Limitless

Noona Nafousi

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Self-Improvement
Updated Weekly

Success looks good on the outside. But what’s really driving you and what’s quietly holding you back? Limitless with Noona Nafousi is the podcast for high-achievers ready to close the gap between who they are and who they’re capable of becoming. Through raw, unfiltered conversations with CEOs, founders, and world-class experts, we explore identity, power, and the uncomfortable truths behind true leadership.

5d ago

She Quit With No Salary To Build A Wellness Brand

Elly was burnt out in the corporate world - successful, but trapped. “A caged bird that needs to be set free,” as she put it to her old boss.So she took the leap: quit her job, gave up her salary, and went all in on Shroums - a functional mushroom wellness brand alongside co-founder Richie. In this episode she tells Noona the real story behind it: years of failed side projects, the phone call that changed everything, the supplier crisis that nearly ended the business a week before Christmas, and the award and investment round that followed.But the heart of this conversation is what it really costs to build something and why Elly's biggest breakthrough wasn't the business at all, but learning to stop running herself into the ground and fall in love with herself first.A must-listen for any founder, especially women building something while raising a family.🎙️ Limitless is hosted by Noona Nafousi. New episodes every Thursday.▶️ Subscribe for new episodes.Chapters00:00 Intro — meet Elly, founder of Shroums00:36 The corporate burnout and the entrepreneurial itch01:06 Years of side projects that never stuck03:24 The phone call that changed everything04:03 Quitting with no salary and two kids05:41 What she had to let go of to follow the dream06:40 The “I can do it” energy — and learning to own it09:55 Her parents' split and becoming the mediator12:30 Compassion for everyone but herself17:51 What drew her to Shroums and the wellness industry19:11 What makes Shroums different21:35 Advice for getting into the wellness business26:08 The supplier crisis that nearly ended it28:42 Letting go to lead a global business34:08 “You're all you've got”38:14 Nosy Noona quick-fire questions45:46 What limitless means to Elly47:04 Where to find Elly and ShroumsWork with Noona🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe🔹 Coaching Session Questionnaire → https://form.jotform.com/Neo_Noor/coaching-applicationConnect with Noona📲 Instagram → https://www.instagram.com/limitlessbynoona🎥 YouTube → https://www.youtube.com/@limitlessbynoona🌐 Website → https://www.neonoor.com📩 Email → noona@neonoor.comNoona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

48 min
Jul 2

The 6-Year-Old Running Your Life | Identity & Self-Sabotage

Most of what you call a behaviour problem isn't one. It's an identity problem. In this solo episode of Limitless, Noona unpacks where your identity really comes from (mostly before you turned seven), why happy, successful people self-sabotage, and how to finally update the version of yourself you've been running since childhood. She shares the moment at six that left her believing she wasn't lovable, the CEO secretly run by his five-year-old self, and the future-self work that changed everything. For anyone who keeps getting close to what they want — and getting in their own way. 🤍 Hosted by Noona Nafousi. New episodes every Thursday.

28 min
Jun 25

My Lowest Point Saved My Life

He went from everything to nothing, betrayed by the people he trusted most. Lee Paul Davies joins Noona for an honest conversation about hitting rock bottom in Dubai, the truth about men's mental health, and how his lowest point became Kaya — the emotional companion app he built from everything he needed and didn't have. They get into the loneliness epidemic inside the world's busiest city, the weight of "just get up and carry on," and the future-self reframe that changed how Lee lives: let your future pull you, instead of letting your past push you. For anyone who's ever typed the message… and deleted it. 🤍 Hosted by Noona Nafousi. New episodes every Thursday.

53 min
Jun 18

I'm All I've Got

Five words that changed everything. I'm all I've got. In this solo episode, Noona explores what it really means to have your own back and why most of us are still waiting for someone to come and rescue us.This one is personal. Noona speaks openly about betrayal, grief, solitude, and what she has learned about herself in one of the hardest seasons of her life. In this episode: The fantasy we were all sold about being rescuedWhy loneliness is not what we think it isThe difference between loneliness and solitudeWhat happens when you stop outsourcing your needsHow having your own back frees the people around youWhy solitude is a skill worth buildingThe sacred pause that changed everything after loss Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond. "The only constant from the moment you were born to the day you take your last breath is you."

23 min
Jun 11

She Built 100 Staff and Nearly Lost It All | Tara Rose Kidd

Tara moved to Dubai 17 years ago thinking self-help books were for people in a cult. Then she opened her second salon, hit a wall, and everything changed. Now running one of Dubai's most iconic salon groups with 100 staff, she sits down with Noona for one of the most honest conversations on the podcast yet. About scaling too fast, burning out, nearly losing everything, and what it actually means to build a business with purpose.In this episode: Why she once thought self-help was a cultThe moment she realised she was the problemHow scaling quickly made her lose sight of herselfBuilding AI dashboards with no tech backgroundWhy she nearly sold everything to do what she actually lovesWhat the eight pillars of wellness taught her about burnoutThe identity shift that changed how she leadsWatch on YouTube: https://www.youtube.com/@limitlessbynoona Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond. "The only person you can rely on is yourself. Either excuses or action."

58 min
Jun 4

The Scaling Coach Who Had to Slow Down First with Ben Owen

Ben Owen built the business, got the results, and ended up with a three-week headache and a wife who told him she hated him. That was the moment he finally woke up. The Scaling Coach joins Noona for an honest, wide-ranging conversation about the patterns that keep high achievers stuck, why slowing down is the most productive thing you can do, and what it actually means to scale - your business, your leadership, and yourself. Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond. "Limitless is not being bound by your past. It's living into a future version of yourself."

1h 17m
May 31

The "HIYA" Girl

She was told she had to be 21. She was 18. So Kelly Lundberg walked straight up to the woman running the room, told the truth about her age and asked for the first interview slot anyway.That's the whole thing, really. Honesty, then speed. It's how she built a styling agency from a faxed press release, sold it 15 years later, and stood on a TEDx stage not once but twice. This week on Limitless, I finally got my own brand mentor of five years into the studio. We got into the stuff that actually runs underneath a "successful" life: → Why your personal brand is a vehicle, not a feed → The reframe that changes everything: it's not "what's the worst that can happen" it's knowing you can handle it → Leaving a marriage that looked perfect on paper → How she reverse-engineered a second TEDx talk from one intentional goal Kelly is one of the best action-takers I know. This one will make you want to move. Connect with Kelly Lundberg: Instagram: https://www.instagram.com/kellylundberg.official/ LinkedIn: linkedin.com/in/kellylundbergofficial Work with Noona: 🔹 1:1 Executive Coaching → https://neonoor.com/work-with-us/ 🔹 Keynote Speaking → https://neonoor.com/services/speaking-events/ 🔹 Corporate Training & Workshops → https://confidenceclaritystrategycall.as.me/schedule/a95442fe Connect with Noona: 📲 Instagram → https://www.instagram.com/limitlessbynoona 🎥 YouTube → https://www.youtube.com/@limitlessbynoona 🌐 Website → https://www.neonoor.com 📩 Email → noona@neonoor.com Noona Nafousi is a Master NLP Trainer, executive search veteran of two decades, and the creator of The Limitless Leader Codes. Through Neo Noor, she works with leaders and organisations across the world to unlock peak performance from the inside out.

1h 26m
May 21

Why You Self-Sabotage Just Before a Breakthrough

You were so close. And then you blew it. Sound familiar? In this solo episode, Noona breaks down the five real reasons we self-sabotage just before a breakthrough — and none of them are about bad luck or lack of willpower. Whether it's a promotion, a relationship, a health goal, or a business milestone, the pattern is always the same. And once you understand why it's happening, you can stop it. In this episode: Why your identity hasn't caught up with your ambition yet Why most of us are more scared of success than failure How beliefs from childhood are still running your adult decisions Why excitement and fear feel identical in your body The role self-worth plays in how much success you can actually hold Watch on YouTube: https://www.youtube.com/@limitlessbynoona Noona Nafousi is a Master NLP Trainer and founder of Neo Noor, a leadership development company. After two decades in executive search placing C-suite leaders across global organisations, she created The Limitless Leader Codes — a framework for identity-level transformation used by executives across the GCC and beyond. "Don't lose yourself. And if you have, call all parts of yourself back — because you are the best gift."

14 min

Success looks good on the outside. But what’s really driving you and what’s quietly holding you back? Limitless with Noona Nafousi is the podcast for high-achievers ready to close the gap between who they are and who they’re capable of becoming. Through raw, unfiltered conversations with CEOs, founders, and world-class experts, we explore identity, power, and the uncomfortable truths behind true leadership.

Creator

Noona Nafousi
Years Active

2K
Episodes

18
Rating

Clean
Copyright

© Noona Nafousi
Show Website

Limitless

Business

Business

Updated Semiweekly
Self-Improvement

Self-Improvement

Updated Semiweekly