AdGentic | Advertising in the Agentic Era

AdGentic

As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. AdGentic tracks what ads in AI assistants look like, who is building them, and how brands are budgeting for them.

Episodes

  1. 2d ago

    Ensh*ttification is coming to personal AI agents

    Your AI agent has no ads. Yet. Kiri Masters on why ads are coming to personal AI agents, and how they could be less annoying this time. Welcome to AdGentic, the new show about advertising in the agentic era. In this debut episode, self-confessed advertising maximalist Kiri Masters traces how Google, Facebook, WhatsApp and Amazon all started clean and ended up ad-funded, and why AI is following the same script. In this episode: Why subscriptions cap out and fees quietly turn into adsHow Meta's Muse, OpenAI's Dots and Instinct plan to make moneyThe AI ad formats emerging now, and the ones agents could borrowKiri's wish list for Ad Santa, and the scenario to actually worry aboutChapters: 00:25 Welcome to AdGentic00:50 The magic of an ad-free agent01:55 Every platform starts like this: Google02:30 Facebook and the scarf03:05 WhatsApp's "No Ads!" note03:25 Amazon: the store became the content04:00 Enshittification04:40 Why I'm an advertising maximalist05:05 Three ways to pay for an app06:20 How Muse, Dots and Instinct plan to make money07:05 The problem with subscriptions07:30 Why fees turn into ads08:25 How bad will it be?09:15 AI ad formats so far09:55 Formats agents could borrow10:25 Off-site: ads without ads11:20 Kiri's wish list for Ad Santa11:50 The dark scenario12:30 Ads are the least worst The diagrams and examples from this episode are on YouTube: https://youtu.be/udhWh-sEPCQ Subscribe to AdGenticSubstack: https://www.adgentic.ai/LinkedIn: https://www.linkedin.com/company/adgentic-podcastYouTube: https://www.youtube.com/channel/UCZoauftrKx40RJ14tj1m8Cw AdGentic is part of the ReFiBuy Media Network.

    Ensh*ttification is coming to personal AI agents

  2. Episode 1

    Adgentic | Advertising in the Agentic Era

    Welcome to Adgentic, a new show about advertising in the age of AI.

    Adgentic | Advertising in the Agentic Era
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As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. AdGentic tracks what ads in AI assistants look like, who is building them, and how brands are budgeting for them.

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