In this candid, end-of-year episode of The Penny Linn Podcast, Krista LeRay sits down during the in-between week after Christmas to share a wide-ranging update on life, business, and what’s ahead for Penny Linn. From warehouse transitions and restock delays to exciting hires, collaborations, and the upcoming New York City store, Krista offers an honest behind-the-scenes look at what it takes to scale a fast-growing creative brand. She walks listeners through the move to a third-party logistics warehouse, explains why certain bestsellers are temporarily delayed (and reassures everyone they will be restocked), and shares how explosive growth has reshaped inventory planning, wholesale strategy, and day-to-day operations. Krista also announces plans for a Penny Linn mobile app, discusses team expansions across customer service, social media, and design, and confirms major milestones—including officially signing the New York City lease. The second half of the episode dives into an extensive Q&A, where Krista answers listener questions about long-term vision, work-life balance, branding, collaborations, needlepoint trends, finishing, pricing pressures, tariffs, and the evolving needlepoint industry. She reflects on lessons learned, mistakes she wouldn’t repeat, and the realities of running a highly visible business in the age of social media. Thoughtful, transparent, and full of practical insight, this episode is both a state-of-the-union for Penny Linn and an encouraging conversation for anyone navigating growth, creativity, and community in a small business.
