Pop-Up to Powerhouse with Jamie Taylor

Jamie Taylor
  • 5.0 (24)
  • Entrepreneurship
  • Updated Weekly

Pop-up-to-Powerhouse pulls back the curtain on the highs and lows of building a creative business in the luxury event world. Through raw solo episodes, tactical training, and inspiring guest interviews, Jamie shares the exact steps, lessons, and mindset shifts needed to grow from “just starting out” to thriving in the premium market. This is where creative vision meets business strategy and where artists become CEOs. It’s where you’ll learn to attract high-paying clients, price confidently, design scroll-stopping work, and build a brand that books itself.

  1. 18h ago

    90% of My Business Comes From the Same People. Here's How.

    If you've been chasing clients one cold email at a time, this episode is your permission to stop. This week on Pop Up to Powerhouse, Jamie pulls back the curtain on how she built a six-figure luxury balloon business without ever sending a cold email, and why about 90% of her business now comes from the same planners and venue managers who've referred her for years. Whether you're a balloon artist, event designer, florist, planner, or any creative service provider, this is the inbound approach she's used for ten years to attract the right clients instead of chasing them. Inside this episode, you'll learn: The outbound vs. inbound marketing lesson from a chamber of commerce mentor that shaped how she built her businessWhy "tell anybody and everybody" and counting on friends and family didn't replace her incomeWhat an ideal client (customer avatar) actually is, and why talking to everyone means talking to no oneHow being one of the only organic balloon artists in her area was timing, not luckHow she posted inspiration on Instagram before she had a portfolio (and always gave credit)Why she ditched styled shoots and only did free installs where the most people would see themThe question from her chiropractor that changed everything: "Who are your referral partners?"Why you should network the vendors, not the guests, at venue showcasesWhy venue managers and planners are the front line of defense and her top referrersOne question to find your own referral partners: who talks to your ideal client before you do?How to network on social without pitching (and why DMing for business too early backfires)Why cold outreach isn't wrong, and how Carolina Gomez built her business on it in Ep. 16The rubber band analogy that kept her going through the slow early monthsWhy the moment you stop networking, your business stops growing, and what COVID taught her about consistent marketing Jamie also gets honest about why she's been afraid to teach this, and how her business coach helped her see that never cold emailing is exactly what makes her different. Plus, the Charge Your Worth Challenge officially launches November 2. If you've been stuck in a cycle of busy months and empty months, or wondering how other creatives get booked without ever pitching, this episode is your roadmap to building a business the right clients come to. Jamie Taylor Creates on Instagram Get my free Charge Your Worth Guide Subscribe, review and follow the podcast on your favourite platforms: Youtube - Spotify - Apple

    90% of My Business Comes From the Same People. Here's How.

  2. Oct 13

    How to Hold Your Price (Without Losing the Jobs You Want)

    You send the proposal. Then the voices start. Was that too much? Should I have charged less? Are they going with someone cheaper? If you've felt that, this episode is for you. In the final episode of the Charge Your Worth series, I'm getting practical about the moment your price leaves your hands. How to hold it without backing down. And without losing the jobs you actually want. I share the Nordstrom request that hit my inbox this year: five stores, one week's notice, and a knee-jerk urge to charge less. Instead, I charged what it actually cost to produce, plus a rush fee. And I learned what they were willing to pay. We also talk about why you rescope instead of discount, the one line in my proposal email that opened the door to a $3,000 budget on an $8,000 quote, how to handle AI-generated inspo, anchoring with options, how I follow up, and why not every no is a loss. Some of them are protection. In this episode: Why wanting to win every job keeps you booked, busy, and brokeWhere the urge to discount really comes fromWhy discounts follow you through referralsDiscounting vs. rescoping, and what each one signals to your clientHow to keep the door open after a noWhy being firm comes from knowing your numbers, not from being brave Mentioned in this episode: Ep. 23: Anchoring and offering clients optionsEp. 24: Look-backs and adjusting your pricesCharge Your Worth Challenge: six weeks, launching November 2 Get on the launch list: ⁠⁠Charge Your Worth Guide⁠⁠ Jamie Taylor Creates⁠ on instagram Subscribe, review and follow the podcast on your favourite platforms: ⁠Youtube⁠ - ⁠Spotify⁠ - ⁠Apple⁠

    How to Hold Your Price (Without Losing the Jobs You Want)

  3. Oct 6

    From $300 to $8,000 Installs: What 10 Years Taught Me About Charging My Worth

    No outline. No script. Just me. In this chapter of the Charge Your Worth series, I'm doing something new. I'm riffing and I apologize in advance. The more I taught about these past few episodes the more it sounded like I had it all figured out going in. I didn't. The truth? I never cold emailed anyone. I never had a client-getting system. When my business coach asked what makes me different, her answer was the exact thing I'd been hiding: I didn't have a framework. But looking back, I was way more intentional than I realized. In this episode: Why I went off script and what I want this podcast to feel like going forwardHow I went from $300 installs to $8,000+ installs, and the intention behind itThe moment I saw Geronimo Balloons' work and knew what I wanted to createThe challenge of scaling while keeping your design level highHow to make a $2,000 budget feel like an $8,000 installWhat really happens to people who undercut youThe simplest pricing check: look back at every install and ask if the profit was thereKnowing your value, and the power of "let them"Why you're never done learning, and why stagnation feeds anxietyWhy I started this podcast, and what's coming next Chapters 0:00 Going off script1:13 Why the Charge Your Worth series exists4:20 "I didn't have a framework"5:54 From $300 installs to $8K installs7:18 Intention first, then get in the game8:47 Seeing what was possible with balloons9:41 Scaling vs. keeping the design level high10:45 Making a small budget look big12:10 What happens to people who undercut you13:37 Look back: was the profit there?14:29 Know your value and let them16:51 You're never done learning19:07 Why I started this podcast21:22 What's next for Pop-Up to Powerhouse ⁠Jamie Taylor Creates⁠ on instagram Get my free ⁠Charge Your Worth Guide⁠ Subscribe, review and follow the podcast on your favourite platforms: ⁠Youtube⁠ - ⁠Spotify⁠ - ⁠Apple⁠

    From $300 to $8,000 Installs: What 10 Years Taught Me About Charging My Worth

  4. Sep 29

    #23: The Psychology of Premium Pricing: Why the Right Clients Pay More (Charge Your Worth Pt. 3)

    Why do two businesses offering what looks like the same service charge completely different prices? And why do some clients happily pay two or three times more? In Part 3 of the Charge Your Worth series, Jamie breaks down the psychology behind why people pay more. Using research on pricing and decision making, plus real stories from Confete Balloons and Confete Party Box, she walks through what buyers weigh beyond the product itself: trust, risk, context, convenience, confidence and identity. This is not about tricks or manipulation. Your work, service and reputation still have to back up your price. It's about communicating your value so clearly that price stops being the only thing a client considers. In this episode you'll learn: Why clients are really paying to reduce uncertainty, and what creates certainty Why your price is information, not just a number How anchoring works, and why Jamie shows the biggest option first The client who picked the proposal at twice their stated budget The compromise effect and why three curated options beats five or six Identity signaling: what hiring you says about your client Why scarcity only works when it's real An 8-question listener audit to apply to your business Important Timestamps: 02:09 What makes price matter less to the right buyer 03:22 Buyers pay to reduce uncertainty 08:29 Anchoring and the first number a client sees 12:11 The client who chose 2x their budget 13:39 The compromise effect and three curated options 16:19 Identity signaling 17:24 Scarcity works, but only when it's real 19:55 People pay more when they trust the outcome The listener audit: What risk is my customer trying to avoid? What proof do I provide that reduces that risk? What does my price communicate about my quality? What context am I giving the customer for evaluating that number? Am I helping them choose, or overwhelming them with too many options? What does hiring me allow them to say about themselves? What legitimate limits or scarcity exist in my business? Does my actual work support the promise my pricing makes? Research sources: A Test of Services Marketing Theory: Consumer Information Acquisition Activities by Keith B. Murray Word-of-Mouth Processes Within a Services Purchase Decision Context by Harvir S. Bansal and Peter A. Voyer The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality by Akshay R. Rao and Kent B. Monroe Coherent Arbitrariness: Stable Demand Curves Without Stable Preferences by Dan Ariely, George Loewenstein and Drazen Prelec Choice in Context: Tradeoff Contrast and Extremeness Aversion by Itamar Simonson and Amos Tversky When Choice Is Demotivating: Can One Desire Too Much of a Good Thing? by Sheena S. Iyengar and Mark R. Lepper Where Consumers Diverge from Others: Identity Signaling and Product Domains by Jonah Berger and Chip Heath Effects of Supply and Demand on Ratings of Object Value by Stephen Worchel, Jerry Lee and Akanbi Adewole ⁠Jamie Taylor Creates⁠ on instagram Get my free ⁠Charge Your Worth Guide⁠ Subscribe, review and follow the podcast on your favourite platforms: Youtube⁠ - ⁠Spotify⁠ - ⁠Apple⁠

    #23: The Psychology of Premium Pricing: Why the Right Clients Pay More (Charge Your Worth Pt. 3)

  5. Sep 22

    #22: Charge Your Worth, Part 2: Why Clients Pay More for the Same Service

    Raising your price is never the finish line. In Part 2 of Charge Your Worth, Jamie breaks down why two people can offer the exact same service and one gets paid double, and it usually has nothing to do with how hard they're working. Jamie shares how she went from $500 balloon installs to $8K-$20K projects, and why simply attaching a bigger number to the same offer never works. She walks through the three things that actually earn a premium price: Your offer — what's genuinely different or better about what the client receivesYour positioning — whether the difference is actually visible to the people you want to attractThe experience — how it feels to work with you, from the first inquiry to the final resultJamie also shares the exact tagline shifts that repositioned her business, the mistake that cost her a scissor lift and double the install time, and why the scariest part of raising your prices is the quiet space between bookings. Closes with a listener audit: the questions to ask yourself, without using the words "quality" or "customer service," to find your real differentiator. Catch Part 1 (the pricing fundamentals) if you haven't yet, and come back next week for Part 3: the psychology of why people believe a higher price is worth it. Jamie Taylor Creates on instagram Get my free Charge Your Worth Guide Subscribe, review and follow the podcast on your favourite platforms: Youtube - Spotify - Apple

    #22: Charge Your Worth, Part 2: Why Clients Pay More for the Same Service

  6. Sep 15

    #21: Charge Your Worth, Part 1 — the real formula behind pricing

    If you've ever pulled a price out of thin air and then held your breath hitting send on the proposal, this episode is for you. This week on Pop-Up to Powerhouse, Jamie breaks down what "charge your worth" actually means once you strip away the vibes. It's Part 1 of a two-part series, and it gets into the real formula behind pricing: cost, value, and capability, the overhead most creatives forget to account for, and why confidence to charge more comes from reps and exposure, not just courses. Jamie also gets personal about hitting $300,000 in revenue and still feeling financially frustrated, and the audit she built to figure out why. Inside this episode, you'll hear: The 3 real components of pricing (cost, value, capability), and why most people only account for one Why "charge your worth" without understanding your numbers is just permission to guess The overhead items you're not exempt from, even without a warehouse or a team Why confidence to charge more comes from reps and exposure to bigger budgets, not classes alone The moment Jamie realized $300K in revenue still didn't feel like enough, and what she changed How to tell the difference between a $500 sale and a $500 payday The sustainability test: signs your pricing isn't working even when revenue looks fine What actually goes into "your value" beyond the physical product (decision fatigue, reliability, your creative eye) Why doing more reps, not more courses, is what actually shortcuts the confidence gap The exact percentages Jamie now checks on every large job before deciding if the price was right A full mini audit you can run this week on one service you assume is profitable Jamie also shares the story of taking on a client's five-location install instead of discounting it, and realizing the value wasn't in the balloons, it was in giving the client one point of contact instead of five. Part 2 drops next week: what actually has to change in your business to charge a premium price. Jamie Taylor Creates on instagram Get the free charge your worth guide Luxury Balloon Academy Waitlist Subscribe, review and follow the podcast on your favourite platforms: Youtube - Spotify - Apple

    #21: Charge Your Worth, Part 1 — the real formula behind pricing

  7. Sep 8

    #20: The Money Thermostat: Why You Keep Hitting the Same Income Ceiling with Jillian Minter, Money Coach

    If you've been working harder than everyone in the room and still hitting the same income ceiling, this episode is the reframe you didn't know you needed. This week on Pop-Up to Powerhouse, Jamie sits down with Jillian Minter, a money and business coach who works primarily with female entrepreneurs stuck at that "I've done all the things and it's still not working" ceiling. The conversation goes places most business podcasts don't: into money as energy, capacity as a skill you can build, and why your subconscious beliefs about money are running your business whether you realize it or not. It also directly connects to Jamie's own pivot series: the $100K in debt, the scarcity mindset, the moment she realized she wasn't having a financial breakdown, she was having a burnout breakdown disguised as one. Inside this episode, you'll hear: Why money doesn't actually come from hard work (and what it comes from instead)The scarcity trap that keeps money from flowing to you even when you're doing "everything right"Why 80% of what moves the needle is mindset, and only 20% is strategyThe "money thermostat" concept and why lottery winners lose it all in a yearHow your parents' money beliefs are still running your business todayWhy hoarding money actually blocks more money from flowing to youThe inherited money beliefs you didn't even know you had (and how to spot them)How working with the wrong clients slowly bankrupts you emotionally and financiallyWhy hiring is a capacity problem, not a strategy problemThe difference between over-delivering from alignment and over-delivering from scarcityHow to spot when a business decision is being made from your money block, not your strategyWhat EFT tapping is and how it reprograms your body's capacity to hold more moneyThe story behind Jillian's own burnout and how she rebuilt in alignmentWhy coaching testimonials almost never mention money (and what they DO mention)The reps required to build real pricing confidence Jamie also shares the recent story of charging her worth + adding a 10% rush fee on a job she almost discounted and getting an email from the client afterward saying she outperformed every other vendor they hired across the country. Jillian Minter - Website - Instagram Jillian's free Tapping Into Abundance guide: https://jillianminter.com/eft-money-tapping/ $7 Money Thermostat Tracker: https://jillianminter.com/money-thermostat-tracker/ Jamie Taylor Creates on instagram https://www.instagram.com/jamietaylorcreates/ Get your free guide: https://thejamietaylor.com/freeguide Join the email list: https://thejamietaylor.com/email Subscribe, review and follow the podcast on your favourite platforms: ⁠Youtube⁠ - ⁠Spotify⁠ - ⁠Apple⁠

  8. Sep 1

    Ep. 19: From Winging It to Systems: Building SOPs Without Losing Your Standard

    This week's episode started with a DM. A listener wrote in and said what so many of us are thinking: "I just winged it. I don't have SOPs. I'm still working so much in the business versus on it, and I've never owned a business before or dreamed it would get to this stage." Jamie knew immediately this needed its own episode, because almost every founder hits this exact wall. You start something you love, it takes off, and suddenly you're managing people, building systems, and delegating pieces of a business that used to live entirely in your head. In this episode, Jamie breaks down why winging it isn't actually the problem (staying in winging-it mode after you've outgrown it is), how she built her project management system from Trello to ClickUp, what SOPs really look like day to day (hint: no binder required), the two bad extremes of delegation and how to avoid both, why the 80-20 rule changed how she manages people, how to hire for attitude over experience, and the mindset shift that finally got her out of guilt every time she stepped back from the hands-on work. The listener DM that started it all: why "I'm still winging it" is more common than you think Winging it isn't the problem: staying there after you've outgrown it is From Trello to ClickUp: building a project management system that doesn't live in your brain What SOPs actually are: no binder, no jargon, just documenting the process The Google review checklist trick: a simple SOP that quietly built their online reputation Loom for proposals and training: how video replaced hours of verbal explaining The goal isn't a perfect SOP: it's that someone can do the thing without you standing next to them Two bad extremes of delegation: "nobody can do it like me" versus "just figure it out" The 80-20 rule: the mindset shift that changed how Jamie manages people Hire for attitude, not experience: you can teach almost everything else Employees are not your best friends: and why that's okay The guilt of stepping back: from blowing up balloons to running the business Job descriptions and responsibility lines: the clarity tool that made delegation easier Working in the business vs. on the business: what your job actually becomes as you scale The financial leak story: how Jamie caught bots quietly inflating her Klaviyo bill Three questions to ask yourself: to figure out what only you should be doing What do I do that only I should or want to do? What is something I absolutely hate doing that somebody else could own? What part of my systems is still living only in my head? Trello: free project management tool, great starting point, limited on task assignment ClickUp: free project management system Jamie's team uses now, with task assignment, due dates, priority flags, checklist templates, and a board view for tracking client status Loom: for sending design proposals and building employee training videos Klaviyo: Jamie's email platform, and the surprise lesson in checking your subscriptions regularly Get the free guide: Charge Your Worth → thejamietaylor.com/freeguide Join the waitlist: Luxury Balloon Academy Follow along: @jamietaylorcreates Subscribe and leave a review wherever you listen

    Ep. 19: From Winging It to Systems: Building SOPs Without Losing Your Standard
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Pop-up-to-Powerhouse pulls back the curtain on the highs and lows of building a creative business in the luxury event world. Through raw solo episodes, tactical training, and inspiring guest interviews, Jamie shares the exact steps, lessons, and mindset shifts needed to grow from “just starting out” to thriving in the premium market. This is where creative vision meets business strategy and where artists become CEOs. It’s where you’ll learn to attract high-paying clients, price confidently, design scroll-stopping work, and build a brand that books itself.

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