Bobby Owsinski's Inner Circle Podcast

Bobby Owsinski
  • 4.8 (126)
  • MUSIC COMMENTARY
  • UPDATED WEEKLY

Interviews with music industry movers and shakers, tips, and news. Learn more at: bobbyowsinski.com. On this show, music industry guru Bobby Owsinski gives you his personal insights into the industry of music, covering industry news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers on every show! If you know Bobby, you know you're in for an enlightening and engaging treat. So enjoy the show!

  1. 3D AGO

    A Year In Review - The Music Industry In 2025 | Bobby Owsinski's Inner Circle Ep. 604

    2025 was wild. Is the music business finally changing for good? In this solo edition of Bobby Owsinski's Inner Circle, Bobby breaks down the most important developments across music, audio, and tech in 2025. From AI-generated hits to Spotify insiders cashing out, this episode is packed with sharp insights that every music creator, producer, or business insider needs to hear. Whether you're trying to keep up or stay ahead, this annual year-in-review will leave you better informed and ready to thrive in 2026. KEY TAKEAWAYS • AI-generated artists like Velvet Sundown gained massive traction - before the truth unraveled • Major labels settled lawsuits with AI platforms instead of protecting artists • Streaming growth has stalled, and Spotify execs are quietly cashing out • Gen Z is consuming less music, with a shift toward video platforms like YouTube Shorts • Copyright rulings now require human authorship to qualify for protection • Touring is becoming unaffordable for 82% of independent artists • Live venues face financial collapse, despite the boom in live music revenue • New immersive audio format “Eclipse” launches from Samsung and Google • The DAW Project exchange format could finally fix cross-platform session sharing • TikTok’s fate remains uncertain, and its music influence is fading fast BEST MOMENTS 00:01:13. “This was a big year for AI and especially AI music.” 00:02:00. “We’re trying to show the flaws in the streaming distribution system.” 00:03:00. “It underscores the importance of authenticity.” 00:04:00. “They settled - because they want more money in their pockets.” 00:07:07. “If there’s no human author, there is no copyright.” 00:08:06. “You are now an AI music designer.” 00:10:29. “Now your mailing list and brand matter more than SEO.” 00:13:05. “Daniel Ek is a founder of a European AI military company.” 00:21:01. “The state of live music is indeed fragile.” Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    33 min

  2. DEC 16

    Protecting Music Copyright in the AI Era | Bobby Owsinski's Inner Circle Ep. 603

    Is your music really yours in the age of AI? In this episode of Bobby Owsinski's Inner Circle, Marc Gray, CEO of SonicOrigin, dives into the future of audio verification. From watermarking that survives TikTok filters to tracking AI-generated content, Marc shares why authentication is becoming essential in today’s music and media industries. If you’re a creator, label, engineer or just curious about where music tech is heading, this episode will open your eyes to the tools that may soon become standard. KEY TAKEAWAYS • Why people no longer trust what they see or hear online • What makes content “copyrightable” when using AI tools • How SonicOrigin’s watermarking survives pitch, speed, and format changes • Why mastering engineers are ideal for embedding watermark tech • How new California laws will impact AI content labeling • Differences between watermarking, signal injection, and fingerprinting • How multiple payloads allow metadata to be private or public • The role of distributed ledgers in proving content provenance • Why industry-wide buy-in is essential for adoption • How watermarking could extend into advertising, podcasts, and deepfake detection BEST MOMENTS 00:02:23. “We have created the most resilient watermarking technology ever created.” 00:03:03. “It survives pitch changes, speed adjustments, stem separations.” 00:03:55. “Most AI-generated content will soon be required to carry a watermark.” 00:04:49. “The minute one artist hears one artifact, you’ve lost all credibility.” 00:08:47. “You cannot escape the underlying code.” 00:10:15. “Only works if there are maybe one or two watermarks, not 85.” 00:12:22. “Nobody trusts what they see on the Internet anymore.” 00:14:04. “The commercial aspect is stopping piracy. The other is deepfake detection.” Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    26 min

  3. DEC 9

    From Mafia Threats to Live Nation’s Courtroom | Bobby Owsinski's Inner Circle Ep. 602

    What happens when a teenage house party promoter takes on one of the biggest forces in live music? In this episode of Bobby Owsinski's Inner Circle, Bobby sits down with Tommy Dorfman, a veteran club promoter and founder of Juice Entertainment. Tommy shares how he built a powerhouse promotion empire from scratch, packed out venues across New Jersey and New York, pioneered the East Coast house music scene, and went head-to-head with Live Nation. His story dives deep into the grind of promotion, the mafia encounters, and a David-versus-Goliath lawsuit that could reshape the live music industry. If you've ever wondered how the live music machine really works, this one is unmissable. Key Takeaways: • How Tommy started promoting events at age 15 to pay his own rent • Why house parties were the gateway to building a nightlife empire • The moment Tommy packed 1,500 people into a club on a Wednesday night • Inside the gritty hustle of street-level promotion before social media • How Tommy ran Myspace’s live events division on the East Coast • A firsthand account of mafia threats and how he stood his ground • How Live Nation allegedly forced him out of a major festival deal • The 15-year legal fight against Live Nation and what’s at stake • Why ticket prices are skyrocketing—and who’s really to blame • What Tommy hopes to change for fans, artists, and independent promoters Best Moments: 00:00:07. “I started off throwing parties because of a necessity. We lived in houses of my own. At 15 or 16 years old.” 00:01:02. “People were like, yeah, this is awesome, man. You just get paid hundreds of thousands of dollars to chill with celebrities and drink champagne. Nah. You work your ass off for it.” 00:02:52. “I do my first successful solo party in New Jersey, like in 1997. Packed it out with over 1,500 people. On a Wednesday night.” 00:03:35. “Then I started on a Thursday party packing that was one of the most successful parties in New Jersey history.” 00:04:14. “We started promoting Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro.  Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    33 min

  4. DEC 2

    Building Authentic Brand Connections in The Music Industry | Bobby Owsinski's Inner Circle Ep. 601

    What makes a brand partnership truly authentic in music today? In this episode of Bobby Owsinski’s Inner Circle, Bobby sits down with Katie Nowak, VP of Marketing and Partnerships at TBA Agency, to explore how meaningful collaborations are redefining success for artists. Katie shares behind-the-scenes stories about building the “Here and There” festival with Courtney Barnett, partnering with brands like Microsoft and Levi’s, and using creative strategy to connect niche artists with deeply engaged audiences. Whether you're an artist, marketer, or industry insider, this episode reveals the power of authenticity, community, and strategy in today’s evolving music business. KEY TAKEAWAYS: • The origin and mission of the “Here and There” festival with Courtney Barnett • How TBA Agency built brand partnerships with Microsoft, Levi’s, and more • The role of AI in enhancing, not replacing, artistic expression • Why niche artists can offer deeper engagement than mainstream acts • How to pitch brand partnerships around authenticity and connection • Insights into building private and corporate event activations for artists • Katie’s personal journey through major industry roles and companies • The evolution of her role from tour marketing to strategic leadership • Why social media and PR require constant experimentation and community input • How being nice and staying true to yourself drives long-term career success BEST MOMENTS: 00:02:49. “Levi’s created custom denim jackets for all of the artists that participated in the festival.” 00:03:42. “We uploaded all of Courtney’s drawings into Microsoft’s AI tools... it was a love letter to each city.” 00:05:12. “This was a way to show that humans using AI can still make something creative with human hands.” 00:06:51. “Microsoft was very open to any and all ideas... they trust your creative mind.” 00:08:06. “These are niche artists... they bring a certain edginess that makes the brand feel cool.” 00:10:15. “I grew up doing musical theater and performing… I’ve always been in the arts.” 00:14:32. “Being at TBA and building it from the ground up has allowed me to grow into the best version of myself.” 00:19:01. “The things that do best on social are new signings, big press looks, and artist m Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    29 min

  5. NOV 25

    What 600 Episodes Reveal About Mastery | Bobby Owsinski's Inner Circle Ep. 600

    Is high-end studio gear still worth it today? For this milestone 600th episode, Bobby welcomes back fan-favorite Dennis Moody, a world-renowned studio and live mixer who’s appeared on every 100th episode since the podcast’s launch. In this revealing conversation, Dennis opens up about the biggest shifts he’s seen over the last decade in music production, gear, touring, and what truly matters when it comes to crafting a great sound. Whether you're a seasoned engineer or just gear-curious, this episode will change how you think about tools, tone, and tech. KEY TAKEAWAYS • Vintage mics aren’t essential anymore • Knockoff gear quality has drastically improved • MP3s still don’t match WAV file quality • Touring travel strategies for pros • Studio vs live mixing philosophies • Managing loudness requests from artists • Smart tech choices can rival big-budget gear • Why stage volume is lower than ever • The power of mixing through preamp adjustments • Why Dennis is choosing creativity over money BEST MOMENTS 00:02:26. “Yes. Because I wanted to be, but... hoping to be even a little more level up, which seems to be now.” 00:03:16. “I'm seeing a lot of really, call them knock off companies, like, my favorite warm audio.” 00:07:26. “That's amazing. The difference. But people, that's just the way it is now.” 00:10:18. “Thing's been around, circumnavigated the globe at least 12, 14 times.” 00:15:29. “Once the show started, it just was the most fun ever.” 00:21:25. “It turned out perfect. There were 8500 people there, and it was just absolutely amazing.” 00:27:31. “I would have done more of that for me. More for my stuff, you know.” 00:33:50. “If you want to have an interesting life, you have to make it interesting.” Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro.  Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    36 min

  6. NOV 18

    The HIDDEN Reason K-Pop Groups Succeed Today | Bobby Owsinski's Inner Circle Ep. 599

    What can a nightclub DJ teach you about running a business? In this episode of Bobby Owsinski’s Inner Circle, we sit down with DJ, author, professor, and speaker Amani Roberts - also known as DJ AMRo - to unpack how his pivot from corporate America to the turntables led to a purpose-driven creative career. Amani shares insights from his book DJ’s Mean Business, his work teaching music business at Cal State Fullerton, and what DJing can reveal about reading a room, adapting under pressure, and staying relevant in the age of AI. This conversation is packed with wisdom for artists, educators, entrepreneurs, and anyone curious about the modern music industry. KEY TAKEAWAYS: • Why R&B groups disappeared from the mainstream • The connection between DJ sets and business growth • What every artist should know about music publishing • The biggest misconceptions about gear and DJing • How AI fails to match human connection on the dance floor • Why the imperfections in music are what make it timeless • The reality of teaching Gen Z students post-pandemic • How to protect your business and brand as a creative • Essential advice for aspiring music industry professionals • The #1 mindset shift that helps creatives actually finish things BEST MOMENTS: 00:04:01. “It was my thesis in grad school. I was deciding between this and why there are no longer any saxophone solos.” 00:05:01. “There was a week in July 1997 where 14 out of 20 songs on Billboard’s Top 20 were R&B groups.” 00:08:23. “You gotta figure out how you’re going to market yourself. Grow your email list. Learn the business.” 00:12:36. “Each 15 minutes of a DJ set relates to growing a business.” 00:14:27. “Reading a crowd is only acquired through being in person and being around people.” 00:18:32. “They said I might have 12 students. First class? 34. We've been running like that ever since.” 00:24:36. “AI will never know heartbreak. That’s why it can’t replace artists.” 00:31:02. “Done is better than perfec Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro.  Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    32 min

  7. NOV 11

    How a $44M Game Show Works | Bobby Owsinski's Inner Circle Ep. 598

    What does a $44 million video game sound like? This week on Bobby Owsinski's Inner Circle, game composer Tim Larkin breaks down the high-stakes world of e-sports music. From scoring Dota 2 tournaments with 100-piece orchestras to building adaptive music systems that respond to gameplay, Tim reveals what it takes to create soundtracks that elevate the gaming experience. If you’ve ever wondered how music in games works or how orchestras fit into digital worlds, this episode is a must-listen. KEY TAKEAWAYS • How Tim Larkin scored the $44M Dota 2 International tournament • The structure of dynamic, reactive video game music • Why game concerts feel like rock shows • The shift from writing jingles to scoring blockbuster games • Real orchestras vs samples in game scoring • How Valve supports creativity in music production • Recording with orchestras across Seattle, Utah, Budapest • The realities of composing for long vs short dev cycles • Tim’s transition from live trumpet gigs to game soundtracks • Advice for aspiring game composers in today’s flooded market BEST MOMENTS 00:01:52. “Every year we put on what's called The International, which is kind of like the Super Bowl of e-sports.” 00:02:12. “We peaked out at a prize pool of about $44 million for a video game.” 00:03:44. “The audience knows the music. So it's like doing a rock concert in a way.” 00:04:27. “The first company that came up was Broderbund… they hired us basically on the spot.” 00:05:06. “In video games, the music is reactive. It’s dynamic.” 00:06:06. “With Dota, as the action intensifies, so does the music based on layers.” 00:07:40. “You're talking $20 to $40,000 maybe for an orchestra. It's a small part of a multimillion-dollar event.” 00:14:15. “My goal in college was to be a session player. I tried to learn every type of music possible.” 00:27:17. “You’ve got to listen to good music. If you can’t reach that bar, don’t try to approach it.” Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro.  Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    30 min

  8. NOV 4

    Why AI Could Be the Biggest Shift in Music History | Bobby Owsinski's Inner Circle Ep. 597

    🎙️ Is AI the biggest disruption the music industry has ever seen? In this episode of Bobby Owsinski's Inner Circle, Bobby welcomes Matt Adell, COO of Musical.ai, a trailblazer in bridging the gap between rightsholders and AI developers. With a career spanning Napster, Beatport, and Native Instruments, Matt offers deep insight into the seismic shift AI is bringing to music - bigger than file sharing or streaming. He explains how attribution, fair compensation, and licensing are being redefined for a new digital era. This episode is packed with hard-earned wisdom, music tech history, and a clear-eyed look at where we’re headed next. If you want to understand what’s really going on in music and AI, this is essential listening. Key Takeaways: • Why AI’s impact on music is bigger than file sharing or streaming • How Musical.ai connects rightsholders and AI companies in licensed environments • Why artists should get paid based on how their work influences AI outputs • The dangers of unmanaged AI training on copyrighted content • Why creative outputs are easier to attribute than factual ones • The oversupply of music and its economic implications for artists • Why music's shift to streaming wasn't a loss—it was a win for consumers • The future of fair licensing in AI-driven content creation • Matt’s unique career path from punk rock drummer to tech executive • His personal message about sobriety and finding balance Best Moments: 00:02:05. “AI does not think. It is a giant calculator.” 00:04:03. “Unmanaged, it was an existential threat to copyright owners, to musicians, to composers.” 00:06:37. “Depending on what someone output, it's going to be more or less similar to each piece of training data.” 00:08:34. “Our technology works the same way no matter what. It's model and modal agnostic.” 00:12:13. “Music is usually on the cutting edge, but AI is moving fast.” 00:14:07. “We went from a couple hundred new releases a week to over 150,000 every day.” 00:18: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro.  Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://bobbyowsinski.com/best-selling-books/ 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://a.co/d/eEEpPrL 🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv 🎧 Discover more mixing and production courses: https://www.bobbyowsinskicourses.com/ 📲 Follow Bobby for more tips, insights, and updates: • Facebook: https://www.facebook.com/BobbyOwsinskiBiz/ • LinkedIn: https://www.linkedin.com/in/bobbyo/ • Instagram: https://www.instagram.com/bobbyowsinski/ • Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/

    30 min
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4.8
out of 5
126 Ratings

About

Interviews with music industry movers and shakers, tips, and news. Learn more at: bobbyowsinski.com. On this show, music industry guru Bobby Owsinski gives you his personal insights into the industry of music, covering industry news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers on every show! If you know Bobby, you know you're in for an enlightening and engaging treat. So enjoy the show!

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