Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist

Sherri Brodie | Hairstylist, Business Coach
  • 5.0 (31)
  • Entrepreneurship

Are you a hairstylist who's doing everything right... but your chair still isn't full? Struggling to get clients, keep them coming back, or make consistent money behind the chair? Maybe you feel awkward talking to clients, unsure what to say… or wondering why it seems so much easier for everyone else. “If that’s you, you’re not alone and I want to help you understand what’s really going on. I'm Sherri, a hairstylist, educator, and business coach with over 40 years of experience. After rebuilding my salon business and clientele from scratch multiple times, I know what it takes to grow a loyal clientele and create lasting success behind the chair. In each episode, I share practical strategies for haircutting confidence, client consultations, client retention, marketing, communication, and building a profitable salon career. New episodes weekly.

  1. 2d ago

    40| 3 Habits That Could Change Your Business in the Next 30 Days

    Episode 40: 3 Habits That Could Change Your Business in the Next 30 Days What if growing your clientele faster isn't about finding a new marketing strategy, posting more on social media, or working longer hours? What if it's about a few simple habits that most hairstylists overlook? In this episode, I'm sharing three habits that helped me take ownership of my business, make better decisions behind the chair, and create more opportunities for growth throughout my career. These aren't flashy strategies. They're simple actions that can help you build momentum, increase confidence, and start treating your chair like the business it truly is. In this episode, you'll learn:  Why knowing your numbers can completely change the way you make decisions in your business  How to stop seeing gaps in your schedule as a problem and start seeing them as opportunities  Why the way you show up each day impacts your confidence, consultations, client experience, and income  How small habits practiced consistently can lead to big results over time If you've been frustrated because your books aren't growing as fast as you'd like, this episode will help you shift from reacting to your business to leading it.   👉If you're ready to stop guessing and get clear on what to focus on next, I've made the replay of my Fully Booked Chair Workshop available for you. Inside the workshop, you'll learn: • What's really keeping many hairstylists stuck • How to identify what stage of business growth you're in • What to focus on next to build a more consistent clientele • How to create a roadmap toward a fully booked chair Plus, you'll receive the Fully Booked Chair Self-Assessment and 30 Day Chair Building Action Plan. Watch the workshop here :Empty to Fully Booked Workshop   Connect With Me If you enjoyed this episode, I'd love for you to subscribe, leave a review, and share it with another hairstylist who could use a little encouragement today. Instagram: @onpointhairbysherri Website: www.onpointhairbysherri.com

    23 min

  2. Jun 18

    38| Struggling to Build a Clientele? Do This First

    If you're struggling to build a clientele, before you worry about social media, marketing, or getting more clients in your chair, there's one question I think you need to ask yourself first. Where are you right now? Not where you want to be. Not where the stylist on Instagram is. Not where your mentor is. But where YOU are in your hairstylist journey One of the biggest mistakes I see hairstylists make is trying to build a business based on where they wish they were instead of where they actually are. When we skip this step, it often leads to frustration, overwhelm, burnout, and chasing strategies that aren't right for the stage we're currently in. In this episode, we're taking a step back and having an honest conversation about where you are in your career and what you should be focusing on next. We'll talk about:  The brand-new stylist who needs experience, confidence, and guidance.  The stylist who has been behind the chair for a while but feels stuck and isn't seeing the growth they hoped for. The stylist who is rebuilding after a move, life change, or starting over in a new salon. Because each of these stylists needs something different. The advice that helps one stylist grow can keep another stylist stuck. By the end of this episode, you'll have a better understanding of where you are in your journey, what you should be focusing on right now, and how to move forward with more clarity and confidence. In This Episode You'll Learn: Why more marketing isn't always the answer The question every hairstylist should ask before trying to get more clients How to identify where you are in your hairstylist journey What brand new stylists should focus on first Why some stylists feel stuck even after years behind the chair How to approach rebuilding your clientele with intention Why different stages require different strategies If you are wanting to get clear on what you need to be doing to start building a fully booked chair, I have created something for you. 👇 Join Me for My Free Fully Booked Chair Workshop If you've been feeling overwhelmed, frustrated by inconsistent bookings, or unsure what you should be focusing on next, I'd love to invite you to my free Fully Booked Chair Workshop. Together, we'll help you identify where you are in your hairstylist journey, what's keeping you from moving forward, and what to focus on next so you can build a more consistent clientele and a career you love. Reserve your seat here: The Fully Booked Chair Workshop Here are some other episodes that will be super helpful for you as well: 🎧 Episode 1: How I Rebuilt My Clientele 🎧 Episode 33: Lessons Learned from Rebuilding My Business

    24 min

  3. Jun 15

    37| The 3 Things I'd Focus on First If I Had to Rebuild My Chair

    When hairstylists first get licensed, it's easy to believe that success comes from working harder, posting more, or trying to do what the successful stylists around us are doing. The problem? Most of us are trying to build a business without understanding where we are on the journey. In this episode, I'm sharing what I would do differently if I had to rebuild my clientele from scratch today. I also share a personal story from early in my career when I landed a job at a high-end salon that I thought was my dream opportunity. Instead, I quickly realized I wasn't prepared for the environment, the expectations, or some of the services I was being asked to perform. It was a humbling experience. But it taught me one of the most valuable lessons of my career: Every successful hairstylist goes through stages of growth, and trying to skip those stages often leads to frustration, burnout, and self-doubt. In this episode, you'll learn: The dangers of comparing yourself to stylists who are further along in their journey Why so many hairstylists struggle in the first few years behind the chair The story of the highlight client that taught me a lesson I'll never forget The three things I would focus on first if I had to rebuild my clientele today Why clarity is more important than hustle when it comes to building a loyal clientele Most importantly, I want you to walk away understanding that where you are today is not where you'll always be. The key is knowing what stage you're in and focusing on the next right step. FREE WORKSHOP: THE FULLY BOOKED CHAIR If you're ready to build more consistent clients, predictable income, and more freedom behind the chair, I'd love to invite you to my free Fully Booked Chair Workshop. In this training, I'll walk you through the 5 stages every hairstylist goes through on the journey to a fully booked chair so you can identify where you are, what's keeping you stuck, and what to focus on next. Reserve your spot here: The Fully Booked Chair Workshop OTHER EPISODES YOU MAY ENJOY 🎙 Episode 33: My Story and How I Rebuilt My Business 🎙 Episode 1: How I Rebuilt My Clientele After Relocating If this episode encouraged you, please subscribe, leave a review, and share it with another hairstylist who needs to hear it. Visit My Website Explore free resources, tutorials, and education for hairstylists.  https://www.onpointhairbysherri.com  Have a question? Email me directly: sherri@onpointhairbysherri.com Join My Free Community for Hairstylists A supportive space for real conversations, encouragement, and guidance behind the chair. Hairstylist Tips: Cut & Clients On Point Pro Tips (Weekly Inspiration + Strategy) A quick dose of real-life guidance, business tips, and behind-the-chair wisdom to help you grow your confidence and clientele.  https://www.onpointhairbysherri.com/pro-tips

    22 min

  4. Jun 11

    36| Why Some Clients Know You're Their Hair Stylist Before They Ever Meet You

    Why Some Clients Know You're Their Stylist Before They Ever Meet You Episode Description: Have you ever had a client tell you, "I knew you were my stylist before I ever met you?" That's exactly what happened to me this week. A client shared that she had watched my videos before ever booking an appointment and knew I was the right fit for her. It reminded me of an important lesson that every hairstylist needs to hear. Building a loyal clientele isn't about trying to attract everyone. It's about attracting the right people. In this episode, I'm sharing the story behind that conversation, what I learned when I rebuilt my business after moving to a new state, and why clarity matters more than chasing social media trends. You'll discover: • Why the right clients often decide to book before they ever sit in your chair • The mistake many hairstylists make when trying to grow their clientele • Why knowing who you want to work with changes everything • How teaching and serving builds trust faster than selling • The connection between clarity, confidence, and consistent clients If you've ever felt like you're working hard but still struggling to attract the clients you truly enjoy working with, this episode is for you. FREE LIVE WORKSHOP: The Fully Booked Chair Workshop Join me live as I walk you through the 5 stages every hairstylist goes through on the journey to consistent clients, predictable income, and real freedom behind the chair. In this workshop you'll discover: • Why most hairstylists stay stuck • Which stage you're currently in • What needs to happen next to build a chair you can count on Save your spot here: The Fully Booked Workshop Connect with Sherri: Website: On Point Hair by Sherri Facebook Community: Hairstylist Tips: Cuts & Getting Clients If this episode helped you, I'd love it if you'd leave a review and share it with another hairstylist who needs to hear it.

    16 min

  5. Jun 8

    35| Why You're Not Fully Booked Yet (and It's Probably Not What You Think)

    If you've ever looked around and wondered why some hairstylists seem to have clients waiting to get into their chair while you're still trying to fill your books, this episode is for you. After more than 40 years behind the chair and rebuilding my business multiple times, I've learned that being fully booked isn't always about being the most talented stylist in the room. In this episode, I'm sharing three things that fully booked hairstylists understand that often get overlooked. We'll talk about why building a loyal clientele takes longer than most people expect, why your client experience matters just as much as your technical skills, and why learning to think like the CEO of your chair can change everything. If you're feeling frustrated because your books aren't growing as quickly as you'd hoped, I think this episode will give you a different way to look at it.    Join Me for the Fully Booked Workshop If you'd like help creating more loyal clients, stronger retention, more referrals, and a more predictable income behind the chair, I'd love to invite you to my FREE Fully Booked Workshop on June 22nd. I'll be walking you through the five stages every hairstylist goes through on the journey to creating consistent clients, predictable income, and more freedom behind the chair. You can learn more and register at: www.onpointhairbysherri.com   If today's episode resonates with you, I think you'll also enjoy these episodes: • Episode 1: From Empty Chair to Fully Booked – 3 Mindset Shifts to Building a Loyal Clientele • Episode 6: 3 Traits of Confident Hairstylists with a Fully Booked Chair • Episode 16: Client Consultation – A Step-by-Step Plan to Help You Keep Clients Coming Back These episodes go deeper into some of the things we talked about today, and I think they'll really help you if your goal is to build a stronger clientele and create a more successful career behind the chair. Thanks for listening, my friend.     P.S, If you'd like a little extra encouragement, business tips, and inspiration delivered straight to your inbox, be sure to sign up for my weekly On Point Pro Tips newsletter. It's where I share the lessons I'm learning, practical strategies for building your clientele, and updates on upcoming workshops, podcast episodes, and resources. And if you'd like to connect with me and other hairstylists on a more personal level, I'd love to have you join my free Facebook community. You can find both at: www.onpointhairbysherri.com

    19 min

  6. Jun 1

    34| The Simple Shift That Turns First Time Clients into Loyal Clients

    What if the secret to building loyal clients isn't having better haircutting skills... but building a stronger connection? In this episode of Cutting Through It, I'm sharing a recent story about a client who was incredibly quiet and difficult to connect with at first. By the end of her appointment, not only did she rebook her next three visits, but she also booked additional services. So what changed? It wasn't the haircut. It was the connection. In this episode, I'll share three simple communication tips that can help your clients feel seen, heard, and valued. Because that's often what turns a first-time guest into a loyal client. We'll also talk about why communication can feel challenging for many hairstylists, especially if you're naturally introverted, and how a few small shifts can completely change the experience your clients have in your chair.   Need help starting conversations with clients? I've created a free guide called 25 Conversation Starters for Hairstylists to help you feel more confident connecting with clients and building stronger relationships behind the chair. Download it for free at: www.onpointhairbysherri.com I'm also getting ready to open the doors to my upcoming Fully Booked Chair Workshop. If you'd like to be the first to know when registration opens, head over to my website and join the email list. 👉 www.onpointhairbysherri.com

    23 min

  7. May 25

    33| How I Rebuilt My Business Behind the Chair Multiple Times

    Have you ever wondered if you could rebuild your clientele if life forced you to start over? In this episode of Cutting Through It, I’m sharing the personal story of rebuilding my business behind the chair multiple times throughout my career — including relocating, starting over in a new city, and rebuilding my clientele from scratch after major life changes. But what surprised me most… I wasn’t actually afraid of rebuilding my business. Because by that point in my career, I understood something most hairstylists were never taught:  how to build a business behind the chair instead of constantly chasing clients.    In This Episode, You’ll Learn: How I rebuilt my clientele after starting over • The mindset shift that helped me stop being afraid of rebuilding • The systems I immediately put into place to grow my business quickly • How consultations, retention, referrals, and consistency helped me create loyal clients • Why building relationships behind the chair matters more than constantly chasing new clients   Workshop Invitation I’m opening the doors soon to my workshop: Behind the Chair Business Workshop Inside this FREE workshop, I’ll be teaching the systems that helped me rebuild my business multiple times and create a more stable, sustainable career behind the chair. If you’re tired of constantly chasing clients and ready to create more consistency behind the chair… Head over to my website: https://www.onpointhairbysherri.com and join my email list to be the first notified when the doors open.

    16 min

  8. May 18

    32| Why You’re Always Chasing Clients Behind the Chair

    Do you constantly feel stressed about your schedule behind the chair? Are you always trying to figure out where your next client is coming from… worrying about gaps in your books… posting nonstop on social media… and still feeling anxious about inconsistent income? In this episode of Cutting Through It, I’m talking about one of the biggest mindset shifts hairstylists need to make if they want to stop constantly chasing clients and start building a more stable, sustainable business behind the chair. Because the truth is…  most hairstylists don’t actually have a client problem. They have a systems problem. In this episode, I’m walking you through the difference between constantly reacting to your business versus building systems that create loyal clients, stronger retention, more referrals, and predictable income behind the chair.    In This Episode, You’ll Learn: Why so many hairstylists feel anxious about their schedule • The difference between chasing clients and building a business • How strong client retention creates more consistent income • Why the client journey matters more than most stylists realize • The systems that help clients rebook, refer, and return consistently • How to stop operating in panic mode behind the chair • Why successful hairstylists think differently about business   Workshop Invitation I’m opening the doors soon to my workshop: Behind the Chair Business Workshop Inside this FREE workshop, I’ll be teaching the systems that helped me rebuild my business multiple times and create a more stable, sustainable career behind the chair. If you’re tired of constantly chasing clients and ready to create more consistency, confidence, and predictable income behind the chair…  Head over to: https://www.onpointhairbysherri.com and join my email list to be the first notified when the doors open.

    18 min
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Are you a hairstylist who's doing everything right... but your chair still isn't full? Struggling to get clients, keep them coming back, or make consistent money behind the chair? Maybe you feel awkward talking to clients, unsure what to say… or wondering why it seems so much easier for everyone else. “If that’s you, you’re not alone and I want to help you understand what’s really going on. I'm Sherri, a hairstylist, educator, and business coach with over 40 years of experience. After rebuilding my salon business and clientele from scratch multiple times, I know what it takes to grow a loyal clientele and create lasting success behind the chair. In each episode, I share practical strategies for haircutting confidence, client consultations, client retention, marketing, communication, and building a profitable salon career. New episodes weekly.

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