Social Media Marketing Podcast

4.7 (1.4K)
MARKETING
UPDATED WEEKLY

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

6D AGO

YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views

Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share. What Marketers Need to Know About the Shorts FeedThe Audio-Visual-Text Hook FrameworkCuriosity LoopsObstacle + Solution Storytelling Guest: John Scott | Show Notes: socialmediaexaminer.com/719 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43 min
MAY 14

YouTube Tools That Scale Attention

Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube. New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect MakerVoice Replies for CommentsYouTube’s Creator Partnerships Platform Powered by Gemini Guest: Liron Segev | Show Notes: socialmediaexaminer.com/718 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

47 min
MAY 7

The Science of Attention: Creating Short-Form Videos People Won't Skip

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos. How to Apply the Science of Attention to Your Short-Form Video StrategyConnection: The Two-Fold FoundationReputation: The Authenticity FormulaEmotion: The Engine That Makes Content SpreadHow to Develop Each Short-Form Video Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46 min
APR 30

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing. Instagram Post Caption LinksInstagram Profile Grid Customization and Editable ThumbnailsInstagram Sticker Tools For Custom BrandingInstagram Edits App Tool & Feature Updates Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

46 min
APR 23

Increasing Conversions: Quick Wins That Work in 2026

Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026. Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Landing PagesHow to Optimize Your Post-Conversion Thank You Page for Additional ConversionsHow to Use One-Click Actions to Protect Your Email Deliverability Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

45 min
APR 16

Facebook's 2026 Rules for Reach & Relevance

Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker. Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42 min
APR 9

Ads and AI: Leveraging AI Creative in 2026

Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse. Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

43 min
APR 2

LinkedIn Is Rewriting the Rules of Visibility

Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox. Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/712 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

42 min

See All (741)

Michael Stelzner

Host

4.7

out of 5

1,436 Ratings

My Thursday Ritual

6d ago

Cindyleigh

I never miss an episode and have my it my Thursday morning go-to while I walk. I’ve learned so much simply from this podcast. It’s my #1 recommendation For anyone who is marketing anything!
Must listen

05/29/2025

PaulinaCossette

So much great information, really keeps you informed of cutting-edge developments in marketing. Michael is such a fantastic interviewer and I appreciate that he selects diverse guests.
Good but awful guests

Apr 26

Pod listener guy human

Good info. Intro is super corny. Has the most annoying guests. It’s like he seeks out condescending / odd speaking guests. Rarely finish episodes due to obnoxious guests.
The best for social media marketing

04/26/2025

New to Dallas TLC

I love that the show always has pros in conversation about the latest trends in social media and how to optimize for successful marketing. Michael Steiner does such a great job of guiding the discussion and recapping the key takeaways so that you’re never lost and can apply what’s relevant.

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/