IF YOU CAN

Cold Fries
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World-record-breaking adventurer, Louis Alexander, sits down with inspirational people who have taken big leaps in entertainment, sport, business and beyond to talk honestly about what led to their success - the doubts, difficulties and decisions that shaped their path. The mission? Make sure you leave with practical lessons you can actually use as you figure out your own next steps.

  1. 3d ago

    The Man Behind Britain's Olympic Champions | Hugo Jafari

    What does it really take to reach the top of your game? Hugo Jafari is the founder and CEO of Ignite Sports Management, representing some of Britain's biggest sporting names, including Olympic champions Tom Dean and Helen Glover. In this episode of If You Can, Hugo joins Louis Alexander to reveal what he's learned from working alongside some of the world's most successful athletes, and how those lessons have shaped his own journey as an entrepreneur. From starting his business at just 25 to navigating setbacks, building confidence and learning how to perform under pressure, Hugo shares the realities of success that we rarely see from the outside. We explore why failure can be more valuable than winning, the importance of knowing yourself, what makes a great agent, and how athletes can build careers and businesses beyond sport. Plus, Hugo offers practical advice on securing sponsorships, pitching brands and turning personal stories into commercial opportunities. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

  2. Oct 25

    I Ran a Marathon in EVERY Country in the World | Nick Butter

    Nick Butter became the first person in history to run a marathon in every country in the world. 196 countries, 196 marathons, and a journey that would change his perspective on life forever. With over 1,000 marathons and 11 world records to his name, Nick has pushed his body and mind to extraordinary limits. But behind the records are stories of incredible kindness, serious illness, injuries, personal sacrifice and the courage to walk away from a conventional career. From running a marathon with a kidney infection to continuing a 200-marathon challenge on crutches, Nick shares the experiences that shaped his understanding of resilience, perspective and human potential. They also discuss the risks of leaving a secure career, the generosity of strangers around the world, building a business around your passion, and why adventure doesn't have to mean travelling to the other side of the planet. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

  3. Oct 18

    The Explorer Who Risked Everything | George Bullard

    What happens when you spend 66 days kayaking across the North Atlantic, knowing that one mistake could cost you your life? George Bullard is a world record-breaking explorer who's travelled thousands of miles through some of the most remote and dangerous environments on Earth. In this episode of If You Can, George joins Louis Alexander to share the extraordinary realities of his expeditions, from kayaking across the North Atlantic without a support vessel to confronting the fragility of life in the polar wilderness. But this conversation goes far beyond adventure. George opens up about the devastating loss of a young expedition member in a polar bear attack, the importance of curiosity, the dangers of comparing ourselves to others, and why achieving something extraordinary doesn't always bring the recognition we imagine. We explore what it means to surrender control, how adversity changes our perspective, and why George believes the greatest adventures can teach us how to live better every day. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

  4. Oct 11

    What Extraordinary People Taught Me About Life | Louis Alexander

    Louis Alexander has spent years pushing himself to achieve extraordinary things. But what happens when someone who's used to chasing world records starts learning from other people's experiences? In this special episode of If You Can, we're turning the tables. Louis hands the microphone to his producer, Laurence, to reflect on the lessons he's learnt from interviewing entrepreneurs, explorers, scientists and people who've overcome extraordinary adversity. From resilience and ambition to confidence, sacrifice and the meaning of success, Louis looks back at the conversations that have stayed with him and asks whether hearing other people's stories has actually changed the way he approaches his own life. Welcome to a very different episode of If You Can. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

  5. Oct 4

    What It Really Costs to Build a Startup | Michael Flatman

    Michael Flatman decided to launch a fitness app in one of the most saturated markets imaginable. Today, more than 23,000 people have come through the doors of Edge, but getting there has meant sacrifice, changing direction and learning how to compete against businesses with far more money, experience and resources. Michael joins Louis Alexander to reveal what building a startup actually looks like while you're still in the middle of it, why he believes founders need blind optimism, the personal and financial sacrifices he's made to keep Edge alive, how you convince other people to believe in an unproven idea, when to pivot, and why one of the biggest lessons he's learned as a founder is to speak less and listen more. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

  6. Sep 27

    I Was Given Less Than a 1% Chance of Survival | Vincent Van den Broeck

    Vincent Van den Broeck has had more reasons to give up than most. After losing his mother, his dream job and multiple businesses — and finding himself hundreds of thousands in debt, Vincent was hit by a car in October 2024. He spent three weeks in a coma and had to relearn how to walk, eat and speak. His rehabilitation was expected to take two years. Months later, he walked out of rehab. In this episode of If You Can, Vincent joins Louis Alexander to explore whether resilience can actually be trained, why he believes there is “no plan B”, the importance of the people around you, and how structure, consistency and mindset can help you keep moving forward when life repeatedly knocks you backwards. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

  7. Sep 20

    How Close Are We to a Cure for Dementia? | Toby Curless

    How close are we to a cure for dementia? Toby Curless is a dementia researcher and science communicator whose work was inspired by watching his grandfather live with Alzheimer’s disease. Today, he researches the genetics behind dementia while sharing the latest science with more than 150,000 people online. Toby joins Louis Alexander to discuss the breakthroughs giving researchers hope, the reality of finding a cure, why dementia remains so misunderstood, and what keeps him motivated to work on a problem he may spend his entire career trying to solve. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

  8. Sep 13

    How to Speak So People Actually Listen | Michael Pautsch

    How do you make people actually listen to you? Michael Pautsch is the founder of Debate London and an accomplished public speaker who has spent years helping people communicate, think under pressure and disagree constructively. He joins Louis Alexander to explore how to stand your ground, change someone’s mind without starting an argument and become a more confident, persuasive public speaker. I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one. Discover Bob... 📸 Instagram: https://www.instagram.com/bob_bodywash/ 📱 TikTok: https://www.tiktok.com/@bob_bodywash 🖥️ Website: https://welcometobob.com/ Join the IF YOU CAN Community... ✉️ Email Louis: louis@ifyoucanhq.com 📸 Instagram: https://www.instagram.com/ifyoucanhq/ 📱 TikTok: https://www.tiktok.com/@ifyoucanhq 🖥️ Website: https://www.ifyoucanhq.com Produced by Cold Fries... ✉️ Email: laurence@coldfries.co.uk 🖥️ Website: www.coldfries.co.uk We use Envato Elements for music and fonts. Licenses available on request.

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About

World-record-breaking adventurer, Louis Alexander, sits down with inspirational people who have taken big leaps in entertainment, sport, business and beyond to talk honestly about what led to their success - the doubts, difficulties and decisions that shaped their path. The mission? Make sure you leave with practical lessons you can actually use as you figure out your own next steps.

Information

  • Creator
    Cold Fries
  • Years Active
    2025 - 2026
  • Episodes
    43
  • Rating
    Explicit
  • Copyright
    © Cold Fries
  • Show Website
    IF YOU CAN