Raising Capital for Real Estate Investing

Amy Sylvis
  • 5.0 (31)
  • Investing
  • Updated Weekly

The capital raising game has changed, and syndicators are struggling to attract investors beyond friends and family and raise enough money for their deals. As a result, syndicators and capital raisers are losing out on incredible real estate deals right now because they're not confident they can raise the money they need from investors to take down those deals. Or worse yet, they're having to throw in the towel on their real estate business and go back to their W-2 jobs. My name is Amy Sylvis and I'm the founder and CEO of Sylvis Capital, a real estate syndication company with 3,192 apartment units, 208,000 square feet of flex industrial space, and $436M worth of assets under management. I've successfully raised millions and millions of dollars for my syndication deals from complete strangers on LinkedIn. The Raising Capital For Real Estate Investing podcast will teach you the exact steps that I've taken to turn my once panicked scramble for capital into a capital raising business that allows me to predictably raise capital on command. This show is for you if you find yourself asking questions such as: How do I raise more capital for my real estate syndication deals? How do I raise capital beyond my friends and family? How do I raise more capital at scale instead of inefficient 1:1 conversations? What is the fastest way to raise capital? What is the cheapest way to raise capital? How to get funding for a real estate investment? How do I make sure I never fall short on a capital raise again? How to create a capital raising business that runs on auto pilot? How can I source capital on command for my syndication deals? How do I automate my capital raising for my deals? ….then this podcast is for you!

  1. 3d ago

    035: 3 Strategies to Make Sure You Have Enough Capital to Close Your Next Deal

    If you're posting on LinkedIn but still not attracting enough investors to confidently close your deals, you may be focusing on the wrong activities. In this solo episode, Amy shares three proven strategies to help capital raisers consistently fill the top of their funnel with qualified investor leads. She explains why defining your target avatar is the foundation of effective marketing, how to create content that actually resonates with potential investors, and why a lead magnet is essential for turning attention into relationships. This episode is for you if you've ever wondered: Why am I posting on LinkedIn but not getting investor leads? How do I attract strangers instead of relying on friends and family? What should I actually post about on LinkedIn? Why aren't people engaging with my content? Do I really need to define a target avatar? How specific should I get when identifying my ideal investor? What is the difference between demographics and psychographics? How do I create enough content without constantly scrambling for ideas? What should I offer potential investors before asking them to book a call?  By the end of this episode, you'll walk away with: A clear framework for identifying and refining your ideal investor avatar A better understanding of how psychographics drive investor engagement A practical system for creating 90 days of LinkedIn content in advance Insight into why real estate is the vehicle, not the destination, in your marketing A strategy for creating content that speaks directly to investor fears, goals, and pain points A clearer understanding of how to use LinkedIn to expand your capital raising funnel Actionable ideas for lead magnets that help investors know, like, and trust you Confidence in building a scalable investor acquisition system instead of relying on chance    Hit play to learn how to attract more investor leads, build stronger relationships, and create a LinkedIn strategy that helps you raise capital beyond friends and family.   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you! 🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    20 min

  2. Jun 4

    034: Why Investors Don't Trust You Yet And How to Change That with Shams Merchant

    If you've raised capital from people you know but aren't sure how to consistently attract and convert new investors, this episode will help you build a stronger foundation for growth. Amy sits down with real estate private equity attorney and capital raiser Shams Merchant to discuss what it takes to move beyond friends and family capital. They explore investor acquisition strategies, the difference between one-to-one and one-to-many marketing, how to create content that actually resonates with potential investors, and why education and trust-building are essential before presenting an opportunity. This episode is for you if you've ever wondered: How do I find accredited investors outside of my existing network? Should I focus on networking, social media, podcasting, or speaking opportunities? What makes LinkedIn such a powerful platform for capital raising? Why aren't potential investors responding to my deals the way I expected? Am I leading with returns when I should be leading with something else? How do I create content that attracts the right investors? Why do investors seem interested but never actually commit? How many touchpoints does it take before someone is ready to invest? What kind of educational content helps investors build confidence?   By the end of this episode, you'll walk away with: A clearer understanding of the difference between one-to-one and one-to-many capital raising strategies A new perspective on using LinkedIn to build credibility and attract investors at scale Insight into why investor motivations matter more than deal metrics at the beginning of the relationship A practical framework for creating content that speaks to fears, goals, and desired outcomes A better understanding of how investor education accelerates trust and confidence Clarity on why most investors need multiple touches before making a commitment Actionable ideas for webinars and educational content that nurture investors effectively A stronger strategy for moving interested prospects toward investment decisions   Hit play to learn how to attract the right investors, build trust faster, and create a capital-raising process that doesn't depend solely on your existing network. Connect with Shams Merchant! Email: shams@mwfirm.com Phone: (832) 451-2594 Website: https://www.mwfirm.com    Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    26 min

  3. May 28

    033: The 3 Most Common Capital Raising Mistakes I'm Seeing Right Now

    If you're waiting until a deal is already live to fix your capital raising problem, you may already be too late. In this solo episode, Amy breaks down three of the biggest mistakes she's seeing capital raisers, syndicators, and fund managers make right now. She explains why top-of-funnel activities take months to produce results, why investor emails need to be clear, focused, and authentic, and why trying to figure everything out alone can cost you far more than getting the right support. This episode is for you if you've ever wondered: Why am I not getting different results during this raise? Am I trying to generate new leads too late in the capital raising process? Do I really understand the difference between lead generation, nurturing, and closing? How long does it actually take to turn a new lead into an investor? Are my investor emails too long, too broad, or too hard to read? Am I sending emails without a clear purpose or call to action? Is AI making my investor communication sound less trustworthy? Am I white-knuckling capital raising when I should be getting help? By the end of this episode, you'll walk away with: A clear understanding of why capital raising results are built three to six months before a deal closes A better way to think about top-of-funnel, middle-of-funnel, and bottom-of-funnel activities Insight into why lead generation, nurturing, and closing each require different tactics A practical reminder to start building investor trust before you need capital A clearer approach to writing investor emails that are focused, readable, and valuable Confidence in using email to nurture investors without overwhelming them A mindset shift around investing in support, education, and systems before missed raises cost you opportunities   Hit play to learn the three capital raising mistakes that could keep you stuck, and what to fix now so you're ready when the right deals show up.   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    18 min

  4. May 21

    032: How to Spend Just 30 Minutes a Day on LinkedIn and Still Raise Millions with Linda Holtz

    If you're creating content on LinkedIn but still struggling to turn conversations into real investor relationships, this episode will help you rethink what conversion actually looks like. Amy and Linda unpack what happens after someone downloads your lead magnet, joins your CRM, or starts engaging with your content. They talk through how to build trust without sounding salesy, why authenticity matters more than algorithm hacks, and how to create content that actually resonates with the right investors. This conversation is packed with practical insight for capital raisers trying to move beyond friends and family and into more scalable relationship-building. This episode is for you if you've ever wondered: How do I turn LinkedIn conversations into actual investor relationships? What should happen after someone downloads my lead magnet? Am I nurturing people correctly or just collecting contacts in my CRM? How do I get people comfortable enough to actually schedule a call with me? What KPIs should I really be tracking on LinkedIn? How do I define my target avatar without making my audience too narrow? Am I overthinking the algorithm instead of focusing on content that matters? How do I create authentic content without sounding robotic or AI-generated? What should I actually be doing on LinkedIn besides posting?   By the end of this episode, you'll walk away with: A clearer understanding of how to move people from content consumption into real conversations A practical framework for nurturing leads after they enter your CRM Insight into the six KPIs Amy tracks to measure LinkedIn growth and investor conversion A better understanding of why defining one clear target avatar matters A new perspective on balancing educational, emotional, and market-driven content Clarity on why authenticity consistently outperforms over-optimized content strategies Actionable ideas for using comments, LinkedIn Lives, and relationship-building to grow trust at scale Confidence in creating content that reflects your personality while still attracting investors   Hit play to learn how to move beyond friends and family capital and start building a predictable system that consistently attracts investors Connect with Linda Holtz! Website: https://married2realestate.com/ LinkedIn: https://www.linkedin.com/in/linda-holtz-1493495a Facebook: https://www.facebook.com/profile.php?id=61568388013731 Instagram: https://www.instagram.com/m2retx/ Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    35 min

  5. May 14

    031: The LinkedIn Capital Raising Tip I Only Share With My Students

    If you're using LinkedIn to raise capital but your profile, content, and comments aren't working together, you may be making it harder for the right investors to find and trust you. In this solo episode, Amy breaks down three LinkedIn updates every capital raiser needs to understand right now. She explains why your profile matters more than ever, how strategic comments can drive serious visibility, and why LinkedIn newsletters may become one of the most valuable tools for nurturing future investors. This episode is for you if you've ever wondered: Why aren't more potential investors finding me on LinkedIn? Is my LinkedIn profile helping or hurting my capital raising efforts? Does my profile clearly show how I help investors? Am I commenting in the right places to reach my target avatar? Are my comments actually building trust, or are they getting ignored? Should I start a LinkedIn newsletter for my investor audience? How can I create more touchpoints without relying on cold outreach? Am I using LinkedIn in a way that actually supports my capital raising funnel? By the end of this episode, you'll walk away with: A clear understanding of why your LinkedIn profile is now tied more closely to post reach A new perspective on making your headline, About section, and experience align with your expertise Insight into why meaningful comments can create just as much visibility as posts A practical way to think about where your target investors are already spending time on LinkedIn Clarity on why AI-written comments and VA impersonation can hurt trust A new strategy for using LinkedIn newsletters to nurture people who already want to hear from you Confidence in using LinkedIn as both a lead generation and investor nurturing tool   Hit play to learn how to move beyond friends and family capital and start building a predictable system that consistently attracts investors   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    20 min

  6. May 7

    030: The 6 KPIs Every Capital Raiser Must Track to Raise Millions Consistently with Jeff Niemeier

    If you've been raising capital the traditional way and still feel like you're hitting a ceiling, this conversation will challenge how you think about scaling. Amy and Jeff break down what happens when you've built experience, relationships, and even momentum, but still can't consistently raise at the level you want. They unpack the shift from one-to-one networking to one-to-many systems, why leading with deals doesn't work, and how building trust at scale changes everything. This episode will help you rethink how you attract, nurture, and convert investors in today's environment. This episode is for you if you've ever wondered: Why am I still struggling to raise enough capital even with experience and a track record? Am I relying too much on networking and not enough on scalable systems? Why doesn't leading with a great deal actually convert investors? How do I stand out in a crowded capital raising space? What should my LinkedIn profile actually say to attract the right investors? Am I focusing too much on myself instead of what investors need? What systems and automation do I really need to scale my capital raising? Which metrics actually matter when tracking growth in my capital raising business?  By the end of this episode, you'll walk away with: A clearer understanding of why traditional networking alone won't scale your capital raising A new perspective on why trust and education must come before presenting deals Insight into how to position yourself on LinkedIn to attract the right investors A practical way to think about building a scalable, one-to-many capital raising system Clarity on the difference between building a list and building the right investor audience A better understanding of how to use content to nurture relationships over time Key metrics to track so you know if your strategy is actually working  Hit play to learn how to move beyond friends and family capital and start building a predictable system that consistently attracts investors Connect with Jeff Niemeier! Website: https://jbcapitalfund.com/ Podcast: https://www.studentofmoney.org/   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    36 min

  7. May 1

    029: Why 50% Email Open Rates Still Don't Get You Investors with Adriana Barrero

    If you're getting leads but not enough investor calls, the problem may not be your outreach. It may be what happens after someone raises their hand. Amy and Adriana unpack what it looks like to move from getting attention to building enough trust for investors to take the next step. They talk through lead conversion, the role of repeated touchpoints, how to handle a prospect who says no, and why the right investor fit matters just as much as the raise itself. This episode is for you if you've ever wondered: How do I turn LinkedIn leads into real investor conversations? Am I giving prospects enough touchpoints before asking for a call? What should I do when someone says no to an investment opportunity? How do I protect a relationship after a prospect turns down a deal? What red flags show that an investor may not be the right long-term fit? Should I use surveys to qualify investors before inviting them into a deal? How do I segment my investor list based on what people actually care about? What's the most cost-efficient way to source leads for capital raising? By the end of this episode, you'll walk away with: A clearer understanding of why lead conversion depends on trust, not just interest Insight into how multiple touchpoints help prospects move from curiosity to action A practical way to respond when someone says no without damaging the relationship Confidence in asking better follow-up questions instead of continuing to pitch A framework for identifying investor red flags before they become problems A better understanding of how investor surveys can support fit, compliance, and segmentation A smarter perspective on LinkedIn, paid ads, and choosing the lead source that fits your time and goals Hit play to learn how to move beyond friends and family capital and start building a predictable system that consistently attracts investors Connect with Adriana Barrero! Email: Adriana@elanequity.com LinkedIn: https://www.linkedin.com/in/adriana-barrero/   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    28 min

  8. Apr 23

    028: How I Prep Investors Before I Ever Pitch a Deal (It Works So Well)

    If you're struggling to raise capital consistently, it's not your deal; it's your process.   Most investors aren't saying no, they're just not ready yet. And the gap between discovering you and deciding to invest is where deals are won or lost.   This breaks down what's actually happening in that gap and how to remove friction, build trust, and guide investors toward a confident yes without relying on constant calls or early pitching. When done right, your process does the heavy lifting for you.   This episode is for you if you've ever wondered: Why people aren't investing even when your deal looks strong What should happen before someone ever gets on a call with you How to build trust with investors at scale Why your calls feel repetitive or aren't converting How to create a more efficient and effective capital raising process By the end of this episode, you'll walk away with: A clear picture of what an effective investor journey actually looks like A better understanding of how to move people from cold to confident More clarity on how to educate and nurture investors without pressure A way to approach calls that feels natural and not sales-driven Insight into how to structure your process so it can grow with you    If you want to raise more capital without chasing investors or relying on constant calls, this will help you build a process that creates trust and converts consistently. Hit play now.   Want To Increase Your Capital Raising Capacity? Are you ready to raise capacity beyond friends and family and feel confident in your ability to close deals? Our on-demand course is for you!   🔗 LinkedIn Capital Raising Secrets on Demand  www.capitalraisingsecrets.com  Connect with Amy on LinkedIn Stay updated on her latest strategies, deals, and insights for capital raisers. 🔗 https://www.linkedin.com/in/amysylvis/

    21 min
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5
out of 5
31 Ratings

About

The capital raising game has changed, and syndicators are struggling to attract investors beyond friends and family and raise enough money for their deals. As a result, syndicators and capital raisers are losing out on incredible real estate deals right now because they're not confident they can raise the money they need from investors to take down those deals. Or worse yet, they're having to throw in the towel on their real estate business and go back to their W-2 jobs. My name is Amy Sylvis and I'm the founder and CEO of Sylvis Capital, a real estate syndication company with 3,192 apartment units, 208,000 square feet of flex industrial space, and $436M worth of assets under management. I've successfully raised millions and millions of dollars for my syndication deals from complete strangers on LinkedIn. The Raising Capital For Real Estate Investing podcast will teach you the exact steps that I've taken to turn my once panicked scramble for capital into a capital raising business that allows me to predictably raise capital on command. This show is for you if you find yourself asking questions such as: How do I raise more capital for my real estate syndication deals? How do I raise capital beyond my friends and family? How do I raise more capital at scale instead of inefficient 1:1 conversations? What is the fastest way to raise capital? What is the cheapest way to raise capital? How to get funding for a real estate investment? How do I make sure I never fall short on a capital raise again? How to create a capital raising business that runs on auto pilot? How can I source capital on command for my syndication deals? How do I automate my capital raising for my deals? ….then this podcast is for you!

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