Small Biz Forever

Hayley & Katie
  • 4.0 (3)
  • Entrepreneurship

The Small Biz Forever podcast is hosted by two rad small business friends who want to help other creatives grow a values-based biz. Episodes will include topics like preventing burn out, failure tolerance, what it takes to run a small business, marketing strategies, building community and so much more. Sign up for the newsletter to be informed when new episodes drop!

Episodes

  1. Oct 14

    Defining your market strategy with Kait McKenna

    In this episode we welcome our first guest, Kait McKenna, to chat about everything markets and market strategy. You'll learn what to do and what not to do, how to increase your sales DURING a market if you're not hitting your goals, how to pay attention to numbers, and the importance of pivoting in business.

    Defining your market strategy with Kait McKenna

  2. Sep 30

    Markets 101 - Craft Fairs Vs Makers Markets

    What is a market? Katie & Hayley breakdown the defining characteristics of not just what a market is - but what makes a great market, and how to discern for yourself a good one from a bad one before you even apply. Is it a craft fair? Is a craft market? Are application fees unethical? Listen along to find out from these seasoned market vending ladies.

    Markets 101 - Craft Fairs Vs Makers Markets

  3. Sep 15

    How to build a network as an introvert

    In this episode Hayley gets confused about whether she's an introvert or not. Then we discuss how to network and build a community as introvert even though you'd rather hermit around your house instead. Spoiler: it's important and you must mingle!

    How to build a network as an introvert

  4. Sep 2

    Why You Simply Must Have a Newsletter

    Katie & Hayley talk about why you simply must have a newsletter! What can often be an afterthought may be one of your most effective marketing tools in your arsenal. Listen on as Katie and Hayley (well, mostly Katie, lets be real) talk about how to start one, be consistent with one, build it, what to include and what not to include, and all of the building blocks needed to start and maintain a successful newsletter.

    Why You Simply Must Have a Newsletter

  5. Aug 18

    Social Media Marketing

    Katie & Hayley discuss social media! And well, mostly Instagram. This pod covers everything from best practices in posting, to learning and working with the algorithm, getting comfortable with being uncomfortable in front of the camera, and some clear take aways for how to improve your presence, why its important, and how to hopefully have a little fun with it, too. Facebook? Sure - but we have very little advice, because no one understands how Facebook works. Enjoy!

    Social Media Marketing

  6. Aug 4

    Defining Your Target Audience & Customer Avatar

    In this episode Hayley and Katie talk wins and fails, and then Katie walks Hayley through defining her target audience through a series of questions to help her drill down on her ideal customer avatar. The nightmare that is marketing is soooo much easier when you know who you are talking to!

  7. Jul 22

    Small Biz No Nos

    In this episode we discuss the things one should NOT do in small business. Some may be hot takes, some are things you should definitely listen to us about. Either way, we want you to succeed and this advice will help you get there.

    Small Biz No Nos

  8. Jul 7

    The Building Blocks of a Small Business

    In this episode, we chat about the building blocks of small business. These are the foundational mindsets and tools you'll need to be able to start and sustain a small business. Take it from us! We are smart, ours moms said so.

    The Building Blocks of a Small Business

  9. Jul 7

    Intros, Failure Tolerance & Trusting Your Intuition

    In our first episode we introduce ourselves and our businesses, why we wanted to do this pod, what you'll learn and what you can expect. We also chat about failure tolerance and trusting your intuition in business. Get to know our businesses!Katie: Soy Much Brighter Candle Co. www.soymuchbrighter.comHayley: North Shore Locals Ornaments https://northshorelocalsornaments.shop/

    Intros, Failure Tolerance & Trusting Your Intuition
  • 9 Episodes

Ratings & Reviews

4
out of 5
3 Ratings

About

The Small Biz Forever podcast is hosted by two rad small business friends who want to help other creatives grow a values-based biz. Episodes will include topics like preventing burn out, failure tolerance, what it takes to run a small business, marketing strategies, building community and so much more. Sign up for the newsletter to be informed when new episodes drop!

Information

  • Creator
    Hayley & Katie
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2026 Hayley & Katie

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