Episode 2873: Vinnie Tortorich and Jaspr founder Mike Feldstein discuss clean indoor air, building a business around giving, and an early Black Friday deal for listeners. https://vinnietortorich.com/2026/10/live-from-jaspr-house-mike-feldstein-episode-2873 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE: @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout, or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Live from Jaspr House Vinnie drove to Austin, Texas, to record in person. It's only the second time in the show's history that he has recorded outside his own studio. (0:30) He first had Mike on the show after the California wildfires, when he was looking for a way to get smoke out of a home. (2:00) Mike describes Jaspr House, a home on Lake Austin where the team gathers, hosts partners and events, and gets together every Friday. (4:00) It has a 20-person sauna, and Vinnie found a cold plunge and an assault bike out by the water. Jaspr recently hosted a team jiu-jitsu invitational right on the property. (7:30) Eight teams of four, 32 competitors from all over the country, and a $20,000 cash prize. It started with Darren, who applied for a customer support job. Mike built his schedule around his jiu-jitsu training. (8:30) Darren also gifts Jasprs to local jiu-jitsu gyms. Mike calls Jaspr an air education company that happens to make the world's best air scrubber. (12:00) The Business of Giving Vinnie points out that most bosses would tell an employee to chase their dream on the side. (13:00) Some brands spend $50,000 to $100,000 a day on ads. Mike would rather put that money into helping people and doing impactful things in the community. (13:30) Vinnie compares it to Patagonia, except Jaspr is doing it from day one. (16:30) Jaspr gifts air scrubbers to schools and covers the filters. (17:00) Mike mentions a study in Finland where absences dropped by almost 30% after air purifiers went into classrooms. Vinnie shares a story about Paul Newman giving away his Rolex. If you can't give something away, you don't own it. It owns you. (19:00) Jocko Willink's team flew in from San Diego to compete in the invitational. (21:00) Vinnie's Jaspr Story Vinnie drove 23 hours over two days to get to Austin. (24:30) He has two Jasprs at home, and the one in the bedroom has made a big difference in his wife's snoring. (25:30) He retells his Concept 2 rower story. (27:00) After a full year of rowing, the rower was almost perfectly clean inside. The dust was in the Jaspr's filter instead. He now leaves it on 24 hours a day. Mike says it costs pennies a day to run. (29:30) Even with construction going on upstairs, the house has no dust. (30:00) Jaspr House has a Jaspr in nearly every room. (30:30) Why Indoor Air Matters Jaspr launched in May 2020, and its first 1,000 customers were doctors and dentists. (33:00) Dentists in Ontario had to put an air purifier in every room, and a stronger unit meant less time between patients. Mike's background is wildfire smoke, hurricane cleanup, and mold remediation. (33:30) Cities treat our water, and many of us filter it at home, but nobody filters the air. (35:00) Mike says the average home they test has air 5 to 10 times dirtier than the outdoor air. (35:30) Homes are built so tight that, without filtration, the air sits like a stagnant pond. Jaspr's logo is a tree because nature already makes great air. (36:30) When Vinnie and Serena moved to Virginia, they refused to buy a newly built "formaldehyde home." (37:30) Air, water, food, and sunlight come first. Supplements build on top of that foundation. (39:30) One side effect of owning a Jaspr: you might become an "air snob." (40:30) Vinnie admits he was completely skeptical at first. (41:00) Mike explains his gifting approach with the story of the oak tree and its 10,000 acorns. (42:00) Vinnie shares how he started Pure Vitamin Club at his kitchen table to make the world's purest vitamin. (43:00) An Early Black Friday Mike explains why Jaspr saves its biggest discount for this time of year. Two years ago, they sold out for over three months. (45:00) Jaspr filters are moving to coconut carbon, and new filters will have white end caps instead of turquoise. (46:30) If your Jaspr ever breaks, they ship you a brand new one. If it isn't a game changer for you, they'll buy it back at full price and cover the return shipping. (48:30) Jaspr has a discount code, VINNIE, that gets you $350 off through the end of November. (50:00) That's $50 more than Jaspr's Black Friday deal. After November, code VINNIE still gets you $200 off. Go to Jaspr.co for more information or to purchase. The first 10 listeners who share their Jaspr story with the Jaspr team will get a free filter. (52:00) Vinnie loves archery, and Mike is building an archery range on the property. (53:30) Vinnie shoots recurve and has sent over 7,000 arrows downrange this summer. The switch to coconut carbon saves about 1,000 trees a year and removes odors, formaldehyde, and VOCs better. The price isn't changing. (57:00) Jaspr is working on ways to repurpose about 2,000 returned steel shells. (59:00) You'll find Pure Coffee Club, Eat Happy Kitchen, and Grazly products at PureVitaminClub.com. (1:00:00) Important Reminders Get Vinnie's e-book here: https://nsng.vinnietortorich.com/product/intro-to-nsng/ Don't forget to get Anna's new book Eat Happy Cocktail Hour! You can order it here: https://eathappycocktailhour.com It's also available in Vinnie's Book Club here: https://tinyurl.com/eathappycocktail Eat Happy Cocktail Hour features cocktails, mocktails, and appetizers, and it's out now. Order and get bonus goodies! You can order from a wide variety of booksellers at https://eathappycocktailhour.com/ Please save your receipt from wherever you order; you'll need it for your bonuses! Check out the Aletha Hip HookTM that Vinnie uses to reduce pain and increase mobility: You can purchase your own through Vinnie's website here: https://vinnietortorich.com/hook Anna's products are now linked to Pure Vitamin Club's website. You can also purchase them under the "Food and Snacks" section. https://purevitaminclub.com/collections/food-and-snacks Vinnie hopes to add other products as well, all of which will be health-related. The NSNG® VIP is now closed, but you can add your name to the waitlist for next time. Interested? Sign up here: https://vinnietortorich.com/vip. Book a consultation with Vinnie for guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some clothing and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self-Care, Beauty, and Grooming Products That Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on Peacock. "Dirty Keto" is available on Amazon! You can purchase or rent it here. https://amzn.to/4d9agj1 Please watch, rate, and review it! Eat Happy Italian, Anna's second cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack. They will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries
