The Business Of Longevity

Oskar Moore
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Where the future of health meets the minds building it. The Business of Longevity is a podcast focused on the founders and executives shaping the future of health, wellness, and human performance. It’s about what it really takes to build and grow companies in the longevity space - the vision, the sometimes complex science, the strategy, and the sacrifices. Each episode is a direct, unfiltered conversation with a founder or leader building something meaningful in this space. It’s fast-moving, honest, and built for listeners who want to understand how this industry is navigated from a business perspective - not from the outside, but from those in the trenches.

  1. 1d ago

    How to Use Genetic Testing in Your Practice / Dr. Jeffrey Bland & Anne-Catherine Færgemann

    Practitioners now have more genetic data than ever. The hard part is knowing what to do with it. Dr. Jeffrey Bland, nutritional biochemist and widely known as the father of functional medicine, joins Oskar alongside Anne-Catherine Færgemann, clinical dietitian, co-founder of Nordic Laboratories and DNA Life, and Oskar's mother. Jeff shares why he gave up a tenured professorship to teach doctors about nutrition, how his retired father came back to run the business side, and what decades of pushback have taught him about building something new in health. Together they cover how genetics moved from fixed fate to gene expression, how practitioners can bring genetic testing into their practice, what's changing in DNA Life's upgraded DNA Mind test, and why Jeff calls polyphenols the dark matter of nutrition. Running through all of it: tools are only as useful as the education behind them. This episode is sponsored by Nordic Laboratories and DNA Life, where Oskar and Anne-Catherine work. Chapters: * 00:00 The biggest change in 50 years of health science * 00:47 Meet Dr. Jeffrey Bland and Anne-Catherine Færgemann * 05:54 Linus Pauling and the decision to leave academia * 08:10 Giving up tenure to build a business * 09:58 Genetic Nutritioneering and the early days of nutrigenomics * 18:41 How DNA Life's tests have evolved * 20:49 Rethinking disease, and why new ideas meet pushback * 25:27 Testing for health, not just disease * 29:47 Epigenetics and the end of genetic determinism * 35:54 How practitioners can bring genetics into their practice * 38:48 Inside the upgraded DNA Mind test * 43:29 Polyphenols, the dark matter of nutrition * 48:41 From genes to gut to everyday habits * 55:03 Jeff's number one advice for building in this space Dr. Jeffrey Bland is a nutritional biochemist widely known as the father of functional medicine. He co-founded the Institute for Functional Medicine with his wife Susan, founded the Personalized Lifestyle Medicine Institute, and is the author of the forthcoming book The Nourished Gene. - https://www.instagram.com/drjeffreybland/ Anne-Catherine Færgemann is a clinical dietitian, educator and co-founder of Nordic Laboratories and DNA Life, helping practitioners around the world turn lab testing and nutritional science into personalised care. -- Pre-order The Nourished Gene: https://jeffreybland.com/ Genetic testing and practitioner education, including the upgraded DNA Mind: [Nordic Laboratories link] | [DNA Life link] Connect with me on LinkedIn: https://www.linkedin.com/in/oskarmoore123/ Follow me on Instagram: https://www.instagram.com/oskarmoore0/ Please reach out if you have any feedback or suggestions, always welcome 🙏🏻

  2. Oct 26

    Selling Science on Social Media with Dr. Tyler Panzner | From $50 Consults to 1,000+ Clients

    The conversation with Dr. Tyler Panzner delves into the significance of genetic testing in understanding individual health and wellness, emphasizing how genetics can inform dietary choices and supplement use. Dr. Panzner shares his personal journey with genetics, the complexities of genetic testing, and the importance of personalized medicine in achieving optimal health outcomes. -- Dr Panzer learned it the hard way. Burnt out during his PhD, he went back into his own raw DNA data and found that some of the well-researched supplements he took every day were revving up his nervous system instead of helping. Then he built a business out of it. He started at $50 a consult, with no following, not even sure a PhD could work as a practitioner. Today he's worked with over 1,000 clients and built an audience of hundreds of thousands. He's never run a single ad. In the episode we get into the genetic report that recommended curcumin, then told the same person a line later that they were prone to low iron. Why a 200-page report can be as unhelpful as a five-gene one. The quiz-based "personalised" supplement packs I'd tell anyone to avoid. And how he built a personal brand with no marketer, at a time when AI lets anyone sound like an expert. Most of the supplement industry makes money when you buy more. Tyler built his business on helping people work out what they actually need, and what to stop taking. If you've ever bought a supplement because someone online swore by it, or you're a practitioner wondering how to build a brand, start with this one. Chapters 00:00 Understanding Genetics and Health03:21 The Journey to Personalized Medicine06:30 Navigating Genetic Testing09:33 Building a Business in Genetic Testing17:15 The Role of Social Media in Health21:32 Future of Genetic Testing and Supplements27:18 Final Thoughts on Longevity and Health Follow Dr. Tyler Panzer: https://www.instagram.com/drtylerpanzner/ Connect with me on LinkedIn: https://www.linkedin.com/in/oskarmoore123/Follow me on Instagram: https://www.instagram.com/oskarmoore0/ --- Please reach out if you have any feedback or suggestions, always welcome 🙏🏻

  3. Oct 7

    How to Build a Trusted Personal Brand as a Health Professional | Dr. Tyna Moore

    Most practitioners are trained to treat patients. Very few are trained to build a business. Dr. Tyna Moore, naturopathic physician and chiropractor, joins me to share how growing up as a sick child led her into medicine, and what it took to turn that into a business. We cover the mentor who shaped her path, the challenges of running a practice, building a business model that doesn't look like everyone else's, the move from clinic to online influence, and why diversifying income matters for practitioners. Running through all of it: why integrity and telling patients the truth are good for business, not just good ethics. Dr. Tyna Moore is a naturopathic physician and chiropractor with nearly 30 years in the medical field, known for her work in regenerative and metabolic health, and host of The Dr. Tyna Show. - https://www.instagram.com/drtyna/ Connect with me on LinkedIn: https://www.linkedin.com/in/oskarmoore123/ Follow me on Instagram: https://www.instagram.com/oskarmoore0/ --- Please reach out if you have any feedback or suggestions, always welcome 🙏🏻

  4. Oct 5

    Founder Of Mindvalley - Vishen Lakhiani On Building A Business In Health

    How powerful is mindset when it comes to running a business? Vishen Lakhiani, founder of Mindvalley, joins Oskar to talk about the burnout that made him rethink how he works, and the mental practices he now treats like training: forgiveness, gratitude, and daily mental reps. From there, the conversation turns to strategy. How Vishen built a business around longevity and personal growth, how founders can recognise and manage burnout before it costs them, why community belongs in your business strategy and not just your marketing, and the key strategies he'd give anyone building a company in the longevity space. Takeaways * Mindset as a business skill, not just a personal one * Why forgiveness and gratitude work best as daily mental reps * Recognising and managing burnout as a founder * Community as a business strategy * Key strategies for building a longevity business Chapters * 00:00 From Burnout to Mindfulness * 09:02 The Power of Mental Reps * 11:23 Building a Business Around Longevity * 15:05 Understanding and Managing Burnout * 21:21 Creating Community in Business * 26:26 Key Strategies for Longevity Businesses Vishen Lakhiani is the founder and CEO of Mindvalley, the personal growth education platform, and the bestselling author of The Code of the Extraordinary Mind and The Buddha and the Badass. - https://www.instagram.com/vishen/ Connect with me on LinkedIn: https://www.linkedin.com/in/oskarmoore123/ Follow me on Instagram: https://www.instagram.com/oskarmoore0/ Please reach out if you have any feedback or suggestions, always welcome 🙏🏻

  5. Sep 15

    Why the Fittest Athletes Still Have Gut Problems - With Dr Omar Nuhic

    We assume elite footballers are the healthiest people alive. Plenty of them are quietly dealing with gut issues, food reactions, and inflammation that shape how they actually perform. In this episode of The Business of Longevity I sit down with Dr Omar Nuhic, a doctor who trained in conventional medicine before building a functional medicine practice, to get into why they made the switch, how you build a business around that kind of care, and where functional medicine genuinely helps in sport. We also get into where the skepticism is fair, because it is. Chapters: 00:00 Functional Medicine in Professional Football02:06 Transition from Medical School to Functional Medicine03:08 Challenges in Traditional Medicine and the Shift to Functional Medicine13:50 Building a Private Practice and Patient Education18:14 Business Model and Customer Journey in Functional Medicine24:55 Player Health and Performance26:21 Gut Health in Football Players27:31 Nutrition and Performance28:37 Food Reactions and Inflammation33:27 Functional Medicine in Football37:10 Challenges and Reviews42:33 Functional Medicine in Sports Connect with me on LinkedIn: https://www.linkedin.com/in/oskarmoore123/ Follow me on Instagram: https://www.instagram.com/oskarmoore0/ Follow and support Dr Omar: https://www.instagram.com/dr.omar_nuhic/

  6. Aug 31

    How Fasting Became Evidence-Based Medicine with Leo Wilhelmi

    Buchinger Wilhelmi, a family business with over 100 years of experience, offers a unique blend of clinic, hotel, and fasting experience. The business has evolved to focus on fasting, longevity, and integrative medicine, supported by scientific research and a strong customer base. Leo, a fourth-generation leader, shares insights on the business, its values, and the future of health and longevity. Takeaways Fasting as a powerful health interventionThe evolution of fasting and longevity medicine Chapters 00:00 The Business of Longevity: A Family Legacy02:34 The Buchinger Wilhelmi Experience03:05 The Three Elements of Buchinger Wilhelmi05:15 The Physical and Mental Effects of Fasting07:29 The Evolution of Fasting and Longevity Medicine09:10 The Role of Fasting in Health and Longevity13:21 The Inheritance of a Family Business26:18 The Science and Research Behind Fasting37:09 The Marketing and Customer Experience41:05 The Vision for the Future Leo (Leonard) Wilhelmi is the fourth-generation CEO and managing director of the flagship Buchinger Wilhelmi therapeutic fasting clinic on Lake Constance in Germany. - https://www.instagram.com/leonardwilhelmi/ Connect with me on LinkedIn: https://www.linkedin.com/in/oskarmoore123/ Follow me on Instagram: https://www.instagram.com/oskarmoore0/ Please reach out if you have any feedback or suggestions, always welcome 🙏🏻

  7. Jul 20

    #12 - The Future of Longevity Education: Inside GCLS with Dominik Thor

    Dominik Thor, founder of Geneva College of Longevity Science, shares insights into longevity science, education, and the future of healthspan. Discover how academic credibility, innovative programs, and industry collaboration are shaping the future of longevity.

  8. Jul 6

    Redefining Mindfulness with Tech with Johan Matton

    In this episode, Johan Matton, founder and CEO of Pulse Mindfulness, shares the innovative journey behind creating the Pulse ring - an awareness wearable designed to promote presence and calmness. Discover how this unique device aims to transform stress management and mindfulness practices, and learn about the challenges and insights from building a hardware startup in the longevity space.

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About

Where the future of health meets the minds building it. The Business of Longevity is a podcast focused on the founders and executives shaping the future of health, wellness, and human performance. It’s about what it really takes to build and grow companies in the longevity space - the vision, the sometimes complex science, the strategy, and the sacrifices. Each episode is a direct, unfiltered conversation with a founder or leader building something meaningful in this space. It’s fast-moving, honest, and built for listeners who want to understand how this industry is navigated from a business perspective - not from the outside, but from those in the trenches.

Information

  • Creator
    Oskar Moore
  • Years Active
    2026
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © 2026 Oskar Moore
  • Show Website
    The Business Of Longevity

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