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The Bright Balloon

Sara Meyer
  • 5.0 (107)
  • ARTS
  • UPDATED WEEKLY

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

  1. Limit your menu and skip the studio booking

    3D AGO

    Limit your menu and skip the studio booking

    In this replay of a bonus episode from On The Bright Side, I'm breaking down why limiting your options might be the most powerful move you can make in your balloon business. I walk through how simplifying your color inventory and menu of offerings can make it easier for clients to book, faster for your team to execute and significantly more profitable over time. This approach has helped me reduce stress, streamline training, cut waste and build a business that can grow (or shrink) without chaos. Since I originally recorded this, I've released Sales Sets, which are ready-to-use product images in color palettes that you can purchase instead of doing your own photo shoot to display your menu. So as you're listening, just know you've got two paths. You can absolutely follow along and use this episode as a guide to plan your own menu photo shoot when the time is right; or if you wanna skip the studio booking, inflation and expense, you can use Sales Sets as a plug-and-play option (or even as a placeholder until you're ready to do your own photos). This has been the single best thing I have done to help my customers understand what I'm selling and purchase faster.    In the UGlu Hotline, hear why one listener prints and laminates her SOPs.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    29 min

  2. 5D AGO • SUBSCRIBERS ONLY

    I'm miserable | I'm finally hiring help

    My business has reached a breaking point so I'm hiring. I'm talking about all the ways I've already hired help and why this time it's different. Also sharing pay range and all the systems I need to get in place.

    29 min
  3. Profitable organic decor and building trust

    FEB 3

    Profitable organic decor and building trust

    This episode was recorded live from the Sempertex International Balloon Convention, where once again, I sat down with Elisabeth of Pop of Color (Arizona). This is her third time on the podcast, but our first time recording face-to-face!  We chat about organic balloons, how this style has earned its place in the industry and what it really looks like to run a profitable home-based balloon business without chasing every trend or install. We cover: pricing based on your market (not competition) setting real profit goals how she structures her prep and install days the client process she refuses to give up, because it's such a game changer for repeat business.  This conversation is honest, refreshing and full of all sorts of practical takeaways, especially if you want to make good money without building a massive operation. In the UGlu Hotline, hear one listener's tip for researching a new balloon color on Instagram.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @popofcoloraz  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    19 min
  4. Million dollar panel

    JAN 27

    Million dollar panel

    Get ready for tons of inspiring lessons in this episode! It's a panel discussion with four million dollar balloon business owners, all who came on the podcast out of the goodness of their hearts & I'm so grateful. We talk about: What impacted their growth the most What positions they suggest hiring first Some big mistakes they've made along the way Owning / leasing their various spaces Loans, assets and investments Staying motivated Their biggest pieces of advice Thank you so much to our guest panelists: Erin, Blenda, Brian and Chris. I would also like to thank this month's sponsor, Joette of Balloon Coach. In fact, two of the panelists (and myself), will all be on staff at her Balloon Boss Summit this year. So if you like this conversation, just imagine experiencing it in person. Summit is really special for that reason, and it's intentionally kept small to help attendees create relationships. In the UGlu Hotline, hear a tip from one of the panelists on what she sends to clients in the mail. Unlock three free bonus episodes!  RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  More with Erin More with Blenda More with Brian More with Chris - - - - On the Bright Side Apple | Patreon The Bright Balloon on YouTube

    49 min

  5. JAN 22 • SUBSCRIBERS ONLY

    Stop being imprisoned by your own rules

    Sharing the mental rollercoster I've been on for the past month and why I'm sending emails to myself in the future.

    21 min
  6. Advocating for Balloons: The CRC's Mission

    JAN 20

    Advocating for Balloons: The CRC's Mission

    Imagine if tomorrow your city decided to close your business, and before you could even start a conversation, it was too late. It was already written into the law.  Right now, our industry is being talked about without us in the room. Decisions about balloons are being made by people who don't understand how professional balloon artists actually work, the care we take, the standards we follow, or the businesses and families that depend on this industry.  The Coalition for Responsible Celebrations is trying to make sure that we have a place in that room and that we stay informed about the discussions taking place without us.  This month's presenting sponsor is Balloon Coach, and one of the many ways Joette supports our industry is by advocating for the CRC so that none of our businesses are impacted by hasty legislation.  This interview took place in person at the 2025 International Balloon Convention, where Joette attended to advocate for the CRC. I hope you'll consider becoming a member so you can be part of these conversations, too.  In the UGlu Hotline, hear one listener's tip for finishing up her stuffed balloons.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  CoalitionForResponsibleCelebration.org - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    19 min
  7. Using AI in your balloon business

    JAN 13

    Using AI in your balloon business

    Most of us, myself included, are using ChatGPT as a writing assistant or Google on steroids. "Proofread this, write me an Instagram caption for that, what's this rash on my kid's arm?" But we know it's capable of more, especially when it comes to managing a small business. But how? How do we tap into the greater capabilities without wasting time? How do we build systems that are organized or repeatable? Well, we ask an expert.   Cue Emily from Utah Balloon Creations. Emily has been on the podcast before where she shared spreadsheets, pricing calculators and tech tips that blew my mind. So I knew that she was the perfect guest to teach us about AI in a practical, usable way.   Hear about why she thinks of her AI as a person, the customizations she recommends for your AI, how she avoids rabbit holes with it and the five best practices for using it.   In the UGlu Hotline, hear how Erin of Young and Wild Balloon Co. labels everything that leaves her warehouse.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: Balloon Coach Balloon Boss Mastermind & Summit  @utahballooncreations  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  Ep. 159 - Precision Pricing | Emily of Utah Balloon Creations  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube

    47 min

  8. JAN 11 • SUBSCRIBERS ONLY

    Mistakes I made last year and how I plan to fix them

    The areas where I fell short or screwed up in 2025 and how I plan to fix them in 2026!

    41 min
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5
out of 5
107 Ratings

About

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

Information

  • Creator
    Sara Meyer
  • Years Active
    2020 - 2026
  • Episodes
    400
  • Rating
    Clean
  • Show Website
    The Bright Balloon
  • Provider
    Sara Meyer

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