Pop-Up to Powerhouse with Jamie Taylor

Jamie Taylor
  • 5.0 (23)
  • Entrepreneurship
  • Updated Weekly

Pop-up-to-Powerhouse pulls back the curtain on the highs and lows of building a creative business in the luxury event world. Through raw solo episodes, tactical training, and inspiring guest interviews, Jamie shares the exact steps, lessons, and mindset shifts needed to grow from “just starting out” to thriving in the premium market. This is where creative vision meets business strategy and where artists become CEOs. It’s where you’ll learn to attract high-paying clients, price confidently, design scroll-stopping work, and build a brand that books itself.

  1. 4d ago

    #16: The Corporate Client Playbook Every Event Creative Needs with Carolina Gomez from Balloon Element

    If you've been waiting for corporate clients to magically find you, this episode is the wake-up call. This week on Pop Up to Powerhouse, Jamie sits down with Carolina, founder of Balloon Element and Grow My Balloon Biz, for a masterclass in landing corporate clients from someone who did it fast going from a laid-off corporate employee to hitting six figures in her first full year of business by targeting corporate exclusively. Whether you're a balloon artist, event designer, florist, planner, or any creative service provider, the systems Carolina shares in this conversation are the exact frameworks she uses to sign five-figure jobs on repeat and teach other business owners to do the same. Inside this episode, you'll learn: The podcast moment that made Carolina decide, in one day, to only work with corporate clientsThe door-to-door school visit that turned into her first $1,500 contract (and gave her the belief she needed)Why corporate clients aren't price sensitive — and what they actually care about insteadThe simple 6-line intro email template Carolina used to build her whole business (she reads it verbatim in the episode)The Flodesk follow-up system that booked her an $8K job after eight months of no repliesThe $4K referral she got from a client who never once replied to an emailWhy "simple scales" is the mantra that keeps her business growingThe mindset shift around COIs, insurance, and "professional" fears that keep new artists stuckHow to use LinkedIn and ChatGPT to build a corporate leads list in under an hourThe "your money needs to know where it's going" reframe applied to rush fees and pricingWhy competition doesn't exist (and why two vendors can book the same event)The $12K fireworks reframe every underpriced creative needs to hearRapid-fire myth or fact: portfolios, followers, negotiation, referrals, and moreJamie also shares her own recent story of finally charging a rush fee (with her team member calling her out for not walking her own talk), and the two founders unpack why even seasoned business owners still wrestle with pricing anxiety. If you've been playing small with your reach, waiting for the algorithm to hand you clients, or telling yourself the market is "too saturated" — this episode is your permission slip to start emailing, following up, and charging what your work is actually worth. Follow Carolina at @balloonelement and @growmyballoonbiz on Instagram or her Website: https://www.balloonelement.com/ Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Email List: ⁠⁠⁠thejamietaylor.com/email⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠

  2. Aug 4

    #15: Why Career Women Can't Out-Hustle Their Health (With Desiree Burgess Alford, West Coast Wellness)

    If you've ever wondered why you're working harder than ever in the gym, tracking every calorie, running yourself into the ground and somehow feeling worse, not better this episode is a wake-up call. This week on Pop-Up to Powerhouse, Jamie sits down with Desiree Burgess Alford, founder of West Coast Wellness and Harts & Pearls, for an honest conversation about pivoting from your first business into your second, the health rules that actually change the game for women over 35, and why the gym is the one place where effort in doesn't equal effort out. Desiree is 16.5 years sober, built her first business at 18 months of sobriety, and quietly launched her second business with no website and no social media for a full year and a half and her story of following what her body was telling her, even when she couldn't fully explain it, will hit hard for anyone in the middle of their own transition. Inside this episode, you'll hear: Desiree's pivot from Harts & Pearls to West Coast Wellness (and why she launched quietly for 1.5 years)The sister comment that fired her up to build a business as a single momWhy she hired a business coach for a full year before landing on her second businessHow Jamie lost 20 pounds without a single structured workout in the first weeks of the programThe "no matter what" moment that made Jamie realize she was choosing a life of mediocrityThe sneaky weight blockers most women don't track: oil, bread, and processed carbsWhy your resting calorie rate matters more than the 2,000-calorie mythThe 3-workout, 20-minute-per-session formula that changed Desiree's body after over-training failed herThe new research: why you should stop doing a fourth setDesiree's hormone reveal building visible muscle while her testosterone was extremely lowJamie's story of thinking it was business burnout when her hormones were actually running the showWhy "just walking" or "just HIIT" isn't enough after 40 and what to do insteadThe alcohol truth nobody wants to hear in a fat loss phaseRapid-fire myth-or-fact round: carbs, protein, walking, weights, and age If you've felt like you're doing everything "right" and still not seeing results in your body, your energy, or your business, this conversation will change what you focus on. Because you can't out hustle your health. Not at 35, not at 45, and definitely not while trying to run a company. Links: About Desiree Burgess Alford: https://www.shopwestcoastwellness.com & https://www.hartsandpearls.com - Instagram Content Calendar Spreadsheet: ⁠thejamietaylor.com/content-planner⁠ Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Email List: ⁠⁠thejamietaylor.com/email⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠

  3. Jul 28

    #14: Part 5: The "Magic" That Paid Off $100K (And Why It Wasn't Magic At All)

    This is the episode you've been waiting for. If you've been following the pivot series on Pop Up to Powerhouse, you already know the story — the debt, the burnout, the tears, the moment I almost quit. But in this finale, I'm walking you through exactly how I paid off $100,000 in debt in one year, blew past my Q4 stretch goal of $90,000 to hit $120,000, and closed the hardest chapter of my business with a debt-free bank account on December 30th. And here's the wild part: there was no viral moment, no big campaign, no salesperson I hired. It was systems, tiny consistent actions, and one specific mindset shift that changed how I ran my entire business. Inside this episode, you'll learn: The reactive vs. proactive marketing loop that keeps most small businesses stuckHow I built the systems (automated emails, content pillars, social media calendar) that kept me consistent when I got busy again — including the exact spreadsheet template linked belowWhy I stopped waiting for inquiries and started reaching out to past clients myselfThe "behavioral activation" psychology principle that reframed how I take actionTwo tiny, unglamorous actions that led to two of the biggest clients of the year (a cold email to the Seattle Kraken and a passive comment that turned into my dream install at the Fairmont Olympic Hotel)How the "badass list" pulled me out of my worst mental spiralsThe Mel Robbins quote about self-trust that changed how I speak about my goalsWhy I read my future story out loud on air (and why you should write your own)The financial framework that helped me actually pay off the debt: getting lean, setting quarterly goals, and giving my money a jobThe Kaylin Faulkner quote — "your money needs to know where it's going" — that finally clickedThe mindset shift that turned $90K into $120KWhat manifestation actually is when you strip the woo-woo away If you've been sitting in a season that feels stuck, if you've been waiting to feel motivated before you take action, or if you've been telling yourself the same "someday" story for way too long — this episode is your permission to start behaving your way out, not thinking your way out. You don't need a 47-step morning routine. You need one piece of evidence today that you haven't given up on yourself. Thank you for showing up for this series. And next week, we're bringing on Desiree from West Coast Wellness to talk about how prioritizing your health and strength directly impacts your business, energy, and mental clarity. You won't want to miss it — hit subscribe. Links: Content Calendar Spreadsheet: thejamietaylor.com/content-planner Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Email List: ⁠thejamietaylor.com/email⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple

  4. Jul 21

    #13: Part 4: I Didn't Think My Way Out. I Behaved My Way Out.

    For the last few episodes, I've walked you through the darkest chapter of my business: the debt, the burnout, the crying, the moment I realized I wasn't happy for anyone. Now it’s time to tell you what actually pulled me out. In Part 4 of the Pivot Series on Pop-Up to Powerhouse, I'm sharing the exact habits, routines, and mindset shifts I used to stop spiralling and start rebuilding. Not just my business, but me. What's wild is that I wasn't following some perfectly mapped out plan. I was grasping at straws. It wasn't until I started researching this episode that I realized every "random" thing I tried actually has research behind it and a name for why it works. Inside this episode, you'll learn: Why I stopped trying to think my way out (and started behaving my way out)The personal development stack that got me unstuck (books, podcasts, apps)Why your to-do list will literally never end and what to measure insteadHow to build a numbered, prioritized to-do list the night beforeThe right-side goal list that keeps you from just working "in" the businessThe 6PM shutoff and the science of psychological detachment from workWhy meditation is a muscle, not a magic pill (and how to start when your brain won't stop)The nightly journaling practice that revealed my real triggersHow to make gratitude actually stick (get granular)The morning routine that removed every chance for me to spiral before 9AMWhy lifting weights became mental proof that I could do hard thingsThe self-efficacy concept that reframed how I approach every install and every hard moment in businessIf you're stuck in negative thought loops, if your days feel reactive instead of intentional, or if you've been telling yourself you'll feel better "when things calm down" this is the episode that shows you it doesn't work that way. Feelings don't lead the change. Behavior does. And next week, we're getting even more tactical. I'm walking you through the exact steps I took to stop being reactive, get my business back on track, and pay off $100,000 in debt in a year. Hit subscribe so Part 5 lands in your feed the moment it drops. Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the Email List: thejamietaylor.com/email Try Growthday App for Free: https://app.growthday.com/referral-trial?via=8vck4 Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple

  5. Jul 14

    #12: Part 3: When I Wasn't Rooting for Anyone

    There's a part of my pivot story I've been quietly sitting on… because I wasn't sure I was ready to say it out loud. During the hardest chapter of my business, I wasn't happy for other business owners. Especially the ones in my own industry. In this episode of Pop-Up to Powerhouse, Part 3 of the pivot series, I'm getting honest about the season when I stopped clapping for other people's launches, felt resentful watching everyone start their own balloon businesses, and quietly wondered why I was the only one who couldn't seem to feel excited anymore. But here's the truth I finally uncovered: it wasn't jealousy. It wasn't competitiveness. It was burnout wearing a really convincing disguise. It wasn't their success that bothered me, it was their excitement. And that reveal changed everything about how I rebuilt myself and my business from the ground up. Inside this episode, you'll hear: The confession I was ashamed to say out loud (and why I'm sharing it now)The stats behind why my industry felt so saturated (a 24.5% increase in new US business applications in 2020 alone)Why other people's success doesn't create insecurity, it reveals itThe three things I knew I had to face to get out of the fogWhy I started unfollowing people on social media (and how it saved my mindset)The dinner with my girlfriends that reminded me I wasn't aloneHow I separated my identity from my business's successThe morning and evening routines that quietly changed everythingWhy gratitude gets harder and more powerful the more granular you getThe moment I realized I could design a new life the same way I designed the current one If you've ever felt yourself go quiet when a peer wins, if you've ever caught yourself scrolling and feeling worse instead of inspired, if you've ever missed the version of yourself that used to be excited — this episode is for you. There's nothing wrong with you. It's a season, not a personality. And in next week's episode, I'm sharing the exact routines, mindset shifts, and habits that helped me pay off $100,000 in debt in one year. You don't want to miss it. Hit subscribe so Part 4 lands in your feed. Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Luxury Balloon Academy:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple

  6. Jul 7

    #11: Part 2: Burnout Doesn't Always Feel Like Burnout

    After surviving COVID, being featured in the New York Times, landing corporate clients like Microsoft and Google, and finally signing my first warehouse lease, I thought I had made it. Instead, I found myself crying almost every day, applying for jobs, trying to sell my business, and wondering how the hell I got here. The crazy part? I thought I had a money problem. Looking back, it had almost nothing to do with money. In Part 2 of the pivot series on Pop-Up to Powerhouse, I'm pulling back the curtain on the season of business that looked successful from the outside and was quietly breaking me on the inside, the debt, the tears, the really hard conversation with my new full-time employee, and the moment I realized I was trying to escape a life I had built myself. Inside this episode, you'll hear: What the "success" season really looked like behind the scenesThe moment I hired a full-time employee and had to have the hardest conversation of my career a month laterHow I ended up $100,000 in debtWhy I was applying for jobs, trying to sell my business, and asking friends to buy me outHow I got out of my five-year warehouse leaseThe uncomfortable realization that my identity was tangled up with my businessWhy "spend money to make money" almost took me underThe shift from trying to grow a business to trying to escape oneHow I finally figured out that this wasn't a money problem, it was burnout in disguise If you've ever looked successful on paper but felt like you were falling apart underneath, if you've ever wanted to sell your business, walk away, or start over — this episode is for you. Burnout doesn't always look the way we think it does. Sometimes it looks like a warehouse, a full inbox, and a growing revenue line. But before I could rebuild myself, there was one more uncomfortable truth I had to face and that's exactly what we're getting into in next week's episode. Hit subscribe so you don't miss Part 3. Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Luxury Balloon Academy:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple

  7. Jun 30

    #10: Part 1: The Part of My Business I Almost Shut Down… Ended Up Saving It

    There was a moment when I had decided to shut down part of my business and ironically, it ended up being the part that saved us. In this episode of Pop-Up to Powerhouse, I'm finally sharing the story I've been quietly sitting on: the pivot. From accidentally building a balloon business out of a party box brand, to nearly closing the party box side of things right before March 2020, to a single inquiry from a woman named Peggy that changed everything. This is the behind-the-scenes look at how Confetë went from almost shutting down to getting picked up by The New York Times, working with brands like AARP, Microsoft, and Deloitte, and signing my first warehouse lease. But this story isn't the highlight reel. It's the honest one. Inside this episode, you'll hear: The exact moment I decided to shut down the party box side of my businessHow one cancelled weekend in March 2020 changed everythingThe "virtual party box" pivot that nobody else was doingThe single client inquiry that became a business modelHow a college graduation order landed us in The New York TimesWhat it really felt like to "make it" during a pandemicThe lie I told myself about when a business becomes "real"The five-year warehouse lease I signed right before the faucet turned offIf you're a small business owner who's ever felt like you're just trying to stay alive, who's pivoted out of survival instead of strategy, or who's wondered whether the thing you were about to quit might actually be the thing, this episode is for you. And next week, we go deeper into the part of the story I've never told. Hit subscribe so you don't miss Part 2. Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠ Luxury Balloon Academy:⁠⁠⁠⁠⁠⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple

  8. Jun 23

    #9: The Biggest Networking Mistake Founders Are Still Making with Alisha Kumar

    If you've ever walked out of a networking event wondering why it didn't lead to anything… this episode is going to reframe how you show up to every room you walk into. In this episode of Pop-Up to Powerhouse, Jamie sits down with the founder behind Good Time Media and The Founders' Table, Alisha Kumar to unpack what it really takes to build community, grow a business with grit, and stop chasing approval disguised as ambition. From the truth about "proximity" being the word of 2026, to the networking mistake almost every founder is still making, to the brutally honest reality of founder loneliness, this conversation pulls back the curtain on what actually moves the needle for women building real businesses. Inside this episode, you'll learn: Why proximity alone is never enough (and what to do instead)The #1 networking mistake costing you clients and referralsHow to spot the difference between strategy and insecurity when saying yesWhy the "if you're lonely, you're doing it wrong" advice misses the pointThe mindset shift that separates founders who scale from founders who stallWhat the Jessi Jean $1.2M viral launch actually teaches us about overnight successWhy delegating too soon (before you understand the work) backfiresThe Mel Robbins quote that will change how you talk to yourselfHow to stop "cutting your own flowers" to show everyone onlineThe real reason small, curated rooms are outperforming big networking events Whether you're early in your entrepreneurship journey or scaling into your next phase, this episode is a reminder that the real growth happens in the rooms where you're seen, heard, and challenged — and that you have permission to want more without burning out chasing it. Connect with Alisha - Good Time Media Website - The Founders Table Website - Alisha’s Instagram Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠ Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠ Luxury Balloon Academy:⁠⁠⁠⁠⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe, review and follow the podcast on your favourite platforms ⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠Apple

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Pop-up-to-Powerhouse pulls back the curtain on the highs and lows of building a creative business in the luxury event world. Through raw solo episodes, tactical training, and inspiring guest interviews, Jamie shares the exact steps, lessons, and mindset shifts needed to grow from “just starting out” to thriving in the premium market. This is where creative vision meets business strategy and where artists become CEOs. It’s where you’ll learn to attract high-paying clients, price confidently, design scroll-stopping work, and build a brand that books itself.

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