Called To Count: Its More Than Just Bookkeeping

Noemi MamáCounts

Called to Count: It’s More Than Just Bookkeeping. This is more than a show about numbers. Here, we talk about motherhood, faith, and the freedom that comes from running a business on your terms. Hosted by Noemi Aguilar of MamáCounts, this podcast shares real stories, practical strategies, and faith-filled encouragement to help you build businesses with purpose and freedom. Because you’re not just called to work — you’re Called to Count.

  1. 3d ago

    17. Motherhood, Faith, and Entrepreneurship: Building a Business on Her Own Terms | Joanne Hernandez-Tlili

    What if the dream you’ve been putting on hold isn’t a no, but simply a not yet? In this episode, I sit down with Joanne Hernandez-Tlili, a bookkeeper, tax specialist, mother of two, and future CPA, to talk about the unexpected twists and turns that shaped her journey through motherhood, marriage, faith, and entrepreneurship. Joanne got married at 17, spent a decade raising her children, and put her accounting career on hold. Between motherhood, caring for her father through cancer, and navigating her own identity, she never completely let go of her dream. When the opportunity came to return to accounting, Joanne built a bookkeeping and tax business from home while pursuing her goal of becoming a CPA. Along the way, she faced the fear of being judged, learned to set boundaries, and discovered that God’s timing doesn’t have to look like anyone else’s. If you’ve ever felt behind, questioned your path, or wondered whether it’s too late to pursue something you want, Joanne’s story is a reminder that your dreams don’t have an expiration date. You’ll walk away encouraged to embrace your own journey, trust the timing, and keep moving forward in faith. In this episode: Why Joanne believes your life doesn’t have to follow a predetermined blueprint.How becoming a stay-at-home mom left Joanne feeling like a part of her identity was missing.The TikTok connection and supportive community that helped her launch her business.Why social media and putting herself out there were scarier than bookkeeping and taxes.The fears she faced about how clients would perceive her culture, religion, and hijab.How embracing her faith and identity helped her attract clients who truly aligned with her values.The difficult client experience that taught her the importance of boundaries, self-respect, and giving herself grace.How she went from landing her first bookkeeping client to expanding into tax preparation and pursuing her CPA.Why you don’t need a credential or someone else’s approval to pursue the goals that matter to you.Joanne’s reminder to trust God’s timing, stay faithful to your current season, and keep swimming toward your dreams. Connect with Joanne: Website: https://linktr.ee/joanne_vbsolutions Instagram: https://www.instagram.com/joannevbsbooks/ Facebook: https://www.facebook.com/joannejht RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

  2. Oct 26

    16. From Stay-at-Home Mom to Bookkeeper: Brenda Leal’s Story | Contabilidad en Español

    Note: This episode is recorded almost entirely in Spanish, with a little Spanglish along the way. Brenda Leal shares how she went from mom of a newborn to a work-from-home bookkeeper, director of a bookkeeping program, and creator of a Spanish-language Xero course for Latina business owners and their wives. Brenda grew up in Guatemala, the daughter of pastors. She earned degrees in accounting and cosmetology there but never worked in either field. After years of heartbreak, she had given up on marriage. Then the man who had friend-requested her on Hi5, MySpace, and Facebook finally started a real conversation with her. Eleven years and two daughters later, she calls him “the man who made me dream again.” When her family moved to South Carolina and their income dropped, Brenda prayed for work she could do without leaving her baby. The same day she picked up a daycare job application, Glendy Escobar, founder of EscoTax, called and offered her a remote bookkeeping job. Glendy also enrolled her in Noemi’s bookkeeping course. In this episode (en este episodio): How Brenda learned bookkeeping online while breastfeeding her babyWhy a QuickBooks course worked for her even though she uses XeroHow she grew into director of EscoTax’s bookkeeping program and built her own client listWork-life balance for mom entrepreneurs: the schedule that helped her stop working while doing dishesWhy community and a mentor matter when you start a businessFaith in business, including the “God-incidences” that connected her with NoemiThe launch of Números al Día, a Spanish-language course that teaches business owners and their wives to do bookkeeping in Xero Brenda’s message to the woman who’s afraid to start: Fear won’t go away, so choose courage and hold God’s hand. “I can do all things through Christ who strengthens me.” Philippians 4:13 If this episode blessed you, follow the show, leave a rating or review, and share it with someone who needs it. Tag Noemi on Facebook, Instagram, or TikTok!

  3. Oct 19

    15. From Single Mom to Successful Entrepreneur: Building a Business with Purpose | AnnaMaria Marioni

    Choosing yourself could be the first step toward discovering what you’re truly called to do. In this episode, I sit down with AnnaMaria, a business owner, single mom of three, and special needs mom who took a leap of faith to build a business on her own terms. AnnaMaria’s journey started during a challenging season of motherhood, when she was navigating her son’s diagnosis, questioning her career path, and wondering if there was something more for her. What started with small side hustles during COVID eventually led her to bookkeeping, entrepreneurship, and ultimately becoming a Toro Taxes franchise owner. But her story is about so much more than building a business. It’s about learning to believe in yourself, challenging the expectations placed on women and mothers, trusting God through uncertainty, and realizing that choosing yourself doesn’t mean choosing yourself over your family. AnnaMaria shares the moments that pushed her to take the leap, the self-doubt that almost held her back, and how entrepreneurship has helped her create a life with more flexibility, purpose, and the ability to give back to the community that means so much to her. In this episode: The moment AnnaMaria realized a traditional career might not be the path for her.How a random TikTok led her to a community that changed the direction of her life.The biggest mindset shift she had to make to see success What it really looked like to start a business from a tiny desk while raising three kids.Landing her first bookkeeping client before she even felt ready.The self-doubt that comes with thinking, “What if I’m not good enough?”Why you don’t need to know everything before you take the first step.How AnnaMaria went from beginner bookkeeper to becoming a franchise owner with Toro Taxes.The unexpected way her business became connected to her bigger sense of purpose.Breaking generational patterns around motherhood, work, and success.AnnaMaria’s advice for the woman who feels exhausted, overwhelmed, or afraid to start. Connect with AnnaMaria: Instagram: https://www.instagram.com/annamg777/ LinkedIn: https://www.linkedin.com/in/solacebookkeeping RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

  4. Oct 12

    14. How to Start a Tax Preparation Business With No Experience | Cassandra Galan

    From mom guilt to business owner: Cassandra built a career in tax prep on her own terms. In this episode I sit down with Cassandra Galan, owner of Galan Consulting, a tax and bookkeeping professional who built her business from the ground up as a young mom looking for a different way to work and live. Cassandra shares how working long hours in insurance and missing precious time with her daughter became the catalyst for change. With no college degree and little experience in taxes, she took a chance, found a mentor, learned the industry, and started preparing tax returns from home. What began as a small side business making just a few thousand dollars during her first tax season eventually grew into a thriving virtual firm serving clients across different industries. In this episode: How motherhood and mom guilt inspired Cassandra to build a more flexible career.Starting a successful tax business without a college degree or years of experience.How niching down, networking, and referrals helped her business grow.Building a virtual tax and bookkeeping business without needing a traditional office.Overcoming imposter syndrome and learning to trust your expertise.Why consistency, continued learning, and refusing to give up can transform your business over time. Connect with Cassandra: Website: https://www.cassandragalan.com/ Instagram: https://www.instagram.com/galanconsulting/   RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook:⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping  Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

  5. Oct 9

    13. Breaking Generational Money Patterns & Building a Legacy | Maria Paloma

    What if you didn’t have to choose between your family, your dreams, and the life you want to build? In this episode I sit down with Maria Paloma, a licensed financial professional, educator, yoga instructor, and lifelong learner who is proof that there is no single path to success—and it’s never too late to pivot. After spending 18 years as a classroom teacher, Maria recently stepped into the financial literacy space with a passion for helping Black and brown communities gain access to the knowledge, resources, and confidence they need to make more informed financial decisions. Maria shares her personal journey of navigating motherhood, marriage, career changes, cultural expectations, and the moments when she had to give herself permission to try something new. From becoming a yoga instructor at 52 to helping families think differently about money, wealth, and legacy, her story is a powerful reminder that your next chapter can look completely different from your last. In this episode: Why there is no “one right path” in life and why it’s never too late to pivot. Maria’s journey from HR, to stay-at-home mom, to dual-language teacher, yoga instructor, and financial professional. Giving yourself permission to pursue your dreams while still honoring your family and relationships. Why financial literacy and access to financial education matter, especially in Black and brown communities. How the beliefs and messages we grow up with can shape the way we think about money. Moving from financial knowledge to actual action—and why small habits can create a bigger impact over time. Rethinking wealth, spending, saving, and the pressure to look wealthy. How intentional financial decisions can help create opportunities for your family and future generations. Building a legacy and giving your children and grandchildren a stronger financial foundation. Why women—and especially Latina women—can pursue business, motherhood, marriage, and personal growth without believing they have to choose just one. The importance of having conversations with your partner and family when pursuing new goals. Maria’s work providing financial literacy workshops, education, and support for individuals, families, entrepreneurs, and communities. Connect with Maria: Website: https://www.supadata.net/cards/MGHPaloma_Maria_Herrera_Paloma_33201.asp Instagram: https://www.instagram.com/mariaghpaloma/ RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

  6. Sep 28

    S2-Episode 14 Building the Business

    Noemi shares her journey of building her accounting business over 11 years, highlighting the importance of evolution, community, automation, and learning from mistakes to achieve success and freedom. key topics Business evolution over 11 years Importance of community and support systems Automation and systems in business Learning from mistakes and failures Balancing faith, motherhood, and entrepreneurship The journey of building a successful business Overcoming fear and trauma in business The role of mentorship and modeling success Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:@Mamacountsbookkeeping TikTok:⁠⁠⁠ ⁠@MamaCounts⁠⁠⁠⁠Bookkeeping Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

  7. 12/24/2025

    EPISODE 12 - INTERVIEW NADIA

    In this episode, Noemi Aguilar-Horta interviews Nadia Rodriguez, who shares her inspiring journey from a corporate job to full-time entrepreneurship in the tax industry. They discuss the importance of community support, the challenges of transitioning to entrepreneurship, and the significance of financial literacy. Nadia emphasizes the need for mentorship and collaboration among tax professionals, while also highlighting the personal growth that comes from pursuing one's passion. The conversation touches on the joys and struggles of entrepreneurship, including the need for delegation and self-care. Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

  8. 12/16/2025

    Episode 11 - Interview with Maria Arriola Mujer Audaz

    In this episode, Noemi Aguilar-Horta and her guest, Mujer Audaz, explore the multifaceted world of entrepreneurship, emotional intelligence, and the importance of understanding money as a tool for empowerment. They explore personal journeys of self-discovery, the cultural perspectives surrounding money, and the importance of communication and love languages in relationships. The conversation highlights the importance of clarity in financial goals and the transformative impact of mindset shifts in both personal and professional contexts. Keywords entrepreneurship, emotional intelligence, money mindset, cultural perspectives, personal growth, love languages, women empowerment, business coaching, self-discovery, communication skills Hey Mamás!  Thank you so much for stopping by my channel! I’m Noemi — and here, we talk all things bookkeeping, business confidence, and what it really looks like to build a business as a mom. I share a mix of bookkeeping tutorials, business tips, and my personal journey as a Latina mom running a thriving virtual bookkeeping firm — all to help you build your own successful, freedom-filled business from home. At MamáCounts, our mission is simple: to empower mamás to learn and master the skill set of bookkeeping, gain confidence, and start businesses that fit their life — not the other way around. Because here, every Mamá Counts!  RESOURCES: Join our free MamáCounts Bookkeeping Community on Facebook: ⁠⁠⁠⁠https://www.facebook.com/groups/mamacounts⁠⁠⁠⁠ Learn more at:⁠⁠⁠⁠ https://www.mamacounts.com/optin-b1 Let’s connect! Facebook:⁠⁠⁠⁠ Noemi Aguilar Horta⁠⁠⁠⁠ Instagram:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ TikTok:⁠⁠⁠ ⁠@NoemiMamaCounts⁠⁠⁠⁠ Youtube:⁠⁠⁠ ⁠@NoemiMamacounts⁠⁠

    Episode 11 - Interview with Maria Arriola Mujer Audaz

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Ratings & Reviews

5
out of 5
8 Ratings

About

Called to Count: It’s More Than Just Bookkeeping. This is more than a show about numbers. Here, we talk about motherhood, faith, and the freedom that comes from running a business on your terms. Hosted by Noemi Aguilar of MamáCounts, this podcast shares real stories, practical strategies, and faith-filled encouragement to help you build businesses with purpose and freedom. Because you’re not just called to work — you’re Called to Count.

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