The Sports Advisors Podcast

JohnWallStreet
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JohnWallStreet's The Sports Advisors Podcast, is a bi-weekly roundtable discussion of major issues impacting the business of sports by some of the sharpest minds in Sports. This is podcast for decision-makers hosted by genuine peers talking about the stories that actually matter and their second-order effects. Actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses.

Episodes

  1. Jul 15

    The Sports Advisors Podcast: Premium Sponsorship Inventory

    Sign up for the newsletter at ⁠JohnWallStreet.com⁠ The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk premium sponsorship inventory. Monster Energy recently became the entitlement partner for the Big 12 football and men’s/women’s basketball regular seasons, a deal that includes a cobranded patch on all team uniforms, fields/courts, digital and social channels. Within 24 hours, Kansas announced a five-year jersey patch deal with Ripple/XRP across all Kansas Athletics uniforms. We discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a partnership extends beyond the rights fee, what the deals signal for the broader college market, and how technology could transform premium assets into personalized, dynamic inventory. As always, you can connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.

  2. Jul 14

    The Sports Advisors Podcast: Premium Sponsorship Inventory

    Sign up for the newsletter at JohnWallStreet.com The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk premium sponsorship inventory. Monster Energy recently became the entitlement partner for the Big 12 football and men’s/women’s basketball regular seasons, a deal that includes a cobranded patch on all team uniforms, fields/courts, digital and social channels. Within 24 hours, Kansas announced a five-year jersey patch deal with Ripple/XRP across all Kansas Athletics uniforms. We discuss whether the Big12 and KU properly priced their new sponsorship inventory, why the value of a partnership extends beyond the rights fee, what the deals signal for the broader college market, and how technology could transform premium assets into personalized, dynamic inventory. As always, you can connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.

  3. Jun 30

    The Sports Advisors Podcast: Challenger Leagues as Investments

    Sign up for the newsletter at ⁠⁠JohnWallStreet.com⁠ The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk challenger leagues as investments. The Professional Women’s Hockey League announced its first outside investment, a reported $100 million buy-in from Larry Tanenbaum’s Kilmer Sports Ventures and Ilitch Companies in June. The Premier Lacrosse League also recently closed on a $100 million Series E financing round led by Ares funds and Brooklyn Nets owner Joe Tsai. We discuss the markers of long-term viability, what institutional capital wants to underwrite, where liquidity could come from, and which properties appear best positioned to scale.

  4. Jun 30

    The Sports Advisors Podcast: Challenger Leagues as Investments

    Sign up for the newsletter at ⁠⁠JohnWallStreet.com⁠ The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk challenger leagues as investments. The Professional Women’s Hockey League announced its first outside investment, a reported $100 million buy-in from Larry Tanenbaum’s Kilmer Sports Ventures and Ilitch Companies in June. The Premier Lacrosse League also recently closed on a $100 million Series E financing round led by Ares funds and Brooklyn Nets owner Joe Tsai. We discuss the markers of long-term viability, what institutional capital wants to underwrite, where liquidity could come from, and which properties appear best positioned to scale.

  5. Jun 16

    The Sports Advisors Podcast: Sports Betting

    The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk sports betting: whether the pre-legalization viewership narrative was overstated, how gaming operators’ sponsorship priorities have shifted, what rights owners should be asking for in their next round of sports betting partnership deals, and whether leagues, teams, and conferences are properly pricing the integrity and reputational risk that comes with the category. The cast for the fourth episode in a row includes: Former Carolina Panthers CEO, former Verizon VP of Sponsorship, and current Encore Sports & Entertainment CEO Nick Kelly.Former Washington Commanders Chief Strategy Officer, former Shop Your Way Chief Digital Officer, and current Next League Chief AI & Innovation Officer Shripal Shah.Former Learfield CRO, former WWE Global Head of Sales & Partnerships and Head of International, and current DIRIGO Advisory, LLC Founder John Brody.Former Fox Sports SVP of Programming, Research and Content Strategy, and current Crakes Media President Patrick Crakes.You can always connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.

  6. Jun 16

    The Sports Advisors Podcast: Sports Betting

    The Sports Advisors podcast is a biweekly roundtable discussion for decision-makers, hosted by their peers, on the stories that actually matter and their second-order effects. It is actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses. In the latest episode, The Sports Advisors talk sports betting: whether the pre-legalization viewership narrative was overstated, how gaming operators’ sponsorship priorities have shifted, what rights owners should be asking for in their next round of sports betting partnership deals, and whether leagues, teams, and conferences are properly pricing the integrity and reputational risk that comes with the category. The cast for the fourth episode in a row includes: Former Carolina Panthers CEO, former Verizon VP of Sponsorship, and current Encore Sports & Entertainment CEO Nick Kelly.Former Washington Commanders Chief Strategy Officer, former Shop Your Way Chief Digital Officer, and current Next League Chief AI & Innovation Officer Shripal Shah.Former Learfield CRO, former WWE Global Head of Sales & Partnerships and Head of International, and current DIRIGO Advisory, LLC Founder John Brody.Former Fox Sports SVP of Programming, Research and Content Strategy, and current Crakes Media President Patrick Crakes.You can always connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.

  7. Jun 2

    The Sports Advisors Podcast: World Cup '26 is a Stress Test for the Modern Sports Business Model

    In the latest episode, The Sports Advisors turn their attention to the 2026 World Cup. The event is serving as a stress test on the modern sports business model. The core four unpack pricing power, real estate optionality, and what MLS and its clubs can do to capitalize on the once-in-a-generation moment and become more culturally relevant. The cast for the third episode in a row includes: Former Carolina Panthers CEO, former Verizon VP of Sponsorship, and current Encore Sports & Entertainment CEO Nick Kelly. Former Washington Commanders Chief Strategy Officer, former Shop Your Way Chief Digital Officer, and current Next League Chief AI & Innovation OfficerShripal Shah. Former Learfield CRO, former WWE Global Head of Sales & Partnerships and Head of International, and current DIRIGO Advisory, LLC Founder John Brody. Former Fox Sports SVP of Programming, Research and Content Strategy, and current Crakes Media President Patrick Crakes. You can always connect with a member of the JohnWallStreet Advisory team by sending a note to info@JohnWallStreet.com.

  8. Jun 2

    The Sports Advisors Podcast: World Cup '26 is a Stress Test for the Modern Sports Business Model

    In the latest episode, The Sports Advisors turn their attention to the 2026 World Cup. The event is serving as a stress test on the modern sports business model. The core four unpack pricing power, real estate optionality, and what MLS and its clubs can do to capitalize on the once-in-a-generation moment and become more culturally relevant. The cast for the third episode in a row includes: Former Carolina Panthers CEO, former Verizon VP of Sponsorship, and current Encore Sports & Entertainment CEO Nick Kelly. Former Washington Commanders Chief Strategy Officer, former Shop Your Way Chief Digital Officer, and current Next League Chief AI & Innovation OfficerShripal Shah. Former Learfield CRO, former WWE Global Head of Sales & Partnerships and Head of International, and current DIRIGO Advisory, LLC Founder John Brody. Former Fox Sports SVP of Programming, Research and Content Strategy, and current Crakes Media President Patrick Crakes. You can always connect with a member of the ⁠JohnWallStreet Advisory⁠ team by sending a note to ⁠info@JohnWallStreet.com⁠.

  9. May 20

    The Sports Advisor Podcast: Episode 2

    In the second episode of JohnWallStreet's The Sports Advisors, the group used rumblings about Vancouver Whitecaps FC potentially relocating to Las Vegas as a jumping-off point for a broader discussion about the viability of Canadian markets for American sports leagues amid unfavorable foreign exchange dynamics. We also explored what it says about MLS if a club with solid attendance and a strong local identity cannot find a buyer willing to keep it in Vancouver. The cast for our second episode included: Former Carolina Panthers CEO, former Verizon VP of Sponsorship, and current Encore Sports & Entertainment CEO Nick Kelly. Former Washington Commanders Chief Strategy Officer, former Shop Your Way Chief Digital Officer, and current Next League Chief AI & Innovation Officer Shripal Shah. Former Learfield CRO, former WWE Global Head of Sales & Partnerships and Head of International, and current DIRIGO Advisory, LLC Founder John Brody. Former Fox Sports SVP of Programming, Research and Content Strategy, and current Crakes Media President Patrick Crakes.

  10. May 20

    The Sports Advisor Podcast: Episode 2

    In the second episode of JohnWallStreet's The Sports Advisors, the group used rumblings about Vancouver Whitecaps FC potentially relocating to Las Vegas as a jumping-off point for a broader discussion about the viability of Canadian markets for American sports leagues amid unfavorable foreign exchange dynamics. We also explored what it says about MLS if a club with solid attendance and a strong local identity cannot find a buyer willing to keep it in Vancouver.

  11. May 9

    The Sports Advisors Podcast: LIV Golf Deep Dive

    In the debut episode of The Sports Advisors Podcast, we focus on the Saudi Public Investment Fund’s decision to stop funding LIV Golf at the conclusion of the 2026 season. We cover the unique experimentation opportunity that now exists, the value of veteran leadership within an emerging sports property, and the red-hot experiential economy.While the cast will vary slightly from episode to episode, all participants will be JohnWallStreet Advisory advisors. The core group includes:- Former Carolina Panthers CEO, former Verizon VP of Sponsorship, and current Encore Sports & Entertainment CEO Nick Kelly.- Former Washington Commanders Chief Strategy Officer, former Shop Your Way Chief Digital Officer, and current Next League Chief AI & Innovation Officer Shripal Shah.- Former Learfield CRO, former WWE Global Head of Sales & Partnerships and Head of International, and current DIRIGO Advisory, LLC Founder John Brody.- Former Fox Sports SVP of Programming, Research and Content Strategy, and current Crakes Media President Patrick Crakes.

  • 11 Episodes

About

JohnWallStreet's The Sports Advisors Podcast, is a bi-weekly roundtable discussion of major issues impacting the business of sports by some of the sharpest minds in Sports. This is podcast for decision-makers hosted by genuine peers talking about the stories that actually matter and their second-order effects. Actionable intelligence from senior operators who have actually built, bought, sold, programmed, monetized, and scaled sports businesses.

Information