Shopify Masters

Shopify
  • 4.5 (374)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

  1. How This Footwear Founder Turned 5 Years of R&D Into 300% Growth

    8H AGO

    How This Footwear Founder Turned 5 Years of R&D Into 300% Growth

    How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back. For more on Scarlett Chase and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    39 min
  2. Build a 7-Figure Business by Providing Your Most Priceless Product for Free

    2D AGO

    Build a 7-Figure Business by Providing Your Most Priceless Product for Free

    Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learned how to create a brand of their own with a dedicated community.  For more on Revenge Of click here.  Chapters: 00:00 – The Pinball Obsession That Became LA’s Ultimate Fandom Hub 00:55 – Can You Build a Seven-Figure Brand Without Investors? 01:56 – How Three Co-Founders (Not Just One!) Made It Work 03:09 – Turning a Pinball Collection Into a Booming Business 04:48 – From Hollywood to Nerd Culture: Leveraging TV Skills in Retail 06:37 – The Art of Community Building: Analog vs. Digital 11:30 – The “Give It Away, Make More” Event Strategy 12:40 – The 36-Month Profitability Roadmap 16:30 – The Power of Synergy: Combining Retail, Design Studios, and Coffee 24:00 – Building Brand Cohesiveness Across Every Channel 28:00 – Creating Viral FOMO and Scarcity Online 33:00– Collaboration Wins: Landing Apple, Netflix, Scott Pilgrim, and Kid Cudi Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    34 min
  3. The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

    DEC 18

    The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

    Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    41 min
  4. How to Make Retailers Chase Your Brand

    DEC 16

    How to Make Retailers Chase Your Brand

    Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. For more on Salt & Stone click here.  You’ll Learn:  Why going through 5+ product iterations beats launching "good enough"The digital excellence strategy that makes retailers chase you (not the other way around)How to build legacy brand positioning even as a one-person startupWhy getting a "no" from retailers too early can kill your momentumThe mindset shift from solo athlete to team builderThe key to building a digital identity that inspires & attracts customersCHAPTERS:  00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE 3:00 Transitioning from Pro Snowboarder to Business Owner  4:55 The 5 Generations of Product Perfection 6:45 How to Think Like Nike When You're a Solo Founder 8:13 What Nima Did to Build a Brand Sephora NEEDS to Have 10:09 Steps to Achieve Digital Excellence  12:39 SALT & STONE’S Philosophy on: Ingredient Sourcing, Product Development & Testing  19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1   22:07 The Retail Strategy That Never Fails  28:35 Tackling Global Expansion & Managing Expectations as a Founder    29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    33 min
  5. From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

    DEC 11

    From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

    Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits. For more on Harlem Candle Co and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    41 min
  6. How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months

    DEC 9

    How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months

    Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything. For more on Actively Black click here You'll Learn: Why Actively Black built community before developing a productThe email + SMS strategy that led to $55K in sales on launch dayHow to sell $2M+ in your first year—even with constant stockoutsWhy fast growth can be just as dangerous as no growthHow to use storytelling and cultural pride to create brand resonanceWhat it takes to build long-term customer trust without discountingHow Lanny structured partnerships with Marvel, Disney, and iconic estatesThe real math behind inventory planning at scale (and why it’s so hard)How to align investors with your vision, not just your bottom lineWhy purpose is more powerful than product in competitive industriesHow Lanny’s personal values fuel every decision—from pricing to hiringChapters: 00:00 Introducing Lanny Smith, Founder of Actively Black 01:02 How a Career Pivot Sparked a $2M Vision 01:27 Building 10K Followers Before Launching a Product 03:31 Why Purpose-Driven Branding Fueled $55K on Day One 06:54 What Selling Out in 3 Weeks Taught Us About Manufacturing 10:30 How Actively Black Landed Partnerships with Marvel, Disney & More 17:52 The Traits Behind Scaling to 8 Figures and Beyond 18:48 What to Know Before Entering the $1.5T Apparel Market 19:54 From “No” to $2M: How to Power Through Rejection 21:43 Turning a Personal Setback Into Multi-Million Dollar Growth 25:35 Why Actively Black Is More Than Just Merch (And Why That Matters) 29:04 How Mission and Authenticity Drive Repeat Purchases Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    33 min
  7. From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

    DEC 4

    From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

    Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business. For more on Taza Chocolate and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    36 min
  8. How to Save Lives & Build a Brand

    DEC 2

    How to Save Lives & Build a Brand

    While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office.  Gloria talks all things customer loyalty, business branding, and nailing your product roadmap for maximum impact. She intimately shares how a personal tragedy inspired a mission to save 1,000 lives, and how that number grew to 1,300+ through their lifetime crash replacement guarantee. You’ll learn the counterintuitive strategy that made safety cool, and why Thousand wins with culture instead of competing on tech features.  For more on Thousand click here.  You’ll learn:  Why fear-based marketing fails and what works insteadThe psychology insight that built a $10M+ brand across 20+ countriesHow 25% of customers are first-time helmet wearersTransitioning from maker to manager over 10 yearsTaking back the product roadmap to return to core differentiationWhy solving customer problems beats chasing growth at all costsChapters: 00:00 Introducing Gloria Hwang, Founder & CEO of Thousand 1:30 How to Change Customer Behaviors  4:11 The Personal Tragedy That Started Thousand & The Design Philosophy That Wins Every Time 5:15 Why 25% of Customers Are First-Time Helmet Wearers 7:30 Steps to Get Further Differentiated & Beat Out The Competition  9:55 Strategies for Collecting High-Quality Customer Insights  16:00 Expanding to 20+ Countries & Quality Standards 19:50 The BEST Advice Gloria Has Ever Gotten  24:30 The Hardest Transition Gloria Went Through & How to Tackle People Problems  29:20 What to Ask for When Pitching Investors (Surprise, it’s NOT Money)   32:48 How Motherhood Changed Her Approach to Business Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    39 min
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out of 5
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About

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

Information

  • Creator
    Shopify
  • Years Active
    2014 - 2025
  • Episodes
    600
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Shopify Masters

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