Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist

Sherri Brodie | Hairstylist, Business Coach
  • 5.0 (31)
  • Entrepreneurship

Are you a hairstylist who's doing everything right... but your chair still isn't full? Struggling to get clients, keep them coming back, or make consistent money behind the chair? Maybe you feel awkward talking to clients, unsure what to say… or wondering why it seems so much easier for everyone else. “If that’s you, you’re not alone and I want to help you understand what’s really going on. I'm Sherri, a hairstylist, educator, and business coach with over 40 years of experience. After rebuilding my salon business and clientele from scratch multiple times, I know what it takes to grow a loyal clientele and create lasting success behind the chair. In each episode, I share practical strategies for haircutting confidence, client consultations, client retention, marketing, communication, and building a profitable salon career. New episodes weekly.

  1. 2d ago

    45| You're Not Losing Your Business, You're Losing the Building — Salon Suite vs. Chair Rental, Honestly

    Have you ever wondered if you should stay in commission, rent a chair, move into a salon suite, or even own a salon? If so, you're not alone. In this episode of Cutting Through It, we're talking about one of the most emotional decisions hairstylists face. Too often, we compare our journey to someone else's and begin to believe that moving to a different salon environment somehow means we're moving backwards. The truth is, your success isn't determined by where you work — it's determined by the decisions you make and the value you bring behind the chair. In this episode, I share how to evaluate the different salon environments through the lens of a business owner instead of through comparison, fear, or pride. Whether you're just starting out or you're considering a big change, this episode will help you think through your next step with confidence and clarity. In this episode, you'll learn: ✨ Why there is no "perfect" salon environment — only the right one for the season you're in ✨ The pros and challenges of commission salons, chair rental, salon suites, and salon ownership ✨ Why comparing your career to someone else's can lead you to make the wrong business decisions ✨ How to separate your identity from the building you work in and focus on what truly builds a successful career ✨ The questions every hairstylist should ask before making a move ✨ Why pivoting isn't failing — it's often the smartest business decision you can make If you've been second-guessing your next move or wondering whether you're on the right path, I hope this episode reminds you that your chair becomes successful because of the person standing behind it — not because of the address where it's located. 🎉 Own Your Chair Like a Pro is officially open, and I'm personally inviting the first 10 hairstylists to build this with me. You'll get $100 off with code FIRST10. I'd love for one of these spots to be yours: https://www.onpointhairbysherri.com/own-your-chair-like-a-pro FREE RESOURCES Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business. https://www.onpointhairbysherri.com/free-training Visit My Website Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair. https://www.onpointhairbysherri.com Join My Free Facebook Community Connect with other hairstylists who are building their businesses with confidence, clarity, and support. https://www.facebook.com/groups/2749808815367908/ Follow Me YouTube, Instagram, and Facebook: @onpointhairbysherri Enjoying the Podcast? If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you. Email Me I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email. sherri@onpointhairbysherri.com

  2. Jul 27

    44| The Consultation Mistake That Is Costing You Rebookings Fix It This Week

    Why are clients leaving your chair unhappy even when they seem happy with the service"? What if the real problem isn't your skill, it's what happens during the consultation? Are you giving clients what they ask for, or what you're comfortable doing?  I had 2 brand new clients come in this week with the exact same story: multiple stylists, same request, same disappointing result. What clients are really asking for: honesty about what will and won't work, then guidance toward something that will. The 4 takeaways:  (1) the consultation IS the work, not small talk before it.  (2) learn to decipher what a client means, not just what they say. (3) Be willing to tell clients the truth, even when it's not what they asked for.  (4) Expand your skill range past your go-to styles FREE RESOURCES Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business. https://www.onpointhairbysherri.com/free-training Visit My Website Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair. https://www.onpointhairbysherri.com Join My Free Facebook Community Connect with other hairstylists who are building their businesses with confidence, clarity, and support. https://www.facebook.com/groups/2749808815367908/ Follow Me YouTube, Instagram, and Facebook: @onpointhairbysherri Enjoying the Podcast? If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you. Email Me I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email. sherri@onpointhairbysherri.com

  3. Jul 20

    43| Financial Freedom Behind the Chair Isn't a Fantasy: My Real Numbers After 40 Years

    Do you ever wonder what your numbers would actually look like if you stopped guessing and started really knowing your business? Have you ever quietly wished you could scale back your schedule… without your income falling apart? Do you keep your personal and business money so tangled together that you couldn't tell someone your real numbers if you tried? In this episode of Cutting Through It, I'm getting personal about my own numbers after 40 years behind the chair, including the schedule I run today and what it actually took to get here. Because the truth is…for a long time, I had no real idea what I was actually making. In this episode, I'm walking you through the story behind my numbers, the early years of breaking even, the burnout that followed, and the shift that changed everything about how I run my business today.  In This Episode, You'll Learn: Why “two days a week” almost sounds like a fantasy — and what it actually took to get there The real reason I had no idea what I was making for years What finally forced me to get honest about my numbers The one money habit I wish I'd started years earlier Why breaking my numbers apart changed how I saw my entire business What gave me permission to finally scale back my schedule If you're ready to stop guessing about your business and start building a schedule and income that actually works for your life, I'd love for you to join me inside my free workshop:   FREE RESOURCES Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business. https://www.onpointhairbysherri.com/free-training Visit My Website Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair. https://www.onpointhairbysherri.com Join My Free Facebook Community Connect with other hairstylists who are building their businesses with confidence, clarity, and support. https://www.facebook.com/groups/2749808815367908/ Follow Me YouTube, Instagram, and Facebook: @onpointhairbysherri Enjoying the Podcast? If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you. Email Me I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email. sherri@onpointhairbysherri.com

  4. Jul 13

    42| The Client Retention Secret No One Talks About

    If a client has ever told you, "I love the way you style my hair, I just could never do this at home"… That's not a compliment. It's a red flag. And it might be quietly costing you your best clients. This episode is for you if you've ever had a client who loved their cut in the chair, went quiet for a few weeks, and then just... stopped booking. You never got a complaint. You never got a reason. They just disappeared. 👉 It's not because they didn't love your work. 👉 It's not because they found someone cheaper. 👉 It's because of something that happens the second they walk out your door — and most stylists never think to fix it.    What You'll Learn in This Episode 1️⃣ The "Compliment" That's Actually a Retention Red Flag I break down why "I love it, I just can't do it myself" is one of the clearest warning signs in the industry, and why the real test of a great haircut isn't how it looks walking out of your salon. 2️⃣ How to Become a "Beauty Detective" With Every Client I walk you through the method I use to find out exactly what's really happening with a client's hair at home, from their tools to their products to their day-to-day life, so you know precisely what to teach them and how. 3️⃣ The Simple Follow-Up Habit Most Stylists Skip I share the one thing I do after the appointment that's quietly been one of the biggest reasons I've built a long-term, loyal clientele, and why it works even better than you'd expect.  A Mindset Shift to Take with You Client retention isn't just about the cut. It's about what happens after your client leaves your chair, and whether they can succeed with their hair on their own. I also talk about my free workshop, where I share the three things that made the single biggest difference when I rebuilt my business in six months, going from an empty chair to a fully booked chair. If you want that breakdown, grab your spot below. Xo, Sherri ✂️   FREE RESOURCES Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business. https://www.onpointhairbysherri.com/free-training Visit My Website Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair. https://www.onpointhairbysherri.com Join My Free Facebook Community Connect with other hairstylists who are building their businesses with confidence, clarity, and support. https://www.facebook.com/groups/2749808815367908/ Follow Me YouTube, Instagram, and Facebook: @onpointhairbysherri Enjoying the Podcast? If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you. Email Me I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email. sherri@onpointhairbysherri.com

  5. Jul 6

    41| Before You Say Yes to That Client: 3 Consultation Red Flags Every Hairstylist Should Know

    If you enjoyed this episode, here are a few more conversations I think you'll love: 🎧 #3- The Power of a Consultation-How to Turn First Time Clients into Lifelong Clients 🎧 #16- Client Consultation: The Step-by-Step Plan to help Keep Clients Coming back 🎧 #27-Hair Consultation Tips: How to Guide Your Client to the Right Style Even When They Want Something else   FREE RESOURCES Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business. https://www.onpointhairbysherri.com/free-training Visit My Website Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair. https://www.onpointhairbysherri.com Join My Free Facebook Community Connect with other hairstylists who are building their businesses with confidence, clarity, and support. https://www.facebook.com/groups/2749808815367908/ Follow Me YouTube, Instagram, and Facebook: @onpointhairbysherri Enjoying the Podcast? If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you. Email Me I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email. sherri@onpointhairbysherri.com

  6. Jun 29

    40| The Three Lies Hair Stylists Tell Themselves and How to Stop believing Them

    Have you ever caught yourself thinking... "I'm not good enough." "Everyone else is doing better than me." "Maybe I made the wrong decision." If so, you're not alone. As hairstylists, the hardest conversations we often have aren't with our clients. They're the conversations we have with ourselves. In this episode, I'm sharing three of the biggest lies I see hairstylists tell themselves and, more importantly, how to replace them with thoughts that build confidence instead of tearing it down. We'll talk about why learning your craft feels uncomfortable, how comparison steals your confidence, and what to do when you start questioning whether you're really cut out for this career. If you've been feeling discouraged, overwhelmed, or stuck, this episode is here to remind you that your current circumstances don't define your future. In this episode, you'll learn: • Why feeling uncomfortable doesn't mean you're failing • How to stop comparing yourself to other hairstylists • Why your mindset matters just as much as your technical skills • Practical ways to change your self talk and build confidence • How to stop questioning yourself and start creating a plan for success   If you enjoyed this episode, here are a few more conversations I think you'll love: #21-Why Hairstylist Think about Quitting and What Most Don't See Yet #18- Emotionally Drained behind the Chair? How Hair Stylists Prevent Burnout and protect Their Energy #8- Hairstylist Encouragement Remember Why You Started behind the Chair   If this episode encouraged you, I'd be so grateful if you'd subscribe, leave a review, and share it with another hairstylist who needs to hear this today. FREE RESOURCES Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business. https://www.onpointhairbysherri.com/free-training Visit My Website Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair. https://www.onpointhairbysherri.com Join My Free Facebook Community Connect with other hairstylists who are building their businesses with confidence, clarity, and support. https://www.facebook.com/groups/2749808815367908/ Follow Me YouTube, Instagram, and Facebook: @onpointhairbysherri Enjoying the Podcast? If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you. Email Me I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email. sherri@onpointhairbysherri.com

  7. Jun 23

    39| 3 Habits That Could Change Your Business in the Next 30 Days

    What if growing your clientele faster isn't about finding a new marketing strategy, posting more on social media, or working longer hours? What if it's about a few simple habits that most hairstylists overlook? In this episode, I'm sharing three habits that helped me take ownership of my business, make better decisions behind the chair, and create more opportunities for growth throughout my career. These aren't flashy strategies. They're simple actions that can help you build momentum, increase confidence, and start treating your chair like the business it truly is. In this episode, you'll learn:  Why knowing your numbers can completely change the way you make decisions in your business  How to stop seeing gaps in your schedule as a problem and start seeing them as opportunities  Why the way you show up each day impacts your confidence, consultations, client experience, and income  How small habits practiced consistently can lead to big results over time If you've been frustrated because your books aren't growing as fast as you'd like, this episode will help you shift from reacting to your business to leading it.   FREE RESOURCES Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business. https://www.onpointhairbysherri.com/free-training Visit My Website Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair. https://www.onpointhairbysherri.com Join My Free Facebook Community Connect with other hairstylists who are building their businesses with confidence, clarity, and support. https://www.facebook.com/groups/2749808815367908/ Follow Me YouTube, Instagram, and Facebook: @onpointhairbysherri Enjoying the Podcast? If you've been listening for a while and haven't hit subscribe yet, now's a great time — so you never miss an episode. And if you know another hairstylist who needs to hear this one, send it their way; it might be exactly what they need this week. I'd also love it if you left a review — I read every single one, and it helps this podcast reach more hairstylists just like you. Email Me I'd love to hear from you! If this episode encouraged you or you have a question you'd like me to cover on a future episode, send me an email. sherri@onpointhairbysherri.com

  8. Jun 18

    38| Struggling to Build a Clientele? Do This First

    If you're struggling to build a clientele, before you worry about social media, marketing, or getting more clients in your chair, there's one question I think you need to ask yourself first. Where are you right now? Not where you want to be. Not where the stylist on Instagram is. Not where your mentor is. But where YOU are in your hairstylist journey One of the biggest mistakes I see hairstylists make is trying to build a business based on where they wish they were instead of where they actually are. When we skip this step, it often leads to frustration, overwhelm, burnout, and chasing strategies that aren't right for the stage we're currently in. In this episode, we're taking a step back and having an honest conversation about where you are in your career and what you should be focusing on next. We'll talk about:  The brand-new stylist who needs experience, confidence, and guidance.  The stylist who has been behind the chair for a while but feels stuck and isn't seeing the growth they hoped for. The stylist who is rebuilding after a move, life change, or starting over in a new salon. Because each of these stylists needs something different. The advice that helps one stylist grow can keep another stylist stuck. By the end of this episode, you'll have a better understanding of where you are in your journey, what you should be focusing on right now, and how to move forward with more clarity and confidence. In This Episode You'll Learn: Why more marketing isn't always the answer The question every hairstylist should ask before trying to get more clients How to identify where you are in your hairstylist journey What brand new stylists should focus on first Why some stylists feel stuck even after years behind the chair How to approach rebuilding your clientele with intention Why different stages require different strategies   If you are wanting to get clear on what you need to be doing to start building a fully booked chair, I have created something for you. 👇 I'd love to invite you to download my free Tutorial+Checklist. 5 Easy Ways to Attract Clients and Fill Your Chair This free training walks you through 5 easy, practical strategies to attract new clients and finally fill your chair — the same ones that helped me rebuild my clientele from scratch, more than once. No fluff just steps you can start using today.👇🏻 https://www.onpointhairbysherri.com/freecourse Here are some other episodes that will be super helpful for you as well: 🎧 Episode 1: How I Rebuilt My Clientele 🎧 Episode 33: Lessons Learned from Rebuilding My Business

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Are you a hairstylist who's doing everything right... but your chair still isn't full? Struggling to get clients, keep them coming back, or make consistent money behind the chair? Maybe you feel awkward talking to clients, unsure what to say… or wondering why it seems so much easier for everyone else. “If that’s you, you’re not alone and I want to help you understand what’s really going on. I'm Sherri, a hairstylist, educator, and business coach with over 40 years of experience. After rebuilding my salon business and clientele from scratch multiple times, I know what it takes to grow a loyal clientele and create lasting success behind the chair. In each episode, I share practical strategies for haircutting confidence, client consultations, client retention, marketing, communication, and building a profitable salon career. New episodes weekly.

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