Culture United

Justin Hunte

Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community.

  1. Aug 13

    Kendrick's "Control" Anniversary + Drake's "Pen Ain't Dry" + Charlamagne v Ray Daniels

    It's All Happening w/  @LATMPOD   @EllementsAlign   @Symba   @The3rdVersePodcast  🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6013479386218496 00:00 – Intro / Culture United opener 00:35 – Panel intros (Symba, Stat Quo, BK, Elle Janelle) 04:26 – Show format explainer + fact-checker bit 06:52 – Story 1: Kendrick's "Control" verse — 13-year anniversary 07:12 – Dwan Breezy joins panel 07:36 – Justin reads his 2013 HipHopDX piece on Control 09:38 – Panel reactions: where were you when Control dropped 16:37 – Fact check: "it's funny how" line origin (Jay-Z reference) 23:07 – Record label consolidation / why lyricists struggled pre-Control 30:00 – Big Sean/Jay Electronica verses derailment (Stat Quo thought it was Big Sean's song) 39:53 – Who's the last person you subbed? / rap subliminals discussion 42:38 – Super chat: where did hip hop's competitive edge go 46:38 – Super chat: why rappers drop big verses on other people's songs 58:39 – Simba's feature-vs-album ranking impact discussion (Andre 3000 tangent) 01:00:23 – Segment 2: Drake's Kick livestream ("20 v 1," pen ain't dry) 01:03:59 – BK's take: Stake/Kick gambling controversy, Drake's brand strategy 01:14:00 – Panel breakdown: Drake as media company / audience mobilization / kids & gambling 01:22:00 – Drake's flex talk / fashion insecurity discussion 01:29:19 – Super chat: favorite feature verse that stole the song 01:35:19 – Super chat: Lil Yachty as apolitical/political tastemaker, Joe Budden take 01:48:52 – Housekeeping: Vegas Tupac trial coverage, birthday Culture United announcement 01:51:23 – Segment 3: Ray Daniels vs. Charlamagne Tha God (Jay-Z album claims, Donkey of the Day) 02:17:19 – Wrap-up / media conspiracy tangent / SUPER CHATS Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community. #JustinHunte #TheCompanyMan

  2. Aug 6

    A$AP Rocky Adresses Drake + J. Cole's Monumental Tour + Killer Mike Takes Shots At FD? + MORE

    It's All Happening w/ ‪@LATMPOD‬ ‪@EllementsAlign‬ ‪@The3rdVersePodcast‬ ‪@dymeaduzin‬ ‪@jeremy_hecht‬ 00:00 – Intro / Culture United open 05:22 – J. Cole's Mount Rushmore Moment tour (Barclays, MSG, "farewell tour" energy) 37:08 – Super Chats (brief break) 43:51 – Killer Mike vs. FD Signifier (Red Bull Cypher verse, reactions) 1:23:15 – Jay-Z vs. Killer Mike comparison 1:41:28 – Super Chats break 1:57:26 – A$AP Rocky addresses Drake (Jason Lee interview clip) 2:31:24 — J. Cole Set List Fact Check 2:32:45 – Dyme-a-Dozen Talks WD11 & Dissing JID and Joey Bada$$ 2:46:00 – Super Chats / second show 3:36:58 – Jay-Z's Bitcoin Academy / Marcy Projects controversy ( 4:16:34 – Montgomery Brawl Day 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/60134793... Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community. #JustinHunte #TheCompanyMan

  3. Aug 3

    Nolan Wells + XXL Freshman Cypher + Music Fans Vs. Content Fans + MORE

    It's All Happening w/  @LATMPOD   @EllementsAlign  Donwill of  @okayplayer   @ScruFaceJeanOfficial   @professorskye  00:00 Intro 06:00 XXL Freshman Cypher 45:15 Music Fans versus Content Fans: The audience shift in content 1:32:42 DEBATE: Has Hip Hop Caused More Harm Than Good? 2:26:41 Super Chat 3:16:23 Nolan Wells 3:52:16 Super Chats 4:05:47 Astrology tho... 4:24:00 Govrnmnt Watch Lists 4:29:00 Boulders fact check 4:31:00 A.I. companies destroying books 5:21:00 Americans spend more on gambling than movies, art, museums, and music combined 5:52:00 Supreme Mathematics Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community. #JustinHunte #TheCompanyMan

  4. Jul 23

    Game Verzuz YG + Dahi & Kendrick Lamar + Where Is Gen Z Star Power?

    It's all happening w/  @iitsAD   @Symba   @The3rdVersePodcast   @LATMPOD   @EllementsAlign  00:00 Intro 05:15 Stat Quo explains revealing Game thought Kendrick Was dissing him. 09:31 Clip of Stat Quo revealing Game thought Dot was dissing 12:00 Why Stat keeps telling Game not to diss people 16:00 AD describes Game's personality 19:00 Game tension with Sean Kingston and Meek Mill 22:00 Crazy Reason Why Jimmy Iovine suggests Game join G-Unit 26:00 Game and YG have no beef. It's all love. 28:00 Game Verzuz YG Debate. Who's gonna win? 32:00 AD says he things YG will have more support in the room. 36:00 Do different Eras possibly make Verzuz a bigger success? 39:00 AD: YG has more city support than Game. Does game bring out Ye and Drake? 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6013479386218496 Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community. #JustinHunte #TheCompanyMan

  5. Jul 10

    Yung Miami, India Arie & How We Move As A Community

    It's All Happening 🏆 w/  @EllementsAlign   @LATMPOD   @RapLatte   @open_mike_eagle   @KingxGreen   @The3rdVersePodcast  0:00 - Intro — addressing last week's fallout, apology to BK 3:45 - Panel intros — King Green, Open Mike Eagle, Stat Quo, Elle Janelle, BK 8:07 - Young Miami's "Spin That" — song of the summer debate begins 8:29 - India Arie's comment controversy sparks the discussion 21:11 - History lesson — India Arie's UMG deal vs Nelly's "Country Grammar" 27:19 - Boots Riley clip — freedom vs scamming/boosting 33:00 - Personal stories of growing up on boosted goods 48:55 - Fact-checker segment introduced (Lilz) 50:20 - Open Mike Eagle's "convergence" theory — fans, creators, artists sharing one space 52:56 - Legacy artists (like Lupe) engaging in online discourse 55:37 - Rules of engagement in public discourse 58:13 - Should artists be more accessible? The double-edged sword 1:00:57 - Do we need interviews if the music already tells the story? 1:13:15 - Misinformation, disinformation, and content that "sells" 1:15:32 - Elitism/condescension debate re: Lupe and India Arie 1:18:19 - Ego, bravado, and the "gotcha" dynamic 1:21:11 - Reflecting on two weeks of lyricism discourse 1:27:03 - King Green's "Lyrics Don't Sell Records" clip and reactions 1:32:23 - Rich Amiri quote — should XXL Freshman freestyles evolve? 1:42:57 - Fundamentals, mentorship, and sub-genre debate 1:49:20 - OGs, mentorship, Lil Xan/Big L story 1:53:19 - "First-half winners" segment begins 1:58:55 - Album picks — WAC Museum, Crybaby, Iceman 2:07:29 - Main discussion ends, Stat signs off 2:08:14 - Elle's Paris update, being sick, Notre Dame plans 2:11:03 - First fact check demo 2:13:02 - Super chats begin 2:13:39 - "If music didn't exist" question 2:19:08 - Kendrick's "wtpd" hater-lyric discussion 2:20:22 - What actually counts as "hate" vs. calling someone a hater 2:32:15 - "Scamming" vs "working" word-swap question 2:34:26 - BK's video clip replayed on capitalism/scamming 2:37:46 - Harvard/Columbia soul-music report discussion 2:53:29 - Separating art from artist (Professor Sky/Kanye framework) 2:58:11 - "I Am Not My Hair" lyrics fact-check mishap 3:01:27 - India Arie/Essence Fest (Janelle Monae, Megan) precedent 3:02:46 - Respectability politics and purity culture 3:04:58 - C. Delores Tucker/PMRC historical parallel 3:16:20 - "Buffet of scams" super chat, Black Wall Street tangent 3:19:57 - Music/violence correlation studies discussion 3:21:37 - First "degeneracy vs freedom" poll launched 3:27:00 - Mos Def's "The Ecstatic" reissue discussion 3:53:36 - Artists who disappointed you (Post Malone, Kanye) 3:57:00 - "Essential truth about yourself" question begins 3:59:17 - Elle's answer — Doechii and speaking the truth 4:04:11 - "Degeneracy vs freedom" poll revisited 4:06:08 - Creators vs. platforms, tech/labor exploitation 4:07:36 - Voting Rights Act, having kids in current political climate 4:09:51 - Nostalgia for old-school artist access (Video Soul, Yo! MTV Raps) 4:12:49 - Ethical hate vs. preachy — Kendrick's "wtpd" example 4:39:19 - "Rank Kendrick as a lyricist out of 10" debate 4:43:14 - Melodic rap origins — Bone Thugs, Kid Cudi, Travis Scott, Yeezus 4:49:22 - Final poll results (63% degeneracy / 37% freedom) 5:00:00 - Closing thoughts, thank-yous, sign-off ABOUT TCM: Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community. #JustinHunte #TheCompanyMan Powered By Quarterlab 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6013479386218496

  6. Jul 2

    Lupe Fiasco Explains It All | @CultureUnitedClips ​

    It's All Happening w/  @EllementsAlign   @CultureUnitedClips   @LupeFiasco   @LATMPOD   @dwannb   @TheRealMickeyFactz  00:00 Intro 04:44 Definition of Lyricism 07:44 Lupe Fiasco's definition of lyricism 09:30 Mickey Factz disagrees with Lupe 11:00 Are Battle Rappers always better lyricists than commercial rappers 16:00 Lupe breaks down why similes are most optimal for a punch line 20:00 Is it fair to compare commercial artists lyricism to battle rappers? 22:00 Why 'Stan' is a story record that is the ultimate punchline 29:00 Most important characteristics of an MC 31:00 Nas 37:00 Are there 100 Battle Rappers better than... 43:00 Stand up comedy vs Roasting is like lyricists vs song writing 48:00 Lupe on Koala Tea 53:00 Why Lupe hops into streams with people who hate him 59:00 Broke People & Why so many Lupe's a hater headlines 1:02:00 Fans get their artists 💀 1:03:00 Untold Lupe stories (Billboard & Reebok, Beyonce, Protest & Anonymous) 1:10:00 Lupe didn't want Lasers to be released 1:11:00 VH1 Honors & Vibe Magazine Fallout (Q-Tip cursed out Lupe) 1:14:00 Bey Hive 1:22:00 Lupe: All I care about is the real people in this space think 1:23:00 What people are missing about Lupe's opinion on Kendrick as an MC 1:26:00 Lupe responds to those who think he's bitter about his career 1:30:00 Theme Music To A Drive By & Food & Liquor 1:33:00 Who Just My Be Okay is about... 1:36:00 Jay-Z's "What More Can I Say" & Where is the Lupe and Nas collaboration? 1:39:00 Logic & Rosenberg Raw 1:43:00 Does Lupe still think Logic is a better lyricist than Kendrick? 1:46:00 Panel reaction to Lupe Fiasco conversation 1:47:00 Mickey Factz Reacts 1:54:00 Mickey Factz breaks down lyricism 2:02:00 SUPER CHATS 5:04:22 Jarv from  @TheRapRoundtable  Pops In 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6013479386218496 Follow: Twitter: https://twitter.com/thecompanyman Instagram: https://instagram.com/thecompanyman TikTok: https://tiktok.com/thecompanyman Discord: https://discord.com/invite/nHv4ktVQMP LinkTree: https://linktr.ee/thecompanyman ABOUT TCM: Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community. #JustinHunte #TheCompanyMan Powered By Quarterlab

  7. Jun 25

    XXL 2026 Freshman List + Southern Rap Lyricists + The N-Word Debate

    It's All Happening w/  @LATMPOD   @EllementsAlign   @FDSignifire   @NoCeilingsPod   @TheRapRoundtable  🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6013479386218496 Follow: Twitter: https://twitter.com/thecompanyman Instagram: https://instagram.com/thecompanyman TikTok: https://tiktok.com/thecompanyman Discord: https://discord.com/invite/nHv4ktVQMP LinkTree: https://linktr.ee/thecompanyman ABOUT TCM: Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community. #JustinHunte #TheCompanyMan Powered By Quarterlab

Ratings & Reviews

5
out of 5
5 Ratings

About

Life Through The Lens of Hip Hop. Justin Hunte's expansive resume covers banking, journalism, television, and music marketing. His career began in investment banking where he was a VP at Bank Of America Merrill Lynch. He then transitioned in music journalism where he became HipHopDX’s editor-in-chief, cultivating a video strategy that generated 500,000 YouTube subscribers while overseeing the day-to-day site that reached 2.5 million monthly readers. Justin also served as Director of Content & Strategic Marking at EMPIRE, and was also a producer on A&E's popular clip show, Court Cam. Hunte's amassed over 87M views and 267,000 subscribers on his personal Youtube channel. His thought-provoking videos attract millions, prompting branding partnerships with Brisk Bodega, Simple Mobile, Honda, and Lexus. He also debated at the prestigious Oxford Union, arguing that William Shakespeare is more culturally relevant than Kanye West. Hunte currently consults for a number of premiere artists and brands in tech and entertainment. And in his spare time, he is an LA Mission Ambassador where he dedicates hours to helping the houseless community.

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