Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals

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Growing Your Firm is the top podcast for ambitious firm owners to find tips, tactics, and strategies on how to grow their firm (or practice). In this podcast we'll be interviewing unique thought leaders in accounting, tax, and bookkeeping about topics including: practice management, marketing, social media, succession planning, partner relations, hiring, pricing, and much more.

  1. 1D AGO

    How to Scale Your Firm Without New Hires with Isaac Perdomo

    In this episode of Growing Your Firm, host David Cristello sits down with Isaac Perdomo, founder of Opzer, to discuss the practical application of AI and low-code/no-code tools in modern accounting practices. Isaac shares real-world case studies of firms drastically reducing manual workloads and increasing their capacity for high-value advisory services.   In this episode, we explore: - The "Window of Opportunity": Why the next 12–24 months are critical for firms to adopt AI before the market settles. - Beyond the Hype: Moving from generic ChatGPT use to building bespoke internal tools with Claude, Replit, and Lovable. - The 15-Minute Close: How a case study firm reduced bookkeeping time from 2 hours to 15 minutes per client using automated workflows. - Quality Assurance (QA) with AI: Using LLMs as an additional layer of review for financial statements and deliverables. - Vibe Coding & Custom Apps: Why the era of the "30-app tech stack" is evolving into firms building their own specialized internal software. - Sentiment Analysis: How to use meeting transcripts from tools like Granola or Fireflies to detect client dissatisfaction before they churn.   Key Tools Discussed: - Automation Engines: Make.com, n8n, and Zapier. - AI Models: Claude and ChatGPT. - Prototyping: Lovable and Replit. - Meeting Intelligence: Granola, Fireflies, and Fathom.   Featured Guest: Isaac Perdomo

    37 min

  2. APR 25

    How to Build a 90% Automated Accounting Firm

    Is the traditional general ledger dead? As small businesses and startups demand real-time data, the standard "wait two weeks for a black-and-white P&L" model is becoming obsolete. In this episode of Growing Your Firm, host David Cristello sits down with Jeff Seibert, co-founder and CEO of Digits and former Head of Consumer Product at Twitter (now X). Jeff reveals why he spent over five years and $100M in venture capital to rebuild accounting software from the ground up to be AI-native. Whether you're a firm owner looking to scale or a tech-forward CPA, this conversation explores how "Agentic Accounting" is moving the profession from manual data entry to high-level advisory. In this episode, we discuss: The Genesis of Digits: How Jeff's experience scaling Twitter exposed the massive data gap between engineering and finance. What is an Agentic General Ledger? Moving beyond "bolt-on" AI to a vector-graph data model where the intelligence is baked into the ledger itself. Automating the Month-End Close: Why Jeff predicts 90% of bookkeeping, reconciliation, and schedules will be automated by the end of 2026. Classification Accuracy: Why LLMs (like ChatGPT) fail at bookkeeping and how Digits achieved 97% accuracy using custom predictive models. The Future of Firm Competition: Why the gap between AI-adopting firms and traditional firms will create a "margin opportunity" that reshapes the industry. Jeff's Top AI Tools for Founders: Insights into Whispr Flow (for voice dictation) and Granola (for frictionless meeting notes).

    32 min

  3. APR 10

    Why Accountants Are Leaving Money on the Table (And How to Fix It)

    Are you tired of the "compliance grind"? Most accountants overlook a goldmine sitting right in their current database: Tax Resolution. With over 27 million Americans currently facing IRS issues, the demand for representation has never been higher. In this episode of Growing Your Firm, host David Cristello sits down with Michael Rozbruch, founder of Roz Strategies and a pioneer in the tax resolution industry. Michael shares how he grew a practice from his dining room table to a $23 million-a-year powerhouse and why now is the best time in history for firms to enter this space. In this episode, we explore: The "Stealth" Referral Letter: How to generate $5k–$10k cases from your existing clients without spending a dime on ads. The 4 Collection Alternatives: Michael simplifies the IRS maze into four main outcomes (Installment Agreements, Offer in Compromise, Penalty Abatement, and Currently Not Collectible). The $6,000 Marketing Campaign: A step-by-step breakdown of the "Old School" direct mail strategy that targets PTIN holders and generates consistent inbound leads. The "Sales Prevention" Department: Why not answering your phone live is costing you hundreds of thousands in potential fees. The IRS "Mega API": How the government's transition to AI and machine learning will exponentially increase enforcement and audits in 2025/2026. The Tax Resolution Intake Script: Michael reveals the "Psychologically Induced" questions every firm should ask to qualify leads, including: "Does the IRS claim you owe $10,000 or more?" "Has the IRS levied your bank account yet?" "Has the IRS garnished your paycheck yet?"

    39 min

  4. MAR 25

    The M&A Shift Toward Adjusted EBITDA Margins

    Are you building a firm to last, or building it to sell? Whether you're a CPA starting a firm or a Managing Partner eyeing retirement, understanding the current M&A (Mergers & Acquisitions) landscape is critical for your largest wealth-generation tool: your practice.   In this episode of Growing Your Firm, host Dave Cristella sits down with Doug Lewis, Managing Director at The Visionary Group, to pull back the curtain on how buyers are actually evaluating accounting and bookkeeping firms in 2026. From the impact of Private Equity (PE) to the "sticky revenue" of Client Accounting Services (CAS), Doug breaks down the metrics that determine your firm's valuation.   In this episode, we discuss:   1. The Shift in Valuation: Why firms are moving away from gross revenue multiples and toward Adjusted EBITDA.   2. The CAS Premium: Why Client Accounting Services and outsourced bookkeeping are trading for higher multiples than traditional audit or tax.   3. The Talent Shortage & M&A: How the pipeline shortage is moving "Talent" to the #1 spot on buyer wishlists.   4. The "Layover Test": Why culture alignment is the first thing that kills a deal (and how to spot red flags early).   5. Internal Succession Stress Testing: What to do when your "locked-in" successors have other plans (like opening a tiki bar in Thailand).   6. Staying Fiercely Independent: Why selling isn't the only path and how to build value even if you never plan to exit.   Featured Guest: Doug Lewis   Take control of your practice: Optimize your workflow with Jetpack Workflow: https://bit.ly/4bj4a0H 🚀 Sign up for a 14-day free trial to Jetpack Workflow! https://app2.jetpackworkflow.com/auth/login 🚀   Stay Connected: Subscribe for bi-weekly stories from firm owners and modern accounting strategies.   👋 Say hi on social   Facebook: https://www.facebook.com/jetpackworkflow  LinkedIn: https://www.linkedin.com/company/jetpackworkflow  Twitter: https://x.com/jetpackworkflow  Instagram: https://www.instagram.com/jetpack_workflow/#    🎙 Listen to Growing Your Firm Podcast   Apple Podcasts: https://podcasts.apple.com/us/podcast/growing-your-firm-strategies-for-accountants-cpas-bookkeepers/id923004172 Spotify: https://open.spotify.com/show/6MauXYaHFyS0rlb6L3Qb1U Stitcher: https://www.stitcher.com/podcast/jetpack-workflow/growing-your-firm

    33 min

  5. MAR 13

    The EOS Lite Framework for Growing a Remote Firm

    Are you an accounting firm owner, managing partner, or CPA starting a firm who wants to achieve rapid growth without losing your sanity? In this episode of Growing Your Firm, host David Cristello sits down with Ben Curtis, co-founder and CEO of Good Measure Financial. Ben shares the inside story of how his firm transitioned from a slow, intentional build to adding 4 full-time employees in just 90 days during a massive growth spurt. Whether you are an operations manager looking for better workflow systems or a leader interested in the Entrepreneurial Operating System (EOS), this episode provides a tactical roadmap for scaling a remote-first accounting business. What You'll Learn in This Episode: 1. The 50/50 Partnership Model: How Ben manages a firm with a "fractional" co-founder while maintaining clear role definitions and a healthy 50/50 ownership split. 2. EOS Lite for Accounting Firms: Why Ben uses the Vision Traction Organizer (VTO) and L10 meetings to keep his team of 10 aligned, and what parts of EOS he chose to discard. 3. Capacity & Production KPIs: A deep dive into why Good Measure Financial still tracks time and how they use Effective Hourly Rate and Actuals vs. Budget to protect profit margins. 4. Smoothing the Workflow: Tactics for implementing weekly workflows to eliminate the "peak and valley" stress of month-end close. 5. Founder-Led Sales & Relationship Deposits: How Ben's long-term "relational deposits" led to a flood of new clients from churches and nonprofits.

    39 min

  6. MAR 10

    Why Accounting Firm Owners Burn Out (And How to Fix It with Better Operations)

    Burnout is often misdiagnosed as a lack of effort, but the true culprit is usually a lack of infrastructure. From excessive rework to murky processes, operational friction is what actually drains a team. The solution isn't to work harder; it's to transition from an owner-dependent model to a robust operating system that scales without requiring the founder's constant intervention. Get the full breakdown and see the process in action on our blog.

    30 min

  7. MAR 10

    Why Talent Is the Real Growth Constraint for Accounting Firms: Insights from Jennifer Wilson

    If your firm's growth has hit a plateau, you might be looking for answers in outsourcing or capital infusions. However, Jennifer Wilson suggests a different perspective: the primary constraint facing firm leaders today is the people-power behind the work. Success in the modern landscape is less about the "how" and entirely about the "who." Check out the blog here to learn more.

    34 min

  8. FEB 26

    GYF Summit: Future of Professional Roundtable

    Discover why industry leaders are feeling more optimistic than ever about the future of professional accounting. This roundtable discussion explores a pivotal shift from a culture of burnout toward one centered on high-value advisory and long-term client success. The experts dive into how emerging technologies like AI can automate compliance tasks and free up practitioners for strategic leadership roles. By embracing modern business models and intentional change management, firms can unlock new opportunities for growth and personal satisfaction.

    45 min
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4.8
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Growing Your Firm is the top podcast for ambitious firm owners to find tips, tactics, and strategies on how to grow their firm (or practice). In this podcast we'll be interviewing unique thought leaders in accounting, tax, and bookkeeping about topics including: practice management, marketing, social media, succession planning, partner relations, hiring, pricing, and much more.

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