Penny Linn Podcast

Krista LeRay

From the desk of our CEO & Founder Krista LeRay we welcome you to the Penny Linn podcast. Tune in every Friday to hear about all things needlepoint, Penny Linn, running a small business and more.

  1. If Found, Please Return to: Kyra Cotter Designs | Penny Linn Podcast

    Mar 28

    If Found, Please Return to: Kyra Cotter Designs | Penny Linn Podcast

    In this episode of The Penny Linn Podcast, Krista kicks things off with a candid solo update — and a big milestone. She shares the surreal experience of Penny Linn being featured in Forbes, reflects on the emotional high of that moment, and opens up about the challenges that came with it. Krista also gives a deep dive into the current state of the needlepoint industry, breaking down the unprecedented surge in demand and the very real growing pains behind the scenes — from supply chain bottlenecks to months-long production timelines and the pressure of predicting inventory nearly a year in advance. Then, she’s joined by Kyra of Kyra Cotter Designs — one of Penny Linn’s original Collective Designers and a close friend — for a conversation about growing alongside the brand and building a business within a rapidly evolving industry. Together, they dive into: What it was like joining the Penny Linn Collective in the early daysHow the designer–retailer relationship works behind the scenesThe realities of long production timelines and forecasting demandGrowing a creative business while balancing real lifeHow the needlepoint community has evolved in recent yearsTurning a side passion into something much biggerThis episode is equal parts behind-the-scenes business breakdown and honest conversation about what it looks like to grow — both as a brand and as a creative — during a time when the entire industry is changing in real time.

    58 min
  2. NDLPT Cult: Harrison Wallace | Penny Linn Podcast

    Mar 13

    NDLPT Cult: Harrison Wallace | Penny Linn Podcast

    In this episode of The Penny Linn Podcast, Krista kicks things off with a solo life and business update. She shares a behind-the-scenes look at a recent Penny Linn photoshoot at the iconic Eloise Suite at The Plaza, where the team spent the day capturing content for the upcoming collaboration. Krista also celebrates hitting 100,000 followers on Instagram, reflects on how quickly the needlepoint world is growing, and gives listeners a peek at what it’s really like preparing for major launches and collaborations behind the scenes. Then, Krista is joined by Harrison Wallace — content creator, recipe developer, and enthusiastic newcomer to the needlepoint world. Harrison shares how he first fell in love with cooking and hosting (thanks to years of watching Food Network growing up), and how he eventually transitioned from balancing a traditional job with creating online content to pursuing it full time. The two dive into: How Harrison got pulled into the “needlepoint cult” by friends and quickly became obsessedLearning needlepoint through YouTube and local needlepoint shopsWhy the in-person community around stitching is such a huge part of the hobbyThe explosion of needlepoint’s popularity in recent yearsWhy creative hobbies are pulling people away from their phonesHarrison’s growing needlepoint stash (and dream of a fully ornamented tree)They also chat about social media, creating long-form content on YouTube, cooking and hosting culture, and how online communities are helping revive traditional hobbies for a new generation. This episode is a fun conversation about creativity, internet culture, and how a simple hobby can unexpectedly turn into a full-blown obsession.

    1h 19m
4.9
out of 5
38 Ratings

About

From the desk of our CEO & Founder Krista LeRay we welcome you to the Penny Linn podcast. Tune in every Friday to hear about all things needlepoint, Penny Linn, running a small business and more.

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