1of10 Podcast

1of10 Media

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

  1. 1D AGO

    Meet The Doctor Who Became A YouTube Millionaire

    In this episode of the 1of10 Podcast, Shane Hummus breaks down exactly how he turned YouTube into a multi-million dollar business. From starting with RuneScape videos as a kid to generating over $10M from his channel and scaling to $1M+ months, Shane shares the real strategies behind growing, monetizing, and treating YouTube like a business. If you want to grow faster, make more money, and stop guessing on YouTube, this episode is packed with actionable insights. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @ShaneHummus Instagram: https://www.instagram.com/shanehummus/ X: https://x.com/ShaneHummus Shane's cohort: https://www.thecontentgrowthengine.com/ Chapters 00:00 Intro 01:05 From Pharmacist to YouTube Business 05:16 $300K Debt & Discovering YouTube 08:10 Why YouTube Is Just Distribution 10:04 Building Content That Actually Works 13:40 Why Small Channels Make More Money 17:06 The ICON Method (Viral Ideas) 20:32 Finding Ideas in Adjacent Niches 23:06 Turning Views Into a Business 27:01 Title, Thumbnail, Intro Strategy 30:38 Uploading, Testing, and Systems 33:59 CTAs That Actually Convert 37:05 Lead Magnets That 10x Results 38:35 How to Choose Your Niche

    41 min
  2. 2D AGO

    YouTube Made Him A Millionaire at 20, Here's How

    21 years old. 1 million subscribers. Multiple seven figures in revenue. In this episode of the 1of10 Podcast, we sit down with Dylan Lam to break down how he built a massive audience with short-form content and turned that attention into a real business. Dylan started posting at just 15 years old, eventually growing a viral presence in the self-improvement and looksmaxxing niche. Today, his brand sells thousands of products per month, generating millions in revenue driven largely by social media. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @dillonlatham Instagram: https://www.instagram.com/dillonxlatham/ X: https://x.com/Dillonxlatham Chapters 00:00 Intro 01:00 How Dylan Made Multiple Seven Figures From YouTube 02:15 YouTube Shorts vs TikTok: Where Sales Actually Come From 04:37 The Best Posting Strategy for Shorts 05:51 How Dylan Writes Viral Hooks 07:41 Starting at 15 and Building a Product 09:42 The Mindset That Caused His Hypergrowth 11:19 The 3 Metrics That Decide If a Short Goes Viral 13:18 The “Dance With the Pants” Viral Moment 16:04 What Content Actually Converts Into Sales 19:59 Launching a Product With $5,000 21:02 Why Optimized Content Can Kill Your Audience 23:30 The Products Winning Right Now 25:21 How to Launch a Product in 30 Days 28:29 Why Dylan Stopped Doing Long-Form YouTube 30:18 How to Spot Opportunities in a Market 32:14 His UGC Strategy for Growing the Brand 36:28 What He’d Do Differently to Build a 9-Figure Brand 37:19 The Real Lesson: Speed and Competition

    39 min
  3. 3D AGO

    He Got No Views, Now He’s Making Millions From YouTube

    Chris Do, creator of The Futur, has built an eight figure business off the back of YouTube by focusing on trust, long form content, and real audience transformation, even after years of posting videos that barely got views. Chris breaks down how he turned YouTube into a long term asset, the exact turning points that took him from 50 views to millions, why authenticity matters more than virality, the trust triangle framework he uses to build a sticky audience, why shorts often create vanity metrics instead of revenue, and the systems he relies on to convert attention into products, courses, and repeatable business growth. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @thefutur Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/theChrisDo Chapters 0:00 Intro 1:08 Meet Chris Do: From Commercial Director to YouTube Educator 3:05 Early YouTube Struggles & Getting Only 50 Views 6:20 The Turning Point: Teaching Instead of Selling 9:10 Videos That Sparked Growth (Branding & Portfolio) 11:55 First Viral Hit: “How to Charge for a Logo” 14:20 Repurposing Content & Discovering Shorts Explosive Growth 17:05 AdSense vs Real Revenue: Building an 8-Figure Business 19:30 Launching Courses & Turning Audience Into Customers 23:10 Channel Growth Timeline & Rebranding to The Futur 26:20 What to Do When Growth Flatlines 29:00 Why Trust Beats Virality (The Trust Triangle) 33:05 Long-Form vs Shorts: Which Builds Real Relationships 36:05 Content That Converts: Workshops & Deep Teaching

    37 min
  4. 3D AGO

    This Is How To ACTUALLY Blow Up on YouTube in 2026

    Ollie, Head of Strategy at 1of10, helped grow Kallaway from 0 to 300,000 subscribers in just over a year and has worked with top creators like Will Tennyson, driving millions of views per month through data-driven strategy and breakout packaging. Ollie breaks down how he consistently identifies ideas that explode, the biggest mistake holding most creators back, how breakout videos are actually chosen behind the scenes, and the system he uses to turn early traction into scalable channel growth. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials X: https://x.com/xigeorgeyt Chapters 00:00 Intro 00:36 Who Ollie is + his background 01:22 Kallaway: why the old channel failed + the “start fresh” decision 04:29 New channel launch: repackaging + first momentum 05:26 The breakout: “How to Become a Master Storyteller” (packaging breakdown + results) 09:46 Launch strategy: don’t send to existing audience + post cadence 11:35 Doubling down properly (format, topic, thumbnails) + avoiding saturation 16:03 Will Tennyson case study: “I tried every legal…” + the “why ladder” 21:39 Tao Prompts case study: “The new way…” + timing + title change recovery 31:12 Small channel case study (The Doctor Investor): ideas + packaging + quality threshold 37:52 Final takeaway: double down in every way

    38 min

About

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

You Might Also Like