteer time off (VTO) and "done-in-a-day" volunteering to build a pipeline of future major donors. Chapter Timestamps: (00:00) Intro (01:57) Meet Laura MacDonald: 40 Years of Fundraising Expertise (03:00) Defining the $125 Trillion Great Transfer of Wealth (04:40) The 2045 Zenith: Why You Can’t Wait to Start the Conversation (06:55) Why Women Will Control the Future of Philanthropy (09:10) The Link Between Planned Giving and Annual Fund Growth (11:00) Managing $18 Trillion: Endowment Policies and Board Strategy (13:40) The Perpetual Hero Story: Overcoming Mortality Aversion (17:35) Engaging Gen X, Millennials, and Gen Z: Cause vs. Institution (20:50) The Death of the Checkbook: Making Transactions Frictionless (23:05) How to Tell a Real Hero Story (The Star Wars Formula) (31:30) Scarcity vs. Abundance: Why You Should Delete "Other" From Your Forms (35:10) 30-Day Action Plan: The Slow Drip Method for Estate Planning Join us for real conversations with expert guests as we decode the data and tactics behind successful fundraising. New Episode Every Week.Also on Youtube.

    38 min
  2. From Stalled to Soaring: Reigniting a Major Gifts or Capital Campaign

    3D AGO

    From Stalled to Soaring: Reigniting a Major Gifts or Capital Campaign

    Is your fundraising momentum starting to fizzle out? It’s a common nightmare: your capital campaign starts with a bang, but suddenly the board feels the slump, the staff is exhausted, and the donor pipeline stops moving. In this episode of The Nonprofit Boost, host Giland sits down with Don Souhrada, President and CEO of TWB Fundraising, to discuss how to diagnose and fix a stalled campaign. Don reveals why a campaign is never a shortcut to building a major gifts program and how to look past the "drama" to focus on fundraising intelligence and data-driven progress. Whether you are facing a post-pandemic budget gap or a leadership bottleneck, this conversation provides the tactical roadmap to turn your "stalled" effort into a "soaring" success by prioritizing donor stewardship and authentic connection. What You Will Learn: 1. Pipeline Movement: How to track prospects from the initial "intro" to the final "close" without losing them in the middle. 2. Lead Donor Confidence: Why the most generous supporters are often the most cautious, and how to prove your campaign is a winning investment. 3. Challenge Matches: Discover how to leverage matching gifts and challenge matches to inspire "stretch gifts" from wealthy donors. 4. The "Advice" Tactic: Why having a non-ask conversation with lead donors is the most powerful way to solve internal strategy problems. 5. Feasibility Studies: Understanding when to use a formal assessment to test your $20M+ goals and take the emotional "temperature" of your community.

    27 min
  3. Maximizing Corporate Social Responsibility: How Nonprofits Can Unlock High-Impact Sponsorships and Strategic Partnerships

    APR 2

    Maximizing Corporate Social Responsibility: How Nonprofits Can Unlock High-Impact Sponsorships and Strategic Partnerships

    Are you still asking companies to be your "charity of choice"? It’s time to retire that old-school language. In today’s landscape, corporations aren't just looking for a place to drop a logo—they are seeking sophisticated business partners who can help them meet specific social impact goals. If your nonprofit is struggling to cut through the noise, you might be missing the fundraising intelligence needed to align your mission with corporate priorities. In this episode of The Nonprofit Boost, host Immaculate sits down with Melanie Newell, President of Rocket Social Impact, a Public Inc. U.S. Company, to discuss the evolution of corporate social investments. Melanie shares her 15+ years of experience in the private and social sectors to help nonprofits move from cold-calling to creating high-impact partnerships that drive measurable results. We dive deep into how to leverage employer data and donor data to find your "way in" the door and why donor stewardship must be a two-way street to ensure long-term donor retention. What You Will Learn: 1. Strategic Positioning: Why you must ditch the "charity of choice" label and rebrand as a strategic business ally to secure larger corporate sponsorships. 2. Data-Driven Prospecting: How to analyze your donor data to identify which companies already have an affinity for your cause. 3. Non-Cash Support: Why you shouldn't fear corporate in-kind donations or skills-based volunteering, and how to use them to build holistic partnerships that eventually lead to cash. 4. Modern Stewardship: Best practices for donor stewardship that avoid the "only reaching out when I need money" trap. 5. The Rise of ERGs: How to tap into Employee Resource Groups and workplace giving trends where employees drive the decision-making. Notable Quote: "If you create a true partnership, the dollars will follow. Corporations aren't just looking to write a check; they're looking for a business partner in impact." 📺 You can also watch this Podcast in video on our Youtube Channel: Double the Donation

    28 min
  4. Leveraging AI in Fundraising and Workplace Giving

    MAR 27

    Leveraging AI in Fundraising and Workplace Giving

    Is your nonprofit flying blind with inconsistent data and manual outreach? Many organizations struggle with "garbage in, garbage out," leading to missed opportunities in major gifts and stagnant donor retention. In this episode, host Emma Fleet sits down with Dr. Lisa Rau, Chief Growth Officer and Co-Founder of Fionta, to bridge the gap between AI as a buzzword and AI as a high-growth revenue engine. Lisa shares how to move past basic generative tools to embrace fundraising intelligence through predictive modeling. In this video, you’ll discover how to perform a data audit to ensure your records are correct, complete, and consistent, and how to remove fundraising friction by automating the mundane. Whether you're planning a multi-year capital campaign or looking to personalize donor stewardship, this conversation provides the technical roadmap to help your team spend time where the ROI is highest. What You Will Learn: 1. Predictive AI vs. Generative AI: Understand how forecasting models differ from tools like ChatGPT and why they are essential for fundraising intelligence. 2. The 3 C’s of Data: How to ensure your data is Correct, Complete, and Consistent to prevent human bias and hallucinations. 3. Campaign Simulations: Learn the step-by-step process of using a training set and testing set to predict the outcome of your next capital campaign. 4. Eliminating Friction: Practical tips for improving your user interface to automate matching gift revenue and streamline the donor journey. 5. Prioritizing ROI: How to use "Next Best Action" logic to focus your team on the highest-value major gifts and riskiest prospects.

    28 min
  5. The Kick-Off: How to Market Your Challenge Match for Maximum Impact

    MAR 18

    The Kick-Off: How to Market Your Challenge Match for Maximum Impact

    Are you ready to take your capital campaigns public but worried about your momentum fizzling out? Many nonprofits struggle to make smaller donors feel essential when a few major gifts dominate the headlines. In this episode, host Immaculate sits down with Mark Marshall, Chief Strategy Officer and Co-owner of BWF, to discuss how to transform your fundraising into a "team sport." Mark shares expert insights on using challenge matches to incentivize giving, the importance of donor stewardship in an era of transparency, and why your campaign pyramid might actually look more like an obelisk. We explore how to move beyond basic fundraising tools and create a true culture of philanthropy that resonates with every member of your community. What You Will Learn: 1. Challenge Matches: Discover how to structure matching gift opportunities to drive urgency and reach specific goals like donor acquisition or reactivation. 2. Donor Segmentation: Why treating giving as a "consumer behavior" allows you to personalize outreach for younger donors versus long-time supporters. 3. The Rule of 7: Learn why a multi-channel approach is non-negotiable and how to use video and social proof to keep your mission top-of-mind. 4. Visual Storytelling: Move past the standard thermometer and learn how to ennoble your donors by sharing the real-world impact of their "drop in the bucket."

    23 min
  6. From Setup to Success: Best Practices for Your DTD Account

    MAR 10

    From Setup to Success: Best Practices for Your DTD Account

    Are you just "set up" in your platform, or are you set up for success? Many nonprofits leave thousands in workplace giving revenue behind because they treat their technology as a background tool rather than a strategic partner. In this episode of The Nonprofit Boost, we sit down with Trisha Tan, a Client Experience Specialist at Double the Donation, to reveal the high-impact tweaks that transform your results. Trisha explains how to move beyond basic donation forms by maximizing your fundraising intelligence and the necessity of workplace giving visibility across your digital footprint. What You Will Learn: 1. Strategic Integrations: Why connecting your CRM is the key to capturing 90% or more of your matching gift potential. 2. Underutilized Reports: How to use the "Eligible but Not Submitted" report to drive immediate donor stewardship and action. 3. Beyond Matching: Discover the power of the ⁠payroll giving⁠ and ⁠volunteer grant⁠ modules to create a holistic workplace giving ecosystem. 4. Marketing Assets: How to leverage free, ready-made ⁠marketing materials⁠ to increase awareness without stretching your team thin. "Automation surfaces opportunities, but it’s engagement that unlocks them. Technology shows you the potential, but that extra layer of intentional action turns it into real revenue." Reach out to Double the Donation at support@doublethedonation.com

    33 min
  7. How to Build Donor Relationships for Capital & Fundraising Success

    FEB 26

    How to Build Donor Relationships for Capital & Fundraising Success

    Are your most vital donor connections getting pushed to the back burner while you scramble to hit ambitious revenue goals? Many organizations treat their CRM like a digital filing cabinet rather than a roadmap to the supporter's heart, leading to stalled missions and lost funding. In this episode of The Nonprofit Boost, we sit down with Jennifer Lehmann, President & CEO of Mission Advancement, to discuss how to transform transactional interactions into deeply intentional relationships. Jennifer shares how to move beyond mass marketing by utilizing fundraising intelligence and segmentation to identify your most impactful supporters. We dive into the "vulnerability" required to pull back the curtain for donors, ensuring your next capital campaign or major gifts ask feels like a natural evolution of a years-long partnership rather than a cold solicitation. Whether you are struggling with donor retention or looking to refine your donor stewardship, this conversation provides a clear blueprint for keeping supporters engaged long after the initial check is signed. What You Will Learn: 1. The Power of Segmentation: Why knowing your top 100 donors is the key to protecting over 50% of your annual revenue. 2. Capital Campaigns as Partnerships: How to involve donors early in the planning process to create "architects" of your mission rather than just ATM machines. 3. The Post-Gift Experience: Mastering the critical "fulfillment" phase to ensure donor stewardship leads to lifetime cheerleaders. 4. Data with Empathy: Using fundraising tools and simple technology to send personalized, "raw" updates that build authentic rapport.

    28 min
  8. The Future of Fundraising: Navigating 2026 Capital Campaigns

    FEB 11

    The Future of Fundraising: Navigating 2026 Capital Campaigns

    Are you holding back on a capital campaign? Many nonprofit leaders worry that launching a major fundraising push will cannibalize their annual fund, but the data tells a different story.In this episode, we sit down with Steven Shattuck, Director of Engagement and Technology at Capital Campaign Pro, to debunk the biggest myths surrounding large-scale fundraising in 2026. Steven shares exclusive insights from three years of scientific research, proving that you can protect—and even grow—your donor retention while pursuing ambitious goals.We dive into the shifting landscape of fundraising intelligence, the surprising long-term dividends of conducting a feasibility study, and why 100% board giving remains the ultimate indicator of success. If you've been waiting for the "perfect" economic climate to expand your mission, this conversation will give you the confidence to put your foot on the gas and unlock new revenue streams today.What You Will Learn1. The Annual Fund Myth: Why 75% of organizations see their annual revenue stay steady or increase during a campaign.2. Feasibility Studies: How expert donor interviews pay "dividends" in major gift relationships long after the campaign ends.3. Board Engagement: The concrete link between board participation and achieving 110% of your fundraising goal.4. Corporate Integration: How to leverage workplace giving and matching gifts to supercharge your capital gains.🔗 Links & ResourcesResource Guide: The Ultimate Guide to Capital Campaigns↳ https://doublethedonation.com/capital-campaigns-guide/Schedule a FREE Personalized Demo here:↳ https://doublethedonation.com/get-a-demo/The State of Capital Campaigns 2026↳ https://capitalcampaignpro.com/research-2026/

    22 min
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Unlock the strategies your nonprofit needs to grow revenue and fuel your mission. Join us for real conversations with expert guests as we decode the data and tactics behind successful fundraising. Whether you're navigating capital campaigns, securing major gifts, growing corporate giving, or building out donor profiles, this podcast delivers the fundraising intelligence you need. We explore actionable insights on challenge matches, matching gifts, workplace giving, corporate sponsorships, and employer data. Stop guessing and start growing. Subscribe to master modern fundraising.

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