Buyers Agent Mastery Podcast

Buyers Agent Mastery
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Buyers Agent Mastery is the podcast for buyers agents who want to build a better business. Hosted by industry veterans Bryce Holdaway and Veronica Morgan, each episode features candid conversations with some of Australia's most successful buyers agents, uncovering the real numbers, real mistakes, and real lessons behind building a profitable and sustainable agency. Whether you're just starting out, growing your client base, or scaling a team, you'll learn practical insights on marketing, sales, systems, hiring, leadership, and profitability from people who have actually done it. No theory. No fluff. Just proven strategies, hard-earned lessons, and actionable takeaways to help you grow your buyers agency with confidence. Real buyers agents. Real numbers. Real mistakes. What it actually takes to grow.

Episodes

  1. 3d ago

    John Nguyen: AML Compliance for Buyers Agents, Explained | Buyers Agent Mastery Ep. 005

    AML/CTF has introduced a whole new compliance responsibility for buyers agents — and the biggest risk may be assuming you’ve got it covered when you haven’t. In this episode of Buyers Agent Mastery, Bryce Holdaway and Veronica Morgan sit down with AML specialist John Nguyen to unpack what the new rules actually mean for buyers agents. John breaks down when clients need to be screened, who needs AML training, how to handle high-risk clients and suspicious matter reports, and why trusts, companies and SMSFs can make the process far more complicated than simply checking an ID. You’ll also hear where buyers agencies are most likely to get caught out: relying on generic screening software, missing people who need to be screened, navigating vendor due diligence, and assuming another professional’s checks remove your liability. John also walks through the time and complexity involved in managing AML yourself — and why getting the process right matters when the penalties for non-compliance can be significant. Episode Highlights01:04 - What Tranche 2 Means for Buyers Agents 03:19 - Why AML Compliance Is So Difficult 07:58 - Navigating AML’s Grey Areas 10:56 - The Problem With AUSTRAC’s Starter Kit 12:23 - The Deadlines Have Passed. What Now? 14:35 - KYC, High-Risk Clients and SMRs 18:43 - How Money Laundering Shows Up in Property 21:10 - Why the Penalties Feel Disproportionate 23:53 - Reporting Suspicious Activity Without Fear 24:42 - The Biggest AML Compliance Gaps 25:09 - Who in Your Team Needs AML Training? 26:21 - Screening Trusts, Companies and SMSFs 29:47 - When Do You Need to Screen a Client? 30:28 - AML Rules for Auction-Only Services 31:01 - The Challenge of Screening Vendors 34:48 - The DIY AML Process, Step by Step 39:22 - How Done-for-You Compliance Scales 41:12 - The Buyers Agent Mastery AML Partnership 43:16 - Final Takeaways: Compliance Isn’t Going Away About the GuestJohn Nguyen is the founder of AML Partners, an Australian AML/CTF compliance provider working with real estate agencies, buyers agents and conveyancers. John brings more than 10 years of financial crime experience across major banks including CBA, Westpac and ANZ, along with audit experience at Ernst & Young. After seeing the challenges even major financial institutions faced in implementing AML compliance correctly, John and his team developed a technology and service-based approach designed to make compliance more practical for smaller businesses, including buyers agencies. In this episode, John brings that experience directly into the buyers agent workflow, explaining the practical obligations agencies now face and some of the common gaps that can leave businesses exposed. Connect with JohnJohn Nguyen (LinkedIn) John Nguyen (Website) Build a profitable buyers agency - at every stage of the journey➡️Visit our website ➡️Know more about AML Partners Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.

    John Nguyen: AML Compliance for Buyers Agents, Explained | Buyers Agent Mastery Ep. 005

  2. 6d ago

    Meighan Wells: Lessons From Queensland's Buyers Agent Pioneer | Buyers Agent Mastery Ep. 004

    “The most empowering point in your business is when you can say no to someone and say, ‘You’re just not the right fit for us.’” In this episode of Buyers Agent Mastery, Bryce Holdaway and Veronica Morgan sit down with one of Queensland's true buyer's agency pioneers, Meighan Wells. As the founder of Property Pursuit and a three-time REIQ Buyer's Agent of the Year, Meighan shares what she's learned from more than two decades in business, including why she intentionally scaled back after discovering that growth can sometimes come at the expense of quality. They unpack referrals, hiring mistakes, fee structures, client management, buyer education, and the systems that have helped her build a business where more than 80% of clients come from referrals and repeat business. If you're looking to build a buyer's agency that lasts decades—not just years—this episode is packed with hard-earned lessons. Episode Highlights01:11 – Meet the Buyers Agent Who Wrote the Rulebook 03:46 – From Startup to Industry Pioneer 07:10 – The Payment Model Clients Respect More 12:27 – The Danger of Being a Generalist 18:52 – Eight Buyers Agents Missed This Red Flag 23:38 – The Referral System Behind an 80% Repeat Business 28:50 – Stop Chasing Leads. Start Improving Conversions 31:03 – How AI Is Sending New Clients to Buyers Agents 34:59 – The Hiring Mistake That Cost Me Dearly 38:59 – How to Spot Future Flight Risks in Interviews 41:43 – Why Some Buyers Agents Last and Others Don't 47:01 – "We Advise, You Decide": Managing Client Risk 50:05 – The Biggest Lessons From Two Decades in Business About the GuestMeighan Wells is the founder and principal of Property Pursuit and one of Queensland's most experienced buyer's agents. With more than 20 years in the industry, she has helped shape the profession, including authoring the original REIQ education module on acting as a buyer's agent. A three-time REIQ Buyer's Agent of the Year, Meighan combines a background in psychology, risk management, and business with deep expertise in negotiation and client advocacy. Known for her systems-driven approach and commitment to long-term outcomes, she has built a highly respected referral-based business focused on helping clients make smarter property decisions. Connect with MeighanWebsite | Property PursuitLinkedIn | Property Pursuit AdvisorsLinkedIn | Meighan WellsFacebook | Meighan Wells Build a profitable buyers agency - at every stage of the journey➡️Visit our website Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.

    Meighan Wells: Lessons From Queensland's Buyers Agent Pioneer | Buyers Agent Mastery Ep. 004

  3. Aug 1

    Jarrod McCabe: Building A 30-Year Buyer's Agency | Buyers Agent Mastery Ep. 003

    Building a successful buyer's agency is one thing. Building one that thrives for 30 years is something else entirely. In this episode of Buyers Agent Mastery, Veronica and Bryce sit down with Jarrod McCabe, Director of Wakelin Property Advisory, one of Australia's most respected and longest-running buyer's agencies. Jarrod shares his journey from property valuer to business owner, the lessons he learned working under industry pioneers Richard and Monique Wakelin, and the mindset shifts required to move from technical property expertise into trusted advisory work. The conversation explores scaling through systems, building referral networks, adapting to changing investor markets, winning trust with owner-occupier clients, vendor advocacy as a growth channel, and why experience remains the ultimate competitive advantage. Whether you're starting your buyer's agency or looking to scale beyond your own production, this episode offers a blueprint for building a business that stands the test of time. Episode Highlights00:21 – Meet Jarrod McCabe & The Wakelin Story 03:30 – From Property Valuer To Buyer's Agent 05:57 – The Method Behind Winning More Auctions 08:57 – How To Price Melbourne's Best Properties 12:10 – Why Asset Selection Beats Negotiation 14:49 – Scaling Fees Without Losing Trust 16:53 – The Shift From Investors To Home Buyers 22:14 – Negative Gearing, New Builds & Investor Risk 26:02 – How Established Firms Navigate Policy Changes 28:21 – Building A Sales Process That Scales 33:06 – The Auction Mistake That Nearly Cost A Deal 35:36 – Understanding Agent Behaviour At Auction 40:14 – Why Mentorship Accelerates Success 46:14 – Finding And Attracting Ideal Clients 48:10 – Credibility: The Ultimate Growth Strategy 51:11 – Why Sharing Knowledge Builds Authority 54:42 – Understanding The Owner Occupier Mindset 58:15 – The Power Of Mentorship And Experience About the GuestJarrod McCabe is a Director of Wakelin Property Advisory, one of Melbourne's longest-running and most respected buyer's agencies. Originally trained as a property valuer, Jarrod spent years working across residential, commercial, rural and compulsory acquisition valuations before joining Wakelin Property Advisory in 2010. Under the mentorship of Richard and Monique Wakelin, he developed deep expertise in buyer advocacy, asset selection and strategic property advice. Today, Jarrod helps lead a business that has been operating since 1995 and has successfully evolved through multiple property cycles. His work spans buyer advocacy, vendor advocacy, investment strategy and owner-occupier acquisitions, with a strong focus on long-term asset selection and client outcomes. Known for his practical approach, Jarrod believes the greatest value a buyer's agent provides is not negotiating a lower price, but helping clients avoid buying the wrong property in the first place. Connect with JarrodWebsite | Wakelin Property AdvisoryLinkedIn | Wakelin Property AdvisoryFacebook Page | Wakelin Property Advisory LinkedIn | Jarrod McCabe - Wakelin Property Advisory Build a profitable buyers agency - at every stage of the journey➡️Visit our website Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.

    Jarrod McCabe: Building A 30-Year Buyer's Agency | Buyers Agent Mastery Ep. 003

  4. Jul 27

    Scott Aggett: Build A Team, Not A Unicorn | Buyers Agent Mastery Ep. 002

    Most buyer's agents burn out trying to do everything themselves. Scott Aggett took the opposite approach — he broke the buyer's agent role into specialist functions, hired to his weaknesses, and built Green Shoots Property into one of Australia's most systematic buyer's agencies. In this episode of Buyers Agent Mastery, Scott pulls back the curtain on what it actually takes to scale a buyer's agent business beyond the founder. He shares the segmentation model that freed him from being the bottleneck, the data-driven method he uses to identify property hotspots before they heat up, and why 90% of his clients come back — without a marketing machine behind him. You'll also hear the hard stuff: why he had to cut his team from eight to seven after a revenue hit, the "suck it and see" reality of building systems that took far longer than planned, and what happens when new competitors "drop their pants" on fees. Episode Highlights01:15 - Meet Scott Aggett 03:56 - Learning Without Mentors 06:00 - Hiring to Your Weaknesses 08:52 - When Growth Happens Too Fast 10:24 - Why Buyer's Agents Should Specialise 14:05 - Building a Team That Challenges You 17:23 - Finding Your Niche and Offer 23:13 - Pricing, Marketing & Winning Clients 29:50 - Choosing the Right Clients 31:44 - What Makes a Sustainable Buyer's Agency? 33:14 - Can Great Sales Agents Become Great Buyer's Agents? 36:57 - Key Takeaways: Hiring, Culture & Referrals About the GuestScott Aggett is one of Australia's most experienced property professionals, with more than 30 years in the industry and over 4,000 property transactions completed across Australia, the UK, and Asia. Before founding Green Shoots Property, Scott built and successfully exited Hello House, Australia's first negotiation-as-a-service business. His background spans real estate sales, property investment, negotiation, and business leadership, giving him a unique perspective on both property markets and company growth. Today, as Founder and Director of Green Shoots Property, Scott helps investors build long-term wealth through data-driven strategy, suburb selection, asset analysis, and expert negotiation. Known for his practical approach, strong leadership philosophy, and focus on client outcomes, Scott has become a respected voice among buyer's agents looking to build sustainable, scalable businesses. Connect with ScottScott Aggett (LinkedIn) Scott Aggett (Website) Green Shoots Property (Website) Green Shoot’s LinkedIn Build a profitable buyers agency - at every stage of the journey➡️Visit our website Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.

    Scott Aggett: Build A Team, Not A Unicorn | Buyers Agent Mastery Ep. 002

  5. Jun 29

    Bryce Holdaway & Veronica Morgan: From TV Hosts to Industry Leaders | Buyers Agent Mastery Ep. 001

    Before podcasts, social media, and buyer's agency became mainstream, Bryce Holdaway and Veronica Morgan were helping clients navigate property markets around Australia. Their paths first crossed during the auditions for Location Location Location Australia, launching a professional relationship that has now come full circle. In this launch episode of Buyers Agent Mastery, Bryce and Veronica unpack their individual journeys, the lessons they learned building two very different businesses, and the challenges facing today's buyers agent industry. They discuss why buyers agency isn't a side hustle, how professional standards have slipped in recent years, and what separates sustainable businesses from short-term operators. Along the way, they share the mistakes, mentors, and turning points that shaped their careers. Whether you're starting your first buyers agency, growing beyond your first few clients, or building a scalable business, this episode provides the foundation for what's ahead in the Buyers Agent Mastery journey. Episode Highlights00:54 – How Two Industry Veterans Joined Forces 02:42 – The TV Show That Changed Everything 04:21 – What National TV Taught Them About Property 06:44 – Every Great Buyers Agent Needs a Mentor 10:41 – Building Businesses After the Cameras Stopped 16:29 – The Biggest Problem Facing Buyers Agents 24:55 – The Business Framework Every BA Should Know 27:22 – The Roadmap for Every Stage of Growth 29:07 – Why This Podcast Is Different 30:33 – One Final Message for Every Buyers Agent About the HostWith more than four decades of combined experience in property, Bryce Holdaway and Veronica Morgan have helped shape Australia's buyers agent industry from the ground up. Long before buyer’s advocacy became widely recognised, both were building successful businesses, educating consumers, and championing higher professional standards across the profession. Bryce is Partner and Director of Property Advisors at Empower Wealth, where he has helped grow the business into one of Australia's leading property advisory firms. Best known as co-host of Location Location Location Australia and co-host of The Property Couch podcast, Bryce has spent decades helping Australians make smarter property decisions while mentoring the next generation of buyers agents through proven systems and business leadership. Veronica is Founder and Director of Good Deeds Property Buyers and has been representing home buyers and property investors for more than 20 years. A former Vice President of the Real Estate Buyers Agents Association of Australia (REBAA), she has become one of the industry's strongest advocates for ethical practice, professional standards, and education. Veronica is also the author of Auction Ready and creator of one of Australia's leading mentoring programs for aspiring buyers agents. Together, Bryce and Veronica bring decades of real-world experience, countless client success stories, and lessons learned from building, growing, and refining their own businesses. Through Buyers Agent Mastery, they're on a mission to help buyers agents build profitable, sustainable businesses while raising the standard of the profession for years to come. Build a profitable buyers agency - at every stage of the journey➡️Visit our website Enjoyed this episode? Subscribe to Buyers Agent Mastery for more real conversations about growth, systems, leadership, and what it actually takes to build a successful buyer's agency.

    Bryce Holdaway & Veronica Morgan: From TV Hosts to Industry Leaders | Buyers Agent Mastery Ep. 001
  • 5 Episodes

About

Buyers Agent Mastery is the podcast for buyers agents who want to build a better business. Hosted by industry veterans Bryce Holdaway and Veronica Morgan, each episode features candid conversations with some of Australia's most successful buyers agents, uncovering the real numbers, real mistakes, and real lessons behind building a profitable and sustainable agency. Whether you're just starting out, growing your client base, or scaling a team, you'll learn practical insights on marketing, sales, systems, hiring, leadership, and profitability from people who have actually done it. No theory. No fluff. Just proven strategies, hard-earned lessons, and actionable takeaways to help you grow your buyers agency with confidence. Real buyers agents. Real numbers. Real mistakes. What it actually takes to grow.

Information

  • Creator
    Buyers Agent Mastery
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Buyers Agent Mastery
  • Show Website
    Buyers Agent Mastery Podcast