Her Purpose Women Podcast Erin Glenn & Ruthie Graham - 🤍 Connect With Her Purpose How to Prepare Your Real Estate Business for Q4 in a Tough Market Real estate is hard right now. Interest rates are high, homes are staying on the market longer, sellers are adjusting to a different market, and buyers are asking for more concessions. So how do we enter the fourth quarter without allowing the market to make us frantic, fearful, or driven by scarcity? In this episode of the Her Purpose Women Podcast, Erin and Ruthie talk about how to finish the year faithfully—not frantically. Instead of focusing only on what is difficult in the market, they discuss how to stay visible, serve your sphere, create value, and most importantly, keep God at the center of your business. 🤍 It's a Different Real Estate Market The current market requires a different strategy. Higher interest rates, increased days on market, changing seller expectations, and buyers asking for closing costs and rate buydowns are creating challenges for both agents and clients. Sellers may need to adjust pricing expectations, while buyers may have more negotiating power than they have had in recent years. That doesn't mean there aren't opportunities. In fact, buyers may be able to negotiate concessions, repairs, upgrades, and other terms that weren't realistic in a hotter market. The key is learning how to help your clients navigate the market instead of allowing the market to dictate your emotions. 🤍 Don't Let a Tough Market Make You Frantic When business slows down, it's easy to start operating from fear. You may feel like you need to chase every lead, say yes to everything, buy more leads, post more content, or desperately find your next transaction. But frantic isn't the goal. Faithfulness is. Colossians 3:23–24 reminds us to work wholeheartedly as though we are working for the Lord. Real estate can be messy and difficult. But if God has called you into this business, your work can still be an act of worship—even when the market isn't cooperating. 🤍 God Has Not Given You a Spirit of Fear 2 Timothy 1:7 says: "For God has not given us a spirit of fear and timidity, but of power, love, and self-discipline." A difficult market can quickly create a scarcity mindset. But fear doesn't have to determine your strategy. Instead, ask: What can I faithfully do today? You don't have to solve your entire fourth quarter in one day. You don't have to manufacture business. You can pray, seek God, serve people, and take the next faithful step. 🤍 Your Sphere Is Bigger Than You Think One of the most practical conversations in this episode is about sphere of influence. If you're thinking, "I don't have a sphere," you probably do. Your sphere can include: Friends and family Church Gym Hair and nail appointments Doctors and dentists Vendors Former coworkers School and children's activities Neighbors Past clients Social media connections Community relationships Erin shares how many of her transactions came from everyday relationships—including people she met through the gym, her dentist, mechanic, HVAC professional, church, and other community connections. You don't have to build relationships just because you want a referral. Know people. Love people. Serve people. Stay connected. 🤍 Stay Visible and Add Value Being visible doesn't mean you have to dance on social media or follow every trend. It means people should know that you're still in the business and that you are someone who can provide valuable real estate information. One strategy Erin shares is the Real Estate Review. Instead of simply sending a generic market report, she created a personalized analysis for her clients that included comparable properties, estimated value, a net sheet, investment information, and potential scenarios. It gave her clients something genuinely useful while keeping her connected to their real estate needs. She used this strategy as one of her primary relationship-building touches while building a $40 million annual business. 🤍 You Don't Need 70 Million Strategies There are countless ways to stay connected. Newsletters. Pop-bys. Handwritten notes. Phone calls. Texts. Voice messages. Video messages. Social media. Coffee meetings. Vendor lists. Prayer. The point isn't to do everything. Pick what fits you. Erin and Ruthie encourage listeners to identify the communication style that feels natural and use it consistently. If you're a texter, text. If you love voice messages, send voice messages. If you're comfortable sending video, send video. If you love handwritten notes, write notes. The goal is simply to remind people that you know them, care about them, and are available to serve them. 🤍 Sometimes the Best Follow-Up Isn't About Real Estate One of the most powerful ideas in the episode is that connection doesn't always have to be business-related. If you drive past a neighborhood and remember a client, send them a message. If someone comes to mind, reach out. If you see something they would enjoy, send it to them. If God puts someone on your heart, pray for them. You can even simply say: "You came to mind today. How are you doing?" Relationships become stronger when people know you're thinking about them as people—not just potential transactions. 🤍 Don't Forget Your Vendors A valuable vendor list can become an incredible resource for your sphere. Plumbers, contractors, landscapers, insurance agents, mechanics, cleaners, handymen, and other trusted professionals can make life easier for your clients long after the transaction closes. Erin shares how she maintains and updates her vendor list and sends it to clients throughout the year. It's another simple way to provide value without constantly asking for business. 🤍 The Work You Do in Q4 May Pay Off Later One of the most important reminders from this conversation is that the work you do in the fourth quarter may not result in a fourth-quarter closing. That's okay. Relationships take time. The conversation you have today may become a transaction six months from now. The person you encourage today may refer someone to you next year. The client you faithfully stay connected to may eventually decide it's time to move. You are planting seeds. Your job is to be faithful with the planting. God is responsible for the harvest. 🤍 Finish the Year Faithfully, Not Frantically Matthew 6:31–33 reminds us not to worry about what we will eat, drink, or wear, because our Father already knows what we need. That doesn't mean we sit back and do nothing. It means we work from trust instead of fear. As you enter Q4, ask God: "What do You want me to focus on?" "Who do You want me to serve?" "Who do You want me to reach out to?" "What is my one faithful next step?" Don't try to do 70 things. Pick one thing. Be faithful. Stay visible. Love your people. Serve with excellence. And trust God with the provision. 🤍 Q4 Challenge What's ONE thing you're going to focus on with God in the next quarter? Share it in the comments and encourage another woman who may be navigating a difficult market right now. Let's rally around one another with love, support, and prayer—and remember that our businesses don't have to be built from fear. They can be built from faith. 📖 Scriptures Mentioned Colossians 3:23–24 2 Timothy 1:7 Matthew 6:31–33 🤍 Connect With Her Purpose 🌐 Website: https://herpurposewomen.com/ 📸 Instagram: https://www.instagram.com/herpurposewomen/ 👥 Join the Her Purpose Facebook Group: https://www.facebook.com/groups/759665260000019 🤍 Connect With Erin Glenn 📸 Instagram: https://www.instagram.com/erinjglenn/ 📘 Facebook: https://www.facebook.com/erinjglenn 📧 Email: erin@glennsdens.com 🤍 Connect With Ruthie Graham 📸 Instagram: https://www.instagram.com/aiken_realestate/ 📘 Facebook: https://www.facebook.com/ruthie.graham.16 📧 Email: ruthie@movetoaikensc.com