The Warm Up with Kelsey McCormick

Kels @cominguproses.co
  • 5.0 (3)
  • Marketing
  • Updated Weekly

Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

  1. Jul 7

    Q&A: "I have a LOT of offers. Where do I start?"

    In this Q&A-style episode, I answer three juicy listener questions about launching and selling with more sustainability and ease. If you’re building a creative business and wondering how to maintain momentum without constantly being in launch mode, this one’s for you. Q1: How do I create recurring revenue when I’m not launching? Q2: What makes a good lead magnet? Q3: I have a LOT of offers. Where do I start? Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

  2. Jul 1

    Grow Your Invested Community with Xanthe Appleyard

    If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust. In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really looks like to lead online — and how to build an invested community that doesn’t just consume your content … it converts. We talk dialogue-driven content, Stories + Threads as warm-up tools, why generic “tips” are falling flat, and the visibility moves that help you grow faster without relying on virality. Get Xanthe’s Freebie: https://ohsierracreative.myflodesk.com/content-themes Unlock the power of Instagram Stories to transform your business with the Selling with Stories Workshop! Co-hosted by Kels from Coming Up Roses and Xanthe from Oh Sierra Creative: https://cominguproses.co/products/selling-with-stories   Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

  3. Jun 17

    The Power of Warm-Up Offers: Guiding Your Audience Toward Your Big Thing

    In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts. Whether you have a crusty freebie collecting dust or nothing between “follow” and “$2K investment,” this one’s for you. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

  4. Jun 10

    Waitlists That Convert: How to Build Hype, Warm Leads, and Sell Before Doors Open

    Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasting conversions, how to adapt this for evergreen offers, and a quick setup guide so you can start today. If you want a step-by-step framework for building a waitlist that actually converts, check out Warm Waitlist Week, our self-paced program designed to help you create buzz, warm your audience, and sell before doors open, all in just one week: https://cominguproses.co/products/www From the episode: QUIZ - How Hot Is Your Audience: https://cominguproses.co/pages/hotquiz Flodesk link: https://flodesk.com/c/COMINGUPROSES Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

  5. Jun 3

    Q&A: "Starting Fresh: Building & Warming Up a New Audience"

    In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching. We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share your work in a way that creates genuine connection, and the role visibility plays in a successful launch. We finish with a conversation about the infamous mid-launch slump, why so many people lose momentum when things go quiet, and how to keep showing up long enough to see your launch through. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

  6. May 27

    Work in Public: The Secret to Launching with a Ready-to-Buy Audience

    In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public. Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors. You’ll learn: Why documenting isn’t enough—you need to build a story around your workHow to develop your main character energy and create brand recognitionWhy setting a clear destination hooks your audience (hello, Frodo and Mount Doom)How to create stakes and tension that make people root for your successWhy messy action > perfect presentation when it comes to warming up your audienceIf you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online. Work In Public Content Examples Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

  7. May 20

    Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience

    In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops. We get into: How she transitioned from scattered freelance work to a clear signature offerThe visibility + warm-up strategies that worked best on Threads and InstagramHow collaborations helped her grow her list without burning outWhat it’s actually like launching when you're more introverted or camera-shyHer favorite mindset shifts that helped her confidently show up and sell This convo is packed with insights for anyone who thinks launching “isn’t for them.” If Da can do it in a few short months... you can too. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

  8. May 13

    7-Figure Warm-Up Strategies with Georgia Draws a House

    If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way. In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.” We talk broadcast channels, cleaning your waitlist, building a hot list you can actually sell to, and the organic + paid mix that helped her grow a bigger, warmer email list. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

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5
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3 Ratings

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Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

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