Adtech Marketing Podcast

Joe Zappa
  • 5.0 (3)
  • Marketing

The Adtech Marketing Podcast is the only podcast devoted exclusively to adtech marketing, featuring discussions of best practices and stories from leading practitioners. Plus, it's occasionally fun. Hosted by Joe Zappa, CEO of adtech marketing agency Sharp Pen Media.

Episodes

  1. 3d ago

    Do You Need a Villain?

    Joe and first-time pod guest Jess Ness discuss whether your adtech story needs a villain. They explore why Hollywood and political stories always have a villain, what adtech companies can learn from the Spencer Pratt mayoral campaign, why CEOs and marketers are shy to name villains, and how incorporating a provocative critique into your messaging can demonstrate empathy for your customers. Plus, Joe shares about the time he got fired for asking for a raise.

  2. Jul 27

    Should All Marketers Code?

    Joe Zappa and Adam Remson discuss a provocative Marketecture guest column by Brett Wilson for which the email subject line was “Only Hire Marketers Who Can Code.” Nice clickbait, Ari — game recognize game. Joe and Adam explore the gap between CEO and VC prognostications about AI and what it looks like in practice, how AI really is helping marketers become builders, and why you want to be like Josh Hart.

  3. Jul 20

    Are All AI-Written Posts Bad?

    Joe Zappa, Bill Brazell, and Adam Remson get loose and sling some takes about AI. Does Joe have worthwhile hobbies? How many allusions can Bill rattle off off the top of his head? And should Adam keep wearing this hat? That and many other serious questions — such as how AI makes us better collaborators, what forms of writing it’s actually good for, and what it takes to stand out amid the sea of slop — on the second episode of The Adtech Marketing Podcast.

  4. Jul 13

    Why Is Joe Doing More Podcasts?

    What adtech really needs is another podcast. Joe explains his theory that media is diverging into two very distinct formats: short human-written text and long-form podcasts. In other words: why every CEO evangelist needs a non-slop, human-first, personality-driven podcast. Lend me your ears, adtech CEOs, salespeople, and marketers.

  5. Jul 8

    Introducing the Adtech Marketing Podcast

    The Adtech Marketing Podcast is the only podcast exclusively devoted to adtech marketing. Expect unfiltered conversations, practical advice, curious detours, and real stories from Joe Zappa, the Sharp Pen Media team, and leaders across the adtech industry.

Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

The Adtech Marketing Podcast is the only podcast devoted exclusively to adtech marketing, featuring discussions of best practices and stories from leading practitioners. Plus, it's occasionally fun. Hosted by Joe Zappa, CEO of adtech marketing agency Sharp Pen Media.

Information

  • Creator
    Joe Zappa
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Joe Zappa
  • Show Website
    Adtech Marketing Podcast